Hoshino Resort Tomamu

Name

Hoshino Resort Tomamu

Legal name

星野リゾート トマム (Hoshino Resorts TOMAMU)

Website

https://snowtomamu.jp

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Mountain Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Skiing Facilities (713920)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industry

Mountain & Ski Luxury Resorts (THAGACAB)

Keywords

• Ski resort operations
• Mountain resort hospitality
• Nature tourism experiences
• Agritourism dairy farm
• Destination wedding venues

Headquarters

HQ city

Yufutsu

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation Services: Resort hotel operations including RISONARE Tomamu (all-suite luxury) and Tomamu the Tower, offering rooms with amenities such as private saunas and jet baths
2. Food and Beverage: Over 20 restaurants offering diverse dining experiences including Italian cuisine, buffets, Japanese food, and local Hokkaido cuisine. Includes bars and cafes throughout the resort
3. Recreational Activities: Adventure activities, farm experiences, water sports, skiing (winter), and nature-based experiences across the 100-hectare property
4. Spa and Wellness: Cloud-themed spa treatments, jet baths, and sauna facilities
5. Farm Products: Dairy products from Farm Hoshino including milk, yogurt, cheese, soft cream, and processed goods sold at resort shops and restaurants
6. Transportation Services: Bus shuttle services connecting Tomamu to Sapporo, New Chitose Airport, Asahikawa, Furano, Biei, and other regional destinations

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Hoshino Resort Tomamu operates a year-round mountain resort in Shimukappu Village, Hokkaido, spanning about 100 hectares on Mt. Tomamu. It runs two hotels (RISONARE Tomamu, an all-suite property, and Tomamu the Tower), the Unkai Terrace sea-of-clouds observation facility at 1,088m elevation, ski facilities in winter, the Farm Hoshino dairy and pastoral experience, the Minami-na Beach indoor wave pool, more than 20 restaurants, and wedding venues (Water Chapel and Ice Chapel).

Differentiator

Problem solved

Functional benefit

Brands

• リゾナーレトマム (RISONARE Tomamu): All-suite hotel with rooms over 100 square meters featuring observation jet baths and saunas, located on a plateau among coniferous forests.
• トマム ザ・タワー (TOMAMU the Tower)
• ファーム星野 (Farm Hoshino)
• 雲海テラス (Unkai Terrace)
• ミナミナビーチ (Minami-na Beach)
• 森のレストラン ニニヌプリ
• OTTO SETTE TOMAMU

Products and services

• RISONARE Tomamu (リゾナーレトマム) All-suite luxury hotel with rooms over 100 square meters, observation jet baths, and private saunas, located on a plateau among coniferous forests. Positioned as the premium accommodation tier for upscale family and couple stays.
• Tomamu the Tower (トマム ザ・タワー) Central landmark hotel located in the heart of the resort offering standard accommodation with convenient access to outdoor activities and resort amenities.
• Unkai Terrace (雲海テラス) Observation facility at 1,088m on Mt. Tomamu offering views of the Unkai (sea of clouds) phenomenon, accessed by cloud gondola in about 13 minutes. Operates mid-May to mid-October.
• Farm Hoshino / Farm Area (ファーム星野 / ファームエリア) Agricultural project and visitor area spanning about 100 hectares with grazing dairy cows and other animals, producing on-site milk, cheese, yogurt, and ice cream sold at resort shops and restaurants, plus nature viewing spots.
• Minami-na Beach (ミナミナビーチ) Indoor wave pool enclosed in a glass structure that maintains a constant 30°C or higher summer atmosphere year-round, with wave generation for resort guests.
• Ski Facilities at Hoshino Resort Tomamu Winter ski operations on Mt. Tomamu including ski slopes, frost tree terrace, and ice village, available during the winter season.
• On-site Dining (20+ restaurants including Forest Restaurant Nininupuri, OTTO SETTE TOMAMU, Cloud Cafe, TOMAMU Wine House) More than 20 restaurants offering Italian, buffet, Japanese, local Hokkaido, and farm-to-table cuisine, including Forest Restaurant Nininupuri (forest-surrounded buffet featuring Farm Hoshino dairy), OTTO SETTE TOMAMU (Italian course cuisine), Cloud Cafe at Unkai Terrace, and TOMAMU Wine House (natural wine bar).
• Cloud-themed Spa and Wellness Spa services including cloud-themed treatments, jet baths, and sauna facilities available to resort guests.
• Unkai Retreat Stay package 2-night wellness retreat package featuring private yoga, cloud-themed spa treatment, priority gondola access, and special dinners, priced at 138,500 yen per person.
• Dairy Academy summer family program Educational 2-night / 3-day summer program for families featuring farm activities, dairy-themed learning, pizza-making, and accommodation with breakfast.
• Hokkaido Access Network Shuttle Bus Year-round and seasonal shuttle bus services connecting Tomamu to Sapporo, New Chitose Airport, Asahikawa, Furano, and Biei. Adult fare Sapporo-Tomamu 7,000 yen, New Chitose Airport-Tomamu 6,000 yen.
• TOMAMU Day Tour Bus Services (Asahiyama Zoo, Biei/Furano, ES CON FIELD HOKKAIDO) Round-trip day-tour bus services from Tomamu to Asahiyama Zoo, Biei/Furano, and ES CON FIELD HOKKAIDO (baseball stadium), available May to October.
• TOMAMU Fami Fami Bus Family-oriented shuttle bus service with child-focused amenities and entertainment features for family travel between Tomamu and surrounding destinations.
• Water Chapel / Ice Chapel Weddings TOMAMU the Wedding offering wedding ceremonies at the Water Chapel (summer) and Ice Chapel (winter), organized through a dedicated wedding microsite (tomamu-wedding.com).

