VIVAMAYR

What VIVAMAYR does

VIVAMAYR is a privately held Austrian medical health resort headquartered at Maria Wörth on Lake Wörthersee, operating at the institutional origin of the Mayr medical tradition and re-positioned around what it calls Modern Mayr Medicine. The flagship offering is a residential Master Program delivered on-site, supported by six specialty modules — Mental Resilience, Health Check, Gut Health Intense, Healthy Aging & Longevity, Immunboost, and Recovery & Performance — plus a separate VIVAMAYR PURE line. Diagnosis and treatment are physician-led, and guest stays follow a minimum 7-night length with a 50% deposit requirement, reflecting a premium, clinically anchored model rather than a spa or hospitality-only model.

The commercial footprint extends beyond the Austrian flagship through a London Day Clinic, pop-up activations in Istanbul (Clubhouse Bebek), and a partnership with Dhun Wellness in Mumbai for South Asian market entry. A telemedicine channel (VIVAMAYR at Home), a Personal Health Center digital platform (phc.vivamayr.com) for longitudinal medical records, and a direct online shop create recurring touchpoints between on-site visits. Underlying technology is a standard e-commerce and digital marketing stack — Stripe and PayPal payments, MAILPOT booking, eyepin email marketing, and analytics via Google Analytics, Piwik PRO, Hotjar and Facebook Pixel — with no proprietary AI or platform layer referenced. Go-to-market is direct-to-consumer, premium-priced, and reliant on brand, awards (Travel+Leisure, World Luxury Spa Awards across 2023-2026) and testimonial-driven demand from high-net-worth individuals, executives and celebrity guests rather than travel-agent or insurance distribution.

Name

VIVAMAYR

Legal name

VIVAMAYR Marketing GmbH

Website

https://vivamayr.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

VIVAMAYR is a private Austrian medical health resort at Maria Wörth offering Modern Mayr Medicine via a Master Program and six modular therapies, serving affluent international guests through direct bookings, satellite day clinics, and telemedicine.

Ownership category

akta.pro rank

Product category

Medical Health Resort and Preventive Wellness

NAICS

Other Ambulatory Health Care Services (6219), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Medical Wellness & Integrative Health Retreats (THAGAMAC)

akta.pro secondary industries

Detox & Weight-Management Retreats (THAGAMAD), Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Medical health resort
• Mayr Medicine therapy
• Preventive wellness programs
• Gut health detox
• Luxury medical spa

Headquarters

HQ city

Maria Wörth

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Resort Accommodations: Medical Health Resort accommodations at Maria Wörth location including rooms with lake views, wellness facilities, and full-board dining. Revenue generated through nightly rates with minimum 7-night stay requirement.
2. Medical Programs and Treatments: Core medical programs (Master-Programm) and six flexible modules providing therapeutic treatments under physician supervision. Medical turnover must meet minimum basic program price threshold per guest.
3. Medical Treatments and Applications: Individual medical applications, therapies, movement therapies, laboratory tests, medications, and supplements provided during stay, charged separately based on personalized program developed by physician.
4. Day Clinic Services: Day clinic services at London location offering medical consultations and treatments without overnight stay. Pop-up services at Istanbul Clubhouse Bebek and Mumbai Dhun Wellness locations.
5. Online Shop - Health Products: E-commerce platform (shop.vivamayr.com) selling health-related products, supplements, and merchandise. Includes customer accounts and guest checkout options.
6. Telemedicine Consultations: Remote health consultations via telemedicine platform for precare preparation and postcare follow-up services, including online conversations and laboratory kits.
7. Gift Vouchers: Gift voucher sales for resort stays, treatments, and programs as gifting options for prospective customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

VIVAMAYR operates a Medical Health Resort at Maria Wörth, Austria, delivering Modern Mayr Medicine programs combining traditional Dr. F. X. Mayr therapy with modern complementary medicine under physician supervision. The offering centers on the Master Program plus six therapeutic modules (Mental Resilience, Health Check, Gut Health Intense, Healthy Aging & Longevity, Immunboost, Recovery & Performance), accompanied by medical applications, movement therapies, Modern Mayr Kitchen cuisine, and resort accommodations with a minimum 7-night stay. Additional revenue lines include international day clinics (London, Istanbul, Mumbai), telemedicine services, VIVAMAYR PURE gut-health programs, and an online shop.

Product overview

VIVAMAYR operates as a Medical Health Resort with a modular health architecture centered on its Master Program combined with six flexible modules. The core offering is the Medical Health Resort Maria Wörth in Austria, where guests receive individualized therapy combining traditional Dr. F. X. Mayr Medicine with modern complementary methods under continuous medical supervision. The six modules (Mental Resilience, Health Check, Gut Health Intense, Healthy Aging & Longevity, Immunboost, Recovery & Performance) can be combined with the Master Program for personalized health outcomes. Additional offerings include medical applications, movement therapies, wellness & beauty treatments, and the Modern Mayr Kitchen cuisine. VIVAMAYR extends its services beyond the resort through VIVAMAYR at Home, telemedicine consultations, and an online shop. The company operates satellite locations including London Day Clinic, Clubhouse Bebek Istanbul, and Dhun Wellness x VIVAMAYR in Mumbai, plus a Personal Health Center platform for guest management.

