What Brokkoli does

Brokkoli is a Vienna-based, privately held advertising and creative agency that operates as a hybrid between a classic creative shop, a strategy consultancy, and a technology provider, serving primarily enterprise clients in Austria and the broader DACH region. Its core offer combines traditional agency services (branding, corporate design, editorial design, film production, campaigns, packaging) with a proprietary campaign methodology called BROKKOLI LAIFCYCLES, which the firm claims delivers up to 300% more campaign success by integrating creativity, technology and AI within a single lifecycle framework.

The company's technology layer is built around a branded portfolio of AI services rather than a single product: Spotomation automates advertising asset production at scale from a master creative; MAFO provides AI-supported market research with access to an 80,000-participant panel; Eye Tracking & A/B Testing leverages a 130,000-participant virtual panel at claimed 50% lower cost than incumbent providers; Move On unifies agency and AI workflows for film production; One Click ESG produces sustainability reports in one hour; AI Video and 4D-Filme serve explainer and immersive video; Speaking Products enables POS-level product interaction; and Media x Kreation integrates media planning with creation. AI modalities span generative video, image and text alongside predictive analytics on structured panel data, with a dedicated Head of Digital & AI leading the function.

Commercially, Brokkoli operates a project-based professional services model with quote-based pricing, no public rate card, and direct enterprise sales rather than self-serve or channel distribution. Visible customers include TGW Logistics, iSi, A1, and AUVA & KFV, with TGW appearing across multiple engagements. The legal structure spans three Vienna-registered entities: the operating limited partnership BROKKOLI Advertising Network GmbH & Co KG, plus BROKKOLI Advertising Network GmbH and BROKKOLI Consulting Network GmbH. With approximately 20 team members, the firm is sub-scale relative to multinational networks but differentiates by tightly coupling creative output with AI-assisted production and research.

Name

Brokkoli

Legal name

BROKKOLI Advertising Network GmbH & Co KG

Website

https://brokkoli.at

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Brokkoli is a Vienna-based creative agency serving enterprise clients with branding, film, campaigns, and a proprietary suite of AI services spanning automated ad production, market research, eye tracking, and ESG reporting.

Ownership category

akta.pro rank

Product category

Advertising and Creative Agency Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industry

Voice Cloning, Dubbing & Audio Generative Media (HDAAAFAK)

Keywords

• Advertising agency services
• AI marketing services
• Creative campaign production
• Branding and design
• Market research analytics

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Full-service advertising agency providing branding, corporate design, editorial design, digital, film production, and campaign services. Revenue generated through project-based engagements for enterprise clients.
2. AI-Powered Services: AI-based services including video production, market research (MAFO), eye tracking/A/B testing, ESG reporting, and advertising automation. Billed as individual modules or add-ons.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Brokkoli is a Vienna-based full-service creative advertising agency that delivers branding, corporate design, digital, film, packaging, and campaign services to enterprise clients. The agency combines its proprietary BROKKOLI LAIFCYCLES campaign methodology with a portfolio of AI-powered services including Eye Tracking & A/B Testing, MAFO market research, One Click ESG reporting, Move On film production, Spotomation ad automation, Speaking Products, Media x Kreation, Creative Tech, 4D-Filme, and AI Video.

Product overview

Brokkoli is an Austrian advertising agency that combines creativity, technology, and entrepreneurship. The company offers a unified BROKKOLI LAIFCYCLES campaign framework alongside a portfolio of AI-powered services including Eye Tracking & A/B Testing, MAFO market research, One Click ESG reporting, Move On film production, Spotomation ad automation, Speaking Products interactive communication, Media x Kreation integrated campaigns, Creative Tech digital experiences, 4D-Filme immersive video, and AI Video explainer content. Projects span Branding, Digital, Editorial Design, Film, Campaigns, and Packaging Design.

