Falls Music & Arts Festival
Falls Music & Arts Festival is an Australian live entertainment company that produces an annual multi-day music and arts festival during the New Year's period across multiple states, selling tickets to consumers through its official website. It is affiliated with sister festival brands Secret Sounds, Splendour In The Grass, and Harvest Rock.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
Falls Music & Arts Festival firmographics
Firmographics- Name
- Falls Music & Arts Festival
- Website
- https://fallsfestival.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Falls Music & Arts Festival is an Australian live entertainment company that produces an annual multi-day music and arts festival during the New Year's period across multiple states, selling tickets to consumers through its official website. It is affiliated with sister festival brands Secret Sounds, Splendour In The Grass, and Harvest Rock.
- Ownership category
- akta.pro rank
Falls Music & Arts Festival industry classification
Industry- Product category
- Live Music Events
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), All Other Amusement and Recreation Industries (713990)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Concerts & Music Festivals (THAJAFAA)
- akta.pro secondary industry
- Cultural & Community Festivals (Ticketed) (THAJAFAI)
Keywords
Falls Music & Arts Festival business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Festival Tickets and Attendance: The festival generates revenue through ticket sales to attendees who participate in the multi-day music and arts event held annually during the New Year's season.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Falls Music & Arts Festival product offering
Product offeringCore offering
Falls Festival is an annual multi-day music and arts festival held across multiple locations in Australia during the New Year's period. The festival features major international and local musical acts performing across multiple stages, alongside arts installations, and is sold to consumers via ticket passes through its official website. The product is a time-bound live event experience that combines entertainment, cultural programming, and outdoor festival atmosphere into a single seasonal offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Falls Festival An annual multi-day music and arts festival held across multiple locations in Australia during the New Year's period, featuring performances by major international and local musical acts across multiple stages and incorporating arts installations. The festival is sold to individual consumers via ticket passes through the official fallsfestival.com website.
Companies that use Falls Music & Arts Festival
Customer profileSegments1 record
Ideal customer profiles1 record
Falls Music & Arts Festival technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Falls Music & Arts Festival partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Secret SoundsminorReferenced as an opt-in option in the newsletter subscription form. Appears to be a related entity within the festival/organization group.
- Splendour In The GrassminorReferenced as an opt-in option in the newsletter subscription form. Appears to be a related music festival brand under the same organizational group.
- Harvest RockminorReferenced as an opt-in option in the newsletter subscription form. Appears to be a related music festival brand under the same organizational group.
Scale indicators2 records
Falls Music & Arts Festival competitors and assessment
Company assessmentBroad incumbents
- Bonnaroo Music & Arts Festival: A US multi-day music and arts festival with an explicitly similar 'music and arts' framing to Falls Festival. Comparable multi-stage format, multi-act line-up, and immersive camping-style positioning.
- Primavera Sound: A major international multi-day music festival sharing Falls' progressive, line-up-led positioning and arts-curation ethos. Relevant benchmark for international touring-act pricing and audience-development model.
- Coachella (Goldenvoice): The benchmark global multi-stage music festival. While US-based and far larger, it sets the operating model, artist-booking economics, and consumer expectations that any Australian festival of Falls' caliber is benchmarked against.
- Glastonbury Festival: One of the world's most iconic multi-day music and arts festivals, sharing Falls' 'music + arts' positioning rather than pure music. Comparable heritage and immersive cultural positioning as a global aspirational benchmark.
Direct peers
- Harvest Rock: A South Australian music festival connected to the same Secret Sounds family referenced in Falls Festival communications. Comparable event-driven, multi-act festival with shared distribution and operational infrastructure.
- Meredith Music Festival: A long-running, multi-day Australian regional music festival. Similar event-driven model, comparable customer base of music festival enthusiasts, and sister-tourism positioning to Falls Festival.
- Laneway Festival (St Jerome's): A multi-city Australian touring music festival targeting a similar demographic of music enthusiasts. Directly competes for the same headliner talent, ticket dollars, and summer/New Year festival attention span as Falls Festival.
- Bluesfest Byron Bay: A major multi-day Australian music festival operating in a similar outdoor, ticketed, multi-stage model. Competitive peer for touring international acts and overlapping Australian festival audience.
- Woodford Folk Festival: An iconic long-running Australian multi-day music and arts festival with a similar heritage positioning. Comparable in scale, duration, and cultural-festival framing as a competitor for the same discretionary live-music spend.
- Splendour In The Grass: An Australian music festival operated under the same Secret Sounds network as Falls Festival. Directly comparable multi-day Australian festival with a similar major-act line-up model, multi-state footprint, and shared organizational ecosystem — making it the closest functional peer.
Market position
Customer concentration
Falls Music & Arts Festival social profiles
Digital presenceFalls Music & Arts Festival financial estimates
Financial estimateRevenue estimate
Valuation estimate
Falls Music & Arts Festival leadership team
Management profileNumber of profiles
Falls Music & Arts Festival funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Falls Music & Arts Festival M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Falls Music & Arts Festival
What does Falls Music & Arts Festival do?
Falls Festival is an annual multi-day music and arts festival held across multiple locations in Australia during the New Year's period. The festival features major international and local musical acts performing across multiple stages, alongside arts installations, and is sold to consumers via ticket passes through its official website. The product is a time-bound live event experience that combines entertainment, cultural programming, and outdoor festival atmosphere into a single seasonal offering.
Is Falls Music & Arts Festival a public or private company?
Falls Music & Arts Festival is a private company. It is classified as unknown and is currently operating.
When was Falls Music & Arts Festival founded?
Falls Music & Arts Festival was founded in -1. It employs 11 to 50 people.
How does Falls Music & Arts Festival make money?
One revenue line is on record: festival Tickets and Attendance.
Who are Falls Music & Arts Festival's main competitors?
Broad incumbents on record are Bonnaroo Music & Arts Festival, Primavera Sound, Coachella (Goldenvoice) and Glastonbury Festival. Direct peers are Harvest Rock, Meredith Music Festival, Laneway Festival (St Jerome's), Bluesfest Byron Bay, Woodford Folk Festival and Splendour In The Grass.
Does Falls Music & Arts Festival have an API?
No public API is recorded for Falls Music & Arts Festival.
What industry is Falls Music & Arts Festival in?
Falls Music & Arts Festival's product category is Live Music Events. Its primary akta.pro industry code is THAJAFAA, Concerts & Music Festivals, with a secondary code of THAJAFAI, Cultural & Community Festivals (Ticketed). Its NAICS code is 711320 and its SIC code is 7900.