new norte informática

What new norte informática does

New Norte Informática is a Brazilian information technology company founded in 2007 as an authorized reseller of Questor Sistemas software, headquartered in Joinville with a secondary presence in Florianópolis. The firm serves approximately 400 active small and mid-sized accounting firms across Brazil, distributing subscription-based accounting, tax, business management, and integration software. Its core product portfolio includes Questor Gestão Contábil (accounting management), Questor Gestão Empresarial (business management), Questor Pequenas Empresas (small business edition), Cloud Gestão Contábil (cloud accounting), Questor Connect (integration platform), and Questor Mobile, supplemented by Questor Zen and Questor Lean workflow tools.

Beyond pure resale, the company has developed AI-enabled product capabilities, most notably Analista Fiscal Digital — which encodes a knowledge base of over 600 million Brazilian tax rules — and Analista Contábil Digital, which applies computer vision to read accounting documents. It has also introduced Tareffa, a robotic process automation offering targeting accounting firm back-office workflows. Revenue is generated through recurring software licensing, support, and integration services sold to SMB accounting practices. The firm employs 27 people and has invested in LGPD compliance posture, including the appointment of a Data Protection Officer, signaling a defensive regulatory positioning for handling sensitive client fiscal data. The business model is therefore a hybrid of channel-partner economics and selective proprietary value-added tooling layered onto the underlying Questor platform.

Name

new norte informática

Legal name

New Norte Informática

Website

https://newnorte.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

New Norte Informática is a Brazilian authorized reseller of Questor Sistemas software, founded in 2007, serving approximately 400 SMB accounting firms with subscription-based accounting, tax, business management, and AI-powered digital analyst tools.

Ownership category

akta.pro rank

Product category

Accounting and Business Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYCRAFAIAB

Software/SaaS Subscriptions (Consumer & Prosumer)

Consumer Products & Retail/E-commerce & Marketplaces/Digital Products & Subscription Commerce

Keywords

• Accounting software reseller
• Fiscal management software
• Business management software
• Tax compliance software
• Electronic invoicing software

Headquarters

HQ city

Joinville

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing and Subscription: New Norte Informática resells and supports the Questor accounting and business management software suite as a certified reseller. Revenue is generated through software licenses, subscriptions, and related support services delivered to approximately 400 active clients in Brazil.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

New Norte Informática is an authorized Brazilian reseller (since 2007) of Questor Sistemas' integrated accounting and business management software. It sells, implements, trains, and supports the Questor suite — covering fiscal, tax, accounting, payroll, inventory, electronic invoicing, and business management — primarily to accounting service providers and small-to-medium businesses across Brazil, including AI-powered add-ons for tax and accounting automation.

Product overview

New Norte Informática is a Questor Systems reseller offering a modular ERP and accounting software suite. The core portfolio centers on Questor Gestão Contábil (accounting management) and Questor Gestão Empresarial (business/enterprise management), with specialized add-on modules including Analista Fiscal Digital (AI-powered tax intelligence with 600M+ tax rules), Analista Contábil Digital (document image reading and automated entries), Questor Connect (automated XML file management with q-Drive cloud integration), Cloud Gestão Contábil (cloud-hosted accounting), Questor Mobile/Mobile 2.0 (Android sales automation), Tareffa (robotic process automation for accounting offices), Questor Zen (simplified business management), and Questor Lean (process/workflow management). Smaller business needs are served by Questor Pequenas Empresas. All solutions integrate with z.Doc and z.NET document management tools.

Differentiator

Problem solved

Functional benefit

Brands

• Questor Gestão Contábil: Complete accounting management solution for accounting service providers.
• Questor Gestão Empresarial
• Questor Zen
• Questor Pequenas Empresas
• Questor Lean
• Questor Connect
• Questor Cloud
• Questor Mobile
• Analista Fiscal Digital
• Analista Contábil Digital
• Tareffa

