Glimpse
Glimpse is a New York-based AI platform that uses autonomous agents to automate deduction management, revenue recovery, and cash application for 200+ CPG brands selling through retailers like Walmart, Amazon, Target, KeHE, and UNFI.
- Company typePrivate
- Founded2024
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Glimpse does
Glimpse (legal entity Dime Campus, Inc.) is a New York-based AI platform that automates retail and trade finance workflows for consumer packaged goods (CPG) brands. The company serves more than 200 consumer brands across natural, beauty, drug, and mass channels, processing over $1 billion in invoice volume and recovering an average of approximately $2.3 million in disputed revenue per customer annually. Glimpse addresses a known $8 billion annual leakage problem in CPG where deductions and chargebacks frequently go uncontested due to operational bandwidth constraints.
The product is built around three autonomous AI agents — Deductions Management, Revenue Recovery, and Cash Application — running on proprietary AI pipelines trained on billions of dollars of historical CPG transactions. These agents ingest and classify deduction data from retailer and distributor portals (Walmart SPARK, Amazon Vendor Central, Target Partners, KeHE Connect, UNFI, Sam's Club, CVS, Whole Foods, Ulta), unstructured sources (emails, PDFs, remittance files), and ERP systems (QuickBooks, NetSuite). The platform handles field-level data extraction, dispute filing, evidence assembly, payment matching, and ERP posting, with channel-specific solutions for natural/grocery, beauty, drug/convenience, multi-retailer, and Walmart sellers. Reported performance metrics include a 91% dispute win rate, 95%+ cash application auto-match, and reduction of up to 80% of manual labor hours.
Glimpse operates a sales-led, managed-service-plus-SaaS go-to-market model with custom, quote-based pricing tied to retailers served, invoice volume, and recovery opportunity, and multi-year contracts. The company reported 10x revenue growth in 2025, serves 200+ brands, and is led by co-founders Akash Raju (CEO) and Kushal Negi (CTO) alongside a third Purdue-graduate co-founder. Glimpse has raised $52 million in total funding, including a $35 million Series A in March 2026 led by Andreessen Horowitz with participation from 8VC and Y Combinator's Continuity Fund, and is actively expanding the team from 35 to 110 employees.
Glimpse firmographics
Firmographics- Name
- Glimpse
- Legal name
- Dime Campus, Inc.
- Website
- https://tryglimpse.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Glimpse is a New York-based AI platform that uses autonomous agents to automate deduction management, revenue recovery, and cash application for 200+ CPG brands selling through retailers like Walmart, Amazon, Target, KeHE, and UNFI.
- Ownership category
- akta.pro rank
Glimpse industry classification
Industry- Product category
- CPG Retail Deduction Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)
Keywords
Where Glimpse is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Glimpse business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed Service + SaaS Platform Subscription: Combined managed service and SaaS platform model. Custom pricing based on customer profile (retailers, invoice volume, and recovery opportunity). White-glove onboarding with team handling all integrations, monitoring accuracy and compliance, and managing the entire disputing process including follow-ups. Quote-based pricing, recurring engagement.
- Outcome / Recovery-Based Pricing: Pricing tied to volume of invoice processed and revenue recovered; 5-10x typical Year 1 ROI cited as standard outcome for customers. Free deduction audit offered during evaluation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom pricing — quote-based on retailers, invoice volume, and recovery opportunity |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Glimpse product offering
Product offeringCore offering
Glimpse provides an AI-powered platform for consumer packaged goods (CPG) brands that automates retail deduction management, revenue recovery, and cash application end-to-end. The platform unifies data from retailer and distributor portals, ERP systems, and unstructured documents (emails, PDFs), then deploys three autonomous AI agents to ingest, classify, dispute, and reconcile deductions and payments. Delivered as a combined managed service and SaaS subscription with custom quote-based pricing, white-glove onboarding, and outcome-linked ROI (typical 5-10x in Year 1).
Product overview
Glimpse sells a single unified AI platform for CPG and retail back-office automation, delivered as a core platform plus a set of named modules and channel-specific solutions. The core platform unifies fragmented retailer and ERP data and orchestrates three AI agents — Deductions Management, Revenue Recovery, and Cash Application — that automate the full retail finance workflow from intake through dispute filing to cash recovery, augmented by a Deduction Itemization (Trade & Sales) module for trade spend visibility. The portfolio is wrapped with channel- and retailer-specific solutions (Natural Channel, Beauty Retail, Drug & Convenience, Multi-Retailer, and Walmart) that tailor the underlying modules to the unique deduction patterns of each retail vertical.
