Moneyland.ch
Moneyland.ch AG is an independent Swiss online comparison platform that helps Swiss consumers compare and select banking, insurance, and telecom products via 100+ free tools and calculators, monetized through advertising and provider lead generation.
- Company typePrivate
- Founded2013
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Moneyland.ch does
Moneyland.ch AG is an independent Swiss online comparison platform headquartered in Zürich (Thurgauerstrasse 36, 8050 Zürich) that helps Swiss consumers compare and select financial, insurance, and telecom products. Operating under the legal entity moneyland.ch AG (an Aktiengesellschaft) with a formal independence guarantee (Unabhängigkeitsgarantie), the company runs more than 100 neutral comparison tools and calculators that analyze over 3 million product data points across three core verticals: banking (accounts, credit cards, mortgages, personal and business loans, trading, private banking, retirement accounts), insurance (mandatory and supplementary health, legal, travel, life, property, vehicle), and telecom (mobile, internet, TV, streaming). Its consumer-facing product surface includes 25+ dedicated comparison pages, a savings calculator, an editorial magazine, a forum, a newsletter, and a financial glossary, with multi-language support in German, English, and French.
The platform is built on proprietary comparison algorithms and calculators developed exclusively in Switzerland under the "Swiss Made Software" label, and the company holds the registered "Moneyland" wordmark. Product coverage is supported by a small in-house editorial and analyst team covering telecom, personal finance, investments, mortgages, and banking topics. Beyond the consumer comparison website, Moneyland.ch offers Moneyland Analytics, an enterprise-facing service that provides market simulations, product benchmarking, rankings, and competitive analysis to banks, insurers, and telecom providers.
Moneyland.ch is monetized entirely through advertising and lead generation/affiliate commissions. The service is free to end users; revenue is generated when providers (banks, insurers, telecom companies) pay for clicks, contact requests, or quote requests forwarded through the platform. Named partner providers span major Swiss institutions including UBS, Zürcher Kantonalbank, Migros Bank, Cornèr Bank, Cembra Money Bank, Swissquote, Swisscard, Generali, TCS, and Init7, with a dedicated credit mediation network covering at least six lenders. The company is privately held, operates exclusively within Switzerland, and has no disclosed external investors or parent company. The company earned the K-Geld Quality Performance Award in 2021.
Moneyland.ch firmographics
Firmographics- Name
- Moneyland.ch
- Legal name
- moneyland.ch AG
- Website
- https://moneyland.ch
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Moneyland.ch AG is an independent Swiss online comparison platform that helps Swiss consumers compare and select banking, insurance, and telecom products via 100+ free tools and calculators, monetized through advertising and provider lead generation.
- Ownership category
- akta.pro rank
Moneyland.ch industry classification
Industry- Product category
- Financial Comparison Services
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Moneyland.ch is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Moneyland.ch business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising Revenue: Advertising displayed on the platform, always clearly marked as advertisements. Revenue generated from displaying promotional content from financial service providers.
- Lead Generation/Commission: Compensation received for clicks, contact requests, or quote requests forwarded to financial product providers (banks, insurers, telecom companies). Providers benefit by acquiring customers cost-effectively with reduced administrative overhead.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Consumer Access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Moneyland.ch product offering
Product offeringCore offering
moneyland.ch operates an independent Swiss online comparison platform that allows consumers to compare banking products (accounts, credit cards, loans, mortgages, trading, private banking, retirement accounts), insurance policies (health, life, legal, travel, property, vehicle), and telecom plans (mobile, internet, TV, streaming) from Swiss providers. The service is provided free of charge to users through 100+ neutral comparison tools and calculators, with revenue generated via advertising and referral commissions forwarded to financial product providers.
Product overview
Moneyland.ch is an independent Swiss online comparison service covering banking, insurance, and telecom. The platform offers more than 100 neutral comparison tools and calculators organized across three core verticals: Banken (banking products including accounts, credit cards, loans, mortgages, trading, and private banking), Versicherungen (insurance including health, life, legal, travel, property, and vehicle coverage), and Telekom (mobile, internet, TV, and streaming services). The service operates as a comparison marketplace rather than a financial product itself, providing interactive tools, calculators, guides, and news content. Moneyland Analytics offers enterprise-level market research and benchmarking services for industry players.
Differentiator
Problem solved
Functional benefit
Products and services
- moneyland.ch Comparison Platform
- Moneyland Analytics
- Savings Calculator
Quantifiable outcome
- 10,000+ press mentions demonstrating strong brand recognition and market presence.
