Quokka Sports

What Quokka Sports does

Quokka Sports operates in the input data under two distinct identities that the available material does not reconcile. The legacy Quokka Sports entity was founded in 1997 in San Francisco as a digital sports entertainment company, went public on NASDAQ under ticker QKKA, raised $76 million in September 2000 from Accele Venture Partners, AllegisCyber, GE Capital, Trinity Ventures, and Wakefield Group, and executed a series of content acquisitions in 2000 — MountainZone ($25M), Zone Networks, Total Sports, and Golf — before being delisted. The currently operating business associated with the quoka.de domain is Quoka, a German-language online classifieds marketplace (Kleinanzeigenportal) operated by Quoka S.R.L., a Romanian private limited company headquartered in Oradea.

The Quoka platform hosts over six million listings across categories including real estate, vehicles, pets, electronics, household goods, jobs, personals, and a separately segmented erotik vertical served via a dedicated subdomain. Core functionality comprises location-based search by postcode/city with radius filters, free ad posting, and integrated messaging. The platform is accessible via web browser and native iOS/Android applications and serves the German market nationwide. Premium monetisation is built around a virtual currency system called QREDITS, used to purchase AUTO-PUSH (automatic ad reposting at ~€0.70-0.99 per push), Exklusiv (highlighted ads with extended photo limits and WhatsApp contact buttons, €9.99-29.99 for 3-15 day durations), and VIP Status (membership tier with badges, unlimited messaging, and priority inbox placement).

The customer base is a long-tail mix of private individuals (decluttering, hobby selling) and small commercial entities (car dealers, property managers, employers) — there are no named enterprise anchor accounts. Go-to-market is product-led growth / self-serve, with marketing relying on organic SEO and social media presence (Facebook, Instagram). The ownership structure is independent with no disclosed institutional investors, parent company, or controlling shareholders. Geographic reach is Germany-only, with a cross-platform referral partnership with Austrian classifieds portal Laendleanzeiger.at representing the only adjacent-market signal.

Name

Quokka Sports

Legal name

Quoka S.R.L.

Website

https://quoka.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Quoka is a German online classifieds marketplace operated by Romanian entity Quoka S.R.L., hosting over six million listings across real estate, vehicles, pets, jobs, and personals. It serves German consumers and small businesses via free self-serve posting, monetising through QREDITS virtual currency paid for premium add-ons like AUTO-PUSH and Exklusiv.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. QREDITS virtual currency system: Platform uses QREDITS as internal virtual currency. Users purchase QREDIT packages to access premium features like AUTO-PUSH (automatic ad reposting) and Exklusiv (highlighted ads). Campaign discounts offered (e.g., 40% discount with JUNI40 voucher code). AUTO-PUSH costs 0.70 QREDITS per push during promotional periods (regularly 0.99 QREDIT).
2. Exklusiv premium advertising: Optional paid upgrade for dating/partnerschaften category ads. Includes visual highlighting, up to 10 photos (vs standard 5), WhatsApp contact button, and priority moderation. Priced at 9.99 QREDITS (3 days), 19.99 QREDITS (7 days), or 29.99 QREDITS (15 days).
3. AUTO-PUSH feature: Automatic reposting functionality that repeats ads 2x, 6x, 12x, or 24x per day. Costs 0.70 QREDITS per push during promotional campaigns. Enables sellers to maintain visibility without manual repost.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Quokka Sports operates Quoka, a free online classifieds marketplace serving the German market with over 6 million active listings across real estate, vehicles, pets, electronics, jobs, household goods, hobbies, personals, and erotik categories. The platform enables self-serve ad posting and location-based search by postcode or city, monetizing through optional paid premium features such as AUTO-PUSH automatic ad reposting, Exklusiv ad highlighting, and VIP membership, with payments processed through the proprietary QREDITS virtual currency system.

