Semeia Propaganda

What Semeia Propaganda does

Semeia Propaganda is a Brazilian full-service advertising agency ('Agência de Publicidade: Marketing Full Digital') headquartered in Valinhos, São Paulo state, near Campinas and Vinhedo. Founded circa 2009–2010, the agency has operated for more than a decade serving primarily small and medium Brazilian businesses across sectors including retail, fitness, automotive, pet retail, technology, and media. It delivers the full communications lifecycle — strategic planning (Mercadologia, Planejamento e Mídia), creative execution (Campanhas, Identidade Visual, Conteúdo), digital channels (Google Ads, Social Ads, social media management, email marketing, inbound marketing), website creation, and traditional print/outdoor production. Named clients in the portfolio include ASP Hortifrutti, Volkswagen, Sport Site Academia, Tanakão Pet Shop, GRV Software, and EPTV (a Rede Globo regional affiliate).

The agency's technology stack is built on standard martech rather than proprietary platforms: RD Station (formal partner) for inbound marketing and lead management, Google Ads and Google Partner credentials (agency ID 4811831228) for paid media, WordPress-based websites with Mobile-First UX design, Google Analytics for traffic analysis, and Lead Lovers for lead generation. An internal performance-oriented methodology called 'Viva o Resultado' ties campaigns to sales outcomes. A dedicated vertical sub-brand, 'Semeia Agro,' focuses marketing services on Brazil's agribusiness sector. The agency also operates a 16-page corporate blog as its primary SEO and thought-leadership asset.

Semeia generates revenue through professional services fees — primarily monthly retainers and project-based billing — sold via a direct sales motion (consultative selling) anchored by its website, phone, email, and WhatsApp Business channels. Pricing is quote-based and not publicly disclosed. The firm is privately held with no disclosed investors, funding rounds, parent company, or shareholders. Leadership includes Amanda, named Creative Director (Diretora de criação), supported by Atendimento (account service) and Criação (creative) teams.

Name

Semeia Propaganda

Legal name

Semeia Propaganda Marketing Full Digital

Website

https://semeiapropaganda.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Semeia Propaganda is a Valinhos, Brazil-based full-service advertising agency offering campaigns, branding, digital marketing, website creation, and social media management primarily to SMBs, with a dedicated agribusiness vertical sub-brand called Semeia Agro.

Ownership category

akta.pro rank

Product category

Advertising Agency Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

Keywords

• Advertising agency services
• Digital marketing campaigns
• Brand identity design
• Social media management
• Website development services

Headquarters

HQ city

Valinhos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and marketing services (agency retainer / project fees): Semeia Propaganda is a full-service advertising agency ('Agência de Publicidade') offering campaigns, media planning, merchandising, digital marketing, site development, visual identity, social media management, e-mail marketing, outdoor, content creation, and panfletos/folders. Revenue is generated through agency service fees, likely structured as monthly retainers and project-based billing for clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Semeia Propaganda is a full-service Brazilian advertising agency (Agência de Publicidade: Marketing Full Digital) that delivers integrated marketing and communications services for business clients. Its offering spans strategic planning (mercadologia, planejamento de mídia), campaign creation and execution, digital marketing (Google Ads, Social Ads, email marketing), website development with UX and Mobile-First design, brand identity/visual identity, social media management, content creation, and traditional print/outdoor production, with a dedicated agribusiness vertical (Semeia Agro).

Product overview

Semeia Propaganda operates as a unified full-service advertising agency ("Agência de Publicidade: Marketing Full Digital") rather than a modular SaaS platform. Its core offering is the integrated agency service, anchored by the Semeia Propaganda brand and complemented by the Semeia Agro vertical for agribusiness clients. The agency delivers this core offering through a set of named service modules that fit together across the full communication lifecycle: strategic foundations (Mercadologia / Planejamento e Mídia / Identidade Visual), execution vehicles (Campanhas, Criação de Conteúdo, Redes Sociais, Criação de Sites), performance and acquisition (Digital, Inbound Marketing using RD Station, Lead Lovers, Google Ads and Social Ads), and supporting formats (Panfletos e Folders / Outdoor e Placas). Supporting surfaces include the Portfólio Semeia showcase and the company blog, which reinforce thought leadership and SEO for the agency itself.

Differentiator

Problem solved

Functional benefit

Brands

• Semeia Agro: Agribusiness-focused vertical/division of Semeia Propaganda, referenced as a separate nav link ("marketing-publicidade-agronegocio/") and reinforced by recurring blog content on agronegócio topics.

