Krea

What Krea does

Krea is a San Francisco-based AI creative platform founded in 2022 that aggregates more than 64 frontier generative AI models for images, video, and 3D — including its own proprietary Krea 2 foundation image model — behind a single web application, REST API, and iPad app. The platform serves individual creators, enterprise creative teams, and developers with text-to-image, text-to-video, image-to-3D, real-time rendering, upscaling, and editing tools, and claims over 30 million users across 191 countries. Named customers include LEGO, Samsung, Nike, Microsoft, Shopify, Pixar, Amazon Prime, Henning Larsen, Superside, and Perplexity.

Technically, Krea differentiates on inference speed (sub-50ms real-time canvas, 3-second 1024px Flux generation at FP16, native 4K image generation, 22K upscaling) powered by an in-house inference pipeline, and on a 12-billion parameter Diffusion Transformer foundation model shipped as Krea 2 Medium, Large, Raw, and Turbo variants. It also co-developed FLUX.1 Krea [dev] with Black Forest Labs as open weights. The product surface includes the Krea Image, Video, 3D, and Realtime generators; Krea Edit, Background Remover, Motion Transfer, Video Restyle, and Lip Sync modules; a node-based workflow builder with an AI Nodes Agent; and LoRA fine-tuning supporting up to 20,000 images per training set.

Krea monetizes through a freemium funnel (Free tier with 100 daily compute units; Basic $63/mo, Pro $252/mo, Max $756/mo with 40% annual discounts), a Business team tier at $1,920/mo for up to 50 seats, custom-priced Enterprise contracts with SAML SSO, IP indemnification, and per-member spend controls, plus usage-based compute add-ons and a separate dollar-denominated REST API billed per generation. Distribution spans the self-serve web app, the Krea iPad app (extended through the February 2026 acquisition of Wand App), and partner channels including fal.ai, Hugging Face, GitHub, Replicate, and Runware. The company raised an $83 million Series B in April 2025 led by Bain Capital Ventures at a $500 million post-money valuation, with Andreessen Horowitz and Abstract Ventures participating, and was featured on Forbes' 2025 Next Billion-Dollar Startups list.

Name

Krea

Legal name

Krea

Website

https://krea.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Krea is a San Francisco-based AI creative platform that aggregates 64+ frontier generative AI models — including its proprietary Krea 2 foundation image model — into a single web app, API, and iPad app for image, video, 3D, real-time, and editing workflows, serving individual creators, developers, and enterprise creative teams including LEGO, Samsung, Nike, Microsoft, and Shopify.

Ownership category

akta.pro rank

Product category

AI Creative Platform (Generative AI Software)

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEANAA

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Artificial Intelligence Platforms for Enterprise

SECONDARYHDAEANAJ

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Artificial Intelligence Platforms for Enterprise

Keywords

• AI image generation
• AI video generation
• Generative AI platform
• AI image enhancement
• Creative AI tools

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Subscription plans (Basic, Pro, Max): Monthly and annual subscriptions (yearly saves 40%) for individual creators with tiered monthly compute units: Basic $63/mo (5,000 units), Pro $252/mo (20,000 units), Max $756/mo (60,000 units). Includes commercial license and access to models. Recurring subscription revenue.
2. Freemium tier with daily compute: Free tier provides 100 compute units per day to attract users with no credit card required. Limited access to image, video, 3D, and lipsync models, and limited LoRA training. Drives top-of-funnel conversion to paid tiers.
3. Team / Business subscription: Business plan at $1,920/mo (20% off yearly) with 80,000 compute units, up to 50 seats included (team-based, not per-seat), custom user roles, model restrictions, and 20,000-image LoRA training. Recurring subscription revenue from teams.
4. Enterprise contracts (custom pricing): Custom-priced Enterprise tier with unlimited team members, SAML SSO, custom DPAs, dedicated support with SLA, audit logs, IP indemnification, custom compute packages, and per-member spend limits. Multi-year contracts likely.
5. Compute unit add-on packs (one-time): One-time purchases of compute unit packs (2,000 / 5,000 / 10,000 / 24,000 / 50,000 units) that apply instantly and expire after 90 days. Usage-based top-up revenue.
6. API usage billing (dollar-denominated per generation): Developer API billed separately from app plans via prepaid API balance, denominated in dollars per generation (e.g., Veo 3 at $0.20/sec, Nano Banana 2 at $0.06/image, Topaz at $0.10/upscaled image). Failed jobs are not charged. Usage-based revenue stream.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

Krea is a cloud-based AI creative platform that aggregates 64+ frontier generative AI models (including its own proprietary Krea 2 foundation image model plus Flux, Imagen, Veo, Sora, Kling, Wan, Runway, Topaz, Magnific, and others) into a single minimalist web interface for text-to-image, text-to-video, text-to-3D, real-time generation, and AI editing. The platform bundles image and video generation, upscaling to 22K, LoRA fine-tuning, a node-based visual workflow engine, and a REST API, sold through tiered consumer subscriptions, team/enterprise plans, and usage-based API billing.

