Mimi's Cafe
- Company typePrivate
- Founded1978
- HeadquartersDallas, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Mimi's Cafe does
Mimi's Cafe is a privately held US neighborhood bistro chain founded in 1978 by Arthur Simms and headquartered in Dallas, Texas. The company operates full-service restaurants serving American-French comfort food with an all-day breakfast, lunch, and dinner menu, plus a daily bakery program (muffins, croissants, brioche). Per firmographics the chain operates 145 locations across 24 states, though the company's own website and recent press materials cite a smaller footprint of 45 locations in 12 states — a discrepancy indicating the brand is mid-consolidation under its parent. The chain is wholly owned by Le Duff America, Inc., the North American subsidiary of French bakery-café operator Groupe Le Duff (Rennes, France), and operates as part of that group's restaurant portfolio alongside the now-absorbing sister brand Lemonade.
The company's product surface is a single core dining experience augmented by discrete service modules: dine-in restaurants, online ordering via mimistogo.com, dedicated catering via mimiscatering.com, private events, gift cards (traditional and e-gift), a kids menu, an E-Club email subscription, and a fundraising program for schools and organizations. Pricing is per-transaction, with a $10.99 weekday lunch tier (Mon–Fri 11a–4p), entrées in the $13–$19 range, and seasonal limited-time offers co-developed with suppliers including Samuel Adams, Korbel, and Seven Daughters. Distribution is exclusively US-based (Arizona, California, Florida, Missouri, Nevada, New Mexico, North Carolina, Ohio, Tennessee, Texas, Utah), with reservations via OpenTable.
The business model is high-volume consumer transactions with no B2B anchor customers, no disclosed enterprise contracts, and no publicly disclosed financials. Revenue streams are dine-in checks, online takeout, catering, gift card breakage and sales, and private events. Marketing is conducted through organic social (Facebook, X, Instagram, Pinterest), email/E-Club, PR/press releases, and a community fundraising platform. Leadership is led at the marketing function by Senior Director of Marketing Tiffany McClain; the broader executive team is not disclosed. Per firmographics the organization has 10,000+ employees, consistent with a multi-state full-service restaurant operator.
Mimi's Cafe firmographics
Firmographics- Name
- Mimi's Cafe
- Legal name
- Mimi's Cafe Corporate
- Website
- https://mimiscafe.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Mimi's Cafe industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Casual Dining Restaurants (THAFACAB)
- akta.pro secondary industries
- All-Day Dining Restaurants (THAFACAJ), Family-Style Restaurants (THAFACAC)
Keywords
Where Mimi's Cafe is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mimi's Cafe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Sales: Revenue from full-service restaurant dining including breakfast, lunch, and dinner menus featuring American-French comfort food, bistro classics, and freshly baked goods. Average check size varies by meal period and menu selection.
- Online Takeout Ordering: Direct online ordering platform for takeout orders, enabling customers to order ahead for pickup.
- Catering Services: Dedicated catering operations for events, corporate gatherings, and celebrations with specialized catering menus and packages.
- Gift Cards: Sale of traditional and e-gift cards, both for personal use and as corporate gift solutions. Gift cards have no expiration date.
- Private Events: Revenue from hosting private events including birthdays, anniversaries, graduations, and office parties with custom event planning services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lunch Menu |
| Unit Pricing | Pay-as-you-go | Pumpkin Spice Latte |
| Unit Pricing | Pay-as-you-go | Pumpkin Harvest Grande Griddlecakes |
| Unit Pricing | Pay-as-you-go | Pumpkin Crème Muffin |
| Unit Pricing | Pay-as-you-go | Pumpkin Pie Cheesecake |
| Unit Pricing | Pay-as-you-go | House Wines |
| Unit Pricing | Pay-as-you-go | Summer Menu Items |
| Unit Pricing | Pay-as-you-go | Seasonal Cocktails |
| Unit Pricing | Pay-as-you-go | Fall Flavors Menu |
| Unit Pricing | Pay-as-you-go | Summer BBQ Menu Items |
| Unit Pricing | Pay-as-you-go | Kids Menu |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Mimi's Cafe product offering
Product offeringCore offering
Mimi's Cafe operates a chain of casual-dining restaurants serving French-inspired American bistro fare, with signature emphasis on freshly baked muffins and pastries, all-day breakfast, soups, salads, sandwiches, burgers, and dinner entrées. Beyond in-restaurant dining, it sells its food via online ordering for takeout, provides catering, and offers gift cards, targeting families and individuals seeking a sit-down dining experience.
Product overview
Mimi's Cafe is a neighborhood bistro restaurant chain offering a single unified dining experience focused on fresh, hand-prepared American-French comfort food. The core offering is full-service restaurant dining featuring breakfast (all day), lunch, and dinner menus with signature items like omelets, sandwiches, burgers, entrées, and daily-baked bakery items. The company operates complementary service modules including Mimi's Delivers (online ordering), Mimi's Catering, gift cards, a dedicated kids menu, private event hosting, and a fundraising program. Founded in 1978 and headquartered in Dallas, Texas, Mimi's Cafe is owned by Le Duff America, Inc. and operates 45 locations across 12 U.S. states.
Differentiator
Problem solved
Functional benefit
Brands
- Mimi's Bistro Bakery: Full-service restaurant offering breakfast all day, lunch, dinner, bakery items, and private events.
