Rossi Ice Cream
Rossi Ice Cream is a UK-based wholesale manufacturer of traditional Italian ice cream, bakery, sweets, slush syrup and machines, and coffee, supplying B2B customers across Essex via its own fleet and a dedicated B2B portal.
- Company typePrivate
- Founded1932
- HeadquartersRochford, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rossi Ice Cream does
Rossi Ice Cream is a UK-based wholesale food and beverage manufacturer operating as Rossi (Southend on Sea) Limited, headquartered in Rochford, Essex. The company manufactures and distributes premium ice cream, bakery items, sweets, slush syrup and machines, and coffee, primarily to B2B customers in the East of England. Its core technical base is a manufacturing facility at Temple Farm Industrial Estate in Southend (relocated in 2017 from the original Lucy Road factory), equipped with continuous ice cream machines, a pasteurising plant, automated rotary pot filler, ageing vats, blenders, fruit feeders, and ripple pumps. Production is built around a traditional Italian recipe retained since 1932 and supplemented by SLSA-certified processes plus a sugar-free slush product with a 7:1 mix ratio designed for high unit economics for operator customers.
The business serves restaurants, ice cream parlours, visitor attractions, theatres, cafes, retail chains, leisure and farm parks, and corporate clients for personalised branded tubs. Its go-to-market is sales-led, with professional sales representatives, a 7-day contact centre, and a dedicated B2B ordering portal (order-rossi.co.uk) for 24/7 wholesale ordering. Distribution is supported by an own fleet of temperature-controlled delivery vehicles covering daily routes across Essex and surrounding counties and 7-day service to Southend and Leigh seafronts. Revenue is generated through one-time wholesale product sales (ice cream, bakery, sweets, coffee, slush syrup), hardware sales (slush machines from £1,500+VAT), and customised B2B promotional products (personalised branded tubs at MOQ 400-1,000). The company is privately held, employs 1-10 people, has no institutional funding, and has been through two ownership transitions since 2006, with the most recent in 2021 accompanying a brand refresh and product range expansion.
Rossi Ice Cream firmographics
Firmographics- Name
- Rossi Ice Cream
- Legal name
- Rossi (Southend on Sea) Limited
- Website
- https://rossiicecream.com
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rossi Ice Cream is a UK-based wholesale manufacturer of traditional Italian ice cream, bakery, sweets, slush syrup and machines, and coffee, supplying B2B customers across Essex via its own fleet and a dedicated B2B portal.
- Ownership category
- akta.pro rank
Rossi Ice Cream industry classification
Industry- Product category
- Wholesale Ice Cream and Frozen Dessert Manufacturing
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Soft Drink and Ice Manufacturing (31211), Sugar and Confectionery Product Manufacturing (3113), Flavoring Syrup and Concentrate Manufacturing (311930)
- SIC
- Ice Cream & Frozen Desserts (2024), Bakery Products (2050), Sugar & Confectionery Products (2060), Beverages (2080)
- akta.pro primary industry
- Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)
- akta.pro secondary industries
- Ice Cream (Hard Pack) Manufacturing (AFAHAEAA), Ice Cream & Frozen Dairy Wholesale (AFAIAEAF), Ice Cream & Frozen Desserts Wholesale (AFAIAHAC)
Keywords
Where Rossi Ice Cream is headquartered
LocationHeadquarters
- HQ city
- Rochford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Rossi Ice Cream business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Ice Cream Sales: Core business of manufacturing and supplying wholesale ice cream to businesses including parlours, restaurants, visitor attractions, theatres, cafes, retail, and leisure/farm parks. Products available in multiple sizes (120ml, 500ml, Napoli, 1ltr, 4ltr, 10ltr Artisan, 1ltr Long Bar, 5ltr Mix).
- Wholesale Bakery Products: Supplying fresh wholesale breads, pastries and desserts to businesses. Products made from scratch each day using freshest ingredients.
- Wholesale Sweets: Wholesale confectionery including bubblegum bottles, foam bananas, fizzy cola bottles, watermelon slices, and rainbow pencils in retail pots.
- Slush Syrups and Machines: Sugar-free slush syrup in 5Ltr bottles with 7:1 mix ratio producing 40 litres of ready-to-use liquid. Slush machines available for purchase from £1,500+VAT. Business-focused machines designed for high-output locations.
- Wholesale Coffee: Freshly roasted coffee beans in small batches by hand. Café packs keep coffee fresh longer. Premium quality beans without need for sweeteners or creamers.
