Synthesis Group

What Synthesis Group does

Synthesis Group (legally Synthesis Group Travel SA) is a privately held, Athens-based B2B destination management and corporate travel services company founded in 2001. The firm delivers end-to-end travel management, MICE (Meetings, Incentives, Conferences, Exhibitions) event management, Greek destination management, and specialized maritime crew-change logistics to enterprise clients across pharma, technology/gaming, and shipping. Headcount sits in the 11–50 range and the company is organized as a Greek Societe Anonyme operating from Argyroupoli in the Athens metropolitan area.

The company's technology foundation rests on access to all four major Global Distribution Systems — Amadeus, Galileo, Sabre, and Worldspan — combined with a global alliance through Travel Solutions International (TSI). It layers event-management capabilities on top, including a virtual/hybrid event platform, registration and analytics tooling, sponsorship management, and on-site logistics support for congresses and corporate events. A separate maritime services offering addresses shipping and offshore operators with visa processing, document handling, and 24/7 crew-change response. Distribution spans direct enterprise sales, dedicated maritime industry sales, and a B2B partner network serving international tour operators seeking Greek destination expertise.

The revenue model is professional-services based, with quote-based pricing determined by client requirements, group size, destination, and service scope. Income is generated through service fees and negotiated supplier rates across travel management, events management, and destination management lines. Named enterprise customers include Sanofi, SBTech, Costamare Shipping, Capital Ship Management, Seastar Ship Management, Prime Tankers, Tide Line, Ocean Summit, and Chartworld Shipping. There is no public funding history, no parent company, no disclosed revenue figures, and no evidence of institutional investment in the provided data.

Name

Synthesis Group

Legal name

Synthesis Group Travel SA

Website

https://synthesis-group.gr

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Synthesis Group is a privately held Athens-based destination management and corporate travel firm providing B2B travel management, MICE events, Greek destination services, and maritime crew-change logistics to enterprise clients in pharma, tech, and shipping since 2001.

Ownership category

akta.pro rank

Product category

Corporate Travel and Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Travel Agencies (56151), Tour Operators (56152), Other Travel Arrangement and Reservation Services (56159)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Meetings & Group Travel Management (Corporate/MICE) (THALANAH), Meetings & Group Travel Management (Corporate Groups) (THAKAMAC), MICE/Group Air & Meetings Travel Management (Corporate Groups) (THAKACAH), Corporate Retreats, Team-Building & Offsite Experiences (THAHAIAH)

Keywords

• Corporate travel management
• MICE event management
• Destination management Greece
• Maritime crew travel
• Conference organization services

Headquarters

HQ city

Argyroupolis

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Travel Management Services: Full-service travel management including booking of flights, hotels, rail, and ground transportation for corporate clients. Revenue generated through service fees and negotiated rates with travel providers.
2. Event Management Services: End-to-end congress, conference, and corporate event organization including venue management, logistics coordination, registration, exhibition management, and financial management.
3. Destination Management: B2B destination management services in Greece including tailored itineraries, site inspections, and on-site management for incoming travelers and tour operators.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Synthesis Group is a B2B travel and event management company that plans and books corporate travel (flights, hotels, rail, ground transport), manages end-to-end MICE events, conferences, corporate events, incentive trips, virtual/hybrid events, and green events, and delivers destination management and maritime crew-change services in Greece. Services are delivered by multilingual consultants operating through four major GDS platforms and a global Travel Solutions International alliance.

