Team Event

What Team Event does

Team Event Ltd is a privately held, Christchurch-based full-service event production company founded in 2011 that operates in the New Zealand domestic market with a staff of 1-10. The company runs two interlocking business lines: (1) B2B event production services covering event management, marketing, sponsorship acquisition, safety consulting, entertainment booking, and food and beverage programme management; and (2) a portfolio of five owned and operated consumer event properties - the Great Kiwi Beer Festival (New Zealand's largest beer festival with 12,000+ attendees and 300+ craft beers), South Island Wine & Food Festival (10,000 attendees, 50+ wineries), Electric Avenue (multi-genre music festival with 5 consecutive years of sell-out crowds), Live In The Park (one-off concerts of up to 10,000 people), and Nostalgia Festival.

The company serves three distinct customer groups: consumer festival attendees (B2C, distributed across tens of thousands of individuals), corporate clients seeking turnkey event production (B2B services), and brands looking for sponsorship and activation inventory on owned event platforms. Revenue is generated through professional service fees on the B2B side and through ticket sales, vendor fees, F&B concessions, and sponsorship on the owned-event side; pricing is not publicly disclosed and is custom-quoted per engagement. Go-to-market combines direct client engagement for corporate work with direct-to-consumer ticketing via dedicated event websites and Facebook brand pages, supported by paid digital advertising and PR.

Core technology is explicitly not applicable to the service offering; the business is asset-light and operationally focused on logistics, safety, entertainment booking, and on-site execution rather than software products. The company holds no disclosed patents, has no parent or subsidiary entities, has raised no disclosed outside funding, and operates across the South Island (Christchurch), North Island (Waikato), and broader New Zealand domestic market without claiming a global footprint.

Name

Team Event

Legal name

Team Event Ltd

Website

https://teamevent.co.nz/

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industries

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)

Keywords

• Event production services
• Festival management
• Event marketing
• Event sponsorship acquisition
• Crowd safety consulting

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Event Production Services: Team Event provides comprehensive event production services including event management, marketing, sponsorship acquisition, safety consulting, entertainment booking, and food & beverage management for corporate and private clients. Revenue is generated through professional service fees for managing and producing events.
2. Owned Festival Events: Team Event owns and produces major festival brands including the Great Kiwi Beer Festival, South Island Wine & Food Festival, Electric Avenue, Live In The Park, and Nostalgia Festival. Revenue is generated through ticket sales, vendor fees, food and beverage concessions, and sponsorship for these large-scale consumer events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Team Event is a full-service event production company that designs, markets, and delivers large-scale consumer festivals and corporate events across New Zealand. It sells six integrated service lines — event management & production, event marketing, event sponsorship, safety & crowd management, entertainment booking, and food & beverage programme management — and applies them to its own portfolio of five consumer festival brands (Great Kiwi Beer Festival, South Island Wine & Food Festival, Electric Avenue, Live In The Park, Nostalgia Festival) as well as to bespoke B2B client engagements.

