The Sarap Shop

What The Sarap Shop does

The Sarap Shop is a first-generation Filipino food company founded in 2016 and headquartered in San Francisco's SOMA Pilipinas Filipino Cultural District. The company operates a multi-pillar hospitality platform built around four core revenue streams: on-site food service via Sarap HQ café (171 Stillman St) and a food stand at Chase Center Arena (Portal 49, 6th floor) under the Golden State Warriors & Valkyries food program; catering and private events (including the Little Piña trailer, buffets, and kamayan spreads); a specialty trading business that bridges Philippine manufacturing and goods with the US market; and branded merchandise via a Fourthwall storefront. Distribution combines direct on-site dining, DoorDash delivery, direct catering sales, and e-commerce, with payment processing through Square and reservation management through OpenTable.

The company's customer base spans individual consumers seeking authentic Filipino food in the SF Bay Area, enterprise clients procuring catering and event services, major brands (e.g., Impossible Foods, Hulu, Square, OpenTable) co-creating products and content, and Philippine producers seeking US market access. Go-to-market is community-led and event-driven, leveraging pop-ups, catering, cultural district activations, and arena presence at Chase Center, supplemented by earned media coverage (Eater SF, SF Chronicle, KQED Check Please!, Hulu Taste the Nation) and organic social on Instagram and YouTube.

The Sarap Shop is family-run and operates without disclosed external funding, using a lean 1-10 person team supplemented by fractional roles (CFO, Art Director, Writer, Community Manager). Beyond branded products and merchandise, the company runs an Entrepreneur-in-Residence program (BAN BAN!) to incubate adjacent Filipino food entrepreneurs, positioning it as a small but multi-revenue food and cultural platform rooted in the Filipino-American community.

Name

The Sarap Shop

Legal name

The Sarap Shop

Website

https://thesarapshop.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Sarap Shop is a family-run, first-generation Filipino food company founded in 2016 in San Francisco's SOMA Pilipinas Filipino Cultural District, operating a café and test kitchen, a food stand at Chase Center Arena, full-service catering, specialty trading between the Philippines and the US, and a branded merchandise storefront.

Ownership category

akta.pro rank

Product category

Filipino-American restaurant and food service

NAICS

Limited-Service Restaurants (722513), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810), Food And Kindred Products (2000)

akta.pro industry

PRIMARYTHAFACAD

Ethnic & Regional Cuisine Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Filipino cuisine restaurant
• Food catering services
• Specialty food trading
• Arena food service
• Culinary experiences

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food Service & Retail: Operating a café at Sarap HQ (limited lunchtime hours), Chase Center Arena food stand, and offering pickup and delivery through DoorDash. Revenue from on-site food sales and catering services.
2. Catering & Private Events: Providing catering services for corporate events, private gatherings, and community activations. Services include packaged meals, buffets, Halo Halo shaved ice bar stations, food truck-style service from their Little Piña trailer, and kamayan spreads.
3. Specialty Trading: Bridging Philippine manufacturing and goods with the US market. Newest focus area built on nearly a decade of operator experience. Approaches trading with long-term relationships, transparent economics, and representation with generational impact.
4. Merchandise: Online merchandise store (Fourthwall) selling branded merchandise.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

The Sarap Shop designs and operates Filipino-American culinary experiences through three physical touchpoints (Sarap HQ café, Chase Center Arena food stand, and on/off-premise catering with the Little Piña trailer) and a Specialty Trading division that bridges Philippine manufactured goods to the US market. Offerings are aimed at both individual diners seeking authentic Filipino food and at organizations/brands seeking catering, cultural partnerships, and product collaborations.

Product overview

The Sarap Shop is a first-generation Filipino food company based in Manila to the SF Bay Area, family-run and operating since 2016. Its offerings form a unified food and hospitality platform comprising: Sarap HQ (a test kitchen and café at 171 Stillman St in San Francisco's SOMA Pilipinas Filipino Cultural District), a history-making food stand at the Golden State Warriors and Valkyries Chase Center Arena, full-service Catering & Private Events (including the Little Piña food trailer), a Specialty Trading division bridging Philippine manufacturing with the US market, an Entrepreneur-in-Residence program for emerging food entrepreneurs, and a Merch sub-brand. The company is structured as a single unified brand with multiple operational pillars rather than independent product modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Sarap HQ Café Headquarters café and test kitchen at 171 Stillman St in San Francisco's SOMA Pilipinas Filipino Cultural District, offering limited lunchtime dine-in and pickup/delivery service of Filipino-American cuisine, with the kitchen serving as the innovation hub for menu development.
• Chase Center Arena Food Stand Food stand at Chase Center Arena (1 Chase Center Way, 6th Fl, Portal 49, SF) serving Filipino-American menu items to Golden State Warriors and Valkyries game-day and event audiences, operating as part of the arena's award-winning food program since the inaugural 2019 opening.
• Catering & Private Events Full-service catering offering packaged individual meals, buffets, Halo Halo shaved ice bar stations, food truck-style service from the Little Piña trailer, happy hour bites, and kamayan spreads for corporate events, private gatherings, and community activations.
• Specialty Trading Trading division that bridges Philippine manufacturing and goods with the US market, built on nearly a decade of operator experience, emphasizing long-term relationships, transparent economics, and representation with generational impact.
• Sarap Shop Merch Online storefront selling branded apparel and goods reflecting the company's Filipino x SF Bay Area cultural identity, hosted on Fourthwall.

