Name

MetronAnalysis

Legal name

ΣΤΡΑΤΟΣ ΦΑΝΑΡΑΣ & ΣΙΑ Α.Ε. (Metron Analysis S.A.)

Website

https://metronanalysis.gr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)

akta.pro secondary industry

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

Keywords

• Market research services
• Public opinion polling
• Consumer behavior research
• Media monitoring services
• Survey research

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Research Projects: Commissioned research projects for specific client needs, including ad-hoc market research, political polling, social research, and specialized sector studies.
2. Subscription Surveys: Monthly subscription-based services including Metron Forum (political/social climate monitoring) and Metron Casa (home furnishing market monitor), providing recurring revenue through retainer arrangements.
3. Online Research Services: Online survey implementation services using electronic questionnaires, reaching respondents via email, website banners, popup windows, and social media.
4. Media Monitoring: Ongoing media monitoring services, available as daily, weekly, monthly, customized or subscription-based packages.
5. Media Training: Communication coaching services for improving public presence of individuals through media training and strategic communications advisory.
6. Data and Analytics: Data management, biostatistics, and statistical analysis services including sample definition, CRF design, data entry, and reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Metron Analysis is a Greek market research and public opinion polling firm that conducts commissioned quantitative and qualitative research, recurring subscription surveys, and specialized sector studies (consumer, pharmaceutical, automotive, political). It delivers evidence-based insights through in-house CATI telephone, CAWI online, CAPI face-to-face, and focus group methodologies, supported by proprietary sample-management systems, an online respondent panel, and a self-service data visualization tool.

Product overview

Metron Analysis operates as a comprehensive market research and public opinion company offering an integrated portfolio of specialized research services. The core offering includes four main vertical products: Metron Consumer (cross-industry market research), Metron Medica (pharmaceutical/healthcare sector), Metron Motor (automotive sector), and Metron Polls (political/social research). These are complemented by subscription-based research tools including Metron Forum (monthly political climate tracking since 2002), Metron Casa (home furnishing sector monitoring), and Metron UX (digital user experience evaluation). Digital service tools include Make a Chart (self-service data visualization), Make a Point (respondent panel platform), Online Research, Media Monitoring, and Media Training services. The company employs multiple research methodologies including CATI telephone surveys, CAPI/PAPI face-to-face interviews, online surveys, and qualitative focus groups.

Differentiator

Problem solved

Functional benefit

Brands

• Metron Consumer: Market research and consumer behavior services portfolio across a wide range of industries.
• Metron Medica
• Metron Motor
• Metron Polls
• Metron Forum
• Metron Casa
• Metron UX
• Make a Point

Products and services

• Metron Consumer Comprehensive portfolio of market research and consumer behavior services providing deep market knowledge across industries including brand awareness, customer experience, product testing, and advertising research.
• Metron Medica Specialized research services for the pharmaceutical and medical sector including market measurement, prescription audits, physician decision algorithms, brand positioning, and healthcare technology applications.
• Metron Motor Specialized automotive and logistics sector research including mystery shopping, customer satisfaction tracking, brand equity studies, and pricing analysis for vehicles, insurance, and after-market services.
• Metron Polls Political and social opinion research services used by media, political analysts, and the general public, covering voting intentions, social attitudes, and public policy issues.
• Metron Forum Monthly subscription-based nationwide survey launched in July 2002 monitoring and analyzing social and political climate in Greece, covering topics including current affairs, economic climate, geopolitical issues, and voting intentions.
• Metron Casa Brand awareness and market monitor subscription service for the home furnishing sector covering furniture, appliances, windows, kitchens, bathrooms, lighting, and decoration, providing longitudinal data for strategic decision-making.
• Metron UX Specialized user experience evaluation tool combining qualitative and quantitative methodologies to analyze how users perceive, navigate, and interact with digital products and services.
• Make a Chart Online self-service tool enabling users to create and download charts directly from the Metron Forum database spanning six years of data, with visualization options including pie, bar, line charts, time series, and cross-tabulations.
• Make a Point Online respondent panel platform where participants can register and take part in surveys (online or other methodologies) to earn points redeemable for gift cards or donations.
• Online Research Internet-based survey service using electronic questionnaires accessible via PC, laptop, tablet, or smartphone, with participation invitations sent via email, website banners, popups, or social media.
• Media Monitoring 24/7 media coverage monitoring service analyzing the scope and presentation of organizations across news sites and social media, providing categorization, prioritization, and electronic archiving of media mentions.
• Media Training Communication coaching service aimed at improving public presence through targeted, effective, and strategically controlled engagement with media, including crisis scenario preparation.

