Mrb Hellas S.a.
MRB Hellas S.A. is a Greek market research, social research, and data analytics firm, founded in 1969, serving corporate and institutional clients across Europe with ISO 20252-certified fieldwork, panel management, digital research, and consulting via its proprietary 5D Holistic Approach.
- Company typePrivate
- Founded1969
- HeadquartersAttica, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mrb Hellas S.a. does
MRB Hellas S.A. is a Greek market research, social research, data analytics, and consulting firm headquartered in Metamorfosi, Greece, operating since 1969. The firm serves corporate and institutional clients with a service portfolio spanning quantitative and qualitative market research (CATI, CAPI, CAWI, and online survey fieldwork), social research, panel management, digital and social media research, and bespoke consulting organized around a proprietary "5D Holistic Approach" covering Brand Growth, Socio-Cultural, A.I., Media, and Socio-Political dimensions. Operations are anchored in established industry credentials, including ISO 20252:2019 certification, ESOMAR and SEDEA membership, and GDPR-compliant data handling.
The business model is project-based B2B professional services, with revenue derived from custom research engagements, fieldwork execution, and advisory work for corporate and institutional buyers in Greece and broader European markets. The firm's commercial posture emphasizes methodological rigor (certified to ISO 20252) and sector breadth (covering political, media, cultural, and brand research) as differentiators. Go-to-market relies on direct client relationships, thought-leadership publishing on its corporate website, and the credibility of long-standing industry affiliations rather than disclosed partnerships, channel relationships, or named anchor clients.
Mrb Hellas S.a. firmographics
Firmographics- Name
- Mrb Hellas S.a.
- Legal name
- MRB Hellas S.A.
- Website
- https://mrb.gr
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MRB Hellas S.A. is a Greek market research, social research, and data analytics firm, founded in 1969, serving corporate and institutional clients across Europe with ISO 20252-certified fieldwork, panel management, digital research, and consulting via its proprietary 5D Holistic Approach.
- Ownership category
- akta.pro rank
Mrb Hellas S.a. industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Research and Development in the Social Sciences and Humanities (541720), Professional, Scientific, and Technical Services (541)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
- akta.pro secondary industries
- B2B / Industrial Market Research (MPAAALAA), Survey, Panel & Fieldwork Services (BPAHALAJ)
Keywords
Where Mrb Hellas S.a. is headquartered
LocationHeadquarters
- HQ city
- Attica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mrb Hellas S.a. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Market Research Services: Quantitative and qualitative market research services delivered to corporate and institutional clients
Distribution channels1 record
Marketing channels2 records
Mrb Hellas S.a. product offering
Product offeringCore offering
MRB Hellas S.A. is a market research, social research, data analytics, and consulting firm that delivers quantitative and qualitative research services to corporate and institutional clients. The company applies its proprietary "5D Holistic Research Approach," integrating five dimensions—Brand Growth, Socio Cultural, A.I., Media, and Socio Political—into unified analysis that produces strategic recommendations. Services are delivered through CATI, CAPI, CAWI, online surveys, focus groups, in-depth interviews, ethnography, digital and social media research, panel management, and data processing.
Product overview
MRB Hellas S.A. is a '5D Holistic Research & Consulting Institute' providing integrated market research, social research, data analytics, and consulting services. The company operates through a unified platform approach offering quantitative research (CATI, CAPI, CAWI, online surveys), qualitative research (focus groups, in-depth interviews, ethnography), digital and social media data research, panel management, data processing and analysis, and strategic consulting. The core offering is the 5D Approach framework covering Brand Growth, Socio Cultural, A.I., Media, and Socio Political dimensions to enable 360-degree market perspective for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Market Research Services Quantitative and qualitative market research services including CATI, CAPI, CAWI, online surveys, focus groups, in-depth interviews, and ethnography, delivered to corporate and institutional clients for strategic decision-making.
- Social Research Services Social research services analyzing socio-cultural and socio-political dimensions to inform business strategy formulation and public opinion assessment.
- Data Analytics Services Data management and processing services including cleaning, coding, validation, weighting, and dataset preparation to support research and consulting engagements.
- Consulting Services Strategic consulting services based on the proprietary 5D Holistic Approach, covering Brand Growth, Socio Cultural, A.I., Media, and Socio Political dimensions to formulate sustainable business strategies.