Products and services

• Questor Gestão Contábil Complete accounting management solution for accounting service providers, featuring fiscal management, payroll, inventory control, tax control, and real-time audit during information import from XML, SAT, ECF, CT-e, and NFS-e documents.
• Questor Gestão Empresarial Business management system with point-of-sale (PDV), electronic invoice generation (NF-e/CT-e/NFS-e/SAT CF-e), accounting integration, contract management, dashboard, and sales pricing management tools.
• Questor Pequenas Empresas Simple and intuitive 100% web business management tool for small entrepreneurs, handling billing, finances, inventory, purchases, and electronic transport documents (CT-e).
• Questor Zen Cloud-based (100% web) simplified business management solution integrating all customer information in one place with intuitive design and modular flexibility.
• Questor Mobile Mobile application for Android 2.3+ that automates external sales, allowing users to create quotes, issue orders, sync online, and access customer, inventory, and financial data in real-time.
• Cloud Gestão Contábil 100% web cloud platform extension of Questor Gestão Contábil that shares the same SQL database with the desktop version, enabling simultaneous access from both platforms without installation, with claimed up to 30% cost reduction.
• Questor Connect Desktop application that automatically searches and downloads XML files of electronic invoices from Brazil's National Electronic Invoice Portal using digital certificates (A1 or A3), with automatic filing and integration with q-Drive cloud storage.
• Analista Fiscal Digital AI-powered tax intelligence system with over 600 million tax rules covering ICMS, ICMS-ST, DIFA, NCM, barcodes, CST, CEST, CSOSN, IPI, PIS, and COFINS across all 27 Brazilian states, automating tax calculations and fiscal bookkeeping.
• Analista Contábil Digital Digital accounting analyst that uses computer vision to read and interpret document images, automatically performing accounting entries with automatic company separation and category organization.
• Tareffa 100% web organizational management and process tool for accounting offices, featuring robotic process automation for task execution, client communication, deadline management, and dashboard visualization.
• Questor Lean Process and workflow management tool for accounting offices that tracks activities, workflows, procedures, and schedules with deadline alerts and integration to Questor Gestão Contábil.

Quantifiable outcome

• Up to 30% reduction in operational costs and increased productivity for accounting firms
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature7 records

Partnerships

One partnership is on record.

• Questor SistemascoreChannel Partner/ Reseller/ Distributor · 1 January 2007New Norte Informática has been an authorized Questor reseller since 2007. Questor provides the integrated accounting and business management software platform that New Norte resells, implements, and supports to approximately 400 active clients in Brazil. This is the core of New Norte's business model.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Omie: Brazilian cloud-native ERP and management platform for SMBs and service providers, including financial, sales, and fiscal modules. Comparable as a cloud-first challenger in the same SMB/accounting services segment.
• Conta Azul: Brazilian cloud financial management and accounting software for small businesses. Comparable as a subscription/ SaaS alternative to New Norte's Pequenas Empresas and Zen offerings, with a stronger digital-acquisition GTM.
• Intuit QuickBooks Brasil: Global SMB accounting SaaS brand with a Brazilian offer targeting freelancers and small businesses. Comparable as a cloud subscription alternative for the Pequenas Empresas segment, with a stronger digital acquisition playbook.

Broad incumbents

• Sage Brasil: Global accounting software vendor with a Brazil presence serving SMBs and accountants. Comparable in target customer and accounting-product parity, though operating from a broader global portfolio.
• TOTVS: Brazil's largest enterprise software house, offering ERP, fiscal, and accounting solutions for SMBs through mid-market. Overlaps with New Norte's accounting and business management offerings but spans a much wider portfolio and customer size range.
• Thomson Reuters (Brasil): Major global tax, audit, and accounting software provider with a Brazilian presence (e.g., ONESOURCE). Comparable at the high end of the accounting-firm segment, with overlapping tax compliance and document automation capabilities.

Others

• Questor Sistemas: The underlying software publisher whose platform New Norte resells. Highly relevant as the technology supplier and channel principal; competitive overlap exists only through other resellers in different regions.

Direct peers

• Alterdata Software: Brazilian ERP and accounting software provider targeting SMBs and accounting offices with fiscal, payroll, and inventory modules. Comparable in product scope and customer segment to New Norte's Questor-based offering.
• Contmatic: Brazilian accounting software vendor with a long-standing installed base among accounting offices, offering tax compliance, payroll, and bookkeeping modules. Comparable as a peer in the same SMB/accounting-firm vertical with similar subscription-leaning GTM.
• Domínio Sistemas: One of Brazil's largest accounting and tax management software vendors, serving accounting firms and SMBs with integrated fiscal, payroll, and ERP modules. Directly comparable as a packaged accounting platform competing for the same customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/newnorte
• LinkedInlinkedin.com/company/new-norte

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about new norte informática