Differentiator

Problem solved

Functional benefit

Products and services

• BROKKOLI LAIFCYCLES Proprietary campaign lifecycle methodology that combines creativity, technology, and AI to deliver brand and marketing campaigns, claimed to achieve up to 300% more campaign success. Used as the agency's core framework for serving enterprise clients.
• Eye Tracking & A/B Testing AI-powered eye tracking and A/B testing service that measures what users actually see, using a virtual panel of 130,000 participants and offering conversion optimization at up to 50% lower cost than other providers. Targeted at enterprise marketing teams running campaigns.
• MAFO (Market Research) AI-supported market research service providing access to a panel of 80,000 participants and live data, used for product development, brand positioning, claim testing, and campaign development with insights delivered in hours rather than weeks.
• One Click ESG ESG content communication service that produces sustainability reports, employer branding materials, and internal and external communication in approximately one hour. Targeted at organizations needing fast ESG and sustainability reporting.
• Move On Film production service combining agency know-how, AI competence, and production experience into one workflow for high-quality, brand-appropriate video content across industries.
• Spotomation Automated advertising production that generates hundreds of CI-compliant assets from a single master for different regions, products, prices, or target audiences, enabling scalable, on-brand creative output.
• Speaking Products Interactive product service that enables products to interact directly with customers at the point of sale, supporting customer engagement, upselling, and cross-selling opportunities.
• Media x Kreation Integrated media planning and creation service combining media and creative execution for brand campaigns, product campaigns, and always-on strategies to optimize campaign performance.
• Creative Tech Custom digital experience development including digital brand experiences, retail integration, CRM, and event solutions, using technology as a multiplier for creative output.
• 4D-Filme Film production using optical curvature technology to create emotional, spatial, and surprising viewing experiences for use at trade shows, exhibitions, retail spaces, and showrooms.
• AI Video AI Video production service that explains complex content simply and visually with CI compliance, quick extensibility, and multilingual capability. Targeted at government agencies, NGOs, education providers, and internal communications teams.
• Creative Projects Portfolio (Branding, Digital, Editorial Design, Film, Campaigns, Packaging) Full-service creative agency portfolio spanning Branding, Digital, Editorial Design, Film, Campaigns, Packaging Design, and Websites for enterprise clients. Reference projects include TGW Logistics corporate design, iSi Twist'n Sparkle product campaign, A1 Xcite campaign, and AUVA & KFV Kopflos safety awareness films and website.

Quantifiable outcome

• Up to 300% more campaign success
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability14 records

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jung von Matt: German-speaking creative agency network with strong tech and digital integration, comparable to Brokkoli's positioning as a creative-plus-tech hybrid serving enterprise clients.
• Dept: Global creative-tech agency combining brand, digital, and AI-driven production for enterprise marketers; closely comparable to Brokkoli's hybrid creative + technology positioning.
• TBWA\Austria: Austrian arm of global TBWA creative network; competing Vienna-based full-service agency with similar enterprise client base and creative-tech orientation.
• Demner, Merlicek & Bergmann: Vienna-based full-service Austrian advertising agency competing for similar enterprise and public-sector clients (e.g., A1, AUVA-style accounts).
• Serviceplan Group: Largest owner-managed agency group in the DACH region with integrated creative, media and tech capabilities — directly comparable to Brokkoli's full-service, AI-augmented model in the same linguistic market.

Broad incumbents

• MediaMonks (S4 Capital / Monks): Large digital-first creative and production network offering AI-enabled content production at scale; overlaps with Brokkoli's AI Video, Spotomation and Move On offerings but operates at far greater scale.
• AKQA: Global creative agency with deep technology and AI integration; broader scale but same enterprise creative + tech-services overlap as Brokkoli.

Emerging players

• AdCreative.ai: AI-native platform that automates ad creative generation at scale — a direct functional overlap with Brokkoli's Spotomation offering from a SaaS, not agency, angle.
• Omneky: AI-driven ad creative and analytics platform for enterprise marketers; overlaps with Brokkoli's combination of AI creative production plus eye-tracking/A/B testing.

Regional players

• Ketchum Publico: Vienna-based communications and creative agency with strong public-sector and enterprise clients; competes in the same Austrian market as Brokkoli for mandates like AUVA and other institutional accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/brokkoliadvertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brokkoli