DatVietVAC Group

What DatVietVAC Group does

DatVietVAC Group Holdings Joint Stock Company is Vietnam's first vertically integrated Media, Entertainment and Technology (MET) Ecosystem, operating under a holding company structure established in 2019 with operating roots dating to 1994. The company operates two reportable segments: (1) the Content Hub, which produces blockbuster entertainment programs (Anh Trai 'Say Hi', Em Xinh 'Say Hi', 2 Ngày 1 Đêm, Rap Việt), manages exclusive artist rights for 100+ Vietnamese celebrities through NOMAD Management Vietnam, and distributes content via owned platforms VieNETWORK and VieON; and (2) Media Services, which comprises DatVietMEDIA (Vietnam's largest independent media agency with 16% market share per Kantar), TKL (integrated marketing communications), and DatVietOOH (a nationwide network of ~3,800 outdoor advertising sites).

The company generates revenue through a diversified mix including B2B advertising placement and sponsorships (VND 1,665 billion or 48.2% of 2025 revenue), B2B/B2C content production and IP licensing (VND 1,469 billion or 42.5%), and high-growth D2C channels including concert ticketing, merchandise, and artist management commissions of 15-30% (VND 559.2 billion, up 76.6% YoY). The Content segment produced 81.8% of total gross profit at 38.9-40.2% gross margins, while the Media Services segment generated only 18.5% of gross profit despite its revenue dominance, reflecting a deliberate strategic pivot from declining traditional TV advertising to higher-margin IP-based content monetization.

DatVietVAC reported VND 3,235 billion in pro-forma 2025 consolidated net revenue (down 6.8% due to structural TV ad decline) but VND 379 billion in net profit (up 8% YoY), achieving 40.8% ROE and 13.9% EBIT margin — both materially above regional averages of 8.4% and 2.5% respectively. The company is preparing an IPO on HOSE in 2026 at VND 54,800 per share, targeting ~USD 240 million market capitalization, with management guidance of 11% revenue growth in 2026 and a 15% CAGR target to reach VND 5,000 billion in revenue by 2030.

Name

DatVietVAC Group

Legal name

DatViet VAC Group Holdings Joint Stock Company

Website

https://datvietvac.vn

Company type

Public

Founded year

1994

Operating status

Ipo

Headcount range

501–1,000 employees

Short description

DatVietVAC Group Holdings is Vietnam's vertically integrated Media, Entertainment and Technology Ecosystem, producing blockbuster content, managing 100+ artists via NOMAD, and operating a nationwide media agency and OOH network for B2B advertisers and D2C consumers.

Ownership category

akta.pro rank

Product category

Media, Entertainment and Advertising Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (51212), Media Buying Agencies (541830), Music Publishers (51223)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Content Syndication, Distribution & Rights Management Platforms (BPAMAJAN)

akta.pro secondary industries

Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK), Usage Reporting, Reconciliation & Royalty Accounting (Statements, Audits) (MPAHALAN), DRM, License Delivery & Content Protection (Widevine/FairPlay/PlayReady) (MPAHAJAI)

Keywords

• Media entertainment services
• Advertising agency
• Content production
• Artist management
• Digital music distribution

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Supply Chain

Revenue model

1. Content Segment (Content Hub): Revenue from producing large-scale entertainment programs, multi-platform digital distribution, digital music rights, IP licensing, and exclusive artist talent management. In 2025, this segment contributed VND 1,469 billion in revenue (42.5% of total) but generated 81.8% of total gross profit with margins of 38.9%-40.2%
2. Media Services Segment: Revenue from Dat Viet Media and TKL operating under advertising agency model: strategic consulting fees, performance bonuses from advertisers, commercial margins from wholesale purchasing and retail resale of advertising inventory, and influencer marketing campaign services. In 2025, generated VND 1,665 billion in revenue (48.2% of total) but only 18.5% of gross profit
3. Program and Concert Sponsorships: B2B sponsorship revenue from corporate clients sponsoring entertainment programs and live events
4. Ticket Sales for Live Music Events: D2C revenue from concert ticket sales for live music events, increasing 29.6% in 2025
5. Digital Music Rights Distribution (DSP): Revenue from digital music rights distribution through digital service providers
6. IP Licensing: International program format licensing and sales of products associated with intellectual property assets, growing 11% in 2025
7. Merchandise Sales: D2C revenue from merchandise sales associated with IP assets and artist branding
8. Artist Management and Commercial Exploitation: Revenue sharing from exclusive artists' activities with commission rates ranging from 15% to 30%. Generated VND 559.2 billion in 2025, growing 76.6% year-over-year, making artist management the second-largest business segment at 16% of consolidated revenue

