PaletteCAD
Palette CAD AG is a German family-owned software company that develops 3D CAD planning software for interior fitting, serving over 12,000 craftsmen, specialized dealers, and planners across carpentry, sanitary, tile, interior design, and shop fitting trades in 8+ countries.
- Company typePrivate
- Founded2015
- HeadquartersWilwerdange, Luxembourg
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What PaletteCAD does
Palette CAD AG is a German family-owned software company headquartered in Stuttgart that develops 3D CAD planning software for interior fitting and construction trades. Its core product, Palette CAD, supports the end-to-end workflow from initial concept to final manufacturing, complemented by a modular suite of add-ons: Palette CAM (CNC machine programming), Palette Rooms (virtual space design), Palette Home (residential planning), Palette Showroom (immersive presentation), Palette Move (design transfer), and a Palette Cloud platform with Palette Cloud Computing for resource-intensive processing. The software includes AI capabilities branded as 'Palette AI' and integrates comprehensive manufacturer object and material catalogs — including pCon.catalog data from over 700 providers — directly into the planning process.
The company targets a vertical mix of SMB customers across six primary trades: carpenters and joiners, sanitary and tile installers, interior designers, stove and fireplace builders, shop fitters, and industrial/trade businesses. It serves over 12,000 craftsmen, specialized dealers, and planners across at least eight countries (Germany, Switzerland, Poland, Netherlands, France, Italy, India, Bosnia), supported by localized websites and a self-serve Live-Demo booking model. Strategic partnerships with ERP providers, CNC machine manufacturers, online shops, measurement solutions, and trade associations (notably Tischler Schreiner Deutschland) reinforce its distribution and ecosystem position.
The business model is primarily subscription-based recurring revenue from software licenses, augmented by professional services such as training, e-learning, and remote maintenance. Pricing is not publicly disclosed, but student licenses and government funding consultation are offered to lower adoption barriers. Palette CAD AG is a privately held company with over 120 employees, no external investors disclosed, and is structured as a German Aktiengesellschaft (AG).
PaletteCAD firmographics
Firmographics- Name
- PaletteCAD
- Legal name
- Palette CAD AG
- Website
- https://palettecadv3d.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Palette CAD AG is a German family-owned software company that develops 3D CAD planning software for interior fitting, serving over 12,000 craftsmen, specialized dealers, and planners across carpentry, sanitary, tile, interior design, and shop fitting trades in 8+ countries.
- Ownership category
- akta.pro rank
PaletteCAD industry classification
Industry- Product category
- Interior Construction CAD/CAM Software
- NAICS
- Industrial Design Services (541420)
- akta.pro primary industry
- 3D Design & CAD for Additive Manufacturing (IMAAACAA)
Keywords
Where PaletteCAD is headquartered
LocationHeadquarters
- HQ city
- Wilwerdange
- HQ country
- Luxembourg
- HQ region
- Europe
Offices1 record
Markets served
PaletteCAD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licenses (Palette CAD and related products): The company generates revenue primarily through software licenses for its 3D CAD products including Palette CAD, Palette CAM, Palette Rooms, Palette Home, Palette Showroom, and Palette Move. Additional revenue streams include cloud computing services (Palette Cloud Computing) and professional services such as training, e-learning, and remote maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Student License - Reduced pricing for educational purposes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
PaletteCAD product offering
Product offeringCore offering
Palette CAD AG develops and sells 3D CAD planning software specifically for interior construction and finishing trades. Its product suite covers 2D/3D design, photorealistic rendering, CNC/CAM machine programming, and cloud-based collaboration, and is used by carpenters, plumbers, tile setters, interior designers, stove builders, shop fitters, and industrial manufacturers to plan, visualize, and produce interior construction projects.
Product overview
Palette CAD AG offers a modular platform-plus-products architecture for digital interior construction planning. The core product, Palette CAD, is a powerful 3D planning software for furniture and interior construction. This core platform is complemented by specialized modules: Palette CAM (CNC machine programming), Palette Rooms (virtual space design), Palette Home (residential planning), Palette Showroom (immersive presentation), and Palette Move (design transfer). Palette Cloud Computing provides cloud-based processing power for resource-intensive tasks, while Palette Cloud serves as the overall cloud infrastructure platform. Over 12,000 craftsmen, specialist retailers, and planners use the software, which is developed in Germany by a family-owned company with over 120 employees.