Differentiator

Problem solved

Functional benefit

Brands

• VIVAMAYR PURE: Health program focused on gut health and the power of the intestine - where health begins
• VIVAMAYR at home
• Dhun Wellness x VIVAMAYR

Products and services

• Medical Health Resort Maria Wörth Flagship medical health resort located at Lake Wörthersee in Austria, delivering Modern Mayr Medicine treatments and individualized therapy programs under continuous physician supervision, with full-board Modern Mayr Kitchen cuisine and on-site wellness facilities. Minimum 7-night stay required.
• Master-Programm (Master Program) Core comprehensive health program combining traditional Dr. F. X. Mayr Medicine diagnostics with modern complementary medical methods, designed as the foundation of each guest's individualized therapy plan at the Maria Wörth resort.
• VIVAMAYR PURE Dedicated gut-health-focused sub-brand program centered on the role of the intestine as the origin of overall health, with its own brochure and program page distinct from the Master Program.
• London Day Clinic (Tagesklinik London) Day clinic in Mayfair, London offering first-class medical consultations and modern complementary medical treatments for UK and international clientele without overnight stay.
• Clubhouse Bebek Istanbul Pop-Up Pop-up location in Istanbul combining modern lifestyle with holistic health culture, offering scheduled Myodiagnostics, workshops, and personal consultations on designated VIVAMAYR Pop-Up days.
• Dhun Wellness x VIVAMAYR (Mumbai) Collaboration with India's luxury urban wellness sanctuary Dhun Wellness (founded by Mira Kapoor) in Mumbai Bandra, delivering on-site VIVAMAYR consultations and personalized Modern Mayr Medicine health programs with Dr. Doris Schuscha as expert on site.
• VIVAMAYR at Home Remote health program and telemedicine platform enabling guests to continue their wellness journey beyond the resort with ongoing support, including precare preparation and postcare follow-up.
• Online Shop (shop.vivamayr.com) E-commerce storefront selling VIVAMAYR-branded health products, supplements, and merchandise, with customer accounts and guest checkout, integrated with Stripe, PayPal, and SOFORT payment processors.
• Vouchers (Gutscheine) Gift voucher program covering resort stays, treatments, and wellness experiences, enabling existing customers to gift services to friends, family, or business contacts.
• Personal Health Center (PHC) Online portal for guest health management, allowing guests to access and coordinate their medical program information, treatment plans, and follow-up services.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Dhun WellnesscoreStrategic or Co-development Partner · 1 October 2025Partnership with Dhun Wellness, India's first luxury urban wellness sanctuary founded by Mira Kapoor, to bring Modern Mayr Medicine principles to Mumbai. Located in Bandra, the collaboration offers on-site consultations and personalized health programs with Dr. Doris Schuscha serving as expert on site.
• Mira KapoorminorStrategic or Co-development PartnerFounder of Dhun Wellness, partnered with VIVAMAYR to establish wellness offerings in Mumbai market.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Aman Resorts: Ultra-luxury global hospitality group with integrated wellness offerings at most properties, including longevity and preventive-health programming; broader incumbent with comparable premium positioning and HNW clientele.
• Six Senses: Global luxury hospitality brand with a deep wellness footprint (resorts, spas, longevity clinics such as Six Senses Place); broader incumbent than VIVAMAYR but overlaps in the HNW wellness resort and longevity space.

Direct peers

• SHA Wellness Clinic: Spanish luxury medical wellness resort combining macrobiotic nutrition, preventive medicine, and integrative therapies for an international HNW clientele; directly comparable to VIVAMAYR in positioning, pricing, and multi-night residency model.
• Buchinger Wilhelmi: German/Swiss fasting and medical wellness clinic operating two flagship locations with multi-week medically-supervised programs; competes for the same therapeutic-wellness HNW segment, particularly in the German-speaking market where VIVAMAYR draws guests.
• Lanserhof: Austrian/German-headquartered group of luxury medical health resorts offering Mayr-inspired detox and longevity programs at premium pricing; the closest direct competitor to VIVAMAYR's flagship offering, also emphasizing physician-supervised integrative medicine in a resort setting.
• Clinique La Prairie: Swiss luxury longevity and preventive-health clinic offering medical wellness programs, cellular therapy, and detox protocols; directly comparable to VIVAMAYR in premium positioning, longevity focus, and physician-led delivery.
• Chenot Palace: Swiss-founded luxury medical spa brand operating flagship wellness retreats (including in Azerbaijan and Italy) with signature detox and longevity protocols; competes for the same HNW medical-wellness guest as VIVAMAYR.
• Palazzo Fiuggi: Italian luxury medical wellness retreat offering medically-supervised longevity, weight management, and detox programs to affluent international guests; competes head-to-head with VIVAMAYR for the European HNW wellness traveler.
• Park Igls: Austrian-based medical health resort (Mayr-focused) located near Innsbruck; direct competitor for Mayr Medicine guests in the same Alpine Austrian market as VIVAMAYR's flagship.

Emerging players

• The Kusnacht Practice: Swiss private luxury clinic offering personalized mental health, addiction recovery, and bio-medical wellness programs to UHNW clients; overlaps with VIVAMAYR's premium medical-wellness and longevity positioning at a more niche intersection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@VIVAMAYRMedicalHealthResorts
• Facebookfacebook.com/vivamayr.mariawoerth
• LinkedInlinkedin.com/company/vivamayr
• Instagraminstagram.com/vivamayrmariawoerth

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIVAMAYR