Innovating Edge

What Innovating Edge does

Innovating Edge, Inc. is a privately held, Kent, New York-based firm (1–10 employees, founded 2016/2017) that commercializes the Innovation Strengths Preference Indicator (ISPI), a patented psychological assessment created by Robert Rosenfeld in 2008 through Idea Connection Systems, Inc. The ISPI is a timed 64-question online instrument completed in approximately 15 minutes that measures three facets of natural thought — Cognitive, Conative, and Affective — and generates a "Totem" visualization plus a 34-page personalized feedback report. It is validated at a Cronbach Alpha of .80+ by the Center for Creative Leadership and carries over 90% face validity. Innovating Edge operates as the distribution and commercialization channel for the instrument under license from Idea Connection Systems, with co-founders Jonathan Rosenfeld (President) and Gerard E. Fisher (Senior Consultant) leading the business.

The company sells ISPI in four tiered, one-time-purchase bundles: an individual Executive Edition at $150, a 12-unit team bundle at $1,800, a 48-unit enterprise bundle at $7,200, and a customized 1,000+ unit "Innovation and AI Integration" deployment starting at $75,000. Higher tiers add proprietary Team Manager dashboards and certification, all delivered through the company's Online ISPI Portal. Go-to-market is hybrid: self-serve e-commerce via the company website for lower tiers, dedicated Account Specialist follow-up within 24 hours for enterprise purchases, and a premier affiliate/provider network (Frank Tooton in Canada, Leonard Pinkney Jr. in Chicago, Karen Kutzer in Pittsburgh, Cody Gardner in Rochester, and Greg Brisco in Houston) handling regional enterprise sales. Marketing uses Google, Meta, LinkedIn, and Microsoft ads alongside email, SMS, and earned TV media coverage.

Named customers span the US Department of Defense (Pentagon, Army, Navy, Air Force, Marine Corps, DHS, USMC WarFighting Laboratory), defense and industrial firms (Raytheon Aerospace, Barnes Group), Fortune 500 enterprises (Walmart, Wegmans, Hallmark, American Airlines, ExxonMobil, Celgene), and academic institutions (Harvard, Cornell, Carnegie Mellon, Michigan State, Rochester Institute of Technology, University of Rochester). A 150+ practitioner network worldwide supports implementation, and additional workshops, seminars, and training are routed through Idea Connection Systems. The company is bootstrapped with no disclosed external funding.

Name

Innovating Edge

Legal name

Innovating Edge, Inc.

Website

https://innovatingedge.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Innovating Edge is a private Kent, New York firm that distributes the patented ISPI assessment instrument, helping organizations measure innovation traits and build innovation-ready teams across defense, Fortune 500, and academic clients worldwide.

Ownership category

akta.pro rank

Product category

Innovation Assessment Software

NAICS

Marketing Consulting Services (541613)

akta.pro industry

PRIMARYEDAGADAK

Psychometric, Aptitude & Cognitive Ability Test Content

Education/Educational Publishing & Learning Content/Assessment, Testing & Exam Prep Publishing

Keywords

• Innovation assessment platform
• Psychometric talent assessment
• Innovation team building
• Leadership benchmarking tools
• Human dynamics consulting

Headquarters

HQ city

Kent

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. ISPI Individual License Sales: One-time purchase of individual ISPI Executive Edition licenses at $150 per unit. Includes access to online portal, personal dashboard, and 34-page confidential feedback report.
2. ISPI Team Bundle Sales: One-time purchase of 12 connected ISPI units at $1,800. Includes Team Manager seat, dashboard, and unlimited team reports. Individual confidential results plus team composition analysis.
3. ISPI Enterprise Bundle Sales: One-time purchase of 48 connected ISPI units at $7,200. Includes 4 Team Manager seats and 4 dashboards. Includes free digital eBook 'The Invisible Element' for all participants.
4. ISPI Innovation and AI Integration: Custom deployment of 1,000+ units at $75,000 base price (500 units billed initially, 500 remaining billed separately). Includes customized Team Manager seats, official certification, advanced training, and dedicated Account Specialist for deployment strategy and client portal setup.
5. Licensing Royalties (ISPI): The ISPI was created by Robert Rosenfeld and is licensed through Idea Connection Systems, Inc. Innovating Edge serves as a distributor/reseller of this proprietary assessment tool.
6. Professional Services: Additional workshops, seminars, and training using the ISPI available from Idea Connection Systems, Inc. ISPI practitioners network includes 150+ practitioners worldwide.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Innovating Edge distributes and sells the Innovation Strengths Preference Indicator® (ISPI™), a patented, web-based psychological assessment that measures cognitive, conative, and affective facets of innovation behavior through 64 timed online questions. The product is sold in tiered bundles (individual, team of 12, enterprise of 48, and 1,000+ AI Integration) and provided through a proprietary Online ISPI Portal with Team Manager dashboards. The company also supports consulting services, training, and certification through a network of 150+ practitioners worldwide.