Product overview

Synthesis Group operates as a unified travel and events service platform offering comprehensive corporate travel management, meeting and event planning, and destination management services. The core offering consists of Travel Management and Consulting services, complemented by Events Management. Under the events umbrella, the company provides specialized sub-products including Conferences (full congress management), Corporate Events, Hybrid/Digital/Virtual Events, Incentive Travel, and Corporate Social Responsibility/Green Events. The company also offers specialized Maritime Services for the shipping industry and Destination Management focused on Greece. All services are delivered through a network of experienced multilingual consultants utilizing global distribution systems (Amadeus, Galileo, Sabre, Worldspan) and supported by technology integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Management Full-service travel management covering flights, hotels, ground transportation, and domestic and international rail services for local, regional, and global corporate travel programs, delivered by multilingual consultants.
• Consulting Strategic advisory including travel policy development, tool and process implementation, and traveler education to optimize corporate travel programs.
• Events Management End-to-end event logistics management for MICE programs, consolidating every aspect of travel and events with expert buying power to generate savings and guarantee best-value rate packages.
• Conferences Full congress management from start to finish, including congress planning, destination and on-site management, event strategy, innovative technology, marketing, sponsorship sales, exhibitions, accommodation, registration, financial management, and audit services.
• Corporate Events Creative corporate event planning and execution from initial concept through post-event evaluation, working in full synergy with the client to cover needs within budget and specifications.
• Hybrid, Digital & Virtual Events Virtual event solutions including online registration, virtual event platform selection, live streaming, and interactive virtual experiences, offered as full service and technology provision.
• Corporate Travel Stress-free, cost-effective corporate travel management tailored to client time and needs, leveraging multiple global distribution systems for booking efficiency.
• Incentive Travel Innovative incentive events aimed at improving company strategy and business excellence through performance-activating programs.
• Destination Management In-depth destination knowledge and unique service creation for Greece, blending ancient history, modern luxury, sea, sun, cuisine, and culture into sensory experiences for inbound travelers.
• Maritime Services Specialized shipping and offshore travel services including document handling, visa processing, flight responses, competitive fares, and 24/7 support for crew changes with short, critical deadlines.
• Corporate Social Responsibility & Green Events Sustainable event planning with environmental safeguarding as a priority, offering green meeting and event solutions with differentiation benefits and CSR activities for local communities.

Quantifiable outcome

• Savings on MICE programs through unmatched experience and buying power
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Travel Solutions International (TSI)coreStrategic or Co-development PartnerGlobal alliance partnership providing expanded scope and value of services. Through the TSI network, Synthesis gains access to global travel management capabilities, consolidated buying power, and international reach for serving multinational corporate clients.
• Amadeus GDScoreTechnology or IntegrationAccess to Amadeus global distribution system for comprehensive travel booking capabilities including flights, hotels, and rail services.
• Galileo GDScoreTechnology or IntegrationAccess to Galileo global distribution system for travel booking and reservation capabilities.
• Sabre GDScoreTechnology or IntegrationAccess to Sabre global distribution system for travel technology and booking solutions.
• Worldspan GDScoreTechnology or IntegrationAccess to Worldspan global distribution system for travel booking capabilities.
• LufthansaminorGTM or Marketing PartnerAirline partnership featured on company materials indicating preferred airline relationships for travel services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Express Global Business Travel (Amex GBT): Global TMC serving multinational clients with corporate travel, meetings & events, and consulting services. Directly comparable to Synthesis's corporate travel and MICE offering, though at materially larger scale and with deeper technology investment.
• BCD Travel: One of the world's largest corporate travel management companies, offering end-to-end corporate travel, meetings & events, and consulting. BCD competes directly with Synthesis for multinational and enterprise travel programs while operating at far greater scale.
• CWT (Carlson Wagonlit Travel): Global corporate travel and meetings management company. Competes with Synthesis in corporate travel program management and MICE, with comparable service breadth but substantially larger geographic and enterprise footprint.
• FCM Travel: Global corporate travel division of Flight Centre Travel Group, serving multinational corporate clients with travel management and meetings & events solutions. Comparable to Synthesis's enterprise travel and MICE offering at significantly larger scale.

Direct peers

• Direct Travel: Mid-market corporate travel management company offering travel program management, meetings & events, and consulting. Closely comparable mid-size peer to Synthesis for enterprise and corporate travel program RFPs.
• ConferenceDirect: Global meetings and events management company specializing in site selection, conference planning, and full-service event management. Directly comparable to Synthesis's Conferences and Corporate Events sub-products for association and corporate congress clients.
• ATPI Griffinstone: Corporate travel and events management company with a particularly strong maritime and energy vertical. Closest peer to Synthesis given overlapping corporate travel, MICE, and specialized maritime crew-change service lines.
• PRA Business Events: Global corporate events management agency delivering end-to-end meetings, incentives, conferences, and events. Closely comparable mid-size peer to Synthesis's MICE and incentive travel offerings, including similar scale and client mix.
• Travel and Transport: Corporate travel management company offering enterprise travel, meetings & events, and consulting services to mid-market and large corporate clients. Closely comparable peer to Synthesis for travel program management and event delivery at similar scale.

Regional players

• Wanda Hotel & Resort / Eventive DMC Network (Greek DMC operators): Direct destination management competitors operating in Greece, including local DMCs (e.g., Corinthian Events, Aegean-themed DMC operators) that compete for inbound group and incentive travel business in the same Greek venues Synthesis serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/synthesisgroup.gr
• LinkedInlinkedin.com/company/synthesis-group-travel-services-sa
• Instagraminstagram.com/synthesisgroup.gr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synthesis Group