VTH Partners

What VTH Partners does

VTH Partners is a privately held executive coaching and business consulting firm founded by Mark Abbott (firmographic year listed as 2010; alternate source states 2013) and headquartered in Park City, United States, with active client delivery concentrated in the Atlanta and South Florida metro markets. The firm teaches a proprietary VTH (Vision, Traction, Healthy) methodology, adapted from the EOS (Entrepreneurial Operating System) framework, to entrepreneurial leadership teams and small-to-mid-sized companies. Delivery is supported by named proprietary tools including the Vision/Traction Organizer (V/TO), the GWC framework (Get it, Want it, Capacity), and the Level 10 Meeting System. Mark Abbott is a former Certified EOS Implementer who also founded Ninety.io, a cloud-based strategic planning platform intended to operationalize the VTH methodology.

Name

VTH Partners

Legal name

VTH Partners

Website

https://vthpartners.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

VTH Partners is a privately held executive coaching firm founded by Mark Abbott that delivers a proprietary VTH (Vision, Traction, Healthy) methodology to mid-market entrepreneurial leadership teams through personal full-day coaching sessions and a structured startup scaling program.

Ownership category

akta.pro rank

Product category

Business Consulting and Executive Coaching

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

akta.pro secondary industries

Executive Leadership & C-Suite Development (EDABAAAA), Organization Design & Operating Model Consulting (BPAHAGAB), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Business coaching services
• Executive leadership consulting
• Organizational development
• Entrepreneurial operating system
• Strategic planning facilitation

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Executive Coaching Sessions: Full-day teaching, facilitating, and coaching sessions delivered by Mark Abbott. Includes Leadership Training Manuals for senior leaders. Priced at $8,000 per session with $3,000 additional travel fee for clients outside Atlanta or South Florida metro markets. No upfront fees, sessions are guaranteed and paid only if value is received.
2. Equity Participation: Selectively converts fees into equity in client businesses, demonstrating alignment with client success and acting as a 'Mentor Capitalist'.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

VTH Partners delivers executive business coaching and consulting using the proprietary VTH (Vision, Traction, Healthy) methodology, an Entrepreneurial Operating System (EOS)-based framework. Services are delivered primarily through full-day coaching sessions led by founder Mark Abbott, complemented by the Early Stage Companies Program, Leadership Training Manuals, and free e-books. The firm targets entrepreneurial leadership teams of small to mid-sized companies seeking to build enduring organizations.

Product overview

VTH Partners offers a unified business coaching ecosystem built around the VTH (Vision, Traction, Healthy) system—a time-tested methodology for building enduring organizations. The core VTH System is delivered through one-on-one coaching and the Early Stage Companies Program, supplemented by free e-books (Decide, Same Page: The Fundamentals, People Stuff: The Fundamentals) and Leadership Training Manuals. The firm was founded by Mark Abbott, who also created Ninety.io, a cloud-based software platform that complements the VTH methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• VTH System (Vision, Traction, Healthy)

Quantifiable outcome

• Leadership teams achieve top 5% performance (vs. 95% struggling)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• EOS (Entrepreneurial Operating System)coreTechnology or IntegrationVTH Partners is a certified EOS implementer organization. Mark Abbott was a Former Certified EOS Implementer teaching the Traction/EOS framework to entrepreneurial companies. EOS provides the foundational operating system methodology for VTH's business building programs.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Strategic Coach: Dan Sullivan's established entrepreneur coaching program for founders and leadership teams, structured around quarterly workshops and table groups. Highly comparable recurring revenue model and target buyer to VTH.
• EOS Worldwide: The developer and licensor of the EOS/Traction methodology that VTH Partners implements. Operates a global network of certified implementers and directly competes for the same mid-market entrepreneurial leadership teams.
• Gazelles (Scaling Up): Scaling Up/Rockefeller Habits coaching franchise serving growth-stage entrepreneurial companies. Targets the same 'mid-market leadership team building' buyer with a competing business-building methodology and certified coach network.
• Rhythm Systems: EOS-adjacent execution and metrics coaching firm founded by Patrick Thean. Directly comparable approach: built around quarterly rocks, scorecards, and accountability rhythms for entrepreneurial leadership teams.

Broad incumbents

• Vistage: Largest peer advisory and executive coaching organization for CEOs and business leaders. Overlaps heavily in target segment (small-to-mid-market CEOs) but with a much broader portfolio model including peer groups, workshops, and 1:1 coaching.

Others

• Ninety.io: Cloud software platform founded by Mark Abbott for operationalizing the EOS/Traction methodology. Not a competitor but a tightly coupled ecosystem enabler that VTH can cross-sell to clients for attached recurring revenue.

Emerging players

• Cameron Herold / COO Alliance: Former COO of 1-800-GOT-JUNK turned EOS implementer, author, and keynote speaker targeting early-stage and mid-market operators. Comparable niche focus on entrepreneurial leadership with a stronger personal-brand content angle.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VTH Partners