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

DatVietVAC operates a vertically integrated Media, Entertainment and Technology ecosystem through two segments: Content Hub (content production via Vie Channel and Dong Tay Promotion, exclusive artist management via NOMAD Management Vietnam with 100+ stars, digital distribution via VieNETWORK and VieIP) and Media Services (advertising agency services via DatVietMEDIA and TKL, plus OOH advertising network of ~3,800 sites via DatVietOOH). It owns proprietary IP rights over blockbuster entertainment programs including Anh Trai 'Say Hi', Em Xinh 'Say Hi', 2 Ngày 1 Đêm, Ca Sĩ Mặt Nạ, and Rap Việt.

Product overview

DatVietVAC Group Holdings is Vietnam's first Media, Entertainment and Technology (MET) Ecosystem operating under a holding company model established in 2019, with operating history dating back to 1993. The company operates through two main business segments: (1) Content Hub (Content segment), managed by DatViet VAC Entertainment, led by Vie Channel and Dong Tay Promotion, which produces blockbuster entertainment programs and manages artists through NOMAD Management Vietnam, with digital distribution via VieNETWORK and monetization through VieIP; and (2) Communication Services (Media Services segment), managed by DatViet VAC Media, comprising DatVietOOH (outdoor advertising with ~3,800 sites), DatVietMEDIA (full-service media agency), and TKL (integrated marketing communications). This closed, vertically integrated ecosystem transforms original content into intellectual properties that scale across multiple platforms for sustainable monetization.

Differentiator

Problem solved

Functional benefit

Products and services

• DatVietOOH (Out-of-Home Advertising) Vietnam's first out-of-home (OOH) advertising service, providing nationwide OOH advertising campaigns through static billboards and LED screens. Serves enterprise brand clients seeking broad-audience outdoor visibility across Vietnam.
• DatVietMEDIA (Media Agency Services) Comprehensive integrated media agency services including strategic communications consulting, media planning and buying across television and digital platforms, OOH advertising, and influencer marketing. Serves enterprise corporate clients such as PepsiCo, Heineken VBL, Masan, Vinamilk, VIB, and Nutifood.
• TKL (Integrated Marketing Communications) Integrated marketing communications and strategic media consultancy offering communications strategy development, media planning and buying, content production, media sales, content marketing, and digital advertising performance optimization for enterprise clients.
• Content Hub (Content Production & IP Monetization Segment) Core content production and intellectual property monetization segment managed by DatViet VAC Entertainment, led by Vie Channel and Dong Tay Promotion. Produces large-scale entertainment programs and blockbusters, distributes through multi-platform digital networks, and manages exclusive talent through NOMAD Management Vietnam. Generated VND 1,469 billion in revenue in 2025 (42.5% of total) with 38.9%-40.2% gross profit margins.
• Vie Channel (Blockbuster Entertainment Programs) Core content production unit within the Content Hub, producing blockbuster entertainment programs such as Anh Trai 'Say Hi', Em Xinh 'Say Hi', and other major Vietnamese entertainment shows for TV and digital platforms.
• Dong Tay Promotion (Live Entertainment Events) Content production unit within the Content Hub, co-producing major entertainment programs and live music events including concert tours. Live entertainment event and ticket sales revenue grew 29.6% in 2025.
• NOMAD Management Vietnam (Exclusive Artist Management) The largest artist management company in Vietnam with a roster of more than 100 stars under exclusive commercial exploitation rights. Operates a 'Zero to Hero' talent development model with commission rates ranging from 15% to 30%. Generated VND 559.2 billion in revenue in 2025, up 76.6% year-over-year.
• VieNETWORK (Multi-Platform Digital Content Distribution) Digital music and multi-platform distribution network enabling content distribution across digital platforms and supporting digital music rights distribution through DSPs.
• VieIP (IP Commercialization and Merchandise) Digital music and commercial product monetization platform enabling IP commercialization, merchandise sales, and international program format licensing. IP licensing and product sales revenue grew 11% in 2025.
• Communication Services (Media Services Segment) Media services segment operated by DatViet VAC Media (comprising Dat Viet Media and TKL), providing advertising agency services including strategic consulting fees, performance bonuses from advertisers, commercial margins from wholesale purchasing and retail resale of advertising inventory, and influencer marketing campaign services. Generated VND 1,665 billion in revenue in 2025 (48.2% of total).