Companies that use Mrb Hellas S.a.
Customer profileSegments1 record
Ideal customer profiles1 record
Mrb Hellas S.a. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mrb Hellas S.a. partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Mrb Hellas S.a. competitors and assessment
Company assessmentBroad incumbents
- Kantar: Worldwide research and insights group with strong brand-tracking, media, and consumer research practices — directly overlapping MRB Hellas' brand-growth, media, and consumer insights offerings, but operating at global scale.
- Nielsen (NielsenIQ): Global measurement and data analytics firm covering consumer, media, and social research — comparable to MRB Hellas' market research and analytics portfolio across the same buyer types (CPG, media, retail).
- GfK (now part of NIQ): Consumer and market research firm with established presence in EU/CEE markets, providing comparable consumer insights, brand tracking, and analytics services targeting CPG and retail clients.
- Ipsos: Global market and social research firm offering exactly the same core capabilities — quantitative, qualitative, social/political polling, brand and media research — that MRB Hellas delivers. Direct overlap in service catalog; Ipsos dwarfs MRB Hellas on geography and scale.
- Harris Poll / Harris Insights & Analytics: Established consumer and public-opinion research brand with comparable methodology mix (panels, surveys, qualitative) and overlap in brand tracking and socio-political measurement — useful as a comparable research-services brand.
Regional players
- Focus Bari: Greek-market research and polling firm with deep coverage of socio-political and consumer research in Greece — the closest direct domestic competitor to MRB Hellas in the local Greek research market.
- Metron Analysis: Greek-based political and social research firm specializing in polling and social research in Greece — directly overlapping MRB Hellas' socio-political and socio-cultural research practice within the same domestic market.
Direct peers
- YouGov: Online survey-panel research firm offering consumer insights, brand tracking, and public-opinion polling — overlapping MRB Hellas' panel management, CATI/CAWI research, and socio-political work, with a more productized panel model.
Emerging players
- Pew Research Center: Highly reputable social and public-opinion research organization with deep brand and methodology credentials — comparable to MRB Hellas' socio-cultural/socio-political work in terms of research depth, though operating as a non-profit with different funding model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mrb Hellas S.a. social profiles
Digital presenceMrb Hellas S.a. compliance and trust
Trust signalCompliance3 records
Mrb Hellas S.a. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mrb Hellas S.a. leadership team
Management profileNumber of profiles
Mrb Hellas S.a. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mrb Hellas S.a. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mrb Hellas S.a.
What does Mrb Hellas S.a. do?
MRB Hellas S.A. is a market research, social research, data analytics, and consulting firm that delivers quantitative and qualitative research services to corporate and institutional clients. The company applies its proprietary "5D Holistic Research Approach," integrating five dimensions—Brand Growth, Socio Cultural, A.I., Media, and Socio Political—into unified analysis that produces strategic recommendations. Services are delivered through CATI, CAPI, CAWI, online surveys, focus groups, in-depth interviews, ethnography, digital and social media research, panel management, and data processing.
Is Mrb Hellas S.a. a public or private company?
Mrb Hellas S.a. is a private company. It is classified as unknown and is currently operating.
When was Mrb Hellas S.a. founded?
Mrb Hellas S.a. was founded in 1969. It employs 11 to 50 people.
Where is Mrb Hellas S.a. based?
Mrb Hellas S.a. is headquartered in Attica, United States, in the North America region.
How does Mrb Hellas S.a. make money?
One revenue line is on record: market Research Services.
Who are Mrb Hellas S.a.'s main competitors?
Broad incumbents on record are Kantar, Nielsen (NielsenIQ), GfK (now part of NIQ), Ipsos and Harris Poll / Harris Insights & Analytics. Regional players are Focus Bari and Metron Analysis. YouGov is listed as a direct peer. Pew Research Center is listed as an emerging player.
Does Mrb Hellas S.a. have an API?
No public API is recorded for Mrb Hellas S.a..
What industry is Mrb Hellas S.a. in?
Mrb Hellas S.a.'s product category is Market Research Services. Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom), with a secondary code of MPAAALAA, B2B / Industrial Market Research. Its NAICS code is 541910 and its SIC code is 8742.