Product overview

Quoka operates as a free online classified ads marketplace platform serving Germany, with over six million listings. The platform is organized as a core marketplace with modular add-on services. The main offering is the classified ads marketplace with category-specific browsing and location-based search. Premium services include QREDITS (virtual currency for purchases), AUTO-PUSH (automatic ad promotion), Exklusiv (enhanced ad visibility), and VIP status (premium membership benefits). The platform supports both private sellers and commercial vendors across categories including real estate, vehicles, pets, electronics, hobbies, jobs, and more.

Differentiator

Problem solved

Functional benefit

Products and services

• Quoka Online Classifieds Marketplace A free online classified ads marketplace serving Germany, enabling consumers and commercial sellers to post and browse listings across categories including real estate, vehicles, pets, electronics, jobs, household goods, hobbies, personals, and erotik. The platform supports location-based search by postcode and city with radius filters, hosts over 6 million active listings, and offers free basic ad posting.
• AUTO-PUSH An automatic ad reposting feature that re-publishes a user's listing 2x, 6x, 12x, or 24x per day to maintain visibility. Sold as a paid add-on via QREDITS virtual currency at approximately 0.70 QREDITS per push during promotional campaigns (regular price 0.99 QREDIT).
• Exklusiv Premium Ad Highlighting A premium ad highlighting service that provides visual highlighting, up to 10 photos (vs. standard 5), a WhatsApp contact button, and priority moderation. Sold via QREDITS in 3-day (9.99 QREDITS), 7-day (19.99 QREDITS), or 15-day (29.99 QREDITS) packages.
• VIP Status Membership A premium membership tier providing a VIP badge, unlimited messaging, doubled photo limits in listings, and prioritized message inbox placement with real-time notifications.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Laendleanzeiger.atminorOthersListed as a partnerseite (partner page) on Quoka footer. Laendleanzeiger.at is an Austrian classified ads portal (Kleinanzeigenportal). Nature of partnership appears to be cross-linking or referral arrangement between related classified ad platforms.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kalaydo: Regional German classifieds portal with strong coverage in North Rhine-Westphalia. Comparable horizontal marketplace model and a direct substitute for Quoka in its core German regions.
• Markt.de: Long-standing German generalist classifieds portal. Operates a near-identical horizontal marketplace model with free private listings and paid premium upgrades, competing head-to-head with Quoka for the same German consumer base.
• Kleinanzeigen: The dominant horizontal C2C classifieds platform in Germany (formerly eBay Kleinanzeigen). Direct overlap in nearly every category Quoka serves and the primary share-of-time competitor for German private sellers.
• Meinestadt.de: German city-portal network that combines local classifieds (jobs, real estate, vehicles, personals) with city information. Operates an overlapping horizontal marketplace model with location-based search.

Broad incumbents

• Facebook Marketplace: Meta's free, social-graph-driven local listings product. While part of a much broader platform, it competes directly with Quoka for casual C2C transactions in Germany and is increasingly relevant in mobile.
• Craigslist: The original horizontal classifieds model. Although US-centric, the operating mechanics (free private listings, paid positioning upgrades, location-based search) are essentially the same playbook Quoka follows.

Emerging players

• Vinted: Vertical marketplace for second-hand fashion that has scaled aggressively in Germany. Represents the disintermediation risk to Quoka's apparel and generalist second-hand categories.

Regional players

• Quoka (Austria: Laendleanzeiger): Austrian classifieds portal already linked as a partner site on Quoka's footer. Operates the same horizontal Kleinanzeigen model in Austria, making it a geographic peer rather than a direct in-country competitor.
• Mobile.de: Germany's leading vehicle marketplace. A partial competitor that has already absorbed the high-value automotive listings from horizontal platforms like Quoka, serving as another example of vertical disintermediation.
• Immobilienscout24: Germany's leading real estate vertical platform. A partial competitor that captures the highest-AOV transactions within Quoka's broader horizontal offering, illustrating vertical pressure on the real-estate category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/quoka.kleinanzeigen
• Instagraminstagram.com/quoka_kleinanzeigen
• Xx.com/meinQuoka
• LinkedInlinkedin.com/company/quoka-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quokka Sports