Products and services

• Semeia Propaganda (Agência de Publicidade: Marketing Full Digital) Core full-service advertising agency offering providing integrated strategic planning, creative production, digital marketing, website development, social media management, print/outdoor production, and performance reporting for business clients.
• Semeia Agro Vertical-focused marketing and communications service tailored to agribusiness clients, including brand strategy, social media management, websites, Google Ads, SEO, and content marketing for rural producers, cooperatives, agro-industries, distributors, and retailers across the agricultural value chain.
• Inbound Marketing Attraction- and conversion-focused methodology combining RD Station, Lead Lovers, Google Ads, Social Ads and organic traffic tactics to turn users into customers.
• Criação de Sites (Website Creation) Website design and development service with UX-driven, Mobile-First design philosophy and SEO optimization, positioned as the digital foundation for clients.
• Identidade Visual (Visual Identity / Branding) Brand identity design service covering logo, visual identity, and brand book development for client companies.
• Redes Sociais (Social Media Management) Social media management and monitoring service oriented toward driving sales and engagement across client channels on Facebook, Instagram, and LinkedIn.
• Criação de Conteúdo (Content Creation) Editorial and content production service supporting copywriting, UX writing, blog posts, and inbound content strategy for clients.
• Campanhas (Advertising Campaigns) Periodic and integrated advertising campaign creation and execution service aimed at keeping brands visible ahead of competitors.

Quantifiable outcome

• Agribusiness sector represented 21.4% of Brazilian GDP in 2019

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship, core, case_study and minor.

• RD StationflagshipTechnology or IntegrationSemeia is a formal partner ('parceira') of RD Station, one of Brazil's leading inbound marketing and lead-management platforms. The relationship is highlighted on the agency's homepage ('A Semeia é parceira de uma das ferramentas mais poderosas para atingir resultados') and is integrated into the agency's 'O Futuro é Inbound' service offering (RD Station, Lead Lovers, Google Ads, Social Ads, Orgânico).
• Google PartnerscoreStrategic or Co-development PartnerSemeia Propaganda is a certified Google Partner agency (ID 4811831228), with the Google Partner badge displayed in the website footer. The partnership supports execution of Google Ads (Search, Display, Remarketing) on behalf of clients.
• Tanakão Pet Shopcase_studyGTM or Marketing PartnerTanakão Pet Shop is a featured client and case study for the 'Promoção Kamikaze' campaign. The collaboration involved identity, planning, site, print, social media, e-mail marketing, boosted social posts, and Google Ads (Search, Display, Remarketing). The case is publicly featured on Semeia's site and blog.
• EPTV (Rede Globo affiliate)coreStrategic or Co-development PartnerLong-standing partnership ('Muita parceria e entrega para o cliente') with EPTV, a Rede Globo regional TV affiliate headquartered in Campinas, operating four stations across São Paulo and Minas Gerais. The relationship is featured on a dedicated case page on Semeia's site.
• Women Can Code (programa)minorGTM or Marketing PartnerSemeia publicly endorses and promotes the 'Women Can Code' program (a Sharerh initiative developing and inserting women into the technology market) in a blog post, citing brands such as Wavy (a Movile Group startup based in Campinas) that have joined the program. This is a cause-marketing affiliation rather than a service partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heads Propaganda: Independent Brazilian full-service advertising agency in São Paulo, focused on creativity, campaigns and digital. Comparable scope (creative, campaigns, digital) and similar SMB-to-mid-market positioning, offering a like-for-like competitive reference point.
• W3haus: Brazilian digital-first agency offering campaigns, content, social media and performance marketing. Closely matches Semeia's digital + performance service stack (Google Ads, Social Ads, content, inbound), serving similarly sized Brazilian brands.

Emerging players

• Rock Content: Brazilian content marketing and inbound marketing company, closely aligned with the RD Station ecosystem. Overlaps with Semeia's 'Inbound Marketing' and 'Criação de Conteúdo' service modules, though Rock Content operates a more scalable tech-enabled content marketplace model.
• Resultados Digitais: Creator of RD Station, the inbound marketing platform Semeia is a partner of. Comparable in its focus on SMB marketing automation and lead generation in Brazil, though Resultados Digitais is the SaaS vendor and Semeia is an agency implementing its tools.

Broad incumbents

• DPZ&T: One of Brazil's largest independent full-service advertising agencies, headquartered in São Paulo. Comparable to Semeia as a full-service creative + media agency serving major Brazilian brands, but operating at a materially larger scale and broader geographic reach.
• AlmapBBDO: Major São Paulo-based creative agency affiliated with the BBDO/Omnicom network. Comparable in offering (integrated campaigns, digital, branding) to Semeia's full-service model, but at network scale with national and multinational clients.
• Publicis Brasil: Brazilian arm of the global Publicis network offering creative, media, digital and data-driven marketing. Directly comparable service mix to Semeia (campaigns, digital, content, media planning), but at significantly greater scale and with global holding-company resources.
• Lew'Lara\TBWA: TBWA-affiliated Brazilian agency in São Paulo with a strong creative reputation. Comparable full-service offering (creative, digital, media) and similar SMB-to-enterprise mix, though operating at a larger national scale.

Others

• Zapier (ZapMe): Not a direct peer, but included as an adjacent ecosystem reference: no-code automation tools increasingly allow Brazilian SMBs to execute marketing workflows (email, social, ads) without agencies, representing a structural substitute risk to full-service agencies like Semeia.

Regional players

• Agência Pulso: Brazilian digital marketing agency focused on performance, paid media and inbound — strongly comparable to Semeia's performance-driven, Google Partner / RD Station-aligned service model. Slightly more digital-only orientation, but a direct functional peer in the SMB performance space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/semeiapropaganda
• LinkedInlinkedin.com/company/semeia-propaganda
• Instagraminstagram.com/semeiapropaganda

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Semeia Propaganda