Century 21 New Millennium
Century 21 New Millennium is a full-service residential, luxury, and commercial real estate brokerage operating 23 offices across Virginia, Maryland, D.C., West Virginia, and Pennsylvania with 1,000+ agents, delivering integrated brokerage plus mortgage, title, insurance, and relocation services.
- Company typePrivate
- Founded1994
- HeadquartersAlexandria, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Century 21 New Millennium does
Century 21 New Millennium (legal entity: New Millennium RE, LLC) is a full-service residential and commercial real estate brokerage operating as a franchisee of Century 21 Real Estate LLC, itself a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS). Founded in 1994 by Todd Hetherington and headquartered in Alexandria, Virginia, the company runs 23 offices across Virginia, Maryland, Washington D.C., West Virginia, and Pennsylvania, supported by more than 1,000 licensed agents and staff. It has held the title of top-producing CENTURY 21 brokerage in the Mid-Atlantic every year since 1999 and has been named the No. 1 CENTURY 21 franchise in the world five times since 2010.
The company operates a platform-plus-modules architecture. The core brokerage platform delivers residential, luxury, and commercial buying/selling/leasing services, complemented by an integrated services stack including mortgage origination (Select Lending Services), title and settlement (Bay County Settlements/NM Commercial Title), insurance (Capstone Insurance Group), and home warranty (HSA Home Warranty) — all routed through parent company NM Real Estate Services. Underlying technology comprises a property search portal with filtering across residential, luxury, rental, and commercial categories, a suite of mortgage and affordability calculators, and a CRM/agent management platform accessible via c21nm.com. AI is embedded in agent workflows for listing description generation, document summarization, predictive pricing analytics using MLS and CPI data, and video content coaching; an AI literacy training program is mandated for agents.
Revenue is generated primarily through transaction commissions on real estate sales, with rates negotiated per transaction and varying by deal size, segment, and property type. Ancillary revenue accrues from integrated mortgage, title, insurance, and warranty services, plus referral fees from military relocation (Navy Federal RealtyPlus) and corporate relocation programs. The company has been financially backed by Peerage Realty Partners since 2021 and is led by CEO Kim Harris Campbell (appointed January 2026), with Nidhal Charfi serving as Chief Growth Officer.
Century 21 New Millennium firmographics
Firmographics- Name
- Century 21 New Millennium
- Legal name
- New Millennium RE, LLC
- Website
- https://c21nm.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Century 21 New Millennium is a full-service residential, luxury, and commercial real estate brokerage operating 23 offices across Virginia, Maryland, D.C., West Virginia, and Pennsylvania with 1,000+ agents, delivering integrated brokerage plus mortgage, title, insurance, and relocation services.
- Ownership category
- akta.pro rank
Century 21 New Millennium industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
Keywords
Where Century 21 New Millennium is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices21 records
Markets served
Century 21 New Millennium business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission Revenue: The company earns revenue through real estate transaction commissions on residential, luxury, and commercial property sales and purchases. Agents work on commission basis, and the brokerage takes a portion of each transaction.
- Integrated Services Revenue: Revenue generated through affiliated services including mortgage, title, insurance, and home warranty services provided through parent company NM Real Estate Services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Residential real estate services with commission-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Century 21 New Millennium product offering
Product offeringCore offering
Century 21 New Millennium is a full-service residential and commercial real estate brokerage operating through 23 offices and more than 1,000 licensed agents across Virginia, Maryland, Washington D.C., West Virginia, and Pennsylvania. It provides buying, selling, renting, and leasing services for residential, luxury, and commercial properties, augmented by integrated mortgage, title, insurance, home warranty, and relocation services delivered through its parent company NM Real Estate Services.
Product overview
Century 21 New Millennium is a full-service real estate brokerage operating as a platform-plus-modules architecture. The core platform consists of residential, luxury, and commercial real estate services across 23 offices in Virginia, Maryland, D.C., West Virginia, and Pennsylvania. This core is augmented by integrated service modules including mortgage, title/settlement, insurance, home warranty, relocation services, real estate education, lead generation (Your Lead Network), and REO services—all delivered through the parent company NM Real Estate Services ecosystem. The company has over 1,000 agents and staff and has been the top-producing CENTURY 21 brokerage in the Mid-Atlantic every year since 1999.
Differentiator
Problem solved
Functional benefit
Brands
- NM Commercial Title: Title and settlement services offered through the company
- Your Lead Network (YLN)
- NM Exclusive Connections
- C21NM Rent Rewards
Products and services
- Residential Real Estate Services Full-service residential real estate brokerage providing buying and selling services for single-family homes, townhouses, condominiums, duplexes, and land properties across the Mid-Atlantic region.
- Luxury Real Estate Services Specialized luxury property services including high-value residential listings and premium market positioning for luxury homes in the D.C. metro area, with concierge handling.
- Commercial Real Estate Services Commercial property services including buying, selling, and leasing of commercial properties, as well as business relocation services, with dedicated Principal Broker oversight.
- Mortgage Services On-site mortgage financing services provided through the integrated partnership with Select Lending Services to support residential and commercial transactions.
- Title and Settlement Services Integrated title and settlement services to facilitate seamless real estate transactions, offered through NM Commercial Title (wholly-owned subsidiary) and Bay County Settlements (BCS Title) partner.
- Insurance Services Insurance products and services for homeowners, offered through the integrated partnership with Capstone Insurance Group to provide comprehensive transaction support.
- Home Warranty Home warranty programs to protect buyers and sellers during real estate transactions, provided through HSA Home Warranty partnership.
- Relocation Services Comprehensive relocation services for military, government, and corporate clients, including destination services and move coordination, with the Navy Federal RealtyPlus program offering up to $9,000 cash back per transaction.
