ReputationUP.com
ReputationUP.com is a privately held Spanish-founded online reputation management firm serving businesses, VIPs, politicians, and governments worldwide with content removal, real-time monitoring, and brand protection services, supported by its proprietary RepUP Monitoring Tool.
- Company typePrivate
- Founded2013
- HeadquartersMiami, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What ReputationUP.com does
ReputationUP.com is a privately held online reputation management firm operating as Reputation UP S.L., a Spanish Sociedad Limitada headquartered in Castellón de la Plana with an Americas regional headquarters in Miami. The firm serves businesses, professionals, VIPs, political campaigns, and government administrations across EMEA, the Americas, Asia Pacific, the Middle East, and Africa, structured around four service phases: Cleaning (harmful content removal), Monitoring (real-time tracking), Protecting (24/7 alert systems), and Improving (SEO and positive content strategy). Adjacent offerings include sextortion protection, cyber threat intelligence, financial reputation, World Check risk screening, and a Control Room crisis management facility. The company is led by co-founders Andrea Baggio (CEO EMEA) and Juan Ricardo Palacio (CEO Americas).
The proprietary core of the platform is the RepUP Monitoring Tool, a patented real-time scanning system that monitors keywords, hashtags, social networks, competitors, and influencers across the Surface Web, Deep Web, and Dark Web, paired with a Reputation Score metric on a -100% to +100% scale. The firm has reported 875,000+ pieces of harmful content removed and 10M+ keywords monitored, and holds ISO 9001:2015 and ISO 27001:2013 certifications. The technology stack is supported by a multicultural team drawn from 26 countries with stated 20+ years of experience in reputation management.
Revenue is generated primarily through quote-based professional services engagements, supplemented by recurring monitoring subscriptions. Pricing is custom and undisclosed, with multi-year contract cadences, and the company operates a consultative direct-sales go-to-market with regional CEO engagement for key accounts. Distribution is supplemented by content-led demand generation including a founder-authored book on Amazon, podcast presence, multilingual websites in six languages (ES, IT, FR, PT, DE, ZH), and earned-media features in Forbes, Fortune, and Entrepreneur.
ReputationUP.com firmographics
Firmographics- Name
- ReputationUP.com
- Legal name
- Reputation UP S.L.
- Website
- https://reputationup.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ReputationUP.com is a privately held Spanish-founded online reputation management firm serving businesses, VIPs, politicians, and governments worldwide with content removal, real-time monitoring, and brand protection services, supported by its proprietary RepUP Monitoring Tool.
- Ownership category
- akta.pro rank
ReputationUP.com industry classification
Industry- Product category
- Online Reputation Management Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910), Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Reputation Management & Online PR (BPAFADAN)
- akta.pro secondary industries
- Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings) (MPAAAOAC), Reputation Measurement, Auditing & Sentiment Analytics (MPAAAOAO), Executive & Leadership Reputation Management (MPAAAOAE), Spam, Fake Engagement & Content Abuse Prevention (HDADALAG), Social Media & Online Reputation Screening (BPACALAL), Reputation Management & Executive Thought Leadership (MPAAADAK)
Keywords
Where ReputationUP.com is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ReputationUP.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Reputation Management Services: Professional services for reputation cleaning, monitoring, protecting, and improving. Services include harmful link removal, content removal, fake news removal, and sextortion protection. Pricing is quote-based as costs vary per link and case complexity.
- Reputation Monitoring Subscriptions: Ongoing monitoring services using the RepUP Monitoring Tool to track brand mentions, competitors, and sentiment analysis across the web.
- Content Removal Services: Removal of negative, outdated, or defamatory content from search engines, social networks, forums, newspapers, and other platforms. Includes Right to be Forgotten exercises.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
ReputationUP.com product offering
Product offeringCore offering
ReputationUP.com provides professional online reputation management services that remove harmful, defamatory, or outdated content from search engines, social networks, and the deep/dark web; continuously monitor brand mentions and sentiment via its proprietary RepUP Monitoring Tool; protect clients through 24/7 real-time alerts; and improve digital presence through SEO, content marketing, and brand-building. Services are sold on a custom quote basis to businesses, professionals/VIPs, governments, and political campaigns, with a 24-48 hour removal SLA.
Product overview
ReputationUP.com is an online reputation management firm offering a comprehensive suite of services organized around four core phases: Cleaning (removal of harmful content), Monitoring (real-time tracking via proprietary RepUP Monitoring Tool), Protecting (24/7 alert systems), and Improving (positive content strategy). The flagship RepUP Monitoring Tool is a proprietary real-time platform that scans the entire internet to analyze digital reputation and calculate Reputation Score metrics. The company serves individuals, businesses, professionals, VIPs, and administrations with services including reputation repair, sextortion protection, political campaigns, financial reputation, risk analysis, and cyber intelligence. The ecosystem also includes complementary tools like the Reputation Score feature for measuring brand sentiment on a -100% to +100% scale.
Differentiator
Problem solved
Functional benefit
Brands
- RepUP Monitoring Tool: Proprietary real-time web monitoring platform that scans the entire internet to analyze digital reputation of personal or corporate brands, measures user feedback, and provides crisis management support.
- Reputation Score
- P4K Foundation (Protection4Kids Foundation)
Products and services
- RepUP Monitoring Tool Proprietary real-time monitoring platform that scans the Surface Web, Deep Web, and Dark Web to analyze the digital reputation of corporate or personal brands, tracking keywords, hashtags, social networks, competitors, and influencers worldwide.
- Reputation Cleaning Service to remove harmful content including links, photos, videos, and comments from search engines, social networks, forums, and the deep/dark web within a 24-48 hour SLA.
