HousingAgent
HousingAgent (legal name: Housing Agency) is a boutique Amsterdam real estate agency that helps expats, international companies, landlords, and buyers with rentals, purchases, and off-market property access, earning primarily transaction-based commissions.
- Company typePrivate
- Founded2018
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What HousingAgent does
HousingAgent (operating under the legal name Housing Agency) is a privately held, boutique real estate agency headquartered in Amsterdam, Netherlands. The company serves expats relocating to Amsterdam, international companies housing employees in the Netherlands, landlords seeking vetted tenants, and individual property buyers. Its proposition is relationship-driven, high-touch service with 25+ years of local market experience, multilingual coverage (Dutch, English, German, Romanian), and access to off-market inventory that is not available on public listing platforms. The lead agent and visible principal is Martijn Schneider.
The service portfolio spans four lines: rental support (8% transaction fee, covering search, tenant screening, landlord representation, and regulatory/WWS guidance), buying and selling guidance (1% commission excl. VAT, covering negotiation and deal structuring), technical property management for landlords (5% yearly fee, excl. VAT), and off-market property access (from 8% with a minimum fee). Distribution is direct-sales only; there is no software platform, no mobile app, and no public API. The company's only digital channel is a profile listing on the GoToThisGuy directory, and lead generation appears to rely on referrals and expat community reputation rather than paid acquisition.
Despite the firmographic descriptor "online portal," all first-party content describes a traditional agent-led brokerage. The company is independently operated with 1-10 employees, no external funding, no parent entity, and no disclosed M&A or partnership history. Geographic scope is the Netherlands, with Amsterdam as the primary market and Rotterdam as a secondary market. The business model is fully transaction-fee-based with the exception of the recently introduced technical management subscription, meaning revenue is episodic and tied to closed deals rather than contracted recurring streams.
HousingAgent firmographics
Firmographics- Name
- HousingAgent
- Legal name
- Housing Agency
- Website
- https://housingagent.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HousingAgent (legal name: Housing Agency) is a boutique Amsterdam real estate agency that helps expats, international companies, landlords, and buyers with rentals, purchases, and off-market property access, earning primarily transaction-based commissions.
- Ownership category
- akta.pro rank
HousingAgent industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Rental and Leasing Services (532), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Rental Brokerage & Tenant Placement (BPAJAAAF)
- akta.pro secondary industries
- Residential Lease Administration & Tenant Services (BPAJAFAL), Employee Relocation & Temporary Assignment Housing (THAMAHAA)
Keywords
Where HousingAgent is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
HousingAgent business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Rental Services Commission: Percentage-based fee on rental transactions. The agency provides full rental support including property search, tenant screening, landlord representation, and guidance on pricing, WWS points and regulations.
- Buying & Selling Guidance: 1% commission (excluding 21% VAT) for strategic purchase support, negotiation, deal structuring, and guidance from first viewing to transfer.
- Technical Property Management: 5% yearly fee (excluding VAT) for ongoing technical management services for landlords.
- Off-Market Property Services: Access to homes not listed online with discreet deal-making through network. Fee starts from 8% with minimum fee applying.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Rental Services - 8% fee |
| Transaction based/ take rate | Pay-as-you-go | Buying & Selling - 1% commission |
| Subscription | Annual | Technical Management - 5% yearly |
| Transaction based/ take rate | Pay-as-you-go | Off-Market Rentals - from 8% |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
HousingAgent product offering
Product offeringCore offering
HousingAgent is a boutique real estate agency in Amsterdam that provides full rental support, strategic buying and selling guidance, access to off-market properties, and technical property management. The agency primarily serves expats, international professionals, international companies relocating employees, landlords, and property buyers navigating the highly competitive Amsterdam housing market. Services are delivered through personal 1-on-1 consultations with no junior handoffs, drawing on 25+ years of local market experience.
Product overview
Housing Agency is a boutique real estate agency operating as a unified service offering, not a software platform. The company provides an integrated suite of real estate services: Rental Services (full rental support from search to key handover, verified listings access, tenant screening, landlord representation), Buying & Selling Guidance (strategic purchase support, negotiation, deal structuring at 1% fee), Off-Market Properties access (discreet deals through private network), and Technical Management (5% yearly property oversight). All services are concentrated in the Amsterdam market with 25+ years of local experience, targeting expats, international companies, and professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Housing Agency – Rental Services Full rental support from property search through key handover, including access to verified listings and private network, tenant screening, landlord representation, and advice on pricing, WWS points, and Dutch regulations. Priced at 8% fee excluding VAT. Targeted at expats, international companies, landlords, and property seekers in Amsterdam.
