Visit Jersey

What Visit Jersey does

Visit Jersey is the official statutory destination marketing organization (DMO) for the island of Jersey in the Channel Islands, operating as Visit Jersey Limited, a private limited company registered in Jersey. The organization is funded primarily by the States of Jersey government and operates jersey.com as its primary digital platform, promoting Jersey as a holiday destination primarily to UK travelers and, to a lesser extent, visitors from Germany, France, and the Netherlands. With 11-50 employees headquartered in St. Helier, Visit Jersey's mandate is to drive visitor volume rather than to maximize direct commercial revenue.

The platform aggregates 214 accommodation listings across hotels, self-catering, guesthouses, camping/glamping, and hostels, alongside 81+ holiday packages and 44 accommodation deals. Core product features include an interactive Trip Planner wizard, the Jersey Tidal Trail (a 48-mile coastal route), themed Bergerac-series tourism content tied to U&U&Drama, the Luxury Jersey Hotels collection of eight four- and five-star properties, live webcams, and a curated travel newsletter. Technology infrastructure is built on a consumer-facing CMS with Hubspot for CRM and email subscriber management, Google Analytics 4 for user analytics, and Claude AI listed as a data processor.

Visit Jersey's revenue mechanics are indirect: as a government-funded DMO, its primary funding flows from the States of Jersey, supplemented by affiliate/referral commissions on bookings made through partner links on the site. The organization does not sell its own products directly; pricing pertains to third-party accommodation and holiday packages ranging from £13/night camping to £1,110+ luxury multi-night stays. Go-to-market is direct-to-consumer via jersey.com, supported by social channels (Facebook, Instagram, YouTube, Pinterest, X, LinkedIn) and channel partnerships with tour operators (Preston Holidays, Channel Islands Direct, Channel Escapes, Nirvana Europe), ferry operators (DFDS), airlines serving 20+ UK airports, and TripAdvisor.

Name

Visit Jersey

Legal name

Visit Jersey Limited

Website

https://jersey.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Visit Jersey is the official destination marketing organization for the island of Jersey, operating jersey.com to promote tourism primarily from the UK. The platform aggregates 214+ accommodation listings, package holidays, and curated experiences for leisure travelers.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Destination marketing services
• Tourism promotion platform
• Accommodation directory
• Holiday package booking
• Travel planning tools

Headquarters

HQ city

St. Helier

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Tourism Marketing Services: Visit Jersey operates as the official destination marketing organization for Jersey, funded through government/tourism body support to promote the island as a holiday destination. Revenue generation is indirect through increased tourism spending on the island.
2. Affiliate/Referral Revenue: The website generates affiliate commissions when visitors book accommodations, travel, or experiences through partner links on the site. Some links on the site are affiliate links where Visit Jersey earns a commission on bookings made.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Visit Jersey operates the official destination marketing website jersey.com for the Island of Jersey, providing a unified digital tourism portal that aggregates 214 accommodation listings (hotels, self-catering, guest houses, camping/glamping, hostels), 81+ curated holiday packages, and travel planning tools (Trip Planner wizard, live webcams) to promote Jersey as a UK holiday destination. The organization functions as the statutory destination marketing body funded primarily by the States of Jersey government, generating revenue indirectly through increased tourism spending and directly via affiliate commissions on partner bookings.

Product overview

Visit Jersey operates a comprehensive digital tourism platform for the island of Jersey, offering a unified destination marketing website that aggregates accommodation listings (214 properties across hotels, self-catering, guest houses, camping, and hostels), holiday packages and special offers, travel booking information, and curated experiences including the Jersey Tidal Trail and Bergerac-themed tourism. The platform also provides interactive tools including a trip planner wizard and live webcams, serving as the primary digital gateway for visitors planning trips to Jersey. The Luxury Jersey Hotels collection represents a branded sub-portfolio of eight premium four and five-star properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Accommodation Listings