Quantifiable outcome

• Sea of clouds viewing probability approximately 40% during operating season

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Seicomart (セイコーマート)coreGTM or Marketing PartnerSeicomart club member exclusive partnership offering preferential accommodation rates and reward points (Pekomamoney) at Hoshino Resort Tomamu and other Hokkaido Hoshino Resort properties. Members receive 2% reward points on accommodation and facility usage charges. The partnership also includes exclusive day-trip packages.
• Hokkaido Access NetworkcoreStrategic or Co-development PartnerTransportation partnership providing shuttle bus services between Tomamu and major Hokkaido destinations including Sapporo, New Chitose Airport, Asahikawa, Furano, Biei, and ES CON FIELD HOKKAIDO. Services operate year-round with seasonal routes for green and winter seasons.
• Campana RokkateiminorStrategic or Co-development PartnerLocal Hokkaido confectionery brand featured on bus tour routes, providing traditional sweets and regional products to tour participants.
• Asahiyama ZoominorStrategic or Co-development PartnerFeatured destination on Tomamu-Asahikawa day tour bus service, with included free time for visitor exploration.

Scale indicators5 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Park Hyatt Niseko Hanazono: Luxury international-brand hotel in the Niseko Hanazono ski area, offering high-ADR all-suite rooms and full-service amenities in Hokkaido. Comparable to RISONARE Tomamu on premium mountain lodging, international inbound mix and ski-season economics.
• Lotte Arai Resort: Myoko-based integrated ski resort with hotels, onsen, F&B and activity programming. Comparable to Tomamu on multi-season mountain resort positioning and on premium/luxury lodging capture in the Japanese ski market.
• Rusutsu Resort: Large-scale Hokkaido resort with three hotels, amusement park, golf, ski area and on-site conference facilities. Comparable in scale, multi-season positioning and family/large-group appeal within the same Hokkaido destination market.
• Niseko United: Niseko United is a Hokkaido ski resort complex combining four interlinked ski areas with extensive lodging, F&B and winter tourism infrastructure. It is the most direct comparable to Tomamu within the same geography, competing for international ski travelers and inbound tourism to Hokkaido.
• Hakuba Valley: Premier Japanese ski destination in Nagano Prefecture combining multiple ski resorts, full-service hotels and high-end lodging (including luxury brands). Comparable to Tomamu on ski-resort destination positioning, international inbound guest mix and premium mountain experience.
• Hilton Niseko Resort Village: International full-service ski resort hotel in Niseko, targeting inbound leisure travelers with multiple F&B outlets, spa and ski access. Comparable to TOMAMU the Tower on mountain full-service hotel positioning and inbound tourism capture.
• Club Med Sahoro: All-inclusive Hokkaido mountain resort in Shintoku, offering ski-in/ski-out lodging, kids clubs and a year-round activity program. Closely comparable to Tomamu on integrated-resort model, family positioning and Hokkaido green/winter seasonality.

Broad incumbents

• Hoshinoya Karuizawa: Sibling Hoshino Resorts property in Karuizawa, a year-round nature ryokan resort with onsen, fine dining and curated nature experiences. Directly comparable brand sibling showing Hoshino Resorts' destination-resort playbook and group-level demand network.

Regional players

• Furano Ski Resort: Hokkaido ski and summer resort operated by Prince Hotels, located in Furano city. Competes with Tomamu for Hokkaido ski visitors and domestic family travelers, with overlapping inbound tourism channels and similar regional accessibility.
• Appi Kogen Ski Resort: Northern Honshu ski destination with hotels, onsen and full-service resort amenities. Comparable on integrated ski-resort model but operates in a different geography, competing for inbound and domestic Japanese ski travelers that Tomamu also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/snowtomamu
• Facebookfacebook.com/tomamu.hokkaido
• Instagraminstagram.com/hoshinoresorts.tomamu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoshino Resort Tomamu