Product overview

Krea is a unified AI creative platform — a single web app and API that aggregates 60+ frontier generative AI models (including its own proprietary Krea 2 foundation image model) for image, video, and 3D generation, plus a suite of editing and enhancement modules. The core offering is structured around the Krea 2 foundation model and the Krea Image, Video, 3D Object, and Realtime generators, complemented by editing tools (Krea Edit, Background Remover, Video Restyle, Motion Transfer, Lip Sync), enhancement modules (Krea Upscaler and Krea Enhancer powered by Topaz and Magnific), customization features (LoRA Fine-tuning, Moodboards, Asset Manager), and automation infrastructure (Krea Nodes workflow builder with AI Nodes Agent). The platform is exposed through the Krea REST API and Python/Node.js/Go SDKs, served under consumer tiers (Free, Basic, Pro, Max) and team/enterprise tiers (Business, Enterprise) with commercial licensing, SSO/SAML, IP indemnification, and dedicated support. The Krea iPad app and acquired Wand product extend the platform to tablet-native AI drawing.

Differentiator

Problem solved

Functional benefit

Brands

• Krea 2: Krea's first proprietary foundation image model built completely from scratch, focused on aesthetic diversity, style control, and expressive visual direction. Variants include Krea 2 Medium, Krea 2 Large, Krea 2 Raw, and Krea 2 Turbo.
• Flux.1 Krea

Products and services

• Krea Platform (web app subscription) Self-serve cloud-based web application aggregating 64+ frontier AI image, video, 3D, real-time, and enhancement models (including proprietary Krea 2) behind a single minimalist interface, available under Free, Basic, Pro, and Max subscription tiers with commercial licensing on paid plans.
• Krea Enterprise Enterprise tier of the Krea platform offering 50+ AI models for image, video, 3D, and enhancement, with custom model training, node-based workflows, SAML SSO, IP indemnification, custom DPAs, audit logs, per-user spending caps, dedicated support with SLA, and unlimited team members. Sold via direct sales to mid-to-large organizations including LEGO, Samsung, Nike, Microsoft, Shopify, Pixar, Amazon Prime, Henning Larsen, and Superside.
• Krea API Developer REST API exposing 40+ image, video, and enhancement models (including Flux, Imagen, Veo, Sora, Kling, Topaz, Nano Banana, Krea 2, and others) with compute-unit pricing, Bearer auth, webhooks, async job IDs, and Zero Data Retention for production-grade workloads, billed via prepaid API balance in USD per generation.
• Krea iPad App iPad application for AI-powered drawing and creative workflows, featuring AI capabilities and custom brushes. Launched alongside Krea's February 2026 acquisition of Wand App to extend the Krea platform to tablet-native creative use cases.
• Krea 2 (foundation image model) Krea's first proprietary foundation image model built completely from scratch on a 12-billion parameter Diffusion Transformer architecture, with Krea 2 Raw (unaligned base checkpoint for training custom LoRAs) and Krea 2 Turbo (8-step distilled pipeline generating images in approximately 2 seconds). Available integrated in the Krea Platform, via the fal API, and as open weights on Hugging Face and GitHub under a custom commercial license.

Quantifiable outcome

• Up to 70% reduction in production time for Superside creative team
• +6 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

AI capability11 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core, minor, flagship and unclear.