Product overview

Innovating Edge offers a suite of products centered on the Innovation Strengths Preference Indicator® (ISPI™), the world's leading instrument for measuring human elements that impact innovation success. The core product is the ISPI™ Executive Edition, a patented and scientifically validated assessment (Cronbach Alpha 0.80+, 90%+ face validity) that evaluates cognitive, conative, and affective traits through 64 timed online questions. The portfolio includes tiered offerings: ISPI™ EXE (individual, $150), ISPI™ EXE TEAMS (12-unit bundle for $1,800), ISPI™ EXE ENTERPRISE (48-unit bundle for $7,200), and ISPI™ For Innovation and AI Integration (1,000+ customized units for $75,000). All products connect through the proprietary Online ISPI™ Portal and Platform, with higher tiers adding Team Manager seats, dashboards, and enterprise-level reporting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Innovation Strengths Preference Indicator® Executive Edition (ISPI™ EXE) The primary assessment instrument measuring invisible human elements of innovation through 64 timed online questions completed in approximately 15 minutes, producing a visual 'Totem' and personalized 34-page feedback report. It evaluates three facets of natural thought process (Cognitive, Conative, and Affective) and correlates them to innovation impact. Validated with a Cronbach Alpha Score of 0.80+ and 90%+ face validity. Sold at $150 per individual unit. Includes access to the ISPI online portal, personal dashboard, Innovation Archetypes descriptions, ISPI Theory Book, Organizational Lifecycle Report, Levels of Communication Reference Guide, and access to 150+ practitioners worldwide.
• ISPI™ EXE TEAMS Bundle of 12 ISPI Executive Edition instruments connected for group composition, culture, and Team Reports. Includes a Team Manager seat and Dashboard within the proprietary Online ISPI Portal with ability to generate unlimited Team Reports. Individual results remain confidential; Team Reports do not identify individuals. Scalable by adding individual or team bundle purchases. Priced at $1,800 for the 12-unit bundle.
• ISPI™ EXE ENTERPRISE Four Team Bundles (48 units) of ISPI Executive Edition connected for larger group composition, culture, and Team Reports. Includes four Team Manager seats and Dashboards with ability to create customized Teams and generate reports across all connected Teams. Includes free digital eBook 'The Invisible Element' for every participant. Priced at $7,200 for the 48-unit bundle.
• ISPI™ For Innovation and AI Integration Customized volume of 1,000+ ISPI Executive Edition units connected for internal Office of Innovation establishment, AI Technology Integration, and organizational-wide adoption of new technologies. Includes customized number of Team Managers, Official Certification for a customized number of employees, advanced and in-depth training on the ISPI, and Advanced Manager Seats and Dashboards. A dedicated Account Specialist contacts the customer within 24 hours to schedule deployment strategy and customized client portal setup. Priced at $75,000 base price for first 500 of 1,000 units, with remaining units billed separately.

Quantifiable outcome

• Saves organizations from costly team conflicts - identified critical conflict areas before impacting global operations
• +2 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Idea Connection Systems, Inc.coreTechnology or IntegrationIdea Connection Systems, Inc., founded by Robert Rosenfeld, is the creator and licensor of the ISPI (Innovation Strengths Preference Indicator). Innovating Edge serves as a distribution channel for this proprietary assessment tool. Additional workshops, seminars, and training using the ISPI are available directly from Idea Connection Systems.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Pymetrics: Pymetrics applies neuroscience-based gamified assessments and AI to predict candidate fit and team compatibility, sold to enterprise HR teams. It is an emerging player comparable to Innovating Edge as both focus on identifying the human traits behind effective team performance, though Pymetrics uses AI-led gamified instruments while ISPI uses a validated psychometric.

Direct peers

• Hogan Assessments: Hogan Assessments is a leading provider of personality and behavioral assessments used for hiring, leadership, and team development in enterprise settings. It is directly comparable to Innovating Edge as a psychometric assessment vendor targeting HR, talent, and organizational development buyers, with overlapping use cases in leadership selection and team composition.
• Center for Creative Leadership (CCL): CCL is a top-ranked global provider of executive education and leadership development research, and is explicitly named in Innovating Edge's data as the institution that validated the ISPI's Cronbach Alpha score. It is directly comparable as a leadership/innovation capability researcher and educator serving Fortune 500 and government clients, with overlapping audiences.
• The Myers-Briggs Company: The Myers-Briggs Company commercializes the MBTI personality framework and related assessments used for team building, leadership development, and organizational change. It is a direct peer to Innovating Edge as both sell patented psychometric instruments with established brands, practitioner ecosystems, and team-development use cases.
• The Predictive Index (PI): The Predictive Index provides behavioral and cognitive assessment software for hiring, team design, and leadership development, sold to mid-market and enterprise customers with a self-serve SaaS model. It is directly comparable to Innovating Edge as a competing behavioral assessment vendor with similar team-composition and hiring use cases.
• Wiley (Everything DiSC): Wiley commercializes the Everything DiSC suite of behavioral assessments used for team building, communication, and leadership development. It is a direct peer to Innovating Edge as both sell established, branded psychometric instruments with team-management dashboards and broad enterprise training channels.

Broad incumbents

• Gallup: Gallup is a global analytics and consulting firm best known for the CliftonStrengths assessment and large-scale employee engagement research. It is a broad incumbent comparable to Innovating Edge as both sell 'strengths-based' individual assessments that are deployed at enterprise scale for team building and leadership development.
• Korn Ferry: Korn Ferry is a global organizational consulting firm offering talent assessment, leadership development, and executive search through its Korn Ferry Assessments portfolio. It competes with Innovating Edge for the same enterprise talent and innovation-team budgets but operates at vastly larger scale with broader assessment suites.
• SHL (Cengage Group): SHL is a global leader in psychometric assessments and talent measurement, serving large employers with cognitive, personality, and situational assessments. It is a broad incumbent comparable to Innovating Edge as both sell validated psychometric instruments for hiring and development, though SHL's suite is far broader.

Others

• Idea Connection Systems, Inc. Idea Connection Systems, Inc. is the creator and licensor of the ISPI, founded by Robert Rosenfeld, and offers ISPI workshops, seminars, and training directly. It is a closely related ecosystem participant and the IP licensor that controls Innovating Edge's core product, making it a critical strategic counterpart rather than a traditional competitor.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovating Edge