What APM does

APM Comercial Informática, S.A. is a privately held Spanish software company founded in 1981 in Sallent (Barcelona), Spain, that develops and sells OUI! ERP — an integrated enterprise resource planning platform purpose-built for industrial manufacturers. The company employs 45 people across headquarters in Sallent and regional subsidiaries in Vigo (Galicia) and Donostia (Basque Country), serving Spanish industrial customers in sectors such as injection molding, metalworking, food processing, cosmetics, and pharmaceuticals.

The OUI! ERP platform is built in-house around a 'Unique Data' philosophy, with modules covering industrial MES (URUS), commercial/CRM (OROS), financial management (IRIS), administration (PICAM), executive dashboards (VFM, BRIK+), and a mobile application for iOS/Android. APM also designs its own proprietary hardware — IP64/IP65-certified TOUCH TERMINAL devices and firmware for PLC/SCADA machine communication — making it one of the few vertically integrated software-plus-hardware ERP vendors serving the Spanish mid-market. The company has accumulated over 200,000 programming hours, holds a European OUI!® trademark registered in 2010, and has maintained ISO 9000 certification since 2003.

APM generates revenue through per-company ERP software licensing, annual maintenance contracts, implementation consulting, and proprietary hardware sales. Its go-to-market is sales-led, with direct engagement, consultations, demos, and implementation support, complemented by subsidized SME acquisition through the EU Next Generation-funded Kit Digital / Kit Consulting programs (via RED.es, SPRI, IGAPE, ACC10). The company reports 4,000+ end users and 260+ completed projects, with an average client invoicing volume of €8M, indicating a mid-to-large enterprise industrial focus exclusively within Spain.

Name

APM

Legal name

APM COMERCIAL INFORMÀTICA, S.A.

Website

https://oui-apm.es

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

APM (APM Comercial Informática, S.A.) is a privately held Spanish ERP software vendor founded in 1981, serving industrial manufacturers in Spain with its in-house developed OUI! ERP platform, including MES (URUS), CRM (OROS), financial (IRIS), and proprietary factory-floor touch terminals.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)

akta.pro secondary industries

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), ERP Managed Services & AMS (Application Management) (BPAEAGAB), ERP Implementation & Systems Integration Services (BPAEAGAA)

Keywords

• Enterprise resource planning
• Manufacturing execution systems
• Industrial management software
• Industry 4.0 software
• ERP platform solutions

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. ERP Software Licenses: Per-company ERP software licensing model with enterprise-wide deployment capabilities
2. Maintenance Services: Annual maintenance contracts providing technical support, incident resolution, and continuous platform improvement
3. Implementation Consulting: Technical consulting services for ERP implementation, process improvement, and business intelligence deployment
4. Hardware Sales: Sale of proprietary touch terminals, PDA devices, and industrial hardware for factory data capture

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

APM designs, develops, and sells OUI! ERP, a proprietary integrated Enterprise Resource Planning platform built on a "unique data" philosophy that natively connects all business modules including industrial MES (URUS), sales/CRM (OROS), finance (IRIS), and administration (PICAM). The company also produces its own proprietary factory-floor hardware (TOUCH TERMINAL devices, IP64/IP65 certified), custom firmware for machine communication, and provides implementation consulting, engineering, and maintenance services for industrial manufacturers, primarily in Spain.

Product overview

APM offers OUI! ERP, a modular enterprise resource planning platform with integrated industry-specific modules built on the Unique Data philosophy for single-source data management. The platform consists of: URUS (industrial MES module for factory management, quality control, scheduling, and traceability), OROS (customer-facing sales and CRM module), IRIS (financial management and cashflow module), PICAM (administrative platform for user management), VFM and VFMobile (strategic executive dashboards for CEO/COO decision-making), and BRIK+ (business intelligence dashboard creator). The ecosystem extends to OUI! Mobile APP for iOS and Android providing mobile access to CRM, e-commerce, and reporting, plus proprietary TOUCH TERMINAL hardware (IP64/IP65 certified) for factory floor data capture. The company also provides industrial engineering services, consulting, and implementation support, with cloud hosting options available.

Differentiator

Problem solved

Functional benefit

Brands

• OUI! ERP: Core ERP technology platform for integrated business management with modular approach covering industrial, commercial, financial, and administrative processes.
• OUI! Mobile
• URUS
• OROS
• IRIS
• PICAM
• VFM
• BRIK+
• TOUCH TERMINAL

Products and services

• OUI! ERP
• URUS (Industry 4.0 MES)
• OROS (Sales/CRM)
• IRIS (Financial Management)
• PICAM (Administration)
• VFM (Strategic Management)
• BRIK+ Dashboard
• OUI! Mobile APP
• TOUCH TERMINAL
• URUS Q·Supervisor
• OUI! Cloud ERP

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered minor and core.

• UAB (Universitat Autonoma de Barcelona) - INCOM InstituteminorStrategic or Co-development PartnerResearch collaboration since 2001 to develop ergonomic tools and user interface design for simple thinking in ERP technology.
• RED.escoreChannel Partner/ Reseller/ DistributorOfficial digitization agent for European Union-funded Kit Digital program, providing subsidized digitalization services to SMEs. Official Agent Number: C/ASSD20394.
• SPRI (Basque Government Development Agency)minorOthersInstitutional support and economic growth agency backing from Basque Government.
• IGAPE (Galician Institute for Economic Development)minorOthersInstitutional support and economic growth agency backing from Galicia.
• ACC10 (Catalan Business Competitiveness Agency)minorOthersInstitutional support from Catalan business competitiveness agency.
• European Union (EU Next Generation)coreOthersEuropean funding through Next Generation EU program supporting SME digitization and digital transformation projects in Spain.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Openbravo: Spanish-origin, cloud-based omnichannel ERP and POS platform focused on mid-market retail and manufacturing — most direct geographic and segment peer to APM, with a comparable modular subscription model and Spanish-language heritage.

Broad incumbents

• Oracle NetSuite: Cloud-native mid-market ERP suite aimed at manufacturing and distribution companies; competes with OUI! ERP on integrated financials, CRM and supply chain functionality, with much larger global reach.
• Microsoft Dynamics 365: Broad enterprise platform with Finance, Supply Chain and Business Central editions competing directly for mid-market manufacturing ERP budgets that APM also targets, leveraging the wider Microsoft cloud and Power Platform ecosystem.
• Infor: Industry-specific ERP vendor with deep manufacturing and Industry 4.0 capabilities (Infor CloudSuite Industrial, Infor MES), competing head-on with APM's URUS MES + ERP combination for industrial customers.
• SAP: Global ERP incumbent whose SAP Business One and S/4HANA serve the same mid-market and large manufacturing segment APM targets, but at vastly greater scale and with broader module coverage including MES-adjacent functionality.
• Sage: Established mid-market ERP/accounting vendor (Sage X3, Sage 200) widely used by European manufacturers — directly overlaps APM's mid-to-large manufacturing customer profile and recurring license model.

Regional players

• Datadec: Spanish ERP and business management software provider serving SMEs and mid-market companies with comparable modular ERP, distribution and production management offerings — closest Spanish SME-segment peer to APM.

Emerging players

• Acumatica: Cloud-native mid-market ERP with dedicated Manufacturing Edition including MES, shop floor and production management — a younger, faster-scaling challenger competing for the same digitally transforming industrial manufacturers APM targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/APMOUI
• YouTubeyoutube.com/channel/UC7-VEHnWOLRwwe529VJStyQ?view_as=subscriber
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/apm.oui
• Pinterestpinterest.es/APMERPOUI
• LinkedInlinkedin.com/company/apmxoui

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APM