- Personalised Branded Tubs: Corporate branded ice cream tubs for promotional purposes. Full colour printing on 125ml single serve tubs with spoon in lid. Minimum order of 400. Bespoke flavours and colours available MOQ 1,000+. Delivered by temperature controlled vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard personalised tubs - Minimum Order 400 units |
| Unit Pricing | Pay-as-you-go | Bespoke flavours & colours - Minimum Order 1,000+ |
| Unit Pricing | Pay-as-you-go | Slush machines from £1,500 +VAT |
| Unit Pricing | Pay-as-you-go | Slush syrup - 5 Litre bottles |
| Other | Annual | Driver & Market Sales Operative - £33,000pa |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Rossi Ice Cream product offering
Product offeringCore offering
Rossi Ice Cream manufactures and supplies wholesale ice cream, bakery products, sweets, commercial slush syrups and machines, and freshly roasted coffee to businesses across Essex and the wider UK. Products are produced using a traditional Italian recipe preserved since 1932, available in multiple sizes (120ml, 500ml, Napoli, 1ltr, 4ltr, 10ltr Artisan, 1ltr Long Bar, 5ltr Mix), with delivery via own temperature-controlled vehicles and a 24/7 B2B ordering portal. The company also offers personalised branded ice cream tubs for corporate events with a minimum order of 400 units.
Product overview
Rossi Ice Cream is a wholesale food and beverage manufacturer offering multiple complementary product lines. The core offering is traditional Italian recipe ice cream manufactured since 1932, now expanded to include wholesale bakery (breads, pastries, desserts), sweets, commercial slush syrups and machines, freshly roasted coffee, and personalized branded ice cream tubs for corporate events. The product portfolio is unified under the Rossi brand and targets businesses including restaurants, visitor attractions, theatres, cafes, retail outlets, and parlours, with delivery supported by temperature-controlled vehicles and a B2B ordering portal.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Ice Cream Premium Italian-recipe ice cream manufactured using a traditional recipe preserved since 1932, with over 20 flavours including ice cream, vegan, and sorbet options. Available in multiple sizes (120ml, 500ml, Napoli, 1ltr, 4ltr, 10ltr Artisan, 1ltr Long Bar, 5ltr Mix). SALSA certified and supplied wholesale to restaurants, visitor attractions, theatres, cafes, retail, and parlours across Essex and surrounding UK regions.
- Wholesale Bakery Wholesale baked goods including breads, pastries, and desserts made fresh from scratch each day using only the freshest ingredients. Range includes focaccia, Bakewell tarts, custard-filled chocolate pastries, and pecan tarts. Target customers are cafes, restaurants, and foodservice businesses in Essex and surrounding areas.
- Wholesale Sweets Wholesale confectionery range including Bubblegum Bottles, Foam Bananas, Fizzy Cola Bottles, Juicy Watermelon Slices, and Rainbow Pencils supplied in easy-to-store retail pots. Designed for retail and leisure customers seeking classic British sweets.
- Commercial Slush Syrups and Machines Commercial slush syrup supplied in 5Ltr bottles with a 7:1 mix ratio (7 parts water to 1 part syrup) producing 40 litres of ready-to-use liquid or up to 114 12oz cups per mix, with 12 months shelf life. Sugar-free slush available in four flavours (Strawberry, Blue Raspberry, Orange, Green Apple). Branded slush machines available from £1,500+VAT with FREE stock and one-year warranty, including through leading distributors and agencies.
- Rossi Coffee Freshly roasted coffee beans roasted in small batches by hand to ensure a consistent roast, supplied in café packs to maintain freshness. Premium blends with smooth flavour profiles that do not require sweeteners or creamers. Targeted at cafes, restaurants, and foodservice businesses.
- Personalised Branded Ice Cream Tubs Personalised corporate branded ice cream tub service for events, exhibitions, product launches, brand awareness campaigns, corporate events, store openings, and award ceremonies. Features full-colour printing on 125ml single-serve tubs with spoon in lid in 7 flavours. Minimum order of 400 units; bespoke flavours and colours available with MOQ 1,000+. Delivered by temperature-controlled vehicles.
Quantifiable outcome
- 7:1 mix ratio produces up to 114 12oz cups of slush from one mix
- +3 more outcomes
Companies that use Rossi Ice Cream
Customer profileNamed customers17 records
Segments8 records
Ideal customer profiles6 records
Rossi Ice Cream technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rossi Ice Cream partnerships and signals
Strategic signalScale indicators3 records
Recent moves9 records
Expansion highlights6 records
Rossi Ice Cream competitors and assessment
Company assessmentDirect peers
- Mackie's of Scotland: Family-run UK ice cream manufacturer producing traditional ice cream from its own dairy and supplying wholesale to retailers and foodservice across the UK. Highly comparable to Rossi on traditional heritage, B2B wholesale focus, and UK origin-brand positioning.