Quantifiable outcome

• Sample sizes of 1,300+ respondents with maximum sampling error of approximately ±2.7% for national surveys
• +1 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Partnerships

Eight partnerships are on record, tiered major and core.

• Κύκλος Ιδεών (Circle of Ideas)majorStrategic or Co-development Partner · 1 May 2026Annual partnership for the 'Greece After' conference series. Metron Analysis conducts and presents research on national planning under conditions of global uncertainty. Ninth annual conference held in 2026.
• Delphi Economic ForumcoreStrategic or Co-development Partner · 1 May 2026Co-organizer of the annual 'Greece After' conference series with the Delphi Economic Forum, presenting Metron Analysis research on national policy and planning.
• διαΝΕΟσις (Dianeosis)majorStrategic or Co-development Partner · 1 January 2026Ongoing research partnership with the independent think tank. Conducted major survey on Greek perceptions of Artificial Intelligence published in March 2026, and climate crisis research.
• Υπουργείο Κλιματικής Κρίσης και Πολιτικής Προστασίας (Ministry of Climate Crisis and Civil Protection)majorStrategic or Co-development Partner · 1 February 2022Collaboration for the National Dialogue on Climate Crisis, conducting research on citizen perceptions of climate change, its severity, and adaptation measures for National Climate Strategy development.
• ESOMAR (European Society for Opinion and Market Research)coreStrategic or Co-development PartnerMetron Analysis is an active member of ESOMAR and adheres to their codes of conduct and professional practice. The company hosted the ESOMAR Congress 2024 in Athens, demonstrating their international standing in the research community. Angela Stathopoulou serves as ESOMAR Representative in Greece since early 2013.
• ΣΕΔΕΑ (Σύλλογος Εταιρειών Δημοσκόπησης και Έρευνας Αγοράς / Hellenic Association of Market Research Companies)coreStrategic or Co-development PartnerMetron Analysis is a member of SEDEA, the Hellenic Association of Market Research Companies, and complies with their codes of ethics. The company implements Data Collection Quality Control guidelines established by SEDEA.
• WAPOR (World Association for Public Opinion Research)coreStrategic or Co-development PartnerMetron Analysis and its CEO Stratos Fanaras are members of WAPOR, the international organization for public opinion research professionals.
• European Commission / European Union Research ProgramsmajorStrategic or Co-development PartnerMetron Analysis conducts European Union research including Flash Eurobarometer, World Poll Survey, and Europe's Working Conditions Survey. Angela Stathopoulou coordinates EU research programs since 2006.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ipsos: Global leader in market research and public opinion polling with strong political polling and consumer research practices; comparable on Metron Polls and Metron Forum offerings but at vastly larger scale.
• Gallup: Global public opinion and analytics firm specializing in long-running longitudinal polling and survey-based research; comparable to Metron Polls and the longitudinal Metron Forum methodology.
• NielsenIQ: Global measurement and data analytics company covering FMCG, retail, and consumer behavior; comparable to Metron Consumer's retail and brand-tracking services at much greater scale.
• GfK (now part of Ipsos): Global market research giant offering consumer, retail, and media research with much larger scale, advanced analytics, and multinational client coverage; comparable on methodology and verticals served.
• Kantar: Worldwide research firm with deep consumer, media, and brand-tracking offerings; competes for the same Greek multinational clients (FMCG, retail, pharma) as Metron Consumer and Metron Medica.

Emerging players

• Toluna: Online consumer panel and survey technology provider; comparable to Make a Point panel platform and the digital transformation of survey fieldwork that Metron is pursuing.

Direct peers

• YouGov: Online survey and public opinion polling firm known for longitudinal political panels and consumer research; business model around subscription panels and Make-a-Chart-style visualization directly comparable to Metron Forum.
• MRB Hellas: Greek market research company providing consumer and social research with focus groups, CATI, and fieldwork capabilities; directly comparable in methodology and Greek client base.
• Pulse RC: Greek market research and polling company operating CATI surveys and political opinion polling in Greece; directly comparable as a domestic peer offering similar quantitative and political research services.
• Marc (Greek market research): Established Greek market research firm offering consumer, political, and social research with quantitative and qualitative methodologies; competes with Metron Analysis for the same Greek enterprise and media clients.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MetronAnalysis