AFRICA BUSINESS PAGES

What AFRICA BUSINESS PAGES does

Technically, Africa Business Pages runs a web-based directory and trade platform with no public API, no mobile app, and no documented AI/ML capabilities. The company is privately held, employs 1-10 staff, has not raised external funding, and operates entirely on organic traffic, newsletter distribution, Facebook marketing, WhatsApp communities, and event partnerships — a capital-light, directory-driven business model with diversified, recurring-revenue streams and a long-tail customer base of global exporters seeking African distribution channels.

Name

AFRICA BUSINESS PAGES

Legal name

Gateway Marketing Consultants

Website

https://africa-business.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Africa Business Pages is a Dubai-based B2B trade portal operating since 1996 that connects global suppliers with 2.2 million verified African buyers across 31+ countries via searchable directories, downloadable Excel importer databases, subscription business-leads packages, and WhatsApp B2B community groups.

Ownership category

akta.pro rank

Product category

B2B Trade Marketplace

NAICS

Wholesale Trade Agents and Brokers (42512)

SIC

Services-Management Services (8741)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industries

Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC), Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)

Keywords

• African B2B marketplace
• Importer database Africa
• Wholesale trade directory
• Verified buyer leads
• Supplier buyer platform

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscription Packages: Tiered monthly subscription packages (Silver, Gold, Platinum) providing business inquiries/leads, importer reach, online banners, and Facebook shoutouts targeted to specific African countries.
2. Directory Downloads: Sale of African country-specific importer/exporter databases in downloadable Excel format for direct B2B outreach.
3. Advertising: Banner advertising on the platform and sponsored listings to reach African buyers.
4. Company Listings: Fee-based company profile and product listings on the B2B directory.
5. WhatsApp B2B Community Access: Paid access to specialized B2B WhatsApp networking groups for industry-specific trade leads.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

AFRICA BUSINESS PAGES is a B2B trade portal connecting international suppliers and manufacturers with verified African importers, distributors, and wholesale buyers. It sells access to country-specific African importer databases (covering 70+ markets), Product Store listings, trade directory placements, and membership in WhatsApp B2B community groups to facilitate cross-border sourcing and distribution deals into Africa.

Product overview

Africa Business Pages operates as a B2B directory and trade facilitation platform since 1996, connecting global suppliers with African buyers. The core portfolio consists of downloadable African Business Directories organized by country (covering 46+ African nations), a searchable Company Listing & Profiles platform (32 industry categories), Business Leads Subscriptions (Silver/Gold/Platinum tiers at $999-$1,599/month), a WhatsApp B2B Community for real-time trade networking, a Product Store marketplace, and specialized verticals including Holiday Guide Africa for tourism. Additional offerings include Industry Reports, Trade Show listings (Tyrexpo Africa, GarageXpo Africa), and the Africa Tyre Dealers Directory. The platform is operated by Gateway Marketing Consultants from Dubai, UAE.

Differentiator

Problem solved

Functional benefit

Brands

• Holiday Guide Africa: Tourism magazine and portal promoting Africa's tourism worldwide

Products and services

• African Importer Database (Country-Specific)

Quantifiable outcome

• Access to 2.2 million verified buyers, importers and distributors across Africa
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Tyrexpo AfricacoreGTM or Marketing PartnerAfrica Business Pages is the Official Media Partner for Tyrexpo Africa - the only dedicated trade exhibition for Africa's Tyre, Automotive Repair & Maintenance, and Tyre Accessories market, promoting the event in African and international markets.
• GarageXpo AfricacoreGTM or Marketing PartnerAfrica Business Pages serves as Official Media Partner for GarageXpo Africa, the exhibition on automotive garage equipment and tools, promoting the event across African markets.

Scale indicators7 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• EC21: Korea-origin global B2B marketplace operating in similar supplier-discovery and lead-generation categories; competes for the same international buyer base seeking verified manufacturers.
• Alibaba.com: The world's largest B2B cross-border marketplace connecting global suppliers with buyers; directly comparable product/category and serves many of the same African importer customers that Africa Business Pages targets.
• Global Sources: Hong Kong-based B2B sourcing platform focused on connecting Asian manufacturers with global buyers, including Africa; comparable in trade-show partnerships (e.g., electronics exhibitions) and in delivering verified supplier data.
• Tradeindia: India-headquartered B2B marketplace with subscription tiers and country-specific supplier directories; comparable in emerging-market buyer outreach and tiered membership monetization.
• Made-in-China: China-focused B2B platform for connecting global buyers with Chinese suppliers; comparable marketplace mechanics, premium membership tiers, and African importer outreach similar to ABP.
• TradeKey: Pakistan-headquartered global B2B marketplace with strong Middle East and Africa exposure; competes in the same cross-border supplier-discovery category and uses subscription + featured-listing monetization similar to ABP.
• Kompass: Global B2B company directory with structured country and category coverage; directly comparable in business-listing, paid-profile, and country-directory model with multi-country emerging-market focus.

Broad incumbents

• ThomasNet: North America-focused industrial B2B directory and supplier-discovery platform; broader incumbent with overlapping directory/sourcing model but geographically distinct from ABP's Africa focus.
• Dun & Bradstreet: Global B2B data and commercial intelligence provider; competes indirectly via verified-company data products and could overlap with ABP's country-specific importer databases at the high end.

Regional players

• Yellow Pages Africa / AfricaPages: Regional B2B directory serving African markets with company listings and classifieds; directly comparable in regional scope and directory product, though typically less cross-border-trade focused than ABP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/AfricaBusinessPages
• YouTubeyoutube.com/holidayguidemagazine
• Facebookfacebook.com/AfricaBusinessPages
• Instagramfacebook.com/AfricaBusinessPages
• LinkedInlinkedin.com/company/africabusinesspages

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFRICA BUSINESS PAGES