- Greenfields Ice Cream: UK ice cream manufacturer supplying branded and private-label tubs to grocery and foodservice channels. Comparable to Rossi as a B2B-focused UK ice cream manufacturer competing for the same retail and foodservice wholesale shelf and freezer space.
- Jude's Ice Cream: UK-based premium ice cream manufacturer producing tub, stick and scoop formats supplied through grocery and foodservice channels. Comparable to Rossi as a UK premium B2B ice cream manufacturer with multi-format product range and brand-led positioning.
- Northern Bloc: UK-based premium ice cream producer specialising in craft, vegan and low-sugar variants supplied wholesale to grocery, hospitality and food-to-go. Comparable to Rossi on wholesale B2B focus, premium positioning, and breadth of flavours including vegan/sorbet lines.
- Marshfield's Farm Ice Cream: UK farm-based ice cream manufacturer producing a wide range of flavours for wholesale to retailers, farm shops and hospitality. Comparable to Rossi as a UK B2B ice cream producer with multi-flavour range and foodservice/retail customer mix.
- Brymor Ice Cream: Yorkshire-based family heritage ice cream manufacturer producing ice cream and sorbet for wholesale to foodservice and retail. Comparable to Rossi on UK family heritage story, multi-flavour range, and B2B wholesale motion.
- Kelly's of Cornwall (Kelly's Ice Cream): Long-established Cornish ice cream brand sold into UK grocery wholesale channels. Strong peer comparable to Rossi on heritage narrative, UK regional heritage positioning, and multi-format wholesale supply.
Broad incumbents
- Ben & Jerry's: Global premium ice cream brand now under Unilever, distributed through UK retail, scoop shops and foodservice. Comparable to Rossi on premium indulgence positioning, novelty-flavour innovation (e.g. mix-ins, limited editions), and B2B foodservice supply.
- Wall's Ice Cream (Unilever): Mass-market UK and global ice cream brand within Unilever's broader ice cream portfolio (alongside Magnum, Ben & Jerry's). Comparable to Rossi as a competing UK ice cream supplier in retail and foodservice, but at vastly greater scale and with nationwide distribution.
- Häagen-Dazs: Global premium ice cream brand owned by General Mills, widely distributed through UK grocery and foodservice channels. Comparable to Rossi as a competing premium/indulgence ice cream proposition in the same B2B wholesale trade channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rossi Ice Cream social profiles
Digital presenceRossi Ice Cream compliance and trust
Trust signalCompliance2 records
Rossi Ice Cream financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rossi Ice Cream leadership team
Management profileNumber of profiles
Profiles1 record
Rossi Ice Cream funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rossi Ice Cream M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rossi Ice Cream
What does Rossi Ice Cream do?
Rossi Ice Cream manufactures and supplies wholesale ice cream, bakery products, sweets, commercial slush syrups and machines, and freshly roasted coffee to businesses across Essex and the wider UK. Products are produced using a traditional Italian recipe preserved since 1932, available in multiple sizes (120ml, 500ml, Napoli, 1ltr, 4ltr, 10ltr Artisan, 1ltr Long Bar, 5ltr Mix), with delivery via own temperature-controlled vehicles and a 24/7 B2B ordering portal. The company also offers personalised branded ice cream tubs for corporate events with a minimum order of 400 units.
Is Rossi Ice Cream a public or private company?
Rossi Ice Cream is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rossi Ice Cream founded?
Rossi Ice Cream was founded in 1932. It employs 1 to 10 people.
Where is Rossi Ice Cream based?
Rossi Ice Cream is headquartered in Rochford, United Kingdom, in the Europe region.
How does Rossi Ice Cream make money?
Six revenue lines are on record. Wholesale Ice Cream Sales are the primary driver. The others are wholesale Bakery Products, wholesale Sweets, slush Syrups and Machines, wholesale Coffee and personalised Branded Tubs.
Who are Rossi Ice Cream's main competitors?
Direct peers on record are Mackie's of Scotland, Greenfields Ice Cream, Jude's Ice Cream, Northern Bloc, Marshfield's Farm Ice Cream, Brymor Ice Cream and Kelly's of Cornwall (Kelly's Ice Cream). Broad incumbents are Ben & Jerry's, Wall's Ice Cream (Unilever) and Häagen-Dazs.
Does Rossi Ice Cream have an API?
No public API is recorded for Rossi Ice Cream.
What industry is Rossi Ice Cream in?
Rossi Ice Cream's product category is Wholesale Ice Cream and Frozen Dessert Manufacturing. Its primary akta.pro industry code is AFAKAKAE, Ice Cream, Frozen Desserts & Novelties Manufacturing, with a secondary code of AFAHAEAA, Ice Cream (Hard Pack) Manufacturing. Its NAICS code is 311520 and its SIC code is 2024.