Sun Realty of Fredericksburg

What Sun Realty of Fredericksburg does

Sun Realty of Fredericksburg is a privately held residential real estate brokerage and property management firm headquartered at 2217 Princess Anne St. in Fredericksburg, Virginia. The company operates through two core product lines: Sun Realty, a traditional residential brokerage serving buyers and sellers of homes, and Sun Property Management, a wholly-owned subsidiary providing full-service property management including leasing, tenant screening, maintenance coordination, financial reporting, and inspections. The firm's primary broker and contact is Carolyn Liddell, and it serves a multi-county area in Northern/Central Virginia spanning Stafford, Spotsylvania, Fredericksburg, Caroline, Colonial Beach, King George, Orange, and Prince William counties, with extended reach into surrounding areas such as Leesburg, Bowling Green, Locust Grove, and Unionville.

The company's technology stack is conventional for a regional brokerage: AppFolio powers the property management tenant and owner portals at sunpropertymanagement.appfolio.com, Bright MLS supplies listing data with broker reciprocity distribution, PropertyMinder hosts the company website (suncompanies.biz) with IDX-enabled map-based property search, and listings are syndicated to Zillow, Trulia, Fredericksburg.com, homesdatabase.com, Yahoo, Google, Central Virginia Housing Office, and AHRN. Specialized service lines include short-sale lender negotiation for distressed homeowners and military-relocation expertise targeting personnel stationed at Quantico, Dahlgren, Ft. A P Hill, and Ft. Belvoir, with connections to Central Virginia Housing Office and AHRN.

Revenue is generated through two streams: transaction-based real estate sales commissions from brokerage activity and recurring managed-services fees from the property management subsidiary. Pricing is quote-based and not publicly disclosed. The go-to-market motion is sales-led, combining direct agent representation with self-service digital property search, MLS syndication, and third-party platform listings. The firm employs between 11 and 50 people, displays roughly 63 featured listings on its website, and operates without disclosed external funding or parent company ownership.

Name

Sun Realty of Fredericksburg

Legal name

Sun Realty of Fredericksburg

Website

https://suncompanies.biz

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Sun Realty of Fredericksburg is a private residential real estate brokerage and property management firm serving home buyers, sellers, property owners, and military relocations across eight Virginia counties in the Fredericksburg region.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industry

Relocation & Corporate Housing Brokerage (BPAJAAAG)

Keywords

• Residential real estate brokerage
• Property management services
• Short sale negotiation
• Military relocation housing
• Rental property leasing

Headquarters

HQ city

Fredericksburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Traditional real estate agent commission from buying and selling transactions. Agents represent buyers and sellers in residential property transactions in the Fredericksburg region.
2. Property Management Services: Ongoing property management fees for landlords including leasing, tenant screening, maintenance coordination, financial services, and inspections for properties in Stafford, Spotsylvania, Fredericksburg, Caroline, Colonial Beach, King George, Orange, and Prince William counties.
3. Tenant Rental Services: Leasing services for tenants including property search, application processing, and lease management coordination.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Sun Realty of Fredericksburg is a dual-offering residential real estate company that operates a traditional brokerage (Sun Realty) handling home buying and selling, and a full-service property management division (Sun Property Management) covering leasing, tenant screening, maintenance coordination, and financial reporting. The company also specializes in short-sale negotiation services and serves military relocation clients near Quantico, Dahlgren, Ft. A P Hill, and Ft. Belvoir across the Fredericksburg region of Virginia.

Product overview

Sun Realty of Fredericksburg operates as a dual-offering real estate company with two core products: Sun Realty (residential brokerage) and Sun Property Management (full-service property management). The company serves the greater Fredericksburg Virginia region including Stafford, Spotsylvania, King George, Caroline, and Orange counties. Sun Realty handles residential buying and selling including investment properties, waterfront, foreclosures, and short-sales. Sun Property Management provides end-to-end property management including leasing, tenant screening, maintenance coordination, and financial reporting. Additional services include a map-based property search tool, free market evaluations, and mobile app access. The two core products work together to serve both home buyers/sellers and property investors/owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Sun Realty (Residential Brokerage) Residential real estate brokerage services for buying and selling homes in the Fredericksburg region, including Stafford, Spotsylvania, King George, Caroline, and Orange counties. Covers starter homes, investment properties, waterfront properties, custom built homes, land, historic homes, active adult communities, foreclosures, short-sales, and HUD properties.
• Sun Property Management Full-service residential property management and leasing services covering Stafford, Spotsylvania, Fredericksburg, Caroline, Colonial Beach, King George, Orange, and Prince William counties. Services include property assessment, competitive market analysis, leasing, tenant screening, lease management, property maintenance coordination, financial services, reporting, and inspections compliant with Virginia Residential Landlord Tenant Act.
• Short Sale Services Specialized assistance for homeowners facing mortgage debt to sell their property at or below market value with lender approval, helping avoid foreclosure. Includes financial hardship assessment, lender negotiation, and deficiency release coordination.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• AppFolio: Property management software platform that Sun Realty depends on for tenant and owner portals. Adjacent/enabling, not a competitor, but a key infrastructure provider whose roadmap and pricing affect Sun Realty's PM economics.

Broad incumbents

• Coldwell Banker Realty: National residential brokerage with franchises in the Fredericksburg/Stafford corridor. Directly comparable value proposition — residential buy/sell representation with local-agent delivery.
• RE/MAX Gateway: Regional RE/MAX franchise network operating in the Fredericksburg market. Competes on residential brokerage with similar commission-based model and same customer base.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with an active presence in the Fredericksburg region. Competes for the same residential seller and buyer leads, with stronger brand recognition and larger agent rosters.
• Keller Williams Realty: Global residential real estate franchise operating in Fredericksburg and surrounding counties. Competes for agents, listings, and leads with a similar model mix of brokerage and property management.
• Long & Foster Real Estate: Large Mid-Atlantic brokerage with deep presence in Northern Virginia, including Fredericksburg-adjacent markets. Operates residential brokerage and ancillary services, competing directly for the same regional buyer/seller pool.

Direct peers

• Rappahannock Properties: Local Fredericksburg-area real estate firm operating in the same counties. Direct competitor for listings, buyers, and rental management in the immediate Fredericksburg market.
• Century 21 New Millennium: Virginia-based residential brokerage with strong Fredericksburg and Northern Virginia presence. Most directly comparable as a regional full-service brokerage with military-adjacent market overlap.
• Pearson Smith Realty: Independently owned brokerage headquartered in the Fredericksburg/Stafford area. Closest head-to-head peer by geographic footprint and service mix (residential brokerage + property management).

Emerging players

• Redfin: Tech-enabled brokerage operating in Northern Virginia with overlap into Fredericksburg buyer geography. Competes for online-originated buyer leads with a lower-commission model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sun-realty-of-fredericksburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Realty of Fredericksburg