- Reputation Monitoring Continuous tracking and analysis of online brand presence across keywords, hashtags, social networks, competitors, and influencers in real time worldwide.
- Reputation Protecting 24/7 protection system that intercepts negative content (articles, comments, reviews, videos, photos, podcasts) on the Surface Web, Deep Web, and Dark Web and issues real-time email alerts.
- Reputation Improving Certified reputation improvement system using lead generation, UX/UI optimization, content marketing, SEO management, social media management, and brand outreach to build positive presence.
- Reputation Management Integrated management of online reputation combining the Cleaning, Monitoring, Protecting, and Improving phases under a single engagement.
- Political Campaign Services Specialized reputation management services for political campaigns and election operations.
- Stop Sextortion Assistance service for victims of online blackmail to stop the spread of private content and remove compromising material from the internet.
- Risk Analysis Reputational risk analysis service that predicts reactions of users, consumers, customers, or voters toward products, services, or messages.
- World Check Risk intelligence screening service that identifies potential risks associated with business partners, employees, and individuals.
- Financial Reputation AI-powered strategy service that gathers intelligence about current and future business partners and key employees and identifies individuals speaking negatively about the brand.
- Cyber Intelligence Intelligence service that identifies and addresses cyber threats affecting a client's online reputation.
- Control Room Crisis management facility providing real-time response and coordination during reputation emergencies.
- Reputation Repair Services Comprehensive service suite for removing negative online content, cleaning up personal and financial data, and repairing damaged online reputations for individuals and businesses.
Quantifiable outcome
- 22% revenue risk if potential customers find single negative content on Google's first page
- +3 more outcomes
Companies that use ReputationUP.com
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
ReputationUP.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ReputationUP.com partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
ReputationUP.com competitors and assessment
Company assessmentDirect peers
- Reputation.com: One of the largest dedicated online reputation management platforms, offering review management, listing management, social media monitoring, and request-a-review workflows. Closely comparable to ReputationUP across Cleaning, Monitoring, and Improving services.
- NetReputation: U.S.-based ORM agency providing content removal, suppression, review management, and personal-brand services for individuals and businesses. Direct competitor with similar service taxonomy to ReputationUP.
- WebiMax: Digital marketing and ORM agency offering reputation management, SEO, content removal, and crisis response. Comparable full-service ORM positioning and B2B/B2C mix.
- Igniyte: UK-headquartered ORM firm serving executives, businesses, and public figures across EMEA. Comparable service set including content suppression, review management, and crisis response.
- Brand24: AI-powered media monitoring and social listening SaaS tracking brand mentions, sentiment, and reach across the web. Closely comparable to the RepUP Monitoring Tool at the monitoring layer, but delivered as self-serve SaaS.
- Mention: Real-time media monitoring and social listening platform for brands and agencies, with alerts, sentiment analysis, and competitive benchmarking. Comparable monitoring functionality to RepUP's tool on a global scale.
Broad incumbents
- Birdeye: Well-funded customer experience platform combining review management, listings, social media, and messaging across multi-location enterprises. Overlaps with ReputationUP's monitoring and review/ratings management capabilities at greater scale.
- Talkwalker: Enterprise consumer intelligence platform combining social listening, sentiment analysis, and trend detection. Broader and more enterprise-oriented than ReputationUP but overlapping on monitoring and sentiment analytics.
- Podium: Lead-conversion and customer interaction platform with reviews, messaging, and payments for local businesses. Overlaps with ReputationUP's review-management and local-listings capabilities from a different angle.
Emerging players
- ReviewTrackers: Review management and customer feedback platform serving multi-location businesses, focused on review generation, monitoring, and analytics. Comparable to ReputationUP's ratings/review-management capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ReputationUP.com social profiles
Digital presenceReputationUP.com compliance and trust
Trust signalCompliance2 records
ReputationUP.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReputationUP.com leadership team
Management profileNumber of profiles
Profiles2 records
ReputationUP.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReputationUP.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReputationUP.com
What does ReputationUP.com do?
ReputationUP.com provides professional online reputation management services that remove harmful, defamatory, or outdated content from search engines, social networks, and the deep/dark web; continuously monitor brand mentions and sentiment via its proprietary RepUP Monitoring Tool; protect clients through 24/7 real-time alerts; and improve digital presence through SEO, content marketing, and brand-building. Services are sold on a custom quote basis to businesses, professionals/VIPs, governments, and political campaigns, with a 24-48 hour removal SLA.
Is ReputationUP.com a public or private company?
ReputationUP.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ReputationUP.com founded?
ReputationUP.com was founded in 2013. It employs 101 to 250 people.
Where is ReputationUP.com based?
ReputationUP.com is headquartered in Miami, United States, in the North America region.
How does ReputationUP.com make money?
Three revenue lines are on record. Reputation Management Services are the primary driver. The others are reputation Monitoring Subscriptions and content Removal Services.
Who are ReputationUP.com's main competitors?
Direct peers on record are Reputation.com, NetReputation, WebiMax, Igniyte, Brand24 and Mention. Broad incumbents are Birdeye, Talkwalker and Podium. ReviewTrackers is listed as an emerging player.
Does ReputationUP.com have an API?
No public API is recorded for ReputationUP.com.
What industry is ReputationUP.com in?
ReputationUP.com's product category is Online Reputation Management Services. Its primary akta.pro industry code is BPAFADAN, Reputation Management & Online PR, with a secondary code of MPAAAOAC, Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings). Its NAICS code is 5418 and its SIC code is 7311.