- REO Services Real Estate Owned (REO) property services for bank-owned properties and HUD transactions, with dedicated Principal Broker oversight.
- Real Estate Education Pre-licensing, continuing education, and post-licensing real estate courses for agents, including military discount programs.
Quantifiable outcome
- Top-producing CENTURY 21 brokerage in Mid-Atlantic every year since 1999
- +2 more outcomes
Companies that use Century 21 New Millennium
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Century 21 New Millennium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature3 records
Century 21 New Millennium partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Select Lending ServicescoreSelect Lending Services is a preferred lending partner providing mortgage services to C21NM clients, integrated into the company's service offerings for seamless real estate transactions.
- Bay County SettlementscoreBay County Settlements (BCS Title) provides title and settlement services as an integrated partner, offering clients comprehensive transaction closing services.
- Capstone Insurance GroupcoreCapstone Insurance Group provides insurance products as a trusted partner, offering homeowners insurance and related coverage options to C21NM clients.
- HSA Home WarrantyminorHSA Home Warranty provides home warranty services as a partner offering, helping protect homeowners with warranty coverage on home systems and appliances.
- Your Lead Network (YLN)coreYour Lead Network (YLN) is a lead generation and referral network partner specifically focused on military relocation services, powering the Navy Federal RealtyPlus program.
- NM Exclusive ConnectionsminorNM Exclusive Connections is an internal network/service providing exclusive buyer leads and connections for C21NM agents.
- Compass International Holdings (CIH | Leads Network)coreCIH | Leads Network is a business unit within Compass International Holdings that powers the Navy Federal RealtyPlus program, a nearly four-decade-old partnership providing lead generation and referral services to Navy Federal members.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Century 21 New Millennium competitors and assessment
Company assessmentDirect peers
- RE/MAX: Franchise-based residential brokerage with a comparable agent-recruiting and commission-based model. Competes head-to-head with C21NM's CENTURY 21 franchise across the Mid-Atlantic region.
- eXp Realty: Cloud-based, agent-centric brokerage with national reach. Competes with C21NM for agent recruiting and listings across the Mid-Atlantic, and is one of the companies C21NM's Principal Broker Esther Camarotte previously worked at.
- Coldwell Banker Realty: Legacy residential brokerage brand owned by Anywhere Real Estate (the same parent as CENTURY 21), competing for the same Mid-Atlantic agent and consumer pool with similar franchise economics.
- Keller Williams Realty: Large agent-centric franchise brokerage with strong Mid-Atlantic presence. Directly comparable business model with similar commission structure, agent training focus, and integrated ancillary services.
- Compass: National full-service residential real estate brokerage with a tech-forward platform and significant Mid-Atlantic presence. Direct competitor for agents, listings, and integrated services, and the most direct comparable given that C21NM's new CEO and CGO both came from Compass.
- Sotheby's International Realty: Luxury-focused real estate brand with strong D.C. metro presence. Direct peer for C21NM's luxury residential brokerage segment and high-end client base.
- Berkshire Hathaway HomeServices: National franchise brokerage with luxury and residential focus. Competes directly with C21NM's luxury and standard residential segments across the Mid-Atlantic.
Emerging players
- Redfin: Tech-enabled residential brokerage offering lower-commission alternatives. Competes with C21NM for Mid-Atlantic consumer mindshare and listing inventory, particularly among cost-conscious buyers and sellers.
Regional players
- Weichert Realtors: Mid-Atlantic-rooted regional residential brokerage with comparable agent model and integrated mortgage/insurance services. Most directly comparable Mid-Atlantic regional competitor.
Others
- Peerage Realty Partners: Parent financial backer of C21NM since 2021 and a leading North American residential real estate services firm with ~$34.8B sales volume in 2024. Comparable in business model across its portfolio firms and central to C21NM's growth capital and partnership strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Century 21 New Millennium social profiles
Digital presenceCentury 21 New Millennium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Century 21 New Millennium leadership team
Management profileNumber of profiles
Profiles11 records
Century 21 New Millennium subsidiaries and ownership
Company hierarchySubsidiaries1 record
Century 21 New Millennium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Century 21 New Millennium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Century 21 New Millennium
What does Century 21 New Millennium do?
Century 21 New Millennium is a full-service residential and commercial real estate brokerage operating through 23 offices and more than 1,000 licensed agents across Virginia, Maryland, Washington D.C., West Virginia, and Pennsylvania. It provides buying, selling, renting, and leasing services for residential, luxury, and commercial properties, augmented by integrated mortgage, title, insurance, home warranty, and relocation services delivered through its parent company NM Real Estate Services.
Is Century 21 New Millennium a public or private company?
Century 21 New Millennium is a private company. It is classified as private equity controlled and is currently operating.
When was Century 21 New Millennium founded?
Century 21 New Millennium was founded in 1994. It employs 501 to 1,000 people.
Where is Century 21 New Millennium based?
Century 21 New Millennium is headquartered in Alexandria, United States, in the North America region.
How does Century 21 New Millennium make money?
Two revenue lines are on record. Real Estate Commission Revenue is the primary driver. The others are integrated Services Revenue.
Who are Century 21 New Millennium's main competitors?
Direct peers on record are RE/MAX, eXp Realty, Coldwell Banker Realty, Keller Williams Realty, Compass, Sotheby's International Realty and Berkshire Hathaway HomeServices. Redfin is listed as an emerging player. Weichert Realtors is listed as a regional player. Peerage Realty Partners is listed as an others.
Does Century 21 New Millennium have an API?
No public API is recorded for Century 21 New Millennium.
What industry is Century 21 New Millennium in?
Century 21 New Millennium's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage. Its NAICS code is 531210 and its SIC code is 6531.