Quantifiable outcome

• 40.8% ROE in 2025, vs regional average of 8.4% (Vietcap research)
• +8 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• KPMGcoreOthersKPMG serves as the auditor for DatVietVAC with 15-year audit history, reviewing pro-forma consolidated financial statements and providing credibility for the IPO
• KantarminorOthersKantar provides market research data indicating DatVietVAC holds 16% market share in media planning consulting and television advertising placement in Vietnam
• Former U.S. Ambassador to Vietnam Marc E. KnapperminorOthersFormer U.S. Ambassador has recognized DatVietVAC's national mission of connecting cultural industries of Vietnam and the United States and advancing Vietnam's global cultural reach

Scale indicators21 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Publicis Groupe: Global communications group with significant media agency and content capabilities through Starcom, Zenith, and Publicis Media. Comparable to DatVietVAC's integrated media services offerings, particularly its cross-platform media planning and influencer marketing capabilities.
• IPG Mediabrands: Global media holding company within IPG, providing media planning, buying, and digital performance services. Comparable to DatVietVAC's TKL and DatVietMEDIA agency operations serving the same multinational brand advertisers across Vietnam.
• WPP: Global advertising holding company with large media planning and buying operations through GroupM. Comparable to DatVietVAC's DatVietMEDIA and TKL media agency segments, serving the same multinational corporate advertisers (e.g., PepsiCo, Heineken) for media planning and buying.
• CJ ENM: Vertically integrated Korean entertainment conglomerate spanning TV production, film distribution, music, and live events. Comparable to DatVietVAC as a broader incumbent operating a content production + distribution + IP commercialization ecosystem across multiple entertainment verticals.
• VTV (Vietnam Television): Vietnam's national state broadcaster producing news, entertainment, and cultural programming. Comparable to DatVietVAC as a domestic incumbent in the Vietnamese television content and advertising market, particularly relevant given DatVietVAC's 16% TV advertising placement share.

Direct peers

• SM Entertainment: Largest K-pop agency and producer with exclusive artist contracts, in-house content production, and global IP monetization. Comparable to DatVietVAC's NOMAD artist management and Content Hub segments, sharing the same exclusive-talent + content + distribution flywheel.
• YG Entertainment: Korean entertainment company combining artist management with content production. Comparable to DatVietVAC's NOMAD artist roster and content segment, with similar reliance on blockbuster IP and exclusive artist relationships.
• HYBE: South Korean entertainment company behind BTS and a portfolio of artist management labels. Directly comparable to DatVietVAC because the company's NOMAD roster and IP-driven ecosystem are explicitly benchmarked against the HYBE model, with similar mechanisms of exclusive artist contracts, content/IP production, and multi-platform monetization.
• JYP Entertainment: Korean entertainment agency combining artist training, management, and content production. Directly comparable to DatVietVAC's Zero to Hero talent development model and vertically integrated content-to-commerce value chain.

Regional players

• Yeah1 Group: Vietnamese media and entertainment group operating multi-channel TV, digital content, and entertainment production. Comparable to DatVietVAC as a regional competitor in the same Vietnamese market with overlapping content production and digital distribution activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DatVietVACOfficial
• LinkedInlinkedin.com/company/datvietvac-group-holdings
• Instagraminstagram.com/datvietvacgroupholdings
• TikToktiktok.com/@datvietvac

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DatVietVAC Group