Agile Cosmetics

What Agile Cosmetics does

Agilise Cosméticos is a Brazilian professional hair care cosmetics manufacturer founded in 2006 and headquartered in Valinhos, São Paulo, near the Santos port area. The company develops, formulates, and produces 11 professional hair care product lines spanning formaldehyde-free straightening (Unika, Keep Control), reconstruction and bond repair (Perfect Reconstruction, RP Kit, Plex Step 1/Step 2), coloring and tone maintenance (Glam Colors, Matching Colors), daily care, curl care, deep hydration, and finishing. Its formulation base rests on proprietary ingredient complexes — Bioex Cereals, Bio Restore, Keraplus, Vegetal Keratin, Violet Flowers Complex, Plex Technology, and Ojon Oil — developed in its in-house laboratory for both branded and Private Label use. Products are vegan, cruelty-free, and dermatologically tested, with cruelty-free certifications from PETA and CCAB.

Agilise operates three revenue streams. The primary stream is branded product sales (shampoos, conditioners, masks, straightening treatments, color care, finishing) to hair salons and stylists through a network of professional distributors. The second stream is Private Label / contract manufacturing, in which Agilise produces 50+ formulations and develops exclusive custom products for third-party brands, covering registration, formulation, packaging, regulatory filings, and production. The third stream is direct-to-consumer sales via the company's own e-commerce storefront. Pricing is not publicly disclosed and is typically handled through distributor or sales-team contact.

The company distributes to more than 40 countries across South America, Europe, the Middle East, and other markets, supported by health/cosmetic regulatory registrations with ANVISA (Brazil), INVIMA (Colombia), COFEPRIS (Mexico), DIGEMID (Peru), SFDA (Saudi Arabia), and the EU CPNP. It maintains a regional office in Benicasim, Spain for European operations, operates a four-language website (Portuguese, English, Spanish, Arabic), runs an active multilingual blog and newsletter, and recruits distributors via international trade shows including Cosmoprof Bologna 2026 and Beautyworld Middle East Dubai. Agilise is privately held with no disclosed parent company, no external institutional investment, and no public listing.

Name

Agile Cosmetics

Legal name

AGILISE COSMÉTICOS

Website

https://agilisecosmeticos.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Agilise Cosméticos is a Brazilian professional hair care manufacturer operating 11 branded product lines and 50+ Private Label formulations, distributing in 40+ countries through professional distributors serving hair salons, stylists, and private-label brands.

Ownership category

akta.pro rank

Product category

Professional Hair Care Cosmetics

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industries

Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC)

Keywords

• Professional hair care
• Hair straightening products
• Private label cosmetics
• Hair reconstruction treatments
• Professional salon supplies

Headquarters

HQ city

Valinhos

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Branded Hair Care Products (B2B): Sale of branded professional hair care products (shampoos, conditioners, masks, straightening treatments, color care, styling) through a network of professional distributors to hair salons and stylists. Products are sold in bulk professional sizes (1L, 500ml, etc.) as well as consumer-size formats.
2. Private Label / Contract Manufacturing: Agilise manufactures bespoke hair care products for third-party brands under their own label. Covers the full cycle: registration and consulting, budgeting and contract, formulation development, packaging design, regulatory filings, and production and delivery. The company states it has more than 50 products available for private label and can also develop exclusive formulations.
3. Direct-to-Consumer E-commerce: Sale of products directly to end consumers through the company's own online store (agilisecosmeticosloja.com.br). Products include full product lines for home care maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Agilise Cosméticos develops, manufactures, and sells professional-grade hair care products across 11 lines covering straightening, reconstruction, daily care, deep hydration, curl care, color, finishing, and intensive cleansing. The company operates its own laboratory for proprietary formulation development and runs a full-service private-label contract manufacturing program covering registration, development, packaging, regulatory filings, and production. Branded products are sold through a distributor network to hair salons, while end consumers can purchase through the company's own e-commerce storefront.

Product overview

Agile Cosmetics (Agilise Cosméticos) is a Brazilian hair care cosmetics company specializing in professional hair care products and Private Label manufacturing services. The company operates 11 product lines: Unika Line (formaldehyde-free hair straightening), Daily Wash Line (daily care), Deep Hydration Line (intensive moisture), Deep Treatment Line (nutrition), Dreamy Curls Line (curly hair care), Final Touch Line (finishing products), Glam Colors Line (hair color), Intense Care Line (deep cleansing), Keep Control Line (straightening control), Matching Colors Line (color maintenance), and Perfect Reconstruction Line (bond protection and reconstruction). Individual products include Unika Fast (thermoactivated realignment), Smooth Blow and Glass Effect (anti-frizz styling), specialized reconstruction products (Bamboo Extract mask, RP Reconstruction Kit, Plex bond protection), and blonde maintenance kits. The company also offers Private Label contract manufacturing services for businesses wanting custom hair care products. Products are sold in over 40 countries with vegan, cruelty-free formulations.

