Museum of Public Relations

Name

Museum of Public Relations

Legal name

The Museum of Public Relations

Website

https://prmuseum.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Museum and Educational Services

NAICS

Museums (712110), Historical Sites (712120), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

akta.pro secondary industries

History Museums (THAJADAB), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Public relations education
• PR history archives
• Museum tours
• Oral histories collection
• Educational programming

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Admission Fees: The museum charges admission fees for tours: $10/student, $15/educator, and $25/professional. Tours are available both in-person and virtually by appointment.
2. Donations and Contributions: As a 501(c)(3) nonprofit educational institution, the museum relies on donations from supporters. The website features a donation portal through Bloomerang CRM.
3. Corporate Sponsorships: Corporate sponsors at various levels (Founding Partners, Program Underwriters, Sustaining Sponsors) support the museum's operations and programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Museum of Public Relations is a 501(c)(3) educational institution that preserves and exhibits the history of the public relations profession. It provides in-person and virtual tailored museum tours ($10/student, $15/educator, $25/professional), access to the world's largest collection of PR memorabilia (5,000+ artifacts), digital archives, oral histories, and educational programs for college students and PR practitioners. Its signature interactive offering is the 'Ask Eddie' AI-powered Living Archive that simulates dialogue with Edward Bernays.

Product overview

The Museum of Public Relations is an educational institution and museum offering a portfolio of products and services centered on preserving and teaching PR history. Its core offerings include virtual and in-person tailored museum tours that open archives to visitors, the AI-powered 'Ask Eddie' Living Archive for conversational learning with Edward Bernays, and extensive digital archives with video interviews and oral histories. The museum maintains the world's largest collection of PR memorabilia (5,000+ artifacts) and offers the annual NextGen Awards program recognizing emerging PR talent. Educational programs serve college students and educators through tours, events, and publications. The History Responds program documents communication during crises.

Differentiator

Problem solved

Functional benefit

Brands

• PRMuseum Living Archive: Interactive digital archive featuring Ask Eddie - a conversational interface with Edward Bernays
• NextGen Awards

Products and services

• Virtual and In-Person Museum Tours Tailored museum visits (in-person at 120 Wall Street or virtual) that open archives to students, educators, and PR professionals, including hands-on exhibits of historical media technologies. Admission: $10/student, $15/educator, $25/professional.
• Ask Eddie (Living Archive)

Quantifiable outcome

• Reaches more than 1,000 college-level students annually through tours, events, videos, and publications

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

13 partnerships are on record, tiered founding partner, program underwriter, sustaining sponsor and minor.

• Edelmanfounding partnerGTM or Marketing PartnerEdelman serves as a Founding Partner of the Museum of Public Relations, providing support for museum programs and events. Edelman is one of the world's largest public relations firms.
• PRSA (Public Relations Society of America)founding partnerGTM or Marketing PartnerPRSA serves as a Founding Partner and co-produces webinars with the museum, including events on disinformation topics.
• Bursonprogram underwriterGTM or Marketing PartnerBurson serves as a Program Underwriter for museum events and programs.
• APCO Worldwideprogram underwriterGTM or Marketing PartnerAPCO Worldwide serves as a Program Underwriter for museum events and programs.
• Amazonsustaining sponsorGTM or Marketing PartnerAmazon serves as a Sustaining Sponsor of the museum's programs.
• Googlesustaining sponsorGTM or Marketing PartnerGoogle serves as a Sustaining Sponsor of the museum's programs.
• The Wallace Foundationsustaining sponsorGTM or Marketing PartnerThe Wallace Foundation serves as a Sustaining Sponsor supporting museum programs.
• Honeywellsustaining sponsorGTM or Marketing PartnerHoneywell serves as a Sustaining Sponsor of the museum.
• Page Society (Arthur W. Page Society)sustaining sponsorGTM or Marketing PartnerThe Page Society serves as a Sustaining Sponsor, supporting the museum's mission to preserve PR history.
• Zeno Groupsustaining sponsorGTM or Marketing PartnerZeno Group serves as a Sustaining Sponsor of the museum.
• The Grossman Groupsustaining sponsorGTM or Marketing PartnerThe Grossman Group serves as a Sustaining Sponsor supporting museum programs.
• University of Georgia Grady College of Journalism and Mass Communicationsustaining sponsorStrategic or Co-development PartnerThe University of Georgia Grady College serves as a Sustaining Sponsor and academic partner, collaborating on educational content and programs.
• CommPROminorGTM or Marketing PartnerCommPRO provides promotional support for museum events and programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Internet Archive: Nonprofit digital library preserving cultural artifacts and providing free public access. Adjacent as a complementary digital-preservation nonprofit; relevant overlap with the PRMuseum's digital archive and oral history mission but not a direct competitor.

Direct peers

• The Strong National Museum of Play: Specialty museum in Rochester, NY focused on the history and study of play. Comparable as a single-industry-focused, niche educational museum with strong archival/preservation mission and educational programming.
• Newseum (Newseum Institute): Washington, DC-based institution (physical museum closed 2019, Institute continues education programs) formerly dedicated to journalism and free-press history. Closest thematic peer—specialty museum on the history of an adjacent communications profession.
• Museum of the Moving Image: NYC museum dedicated to film, television, and digital media. Highly comparable as a New York-based, communications-industry specialty museum offering tours, education programs, and curated exhibits.
• Tenement Museum: NYC Lower East Side museum offering appointment-only guided tours through preserved historical spaces. Comparable as an appointment-driven, NYC-located specialty history museum monetizing via differentiated $10–$25 per-visitor tours.
• Museum of Broadcast Communications: Chicago-based museum dedicated to preserving the history of broadcasting and telecommunications. Comparable as a specialty museum focused on a single communications-adjacent profession, with similar education and exhibit-driven GTM.

Broad incumbents

• Smithsonian Institution: The U.S. national museum network, with multiple units spanning history, culture, and technology. Comparable operating model as a chartered, federally/nonprofit-affiliated museum system offering diverse historical exhibits and education programs.
• American Museum of Natural History: One of the world's largest natural history museums, located in NYC. Comparable as a New York-based, chartered 501(c)(3) educational museum institution with deep collections, K–12 and college programming, and donor/sponsor-driven revenue.

Emerging players

• The Henry Ford Museum of American Innovation: Dearborn, MI museum focused on American innovation and industry. Comparable as an industry-history-focused museum emphasizing artifacts, education, and corporate partnerships—similar dual mission of preservation and innovation storytelling.

Regional players

• Intrepid Sea, Air & Space Museum: Specialty history museum on the Hudson River in NYC. Comparable as a New York-based, theme-specific museum offering ticketed admission, education programs, and a similar donor/sponsor support model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museum of Public Relations