Turistická oblast Kutnohorsko a Kolínsko

What Turistická oblast Kutnohorsko a Kolínsko does

Turistická oblast Kutnohorsko a Kolínsko z.s. is a non-profit destination management organization (DMO) founded on April 29, 2019, and headquartered in Kutná Hora, Czech Republic. It coordinates tourism marketing and stakeholder collaboration across six core towns — Kutná Hora, Kolín, Čáslav, Kouřim, Český Brod, and Zruč nad Sázavou — in the eastern part of the Středočeský kraj (Central Bohemian Region) between the Labe (Elbe) and Sázava rivers. Its primary asset is the UNESCO World Heritage designation of Kutná Hora's historic centre (inscribed 1995), encompassing St. Barbara's Cathedral, the Cathedral of the Assumption at Sedlec with its ossuary, the Italian Court, and a broader medieval silver-mining heritage.

The organization operates the official multilingual tourism portal (www.kutnohorskokolinsko.cz) providing curated content on monuments, events, trips, accommodation, gastronomy, and UNESCO sites in Czech, English, and German. Its core platform is the 3K KUKO Platform, a collaboration framework that brings together municipalities, religious institutions, NGOs, and SMB tourism operators to develop joint products such as the 'Cesta za požitky' (Culinary Trail) and 'Dobrodružné putování' (Adventure Trail). Technology stack is conventional: a CMS-driven website with web analytics (Google, Facebook, Seznam.cz advertising tags) and a Smartsupp live chat widget. No AI/ML capabilities are disclosed.

The association is funded through annual membership fees (approved at the general assembly per a contribution schedule) and government grants from the Czech Ministry for Regional Development (MMR), with supplementary support from Středočeská centrála cestovního ruchu (SCCR) and coordination with CzechTourism for national promotion. It operates with 1–10 employees and targets four primary visitor segments: cultural and heritage tourists, active outdoor enthusiasts, families and educational groups, and corporate/event planners.

Name

Turistická oblast Kutnohorsko a Kolínsko

Legal name

Turistická oblast Kutnohorsko a Kolínsko z.s.

Website

https://kutnohorskokolinsko.cz

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Turistická oblast Kutnohorsko a Kolínsko z.s. is a Czech non-profit destination management organization founded in 2019 that coordinates tourism marketing across six towns in eastern Central Bohemia, anchored by the UNESCO World Heritage site of Kutná Hora, funded by membership fees and government grants.

Ownership category

akta.pro rank

Product category

Tourism Destination Management

NAICS

Convention and Visitors Bureaus (561591), Historical Sites (71212), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAJACAI

UNESCO & Protected Landmark Sites

Travel & Hospitality/Tours, Attractions & Experiences/Attractions & Landmarks (Observation Decks, Monuments, Scenic Sites)

SECONDARYTHAJACAC

Historic Sites, Heritage Landmarks & Archaeological Sites

Travel & Hospitality/Tours, Attractions & Experiences/Attractions & Landmarks (Observation Decks, Monuments, Scenic Sites)

SECONDARYTHAAAGAD

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

SECONDARYTHAKAOAK

Culture, Heritage & Arts Itinerary Planning

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Custom Itinerary Planning Services

SECONDARYTHAKADAF

Cultural/Heritage Multi-Day Tour Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Tour Operators (Multi-Day Package Tours)

Keywords

• Destination management
• Tourism marketing
• Heritage promotion
• UNESCO tourism
• Regional tourism coordination

Headquarters

HQ city

Kutna Hora

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership fees: Annual membership fees paid by municipalities, public institutions, businesses, and NGOs based on a contribution schedule (příspěvkový řád) approved at the general assembly. Fees are invoiced annually after approval by the general meeting.
2. Government subsidies and grants: Financial support from the Czech Ministry for Regional Development (MMR) and other government programs for destination management organizations. The website redesign and association operations were realized with support from the state budget of the Czech Republic from the program of the Ministry for Regional Development.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Turistická oblast Kutnohorsko a Kolínsko z.s. operates the official regional tourism portal for the Kutná Hora and Kolín area in the Czech Republic, providing visitors with information on UNESCO heritage sites, monuments, events, trip itineraries, accommodations, and gastronomy. It also runs the 3K KUKO stakeholder collaboration platform and develops joint tourism products (such as the 'Cesta za požitky' culinary trail) that connect municipalities, cultural institutions, religious organizations, NGOs, and tourism businesses in coordinated destination marketing.

Product overview

Turistická oblast Kutnohorsko a Kolínsko is a tourism destination management organization operating the official regional tourism portal (www.kutnohorskokolinsko.cz). The platform serves as a comprehensive resource for visitors, featuring information about historical monuments and UNESCO World Heritage sites (including the historic center of Kutná Hora, St. Barbara's Cathedral, and Sedlec Cathedral), events calendar, curated trip recommendations, accommodation and gastronomy directories, and the 3K Platform for stakeholder coordination. The organization coordinates tourism activities across the eastern Středočeský kraj region between the Labe (Elbe) River to the north and Sázava River to the south.