Differentiator
Problem solved
Functional benefit
Brands
- Palette CAM: CAM software for manufacturing
- Palette Rooms
- Palette Home
- Palette Cloud Computing
- Palette Showroom
- Palette Move
- Palette Cloud
Quantifiable outcome
- Time, cost, and resource savings through streamlined digital workflows
Companies that use PaletteCAD
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
PaletteCAD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature4 records
PaletteCAD partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Tischler Schreiner DeutschlandcorePalette CAD is a funding partner (Förderpartner) of Tischler Schreiner Deutschland, supporting the important work of the carpentry and joinery trade association. This partnership provides promotional and marketing support to members.
- ERP System ProviderscoreInterfaces to ERP systems enabling seamless data flow between Palette CAD planning and business management systems.
- CNC Machine Manufacturers and DealerscorePartnership with machine manufacturers and dealers in the wood sector enables direct transfer of planning data to manufacturing equipment for efficient production workflows.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
PaletteCAD competitors and assessment
Company assessmentDirect peers
- Microvellum: Provides CAD/CAM software tailored to cabinet, millwork, and furniture manufacturers — a near-identical target customer and end-to-end design-to-CNC workflow to PaletteCAD's CAM module.
- imos AG: German-based developer of iX CAD software for furniture and interior construction, the most direct head-to-head competitor to PaletteCAD in the European carpenter and interior fit-out CAD market.
- KCD Software: Cabinet and closet design software with CNC output capability, serving the same kitchen, bath, and custom millwork trade customers as PaletteCAD.
- Cabinet Vision (Hexagon): Cabinet Vision by Hexagon is a CAD/CAM platform for cabinet makers and woodworking shops, competing directly for the same carpenter/joinery and shop-fitting customers PaletteCAD serves.
- Chief Architect: Residential and light commercial design CAD platform popular with kitchen/bath designers and remodelers, addressing a similar interior planning and visualization use case to PaletteCAD Home/Rooms.
- Winner Design (Compusoft Group): Compusoft's Winner Design offers furniture and interior CAD/CAM workflows with CNC integration, overlapping with PaletteCAD across European furniture manufacturers and kitchen/bath dealers.
- 2020 Design (2020 Spaces): Specialized interior space planning and kitchen/bath design software widely used by European and North American trade dealers — a direct competitor in residential and commercial interior fit-out.
Broad incumbents
- SketchUp (Trimble): Trimble's 3D modeling platform used widely in interior design and woodworking; competes indirectly via its massive user base, ecosystem, and Trimble construction-tech integration.
- Autodesk: AutoCAD and Fusion 360 dominate general-purpose CAD/CAM; while not trade-specialized, Autodesk's scale, AI investment, and AEC ecosystem form the broadest competitive backdrop to PaletteCAD's niche.
- Vectorworks (Nemetschek Group): Nemetschek-owned architecture and design platform with interior design and 3D modeling capabilities; broader than PaletteCAD but a credible alternative for interior architects and shop fitters in the same DACH market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PaletteCAD social profiles
Digital presencePaletteCAD financial estimates
Financial estimateRevenue estimate
Valuation estimate
PaletteCAD leadership team
Management profileNumber of profiles
PaletteCAD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PaletteCAD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PaletteCAD
What does PaletteCAD do?
Palette CAD AG develops and sells 3D CAD planning software specifically for interior construction and finishing trades. Its product suite covers 2D/3D design, photorealistic rendering, CNC/CAM machine programming, and cloud-based collaboration, and is used by carpenters, plumbers, tile setters, interior designers, stove builders, shop fitters, and industrial manufacturers to plan, visualize, and produce interior construction projects.
Is PaletteCAD a public or private company?
PaletteCAD is a private company. It is classified as family owned and is currently operating.
When was PaletteCAD founded?
PaletteCAD was founded in 2015. It employs 51 to 100 people.
Where is PaletteCAD based?
PaletteCAD is headquartered in Wilwerdange, Luxembourg, in the Europe region.
How does PaletteCAD make money?
One revenue line is on record: software Licenses (Palette CAD and related products).
Who are PaletteCAD's main competitors?
Direct peers on record are Microvellum, imos AG, KCD Software, Cabinet Vision (Hexagon), Chief Architect, Winner Design (Compusoft Group) and 2020 Design (2020 Spaces). Broad incumbents are SketchUp (Trimble), Autodesk and Vectorworks (Nemetschek Group).
Does PaletteCAD have an API?
No public API is recorded for PaletteCAD.
What industry is PaletteCAD in?
PaletteCAD's product category is Interior Construction CAD/CAM Software. Its primary akta.pro industry code is IMAAACAA, 3D Design & CAD for Additive Manufacturing. Its NAICS code is 541420.