- Housing Agency – Buying & Selling Guidance Strategic purchase support including full negotiation, deal structuring, and guidance from first viewing to property transfer. Priced at 1% commission excluding 21% VAT. Designed for buyers seeking a competitive edge in a tight Amsterdam market.
- Housing Agency – Off-Market Properties Access to homes not listed online, enabling discreet deals through a professional network. Fee starts from 8% with a minimum fee applying. Targeted at clients who want speed and certainty in the Amsterdam market.
- Housing Agency – Technical Property Management Ongoing technical property management service for landlords at 5% yearly fee excluding VAT. Provides professional oversight of rental properties in the Amsterdam market.
Companies that use HousingAgent
Customer profileSegments4 records
Ideal customer profiles4 records
HousingAgent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HousingAgent partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
HousingAgent competitors and assessment
Company assessmentEmerging players
- Spotahome: Online mid- and long-term rental platform serving international tenants across European cities including Amsterdam. Provides a self-service alternative to boutique agency service in the same expat rental segment.
- HousingAnywhere: Online platform for mid- and long-term rentals primarily aimed at international students and young professionals in European cities including Amsterdam. Overlaps in the expat rental segment with a more scalable, tech-led approach.
Others
- Expatica: Information and services platform for expats moving to European countries, with editorial content and partner directories around housing. Indirectly competitive for the expat housing discovery and decision journey in Amsterdam.
Broad incumbents
- RE/MAX Netherlands: Major global real estate franchise with significant Amsterdam presence, offering residential sales, rentals, and management through a broad agent network. Larger, scale-driven competitor operating in the same rental and sales categories.
- Pararius: Largest Dutch rental property portal aggregating listings from agencies and landlords across the Netherlands. Competes for the same expat rental demand via a platform model; a broader incumbent rather than a boutique agency.
- Funda: Dominant Dutch real estate listing platform for both rentals and sales. While not a direct boutique competitor, Funda is the primary marketplace through which HousingAgent's customers discover inventory and a key part of the competitive landscape.
- Knight Frank Amsterdam: Global real estate consultancy with a strong Amsterdam residential and relocation practice, serving international professionals and corporate clients. Overlaps with HousingAgent's expat, corporate, and premium buyer segments at the higher end of the market.
- Coldwell Banker Netherlands: International real estate brand with Dutch operations, providing residential brokerage services including in Amsterdam. Competes for the same international buyer and renter segment with significantly greater brand and resource scale.
Direct peers
- Amsterdam Housing: Boutique Amsterdam real estate agency specializing in helping expats and international professionals find rental and purchase properties. Closely comparable service offering, customer segment, and Amsterdam-focused operating model.
- RERA Amsterdam: Amsterdam-based real estate agency with a strong focus on expats and international clients, offering rental, sales, and relocation services. Direct competitor in the same niche, target market, and geography as HousingAgent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
HousingAgent social profiles
Digital presenceHousingAgent financial estimates
Financial estimateRevenue estimate
Valuation estimate
HousingAgent leadership team
Management profileNumber of profiles
Profiles1 record
HousingAgent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HousingAgent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HousingAgent
What does HousingAgent do?
HousingAgent is a boutique real estate agency in Amsterdam that provides full rental support, strategic buying and selling guidance, access to off-market properties, and technical property management. The agency primarily serves expats, international professionals, international companies relocating employees, landlords, and property buyers navigating the highly competitive Amsterdam housing market. Services are delivered through personal 1-on-1 consultations with no junior handoffs, drawing on 25+ years of local market experience.
Is HousingAgent a public or private company?
HousingAgent is a private company. It is classified as unknown and is currently operating.
When was HousingAgent founded?
HousingAgent was founded in 2018. It employs 1 to 10 people.
Where is HousingAgent based?
HousingAgent is headquartered in Amsterdam, Netherlands, in the Europe region.
How does HousingAgent make money?
Four revenue lines are on record. Rental Services Commission is the primary driver. The others are buying & Selling Guidance, technical Property Management and off-Market Property Services.
Who are HousingAgent's main competitors?
Emerging players on record are Spotahome and HousingAnywhere. Expatica is listed as an others. Broad incumbents are RE/MAX Netherlands, Pararius, Funda, Knight Frank Amsterdam and Coldwell Banker Netherlands. Direct peers are Amsterdam Housing and RERA Amsterdam.
Does HousingAgent have an API?
No public API is recorded for HousingAgent.
What industry is HousingAgent in?
HousingAgent's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAF, Residential Rental Brokerage & Tenant Placement, with a secondary code of BPAJAFAL, Residential Lease Administration & Tenant Services. Its NAICS code is 532 and its SIC code is 6531.