Dry Atlas
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Dry Atlas does
Dry Atlas is a B2B media company that covers the alcohol alternatives category, producing independent editorial and community resources for beverage industry professionals. Founded in 2023 by Douglas and Victoria Watters, the husband-and-wife team behind Spirited Away (America's first non-alcoholic bottle shop, sold to a private equity firm in 2025), the company operates from a registered office in Miami, Florida, with a 1-10 person team.
The company's core products are a weekly newsletter read by 6,500+ professionals across 800+ beverage brands, an editorial website with articles across culture, industry, interviews, research, trends, wellness, formulation, distribution, operations, marketing, and finance, and a membership platform with both free and Full Access paid tiers that includes a 1,800+ product database, 10+ directories, 30+ webinar recordings, 80+ case studies, and weekly live virtual events. Distribution is entirely digital across newsletter, website, and social channels (575K+ monthly social impressions, 300K+ website impressions). The company has also launched a Newswire press release distribution service for non-alc brands.
Dry Atlas monetizes through a combination of newsletter subscriptions, advertising, and a freemium membership model with a paid Full Access tier. Its go-to-market motion is content-led, targeting two primary segments: emerging non-alc beverage founders/operators and large beverage companies (including named enterprise readers at Athletic, Diageo, Heineken, PepsiCo, Campari, and Lavazza). Distribution is global via online channels, with North America (USA) as the primary market.
Dry Atlas firmographics
Firmographics- Name
- Dry Atlas
- Legal name
- Dry Atlas LLC
- Website
- https://dryatlas.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Dry Atlas is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dry Atlas business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Newsletter Subscriptions: Weekly deep dive newsletter on the alcohol alternatives category delivered to 6,500+ professionals at 800+ beverage brands
- Advertising: Advertising services for brands looking to reach beverage industry professionals
- Memberships: Free membership with access to discussion forum and virtual events; paid Full Access tier unlocks deeper resource library including product database, directories, webinar recordings, and case studies
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership with forum access, virtual events, and perks |
| Subscription | Monthly | Full Access tier with deeper resource library |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Dry Atlas product offering
Product offeringCore offering
Dry Atlas is a media company covering the alcohol alternatives category. It publishes a weekly newsletter read by 6,500+ beverage professionals at 800+ brands, produces editorial articles on the non-alcoholic beverage industry, and operates a membership platform with a private discussion forum and weekly virtual events for founders and operators. The company also sells advertising and runs a newswire service for press release distribution.
Product overview
Dry Atlas is a media company offering a suite of content and community products focused on the alcohol alternatives category. The core offerings include a weekly newsletter delivering industry analysis to 6,500+ beverage professionals, a website with articles covering industry news and research, a free membership program providing a private discussion forum and virtual events for founders and operators, and a newswire service for press release distribution. The company also offers advertising opportunities for brands seeking to reach its professional audience.
Differentiator
Problem solved
Functional benefit
Products and services
- Weekly Newsletter
Quantifiable outcome
- Newsletter reaches 6,500+ professionals at 800+ brands
- +2 more outcomes
Companies that use Dry Atlas
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Dry Atlas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dry Atlas partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- RhominorFinancial platform partner providing content about banking and growth tools for beverage founders; appears as partner content sponsor in Finance category articles
- GlimpseminorPartner content provider covering chargebacks and deductions topics for beverage brands in Operations category
- BUBBLE BEVminorPartner content provider offering tips on launching beverage brands in Operations category
- Astute IdeasminorConsulting partner co-authoring articles on importing non-alcoholic beverages into the US; Jane McKay of Astute Ideas contributed expertise on costs and cash flow
- Sausser Summers, PCminorRecommended trademark attorney for brands entering the US market; referenced in importing guide
- Artworkflow HQminorReferenced as provider of FDA labeling regulations guide for non-alcoholic beverages
- Spirited AwayminorAmerica's first non-alcoholic bottle shop, founded by Douglas Watters. Featured in NY Times, WSJ, Vogue. Sold to private equity firm in 2025. Used as case study reference for market testing programs.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Dry Atlas competitors and assessment
Company assessmentDirect peers
- Craft Brewing Business: B2B media outlet serving the craft brewing industry with news, business resources, and supplier content. Comparable as a vertical beverage trade media targeting brand operators and decision-makers.
- VinePair: Beverage media outlet covering wine, spirits, beer, and non-alcoholic drinks with daily editorial and a newsletter. Comparable as a content-led beverage media brand with advertising and commerce revenue.
- Imbibe Magazine: B2B beverage media brand focused on the on-premise and bar/restaurant industry. Comparable as a vertical beverage trade publication serving industry professionals with editorial and event content.
- SevenFifty Daily: B2B media company covering wine, spirits, and the broader beverage industry for trade professionals. Closely comparable B2B beverage trade media model with editorial and event revenue streams.
- Punch: Beverage media brand with strong editorial and newsletter presence covering drinks culture and industry. Comparable in being a content-led beverage publication with a loyal professional and enthusiast audience.
- BevNet: Long-standing B2B media brand covering the beverage industry with news, reviews, and analysis. Most direct comparable in terms of vertical focus and audience, though broader than just non-alcoholic.
- BeverageDaily: Trade media outlet covering non-alcoholic and alcoholic beverages for industry professionals. Directly comparable B2B beverage trade publication with advertising-supported model.
- The Spirits Business: Trade publication covering the global spirits and adjacent beverage industry. Comparable B2B beverage media brand targeting brand-side professionals with editorial, news, and events.
- Wine Enthusiast Media: Multi-channel beverage media brand with editorial, events, and commerce. Comparable in building a content-led beverage media business with diversified revenue streams.
Others
- Morning Brew: Leading newsletter-first B2B media company covering business news. Comparable business model (newsletter-led B2B audience, diversified revenue, content-to-community expansion) but a different industry vertical; useful for business model benchmarking rather than direct competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Dry Atlas social profiles
Digital presenceDry Atlas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dry Atlas leadership team
Management profileNumber of profiles
Profiles2 records
Dry Atlas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dry Atlas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dry Atlas
What does Dry Atlas do?
Dry Atlas is a media company covering the alcohol alternatives category. It publishes a weekly newsletter read by 6,500+ beverage professionals at 800+ brands, produces editorial articles on the non-alcoholic beverage industry, and operates a membership platform with a private discussion forum and weekly virtual events for founders and operators. The company also sells advertising and runs a newswire service for press release distribution.
Is Dry Atlas a public or private company?
Dry Atlas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dry Atlas founded?
Dry Atlas was founded in 2023. It employs 1 to 10 people.
Where is Dry Atlas based?
Dry Atlas is headquartered in New York, United States, in the North America region.
How does Dry Atlas make money?
Three revenue lines are on record. Newsletter Subscriptions are the primary driver. The others are advertising and memberships.
Who are Dry Atlas's main competitors?
Direct peers on record are Craft Brewing Business, VinePair, Imbibe Magazine, SevenFifty Daily, Punch, BevNet, BeverageDaily, The Spirits Business and Wine Enthusiast Media. Morning Brew is listed as an others.
Does Dry Atlas have an API?
No public API is recorded for Dry Atlas.