Product overview

Team Event is a full service event production company specializing in consumer events and festivals. Their service portfolio comprises six core service offerings (Event Management & Production, Event Marketing, Event Sponsorship, Safety Services, Entertainment, and Food & Beverage) that they deliver across a portfolio of five owned and operated event properties: the Great Kiwi Beer Festival (New Zealand's largest beer festival with 12,000+ attendance), South Island Wine & Food Festival (10,000 attendees, 50+ wineries), Electric Avenue Festival (multi-genre music festival with 5 years of sell-out crowds), Live In The Park (concerts up to 10,000 people), and Nostalgia Festival (community music festival in Heathcote Valley). The services are designed to work together to deliver complete event experiences from concept through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management & Production Full logistical management of events from initial concept through on-site execution, including design, strategy, creative development, theme production, budgeting, permitting, site planning, risk management, contingency planning, and site management. Sold to corporate clients and used internally for owned festivals.
• Event Marketing Marketing solutions to raise event awareness and drive ticket sales, including branding, promotional material development, marketing plans, advertising placement, ticket strategies, public relations, internet marketing, and media partnerships. Sold to corporate clients and used to promote owned festivals.
• Event Sponsorship End-to-end sponsorship services including strategy, targeted proposal development, contract negotiation and management, fulfilment coordination, on-site activity management, and impact reporting for both corporate client events and owned festival properties.
• Safety Services Event and Crowd Safety consultancy covering contingency planning and management for large events, risk assessment, pre-event monitoring, and multi-agency Event Control (EOC) management. Sold as a standalone consulting service to event organisers.
• Entertainment Entertainment booking and management including artist identification and securing, contract negotiation, production requirements management, travel coordination, and on-site artist management, leveraging relationships with agencies and firms nationwide and globally. Sold as a standalone service to corporate clients.
• Food & Beverage Food and beverage programme management for events, covering alcohol permits, product selection and pricing, alcohol management plans, bartending solutions, staff management, and vendor logistics. Sold as a standalone service to corporate clients.
• Great Kiwi Beer Festival Owned consumer festival and New Zealand's largest beer festival, attracting 12,000+ attendees to sample over 300 craft beers and ciders from across New Zealand and the world. Includes a North Island edition serving Waikato with 40+ breweries. Ticketed consumer event.
• South Island Wine & Food Festival Owned consumer festival and the South Island's premier wine and food event, attracting 10,000 attendees to Hagley Park to sample wines from over 50 wineries alongside artisan-produced food. Ticketed consumer event.
• Electric Avenue Festival Owned multi-genre music festival showcasing 12 hours of music across multiple stages with international and national artists, amusement rides, and art installations. Has attracted sell-out crowds for five consecutive years. Ticketed consumer event.
• Live In The Park Owned one-off concert series hosting up to 10,000 people in the lakeside, tree-lined setting of Christchurch's Hagley Park, featuring international and national artists. Ticketed consumer event.
• Nostalgia Festival Owned community music festival nestled in Heathcote Valley that unites the community through music, showcasing curated New Zealand and international artists alongside local food, craft drinks, and a vintage festival atmosphere. Ticketed consumer event.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Direct peers

• Brew Moon Festival: NZ craft beer and music festival held in Akaroa. Direct peer to Great Kiwi Beer Festival in the craft-beer festival category — same product (300+ craft beers, live music, food vendors) and same NZ consumer market, competing for the same craft beer enthusiast audience.
• Falls Festival: Multi-day Australian/NZ music festival (Lorne, Byron, Fremantle, Marion Bay). Comparable as a multi-genre music festival with comparable attendance scale (10,000-25,000) and reliance on outdoor park/coastal venues — directly comparable to Electric Avenue and Live In The Park.
• Pitch Music & Arts: Australian boutique electronic/dance music festival held in regional Victoria. Comparable to Electric Avenue in multi-genre music festival programming, scale (10,000-15,000 attendees), and the reliance on international headliner bookings to drive sell-out demand.
• Splore Festival: Boutique NZ music and arts festival held at Tapapakanga Regional Park. Comparable as a NZ-owned, NZ-focused outdoor music festival with similar scale (thousands of attendees) and similar reliance on regional park venues and multi-stage programming.
• Rhythm and Vines: Iconic NZ New Year's Eve music festival held in Gisborne. Operates in the same NZ festival market with comparable attendance scale and outdoor park venue format, and directly competes for the same audience as Electric Avenue and Nostalgia Festival.
• Laneway Festival: Multi-city indie/alternative music festival touring Australia and New Zealand. Closest direct peer to Electric Avenue in terms of format, audience, and multi-genre music festival production targeting a similar demographic across the trans-Tasman market.

Regional players

• Bay of Islands Jazz & Blues Festival: Established NZ music festival in the Northland region. Comparable as a NZ consumer-facing music festival in a different regional market — operates as a competitor for sponsorship dollars and touring artist bookings within the New Zealand events ecosystem.

Broad incumbents

• AEG Presents: One of the world's largest live entertainment and event promoters. Comparable in concert/festival promotion and artist booking — services Team Event also offers via its Entertainment vertical — though AEG operates globally with owned venues (e.g., The O2, Staples Center).
• Live Nation Entertainment: Global live event promoter and concert operator. Comparable because both promote/organize consumer-facing live events and concerts (Live In The Park, Electric Avenue equivalent), though Live Nation operates at vastly greater scale with venues and ticketing infrastructure.

Others

• Eventbrite: Global event ticketing and event management platform. Adjacent peer — Team Event uses similar event marketing and ticketing infrastructure for its owned festivals. Not a direct competitor, but a platform/ecosystem participant whose tools shape how Team Event monetizes its festival properties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TeamEventNZ

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Event