Differentiator

Problem solved

Functional benefit

Brands

• UNIKA Line: Hair straightening and realignment product line
• Daily Wash Line
• Deep Hydration Line
• Deep Treatment Line
• Dreamy Curls Line
• Final Touch Line
• Glam Colors Line
• Intense Care Line
• Keep Control Line
• Matching Colors Line
• Perfect Reconstruction Line

Products and services

• Unika Line Professional formaldehyde-free hair straightening line including cream-based, gel-based, and blue gel variants for blonde hair. Enriched with vegetable keratin and Ojon oil for natural straightening results. Targeted at professional hair salons and stylists.
• Daily Wash Line Daily hair care line featuring gentle shampoos and reconstructors suitable for regular use, including Pitanga Extract variants. Targeted at consumers and salons for routine cleansing.
• Deep Hydration Line Intensive hydration treatment line including Pro Age Mask with regenerative properties and nutritive oils for deep moisture. Targeted at salons and consumers needing deep moisture treatments.
• Deep Treatment Line Nutritive treatment line featuring Nutri Force shampoo and mask for deep nourishment and repair of damaged hair. Targeted at salons treating damaged hair.
• Dreamy Curls Line Curly hair care line with low-poo shampoos, moisturizing conditioners, curl defining creams, and masks for curly and wavy hair. Targeted at consumers and stylists specializing in textured hair.
• Final Touch Line Finishing products including leave-in thermal protectors, heat protectors, argan oil, and hair and body perfume for styling and shine. Targeted at salons and consumers for styling and finishing.
• Glam Colors Line Hair color line featuring permanent hair dyes, bleaching powders (blue and white 9 tons), hair toner lotions, and hydrogen peroxide for professional coloring. Targeted at professional salons performing color services.
• Intense Care Line Intensive cleansing line including chelating detox products, menthol shampoos, and care shampoos for deep cleansing and revitalization. Targeted at salons performing deep cleansing and detoxification services.
• Keep Control Line Hair straightening and control line with K1 Pérola products including straightening treatments, anti-residue shampoos, home care kits, and volume reducers. Targeted at salons offering smoothing and volume control services.
• Matching Colors Line Color maintenance line with tone restoration products including ampoules, color kits, and blonde professional/home care kits to prevent fading and yellowing. Targeted at salons and consumers maintaining colored or blonde hair.
• Perfect Reconstruction Line Hair reconstruction line featuring bamboo extract masks, RP reconstruction kits, and Plex Step 1 and Step 2 bond protection products for chemically damaged hair. Targeted at salons performing reconstruction treatments on damaged hair.
• Bamboo Extract Reconstruction Mask Intensive rebuilding mask with low molecular weight bamboo extract for complete absorption, providing capillary mass and filling holes in fiber from chemical procedures. 1kg professional size. Targeted at salons performing deep reconstruction treatments.
• Plex Step 1 + Step 2 Bond protection system with fortifying actives protecting disulfide bridges during chemical processes such as straightening, coloring, and bleaching. Step 1 is added to chemicals and Step 2 is applied after washing. Targeted at professional salons performing chemical services.
• Private Label / Contract Manufacturing Services Contract manufacturing service allowing businesses to create custom hair care products under their own brand. Includes registration, consulting, budget/contract, development, packaging design, regulatory notifications, and production/delivery. Over 50 products are available for private label, with custom exclusive formulations also offered. Targeted at brands launching their own hair care line.

Quantifiable outcome

• Products registered and available in 40+ countries across European, Arab, and American markets
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered minor and moderate.

• Semeia PropagandaminorOthersSemeia Propaganda is the digital agency that developed Agilise's website. This is a vendor relationship for web development services.
• Cosmoprof BolognamoderateOthersAgilise participated in Cosmoprof Bologna 2026, one of the most important global professional beauty trade shows, using the event to connect Brazilian innovation to the international market and recruit new distribution partners.
• Beautyworld Middle East – DubaimoderateOthersAgilise has participated multiple times in Beautyworld Middle East, the largest beauty trade fair in the Middle East region, launching new products (including the Parfüm Hair and Body fragrance) and expanding its distributor network in Arab markets.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• L'Oréal Professionnel: L'Oréal's professional salon division spanning color, care, and styling. Competes broadly with Agilise across the same professional channel, though L'Oréal operates at substantially greater scale and brand strength.
• Schwarzkopf Professional (Henkel): Professional salon hair care division within Henkel, offering color, care, and styling lines. Competes in the same salon channel as Agilise but as part of a much broader FMCG portfolio.
• Wella Company (Wella Professionals): Global professional hair care incumbent owned by Henkel. Overlaps with Agilise across shampoo, conditioner, color, and styling sold through salons — much larger scale, but Agilise's Private Label and mid-market distributor angle competes at a different tier.
• Kérastase (L'Oréal): L'Oréal's premium professional haircare brand sold through stylists. Relevant peer because it operates in the high-end reconstruction and bond-care categories where Agilise's Plex Technology competes.

Direct peers

• Truss Professional: Brazilian professional hair care brand with reconstruction, hydration, and styling lines sold through salon-distributors. Comparable on product breadth, professional channel, and Latin American distribution footprint.
• Keune Haircosmetics: Dutch professional hair color and care manufacturer with global salon distribution. Comparable on professional channel focus, private-label-equivalent formulation depth, and regulatory presence across multiple continents.
• Alfaparf Group: Italian professional hair care manufacturer with salons channel distribution and an international footprint. Comparable on category breadth, contract manufacturing capability, and multi-region regulatory coverage.
• Cadiveu: Brazilian professional hair care manufacturer serving salons across Latin America and internationally with straightening, reconstruction, and color lines — directly comparable to Agilise on category, customer base, and Brazilian origin.
• Avlon Industries (KeraCare, Affirm): US-based professional ethnic and textured-hair care manufacturer sold through salon channels. Comparable on professional GTM and reconstruction/curl product overlap with Agilise's Dreamy Curls and Perfect Reconstruction lines.

Emerging players

• Olaplex: Direct competitor in the bond-repair (Plex) category that Agilise's Plex Technology targets. Comparable on a specific subcategory but not on the full hair care portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AgiliseCosmeti
• Facebookfacebook.com/Agilise

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agile Cosmetics