Named customers3 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• HulucoreGTM or Marketing PartnerFeatured and supported production of Hulu Taste the Nation's episode on the SF Bay Area Filipino food community.
• HotChefsminorStrategic or Co-development PartnerCreative directed and hosted a private dinner on the Chase Center Arena court to promote deeper community connection across the F&B industry.
• OpenTableminorChannel Partner/ Reseller/ DistributorPartnered with OpenTable for reservation management at catering and private events.
• Impossible FoodscoreStrategic or Co-development PartnerOne of the first to bridge Impossible Foods products to new audiences with Impossible Lumpia launching at Chase Center Arena.
• SF OEWDcoreStrategic or Co-development PartnerDesign and pilot new business development programs for cultural district development and post-pandemic economic recovery.
• Kultivate LabscoreStrategic or Co-development PartnerWork with artists and entrepreneurs to grow into their own commercial leases in the Filipino Cultural District.
• SOMA PilipinascoreStrategic or Co-development PartnerWork with cultural district organization to support Filipino community development and cultural preservation.
• Kelenna's Famous Gourmet CornbreadminorStrategic or Co-development PartnerWorked with Kelenna & Rona Azubuike to bring their famous gourmet cornbread to San Francisco.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Jollibee: Largest Filipino fast-food chain globally with rapid US expansion. Relevant to Sarap Shop as the dominant scaled incumbent in Filipino food whose moves shape category dynamics the smaller Sarap Shop operates within.

Direct peers

• Souvla: Greek-Mediterranean restaurant group in San Francisco combining dine-in, catering, and events with a strong design and community identity. Comparable to Sarap Shop as a Bay Area chef-driven concept that scales through catering, events, and digital pickup/delivery channels.
• FOB Kitchen: Filipino pop-up and catering concept based in Oakland that built a community following around home-style Filipino dishes. Comparable to Sarap Shop as a Bay Area Filipino food brand with strong pop-up/catering distribution and cultural-community orientation.
• Burma Superstar: Iconic Burmese restaurant group in San Francisco that turned a niche ethnic cuisine into a regional destination. Comparable to Sarap Shop as a Bay Area operator whose foodservice model centers on authentic cultural cuisine with broad appeal.
• Lasa: Filipino-Californian restaurant in the San Francisco Bay Area focused on modernized Filipino cuisine. Comparable to Sarap Shop as a sibling Filipino-American concept competing for the same Bay Area diners and cultural press attention.
• Kasama: Upscale Filipino restaurant in Chicago with a family-rooted story and national press profile. Highly comparable to The Sarap Shop as a chef-driven Filipino-American concept building cultural authority beyond a single neighborhood.
• Kogi BBQ: Roy Choi's Korean-Mexican food truck and catering brand built on event-driven, community-led GTM and bold cultural fusion. Comparable to Sarap Shop in its arena/catering/popup distribution mix and its origin as a chef-led cultural food concept.
• Media Noche: Cuban-inspired San Francisco restaurant and bar pairing a cultural diaspora cuisine with modern American formats. Comparable to Sarap Shop as a Bay Area operator whose positioning fuses an immigrant heritage cuisine with contemporary dining and catering.

Others

• Hodo Foods: Bay Area-based plant-based food manufacturer producing tofu, yuba, and other Asian-inspired ingredients for retail and foodservice. Comparable to Sarap Shop's Specialty Trading arm as a Bay Area operator bridging Asian/Asian-American food production with US distribution.
• Impossible Foods: Plant-based meat brand that partnered with The Sarap Shop on the Impossible Lumpia launch at Chase Center Arena. Comparable as an ecosystem/partner that enables Filipino-American menu innovation and bridges Sarap's food platform to broader CPG distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thesarapshop
• Instagraminstagram.com/thesarapshop
• LinkedInlinkedin.com/company/the-sarap-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sarap Shop