Quantifiable outcome

• 500+ dining establishments on the island
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• DFDScoreChannel Partner/ Reseller/ DistributorDFDS ferry operator providing regular ferry services from Poole and Portsmouth to Jersey. Featured on the Visit Jersey website with package holiday options including accommodation and ferry travel combinations.
• Preston HolidayscoreChannel Partner/ Reseller/ DistributorTour operator offering Jersey holiday packages including accommodation deals at Beachcombers Hotel, Marina Metro Hotel, and family packages at Monterey Hotel and Westhill Country Hotel.
• Channel Islands DirectcoreChannel Partner/ Reseller/ DistributorTour operator specializing in Channel Islands holidays offering packages including solo traveler deals, Norfolk Lodge packages, and Jersey & Guernsey twin center holidays.
• Channel EscapescoreChannel Partner/ Reseller/ DistributorTour operator offering luxury Jersey holiday packages including The Royal Yacht Hotel and Ommaroo Hotel packages with flights and transfers included.
• Nirvana EuropeminorChannel Partner/ Reseller/ DistributorTour operator offering Supertri Jersey event packages including 3-night stays at Grand Jersey Hotel with transfers, breakfasts, castle tours, and athlete meet & greet.
• Luxury Jersey HotelscoreStrategic or Co-development PartnerA collection of eight independent four and five-star luxury hotels (The Atlantic Hotel, St. Brelade's Bay Hotel, L'Horizon Beach Hotel & Spa, The Club Hotel & Spa, Grand Jersey Hotel & Spa, Hotel de France, and others) featuring premium accommodation, fine dining, and award-winning spas. Collectively recognized as Condé Nast award-winners with TripAdvisor Certificates of Excellence.
• HubspotcoreTechnology or IntegrationCRM platform used for email subscriber management and marketing communications. Listed as a data processor in the Visit Jersey privacy notice.
• Google Analytics 4coreTechnology or IntegrationWeb analytics platform for processing detailed user interaction data to analyze website and app performance.
• TripAdvisorcoreGTM or Marketing PartnerTravel review and booking platform partnership for visibility and referral traffic. Luxury Jersey Hotels collection holds TripAdvisor Certificates of Excellence.
• U and U&DramaminorGTM or Marketing PartnerTV networks broadcasting Bergerac Series 2, filmed in Jersey. The series return provides significant promotional content and media exposure for Jersey as a filming location.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VisitScotland: Scotland's national tourism organization. Comparable as a DMO with similar content-led marketing strategy, seasonal positioning, and UK-domestic traveler focus, though at significantly larger scale.
• VisitBritain: The national tourism agency for Great Britain. Comparable as a DMO though operating at a much larger scale; serves as the overarching UK tourism marketing body of which Jersey is a sub-component.
• Visit Iceland: Iceland's official DMO. Comparable as a destination marketing organization for a small island nation that has built a strong content-led brand around natural phenomena, though operating at a larger scale and budget.
• Visit Malta: Malta's national tourism authority. Comparable as a DMO for a small island destination with heritage, coastal, and culinary tourism offerings, targeting European visitors including UK travelers.
• Tourism Ireland: The all-island tourism marketing body for the island of Ireland. Comparable as a destination marketing organization with similar content-driven approach and multi-channel distribution strategy.
• Destination Canada: Canada's national DMO. Comparable as a government-funded destination marketing organization employing content-led strategy, segment targeting, and multi-channel distribution to attract international visitors.

Regional players

• Discover Jersey (US): A US-based travel/tourism site covering New Jersey. Comparable in name only — it highlights the brand-confusion risk Visit Jersey faces in international markets where 'Jersey' can refer to the US state.

Direct peers

• Visit Isle of Man: The official DMO for the Isle of Man, a Crown Dependency with similar profile to Jersey. Comparable as a small-island tourism body targeting UK and Irish visitors with heritage and outdoor activity offerings.
• Visit Faroe Islands: The official DMO for the Faroe Islands, a small North Atlantic archipelago. Comparable as a government-backed DMO for a small island destination focused on coastal scenery, outdoor activities, and differentiation from mainstream destinations.
• Visit Guernsey: The official destination marketing organization for Guernsey, the other main Channel Island. Directly comparable as a fellow small-island DMO targeting UK visitors with similar cruise, beach, and heritage positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VisitJerseyCI
• YouTubeyoutube.com/@visitjersey
• Facebookfacebook.com/VisitJersey
• LinkedInlinkedin.com/company/visit-jersey
• Instagraminstagram.com/visitjerseyci
• Pinterestpinterest.com/visitjerseyci

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Jersey