Apstra
- Company typePrivate
- Founded2014
- HeadquartersMenlo Park, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Apstra firmographics
Firmographics- Name
- Apstra
- Website
- https://apstra.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Apstra industry classification
Industry- Product category
- Network Automation Software
- NAICS
- Computer Facilities Management Services (541513), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Computer Communications Equipment (3576), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Optical/Transport Network Management (OTN/WDM Controllers) (HDAFAGAK)
- akta.pro secondary industries
- Application Performance Monitoring (APM) (HDABAJAB), Data Center Operations & Managed Services (Remote Hands, NOC/SOC) (HDABANAA)
Keywords
Where Apstra is headquartered
LocationHeadquarters
- HQ city
- Menlo Park
- HQ country
- United States
- HQ region
- North America
Markets served
Apstra business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Apstra product offering
Product offeringCore offering
Apstra develops and sells Apstra Data Center Director, an intent-based networking software platform for automated enterprise data center fabric management. The solution enables operators to define desired network state, validates configurations continuously, supports self-healing across multi-vendor environments, and provides a unified management interface for complex data center networks.
Product overview
Apstra provides data center network automation solutions. The primary product is Apstra Data Center Director, which offers intent-based networking and automated data center fabric management. Following Juniper Networks' acquisition by Hewlett Packard Enterprise, Apstra operates as part of the HPE Juniper Networking portfolio, integrating with Juniper's broader data center and AI infrastructure solutions including AI data center networking, automated secure data centers, and zero trust data center architectures.
Differentiator
Problem solved
Functional benefit
Brands
- Apstra Data Center Director: Data center automation and assurance product, part of Juniper's AI data center solutions.
Products and services
- Apstra Data Center Director A data center automation and network assurance solution providing intent-based networking capabilities for automated, secure data center fabrics across multi-vendor environments, designed for enterprise data center operators.
Companies that use Apstra
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Apstra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Apstra partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Juniper NetworkscoreApstra technology is now integrated into Juniper Networks' data center portfolio following Juniper's acquisition. Apstra Data Center Director is offered as part of Juniper's network automation solutions for data center environments.
Recent moves4 records
Expansion highlights4 records
Apstra competitors and assessment
Company assessmentDirect peers
- Forward Networks: Forward Networks provides intent-based network verification and assurance with a digital twin approach, directly comparable to Apstra's automated validation and self-healing capabilities.
- Arista Networks (CloudVision): Arista's CloudVision platform provides data center network telemetry, automation and assurance, targeting the same enterprise and cloud operator buyers as Apstra.
- Cisco (AppDynamics / Nexus Dashboard): Cisco's Nexus Dashboard and ACI deliver intent-based data center fabric automation at much larger scale; directly competes with Apstra Data Center Director for enterprise data center network automation deals.
- Gluware: Gluware provides intent-based network automation for multi-vendor enterprise environments, competing head-to-head with Apstra on data center fabric orchestration.
- Itential: Itential offers multi-vendor network automation orchestration with low-code workflows, serving the same enterprise automation buyer as Apstra's Data Center Director.
- VMware NSX (now Broadcom): VMware NSX/Broadcom delivers network virtualization and automation for data center and multi-cloud environments, overlapping with Apstra's intent-based, multi-vendor management thesis.
Emerging players
- Pluribus Networks: Pluribus delivers automated, unified fabric solutions for data centers with a focus on simplicity and operational automation, overlapping with Apstra's value proposition in smaller enterprise deployments.
- Nokia (Event-Driven Automation / SR Linux): Nokia's data center fabric automation and SR Linux platform target similar intent-driven, automated operations use cases in service provider and large enterprise data centers.
Broad incumbents
- Juniper Networks (now HPE): Acquirer of Apstra and now part of HPE; offers the broader Apstra-integrated networking portfolio, including Mist AI and Apstra, with much wider scope than Apstra's standalone product.
- Hewlett Packard Enterprise (Aruba Networking): HPE owns Apstra via the Juniper acquisition and operates Aruba networking; an incumbent that now bundles Apstra inside a wider data center and campus networking portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Apstra social profiles
Digital presenceApstra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apstra leadership team
Management profileNumber of profiles
Profiles3 records
Apstra funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apstra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apstra
What does Apstra do?
Apstra develops and sells Apstra Data Center Director, an intent-based networking software platform for automated enterprise data center fabric management. The solution enables operators to define desired network state, validates configurations continuously, supports self-healing across multi-vendor environments, and provides a unified management interface for complex data center networks.
Is Apstra a public or private company?
Apstra is a private company. It is classified as corporate owned and is currently operating.
When was Apstra founded?
Apstra was founded in 2014. It employs 51 to 100 people.
Where is Apstra based?
Apstra is headquartered in Menlo Park, United States, in the North America region.
Who are Apstra's main competitors?
Direct peers on record are Forward Networks, Arista Networks (CloudVision), Cisco (AppDynamics / Nexus Dashboard), Gluware, Itential and VMware NSX (now Broadcom). Emerging players are Pluribus Networks and Nokia (Event-Driven Automation / SR Linux). Broad incumbents are Juniper Networks (now HPE) and Hewlett Packard Enterprise (Aruba Networking).
Does Apstra have an API?
No public API is recorded for Apstra.
What industry is Apstra in?
Apstra's product category is Network Automation Software. Its primary akta.pro industry code is HDAFAGAK, Optical/Transport Network Management (OTN/WDM Controllers), with a secondary code of HDABAJAB, Application Performance Monitoring (APM). Its NAICS code is 541513 and its SIC code is 3576.