Differentiator
Problem solved
Functional benefit
Products and services
- Glimpse Platform AI-powered platform built for CPG back-office automation, unifying retailer data from dozens of portals with internal ERP data and automating deductions management, revenue recovery, and cash application end-to-end via AI agents trained on billions of dollars in CPG transactions.
- Deductions Management
- Revenue Recovery Turns disputed deductions into recovered revenue by automatically packaging evidence, filing disputes to retailer portals, and tracking every case to resolution. Includes shortage recovery management, automated backup assembly (PODs, BOLs, invoices), validation before submission, and live dispute status visibility.
- Cash Application Matches incoming payments to open invoices with 95%+ accuracy and posts them directly to the ERP. Handles complex remittances (payments, offsets, bundled payments), routes exceptions for human review, and provides real-time AR balance by retailer and aging.
- Deduction Itemization (Trade & Sales) Organizes trade activity, customer claims, promotions, accruals, and deductions into one structured workflow. Provides centralized spend tracking, real-time spend monitoring, promotion-level insights, accrual reconciliation, and claim validation workflows.
- Natural Channel Solution Channel-specific solution tuned for natural and specialty retailers (KeHE, UNFI, Whole Foods). Automates 8 deduction types including distributor fees, shortages, spoilage/shrink, promotional allowances, compliance, pricing discrepancies, retrieval/returns, and logistics penalties, with particular emphasis on spoilage and short-shelf-life management.
- Beauty Retail Solution Solution for indie to established beauty brands selling through Ulta, Sephora, CVS, and Walgreens. Specializes in high-promotional-intensity reconciliation (GWP, value sets, loyalty offers), tester allowance tracking, and automated shortage recovery.
- Drug & Convenience Solution Solution for health, wellness, and personal care brands selling through CVS and Walgreens. Handles strict compliance requirements (GS1, FDA labeling, state regulations), high-velocity shortage claims, and weekly promotional ad cycle reconciliation.
- Multi-Retailer Solution
- Walmart Solution Retailer-specific solution for managing high-volume Walmart deductions, strict OTIF requirements, routing compliance, ASN accuracy, markdown/rollback reconciliation, and complex Walmart-specific deduction types.
Quantifiable outcome
- 91% dispute win rate
- +11 more outcomes
Companies that use Glimpse
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles6 records
Glimpse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability9 records
Feature7 records
Glimpse partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- PLTFRM Companies, LLCcoreStrategic GTM partnership announced August 2025 to bring Glimpse's AI-driven deduction management to CPG brands. PLTFRM is a leader in brand sales acceleration, helping CPG brands unlock sustainable growth. Also listed as a customer/retail partner.
- Walmart SPARKcoreNative integration with Walmart's SPARK retailer portal for automated deduction ingestion and dispute filing. Listed as current supported integration on Glimpse platform page.
- Sam's Club PortalcoreNative integration with Sam's Club portal for automated deduction data ingestion and management
- Amazon Vendor CentralcoreNative integration with Amazon Vendor Central for handling Amazon's fast-paced processes, granular deduction types, and varying dispute rules
- Target PartnerscoreNative integration with Target Partners portal for automated deduction management
- KeHE ConnectcoreNative integration with KeHE Connect distributor portal; key for natural channel brands. Glimpse has noted KeHE's recent enforcement of 6-month dispute deadlines as a customer pain point to solve
- UNFI Vendor PortalcoreNative integration with UNFI Vendor Portal for distributor deduction management across natural and grocery channels
- CVS Supplier PortalcoreNative integration with CVS Supplier Portal for automated deduction management in drug and convenience channel
- WalgreenscoreListed as distributor/retailer integration on Glimpse homepage
- KrogercoreListed as distributor/retailer integration on Glimpse homepage
- Whole FoodscoreNative integration with Whole Foods portal for natural channel deduction management
- Ulta Vendor PortalcoreNative integration with Ulta Vendor Portal for beauty retail deduction management
- QuickBooks ERPcoreNative ERP integration with QuickBooks for automatic mapping of deductions to chart of accounts and syncing recovered revenue back to customer systems
- NetSuite ERP SystemcoreNative ERP integration with NetSuite for seamless financial system connectivity
- Ashby (jobs.ashbyhq.com/glimpse)minorAshby is used as Glimpse's applicant tracking and careers platform for hiring (jobs.ashbyhq.com/glimpse)
Scale indicators20 records
Recent moves7 records
Expansion highlights6 records
Glimpse competitors and assessment
Company assessmentDirect peers
- UpClear: UpClear offers trade promotion management and integrated deduction management software for CPG brands, with deep roots in trade spend optimization. Comparable to Glimpse on deductions management and increasingly overlapping on AI-driven workflow automation within the same CPG finance buyer.