- Mimi's Delivers
Products and services
- In-Restaurant Dining Full-service dine-in experience at Mimi's Cafe locations, offering a French-inspired American menu with all-day breakfast, freshly baked muffins, soups, salads, sandwiches, burgers, and dinner entrées, served to individuals, couples, and families.
- Online Ordering for Takeout Digital ordering service that allows customers to place takeout orders from Mimi's Cafe menus for pickup, accessed via the Mimi's Cafe online ordering website.
- Catering Services Group catering offering from Mimi's Cafe, providing French-inspired American menu items for events, office meals, and group gatherings, ordered through a dedicated catering website.
- Gift Cards Gift card program selling Mimi's Cafe-branded gift cards redeemable at participating restaurant locations for dine-in and takeout purchases.
- Kids Menu Dedicated kids menu offering child-portioned French-inspired American items such as breakfast, sandwiches, and entrée options designed for families dining with children.
- Bakery Offerings In-house bakery program offering fresh-baked muffins, pastries, and sweets sold to dine-in and takeout customers as part of the menu.
- Community Fundraising (Dine and Donate) Community fundraising program that enables schools, nonprofits, and community groups to earn donations tied to dine-in activity at Mimi's Cafe locations.
Companies that use Mimi's Cafe
Customer profileSegments4 records
Ideal customer profiles4 records
Mimi's Cafe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mimi's Cafe partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LemonademinorLemonade, a sister fast-casual restaurant chain, is transitioning to ghost kitchen operations and will operate under Mimi's Cafe as a delivery-only virtual kitchen model. The strategic shift brings Lemonade's operations under the Mimi's brand umbrella.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mimi's Cafe competitors and assessment
Company assessmentDirect peers
- Cracker Barrel Old Country Store: Family casual dining chain with home-style comfort food, breakfast all day, and an attached retail store. Competes with Mimi's on family trips, weekend dining, and gift/merchandise revenue.
- Corner Bakery Cafe: Bakery-cafe chain offering breakfast, lunch, and bakery items in a casual cafe format. Closest peer to Mimi's on the daily-baked-fresh bakery differentiation and French-American menu overlap.
- First Watch: Daytime breakfast, brunch, and lunch casual dining chain. Comparable to Mimi's on breakfast/brunch specialization and elevated comfort food positioning.
- Le Peep Café: Breakfast-and-lunch-focused casual dining chain offering egg dishes, pancakes, and American comfort fare. Comparable niche and daypart concentration to Mimi's.
- Bob Evans Restaurants: Family-focused casual dining chain with farm-style American comfort food, all-day breakfast, and a dedicated kids menu. Direct overlap with Mimi's on family and value-conscious dining occasions.
- IHOP: Family-focused casual dining chain with all-day breakfast and a similar American-comfort-food menu. Directly competes with Mimi's in the same dayparts and customer segments (families, weekday diners, celebrations).
- Denny's: 24/7 family casual dining chain famous for all-day breakfast and a broad American menu. Most direct head-to-head competitor to Mimi's on breakfast daypart and family positioning.
- Marie Callender's: Casual dining chain known for pies and American comfort food with a family-dining orientation. Comparable heritage brand, comfort-food menu, and bakery-led positioning.
Broad incumbents
- Panera Bread: Large national bakery-cafe chain with strong digital ordering, loyalty program, and catering. Overlaps with Mimi's on bakery items, breakfast/lunch menu, catering, and family casual dining occasions, though at much larger scale.
Emerging players
- Coco's Bakery Restaurant: Smaller bakery-casual-dining chain focused on pies and American comfort food. Comparable to Mimi's on bakery-led menu and family casual dining, with significantly smaller footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mimi's Cafe social profiles
Digital presenceMimi's Cafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mimi's Cafe leadership team
Management profileNumber of profiles
Profiles1 record
Mimi's Cafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mimi's Cafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mimi's Cafe
What does Mimi's Cafe do?
Mimi's Cafe operates a chain of casual-dining restaurants serving French-inspired American bistro fare, with signature emphasis on freshly baked muffins and pastries, all-day breakfast, soups, salads, sandwiches, burgers, and dinner entrées. Beyond in-restaurant dining, it sells its food via online ordering for takeout, provides catering, and offers gift cards, targeting families and individuals seeking a sit-down dining experience.
Is Mimi's Cafe a public or private company?
Mimi's Cafe is a private company. It is classified as corporate owned and is currently operating.
When was Mimi's Cafe founded?
Mimi's Cafe was founded in 1978. It employs 5,001 to 10,000 people.
Where is Mimi's Cafe based?
Mimi's Cafe is headquartered in Dallas, United States, in the North America region.
How does Mimi's Cafe make money?
Five revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are online Takeout Ordering, catering Services, gift Cards and private Events.
Who are Mimi's Cafe's main competitors?
Direct peers on record are Cracker Barrel Old Country Store, Corner Bakery Cafe, First Watch, Le Peep Café, Bob Evans Restaurants, IHOP, Denny's and Marie Callender's. Panera Bread is listed as a broad incumbent. Coco's Bakery Restaurant is listed as an emerging player.
Does Mimi's Cafe have an API?
No public API is recorded for Mimi's Cafe.
What industry is Mimi's Cafe in?
Mimi's Cafe's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.