Differentiator

Problem solved

Functional benefit

Products and services

• Kutnohorsko Kolínsko Tourism Website Official multilingual (Czech, English, German) tourism portal providing information on UNESCO World Heritage sites, monuments, events, trip itineraries, accommodation, gastronomy, and lesser-known attractions across the Kutná Hora and Kolín region.
• 3K Platform (KUKO Platform) Collaboration and coordination platform uniting municipalities, parishes, public institutions, NGOs, and tourism entrepreneurs across the region for joint destination management and product development.
• Cesta za požitky (Culinary Trail)

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Turistická oblast Pojizeří a PolabícoreStrategic or Co-development Partner · 1 January 2024Neighboring tourism destination with which KUKO has developed joint products including 'Cesta za požitky' (Culinary Trail) and coordinated information center activities. The partnership enables shared marketing costs and extended geographic coverage for tourism products.
• Kreia, s.r.o.minorImplementation/ SI/ Consulting Partner · 1 January 2022Strategic consulting firm that developed the tourism development strategy for the area and conducted workshops with Ondřej Špaček on product portfolio definition and destination management.
• Středočeská centrála cestovního ruchu (SCCR)coreGTM or Marketing PartnerRegional tourism board that coordinates marketing activities across Central Bohemian destinations. SCCR develops marketing plans, supports individual destination marketing efforts, and runs regional campaigns including 'Pustit k vodě' (Let Go to Water) and MICE initiatives through Convention Bureau Střední Čechy. The association participates in SCCR-coordinated activities and benefits from shared marketing resources and national-level promotion.
• CzechTourismcoreGTM or Marketing PartnerNational tourism agency that runs international marketing campaigns. The association participates in CzechTourism initiatives such as 'Aktivní turistika' (Active Tourism) campaigns and coordinates on press trip programs to promote the region nationally and internationally.
• Kudy z nudyminorGTM or Marketing PartnerOfficial Czech tourism information and booking portal operated by CzechTourism. The association maintains presence on the platform for broad national reach.
• Ministerstvo pro místní rozvoj ČR (Ministry for Regional Development)coreGTM or Marketing PartnerGovernment ministry that provides funding for destination management organizations through support programs. The website redesign and association operations were realized with support from the ministry's state budget program.
• Další turistické oblasti Středočeského krajeminorStrategic or Co-development PartnerNetwork of other certified destination management organizations in Central Bohemia including Český ráj, Pojizeří a Polabí, Mělnicko – Kokořínsko, Kladensko – Slánsko, Brdy a Podbrdsko, Posázaví, Berounsko, Kraj blanických rytířů, and Toulava. Regular meetings coordinate activities and explore synergies.
• České dráhy (ČD)minorStrategic or Co-development PartnerCzech national railway operator involved in discussions for the 'Zámky na Sázavě' and 'Posázavský pacifik' project aiming to develop rail tourism with specific stops at tourist destinations.
• MAS Lípa pro venkovminorStrategic or Co-development PartnerLocal Action Group (MAS) that brings together rural municipalities for collaborative development. The association participates in MAS meetings and presents tourism activities to member municipalities.
• MAS PodlipanskominorStrategic or Co-development PartnerLocal Action Group for the Podlipany region that collaborates on rural tourism development initiatives and participates in strategy discussions.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Turistická oblast Posázaví: Sister DMO covering the Sázava river basin; structurally equivalent, co-developing the 'Zámky na Sázavě' rail-tourism project with Czech Railways alongside the subject DMO.
• Turistická oblast Mělnicko – Kokořínsko: Regional DMO in the same Central Bohemian DMO network, sharing government-subsidy funding model and stakeholder-coordination platform approach with the subject.
• Středočeská centrála cestovního ruchu (SCCR): Regional tourism board (centrála cestovního ruchu) for Central Bohemia, the parent-level coordinating body that the Kutnohorsko a Kolínsko DMO works under and partners with for regional marketing campaigns and shared resources.
• Turistická oblast Pojizeří a Polabí: Neighboring Czech DMO of identical organizational form (turistická oblast) that the Kutnohorsko a Kolínsko DMO co-develops joint products with, including the 'Cesta za požitky' culinary trail — a near-perfect structural and operational peer.
• Turistická oblast Český ráj: Another certified Central Bohemian regional DMO focused on the Bohemian Paradise UNESCO Geopark; structurally and operationally identical to the subject, regularly convening with it through the regional DMO coordination network.
• Turistická oblast Brdy a Podbrdsko: Another Central Bohemian regional DMO in the same coordination network, focused on the Brdy highlands; structurally identical and a natural comparison for member-growth and platform-cooperation benchmarks.
• Turistická oblast Berounsko: Adjacent Central Bohemian regional DMO; same legal form (z.s.), comparable member base of municipalities and SMBs, and regular coordination partner through the network of regional DMOs.

Broad incumbents

• CzechTourism (agentura CzechTourism): National tourism agency that runs international marketing campaigns and is the apex coordinating body for all Czech DMOs, including Kutnohorsko a Kolínsko, which participates in its 'Aktivní turistika' programs and press-trip initiatives.
• Visit Czech Republic: CzechTourism's international-facing destination marketing portal providing country-level heritage and cultural tourism content that overlaps with and competes for inbound visitor attention against Kutná Hora-specific content.

Others

• Kudy z nudy: Official CzechTourism-operated national tourism portal that distributes the subject DMO's regional content; a distribution-channel partner rather than a competitor, but functionally comparable as a destination-content aggregator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@turistickaoblastkutnohorsk9390
• Facebookfacebook.com/kutnohorskokolinsko
• Instagraminstagram.com/kutnohorskokolinsko/?hl=cs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Turistická oblast Kutnohorsko a Kolínsko