• falcoreTechnology or Integration · 27 May 2026fal is an official API partner for Krea 2, the first foundation image model built entirely from scratch by Krea. Day-0 availability through fal's generative media platform with Krea 2 Medium ($0.030/image) and Krea 2 Large ($0.060/image), enabling developers worldwide to access Krea 2 via fal's REST API and Python/JavaScript SDKs.
• IndieWire and a16z Cultural Leadership FundminorGTM or Marketing Partner · 14 May 2026Co-hosted the 'Music, Film & the New Storytelling Stack' event at the Cannes Film Festival featuring a live collaborative performance between composer Roahn Hylton and Krea co-founder Diego Rodriguez, followed by a fireside conversation exploring how AI is reshaping creative workflows.
• Google DeepMindcoreTechnology or Integration · 26 February 2026Google DeepMind's Nano Banana 2 (NB2) image generation model is integrated on the Krea platform, with features including improved multilingual text rendering, consistent character preservation for up to five characters, support for fourteen distinct objects per scene, output resolution up to 4K, and Gemini world knowledge for structured visuals.
• Wand (acquisition)minorStrategic or Co-development Partner · 12 February 2026Krea AI acquired Wand App on February 12, 2026, and launched a new iPad app for Wand featuring AI capabilities and custom brushes.
• Black Forest Labs (BFL)flagshipStrategic or Co-development Partner · 31 July 2025Jointly developed and released FLUX.1 Krea [dev], a 12-billion parameter guidance-distilled image generation model focused on photorealism and addressing the 'AI look' problem. The collaboration produced open weights for the FLUX.1 Krea model and integrates Krea's post-training pipeline (SFT + RLHF) into BFL's architecture. Krea models also appear in BFL's FLUX.1 Kontext suite on KreaAI's platform.
• Topaz LabscoreTechnology or IntegrationTopaz image and video upscaling models (Topaz, Topaz Generative, Topaz Bloom, Topaz Gigapixel) are integrated into Krea's Enhancer and Upscaler tools, supporting up to 22K resolution upscaling and listed at $0.10–$0.51 per upscaled image on the API.
• Google Cloud (implied infrastructure)unclearTechnology or IntegrationKrea is part of the broader AI startup ecosystem reportedly using Google Cloud, with Google Cloud stating it works with 60% of generative AI startups and 9 of 10 leading AI labs. Specific Krea infrastructure relationship is not explicitly stated in source.

Scale indicators17 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Midjourney: Midjourney is a leading AI image generation service used by individual creators and creative teams. It directly competes with Krea's image generator, though it lacks Krea's breadth of integrated models, real-time canvas, video, 3D, and enterprise tier.
• Runway: Runway is a frontier AI video generation platform (Gen-3, Gen-4, Gen-4.5) that competes with Krea's video generator. Krea also resells Runway models, making it both a partner and competitor for end-user video workflows.
• Leonardo.AI: Leonardo.AI is an AI creative suite for image, video, and 3D generation with LoRA training, real-time canvas, and an enterprise tier. It targets the same creative professional and enterprise persona as Krea with a comparable model-aggregation and customization approach.
• Pika: Pika is an AI video generation platform focused on consumer and prosumer video creation. It overlaps with Krea's video generator offering and competes for the same creative prosumer user base.
• Stability AI: Stability AI builds open-weight foundation models (Stable Diffusion) and offers creative tools for image, video, and audio generation. It overlaps with Krea as both a foundation model provider and a creative app, though Krea is more app-focused.

Broad incumbents

• Adobe Firefly: Adobe Firefly is Adobe's generative AI offering integrated into Photoshop, Illustrator, and Creative Cloud, with commercial IP indemnification. It competes with Krea for the same enterprise creative team budget but as part of a much broader installed-base creative suite.
• OpenAI (ChatGPT / Sora): OpenAI provides GPT-IMG image and Sora 2 video generation models that Krea aggregates, while ChatGPT itself is a competing end-user interface. The dual relationship makes OpenAI both a critical supplier and a strategic threat to Krea's distribution.

Emerging players

• Black Forest Labs: Black Forest Labs is the developer of the Flux family of image models and Krea's co-development partner on FLUX.1 Krea [dev]. It is both a partner and a model-level competitor, with its own FLUX.1 Kontext suite appearing on Krea's platform.
• fal: fal is a generative media API marketplace and inference cloud where Krea 2 is offered as an official API partner. It is comparable as a developer-facing surface for accessing frontier image and video models, competing with Krea's API offering for the same developer audience.
• Magnific AI: Magnific AI is an AI image upscaling and enhancement service integrated into Krea's Enhancer tool. It overlaps with Krea's Krea Upscaler and Krea Enhancer offerings for the same prosumer enhancement use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/krea_ai
• GitHubgithub.com/krea-ai/krea-2
• YouTubeyoutube.com/@krea_ai
• LinkedInlinkedin.com/company/krea-ai
• Instagraminstagram.com/krea_ai

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krea