- +1 more outcomes
Companies that use Moneyland.ch
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Moneyland.ch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Moneyland.ch partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- BANK-now AGminorCredit provider included in moneyland.ch's credit mediation service. When users request credit quotes, their requests are forwarded to selected financial institutions including BANK-now AG.
- Cembra Money Bank AGminorFinancial institution partner for personal loan products featured in moneyland.ch's credit comparison service.
- cashgateminorSwiss personal finance provider partnered with moneyland.ch for credit product distribution.
- bob Finance AGminorDigital finance provider partner for loan products on the moneyland.ch platform.
- Cornèr Bank AGminorSwiss bank partner for credit products distributed through moneyland.ch's comparison platform.
- Migros Bank AGminorMajor Swiss retail bank partner for various banking and credit products on the platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Moneyland.ch competitors and assessment
Company assessmentDirect peers
- Comparis: Switzerland's largest online comparison platform for insurance, banking, and telecom products. Comparis is the most directly comparable competitor to moneyland.ch, operating the same affiliate/lead-generation model within the Swiss market.
- FinanceScout24: Swiss comparison platform (part of the Scout24 group) focused on insurance, banking, and telecom, offering quote comparison and provider referrals directly competing with moneyland.ch in Switzerland.
- bonus.ch: Swiss comparison and consumer-information platform covering insurance, banking, healthcare, and telecom products, operating the same consumer-comparison model as moneyland.ch in Switzerland.
- toptarif: Swiss comparison platform specializing in insurance and telecommunications, with lead-generation and quote-comparison services that closely mirror moneyland.ch's insurance and telecom verticals.
- Toppreise: Swiss price-comparison platform that, like moneyland.ch, helps consumers compare offers online, though Toppreise has a broader non-financial product scope and serves the same Swiss consumer base.
Regional players
- Check24: Germany's largest independent comparison platform covering insurance, banking, telecom, energy, and travel. Check24 uses a comparable affiliate/lead-generation model to moneyland.ch but operates in the German market rather than Switzerland.
- Verivox: German comparison platform focused on energy, insurance, and telecom, with the same consumer-comparison and lead-generation business model as moneyland.ch but serving Germany instead of Switzerland.
- MoneySupermarket Group: UK-based price comparison platform for financial services, insurance, and utilities. MoneySupermarket mirrors moneyland.ch's comparison marketplace model but operates at scale in the United Kingdom.
- LendingTree: US-based lending comparison marketplace that, like moneyland.ch's loan and mortgage comparison tools, connects consumers to multiple lenders and earns referral fees — but operates exclusively in the US market.
- NerdWallet: US-based personal finance comparison and editorial platform that pairs content-led financial education with product recommendations, mirroring moneyland.ch's editorial-plus-comparison approach but operating in the US market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Moneyland.ch social profiles
Digital presenceMoneyland.ch compliance and trust
Trust signalCompliance2 records
Moneyland.ch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moneyland.ch leadership team
Management profileNumber of profiles
Profiles6 records
Moneyland.ch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moneyland.ch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moneyland.ch
What does Moneyland.ch do?
moneyland.ch operates an independent Swiss online comparison platform that allows consumers to compare banking products (accounts, credit cards, loans, mortgages, trading, private banking, retirement accounts), insurance policies (health, life, legal, travel, property, vehicle), and telecom plans (mobile, internet, TV, streaming) from Swiss providers. The service is provided free of charge to users through 100+ neutral comparison tools and calculators, with revenue generated via advertising and referral commissions forwarded to financial product providers.
Is Moneyland.ch a public or private company?
Moneyland.ch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moneyland.ch founded?
Moneyland.ch was founded in 2013. It employs 1 to 10 people.
Where is Moneyland.ch based?
Moneyland.ch is headquartered in Zürich, Switzerland, in the Europe region.
How does Moneyland.ch make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are lead Generation/Commission.
Who are Moneyland.ch's main competitors?
Direct peers on record are Comparis, FinanceScout24, bonus.ch, toptarif and Toppreise. Regional players are Check24, Verivox, MoneySupermarket Group, LendingTree and NerdWallet.
Does Moneyland.ch have an API?
No public API is recorded for Moneyland.ch.
What industry is Moneyland.ch in?
Moneyland.ch's product category is Financial Comparison Services. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.