Akostart

What Akostart does

mytoday.at — the consumer-facing platform associated with Akostart in the aggregated data — is an Austrian consumer finance and comparison portal delivering free Ratgeber content and product comparison tools aimed at German-speaking individuals and small businesses. Editorial coverage spans credits (Kredite, Baufinanzierung, Kredit ohne Bonitätsprüfung), bank accounts and cards (Konten, Kreditkarten), savings and investment (Sparen, Tagesgeld, Sparzinsen, Goldpreis, Rohstoffe, Bitcoin/Krypto), insurance (Versicherung), taxation (Steuern), and utilities/mobility (Handytarife, Strom, E-Auto). The site is explicitly localized to Austrian market conditions, including domestic tax rules such as the differentiated taxation of 13th and 14th month salaries.

The underlying technology is a web-based content management system (WordPress, based on /wp-content/ asset paths) hosting SEO-optimized articles, alongside comparison tooling for financial, mobile, and electricity products. A live Bitcoin Kurs in EUR widget is the only quasi-dynamic data feature observed. Distribution is single-channel through the mytoday.at domain, with no mobile app presence and no reported third-party partnerships or integrations.

The business model is affiliate/referral: the site earns commissions when users are referred to financial product providers (credit, savings accounts, credit cards, insurance, mobile tariffs, electricity). Content is free to access, there is no disclosed pricing tier, and no direct user fees. The firmographic data in the input describes Akostart itself as "Austria's first inter-university network for academic startups and spinoffs" founded in 2012 in Linz, which is materially inconsistent with the consumer-finance-portal evidence base; this analysis is grounded in the consumer-finance description, which the overwhelming majority of the supplied data supports. No funding rounds, investors, leadership team, M&A activity, or strategic partnerships are disclosed in the source material.

Name

Akostart

Website

https://akostart.at

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

mytoday.at is an Austrian consumer finance portal publishing free Ratgeber articles and comparison tools across credits, savings, insurance, mobile tariffs, electricity, taxation, and investments, monetized via affiliate referrals to financial product providers serving Austrian consumers and small businesses.

Ownership category

akta.pro rank

Product category

Personal Finance Comparison Portal

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro primary industry

Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)

akta.pro secondary industries

Comparison Shopping & Price Discovery Portals (BPAMAAAJ), Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

Keywords

• Financial comparison portal
• Personal finance content
• Affiliate marketing platform
• Consumer finance guidance
• Product comparison tools

Headquarters

HQ city

Linz

HQ country

Austria

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate/Referral Revenue: The platform generates revenue by providing comparison services and referrals for financial products including credits, savings accounts, credit cards, and insurance. The site earns commissions when users purchase or sign up for products through their recommendations and comparison tools.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Akostart runs a German-language financial advice and comparison portal (mytoday.at) that publishes Ratgeber articles and product comparison tools covering credits, savings accounts, credit cards, investments, insurance, mobile tariffs, electricity providers, taxes, commodities, and budget planning. All content is free for users; the company monetizes through affiliate referrals when users purchase financial products or switch service providers via embedded comparison links.

Product overview

mytoday.at is a financial news and advice portal providing consumer-focused content across finance, mobile tariffs, electricity providers, stock market investing, credit/loans, savings strategies, and commodities. The site functions as a comparison and guide platform rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• mytoday.at Financial Advice and Comparison Portal Free German-language web portal providing Austrian consumers with Ratgeber articles, guides, and product comparison tools covering credit, savings, investments, insurance, mobile tariffs, electricity providers, taxes, commodities, budget planning, and career news. The portal is accessible without registration and monetizes through affiliate referrals.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Durchblicker: Austrian comparison platform specializing in insurance, energy, and telecom products. Highly comparable to Akostart's vertical mix (insurance, mobile tariffs, electricity) and serves the same Austrian consumer market with affiliate-style referrals.
• Tarifcheck: German insurance and financial product comparison site with affiliate-driven referrals. Comparable in specialization on insurance/credit verticals and SEO-driven content strategy, though focused on Germany.
• Vergleich.de: German financial product comparison site covering insurance, credit, and banking. Comparable in monetization model and product categories to Akostart but serving the German market rather than Austria.
• Finanztip: German consumer finance advice portal offering independent Ratgeber-style content and product comparisons. Closely comparable editorial/advisory content model to mytoday.at, though operating in Germany and built on a non-profit/cooperative basis.
• finanzen.at: Austria's leading financial product comparison and information portal, directly competing with Akostart/mytoday.at on Austrian-localized content covering credits, savings, insurance, and investments, with affiliate-driven monetization on the same financial product categories.

Others

• Creditreform: Austrian credit reporting and business information provider. Adjacent rather than directly competitive, but relevant as an ecosystem participant whose credit-related content and data overlap with Akostart's credit advisory articles.
• Bankenverlag / Bank Austria comparison tools: Austrian banks and insurance carriers increasingly offer their own proprietary product comparison and advice content. Represents the structural competitive threat Akostart faces from financial product providers launching direct comparison capabilities that disintermediate affiliates.

Regional players

• Moneyland.ch: Swiss financial comparison and information portal covering banking, insurance, and credit products. Operates the same affiliate-comparison model and Ratgeber-style content format as Akostart but serves Switzerland rather than Austria.

Broad incumbents

• Verivox: German-headquartered comparison platform with Austrian operations (verivox.at) focused on energy, insurance, and financial products. Closely comparable affiliate-driven comparison model serving overlapping Austrian verticals including electricity and insurance.
• Check24: DACH's largest comparison portal with an Austrian presence (check24.at), covering insurance, finance, energy, and telecom. Comparable business model and verticals to Akostart but operates at significantly greater scale across the broader DACH region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/akostart
• Facebookfacebook.com/akostart
• LinkedInlinkedin.com/company/akostart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akostart