- SupplyPike: SupplyPike provides AI-powered deduction management and vendor recovery specifically for CPG and retail suppliers, addressing the same core deduction-classification, dispute-filing, and revenue-recovery workflow that Glimpse automates. Direct overlap in target customer (mid-market to enterprise CPG brands) and product category (deduction lifecycle automation).
- Vividly (CPGio): Vividly is a trade promotion management platform with deduction recovery capabilities targeting emerging and mid-market CPG brands. Competes head-to-head with Glimpse on the same lean-finance, multi-retailer thesis and adjacent product surface (promotions, deductions, accruals).
- Blacksmith Applications: Blacksmith Applications delivers trade promotion management, retail execution, and deductions analytics to global CPG manufacturers. Closely comparable in target market (enterprise CPG), product scope (TPM + deductions), and delivery model (SaaS), though typically serving larger incumbents than Glimpse's emerging-brand core.
Broad incumbents
- AFS Technologies: AFS Technologies provides retail execution, trade promotion, and supply chain solutions to consumer goods manufacturers globally. Operates as a broader incumbent covering adjacent workflows (sales, merchandising, supply chain) but competes with Glimpse on the trade-and-deductions overlap.
- SAP (Trade Management): SAP offers trade promotion and deduction management capabilities within its S/4HANA and CAR suite for large CPG enterprises. As an ERP incumbent, SAP represents both a potential integration partner and the most significant bundled-competition risk if native AI deduction agents ship as part of standard ERP releases.
Emerging players
- Aforza: Aforza is a cloud and mobile platform for CPG field sales, retail execution, and trade promotion built natively on Salesforce. Emerging player with meaningful overlap in CPG trade workflows, and an alternative path for retailers/brands to automate store-level execution and deduction-adjacent processes.
- Crisp: Crisp provides retail data and analytics for emerging CPG brands, ingesting point-of-sale, e-commerce, and supply-chain signals. Comparable on the retail-data integration angle that underpins Glimpse's deduction pipelines, and increasingly expanding into operational workflows for the same customer segment.
- Repsly: Repsly is a retail execution and field-team management platform for CPG brands. Adjacent in the CPG retail-operations workflow stack with partial overlap on retailer-data capture, audits, and deduction-adjacent store-level compliance use cases.
Others
- SPS Commerce: SPS Commerce is a retail EDI network and data platform connecting suppliers with retailers including Walmart, Amazon, Target, and others. Adjacent infrastructure that touches the same retailer data flows Glimpse integrates with; could be either a partner or a competitor as it expands into workflow automation for supplier-retailer transactions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Glimpse social profiles
Digital presenceGlimpse compliance and trust
Trust signalCompliance1 record
Glimpse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glimpse leadership team
Management profileNumber of profiles
Profiles4 records
Glimpse funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glimpse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glimpse
What does Glimpse do?
Glimpse provides an AI-powered platform for consumer packaged goods (CPG) brands that automates retail deduction management, revenue recovery, and cash application end-to-end. The platform unifies data from retailer and distributor portals, ERP systems, and unstructured documents (emails, PDFs), then deploys three autonomous AI agents to ingest, classify, dispute, and reconcile deductions and payments. Delivered as a combined managed service and SaaS subscription with custom quote-based pricing, white-glove onboarding, and outcome-linked ROI (typical 5-10x in Year 1).
Is Glimpse a public or private company?
Glimpse is a private company. It is classified as venture growth investor backed and is currently operating.
When was Glimpse founded?
Glimpse was founded in 2024. It employs 11 to 50 people.
Where is Glimpse based?
Glimpse is headquartered in New York, United States, in the North America region.
How does Glimpse make money?
Two revenue lines are on record. Managed Service + SaaS Platform Subscription is the primary driver. The others are outcome / Recovery-Based Pricing.
Who are Glimpse's main competitors?
Direct peers on record are UpClear, SupplyPike, Vividly (CPGio) and Blacksmith Applications. Broad incumbents are AFS Technologies and SAP (Trade Management). Emerging players are Aforza, Crisp and Repsly. SPS Commerce is listed as an others.
Does Glimpse have an API?
No public API is recorded for Glimpse.
What industry is Glimpse in?
Glimpse's product category is CPG Retail Deduction Management Software. Its primary akta.pro industry code is HDAEAHAC, Intelligent Document Processing (IDP) & OCR Automation. Its NAICS code is 5132 and its SIC code is 7370.