Legacy Pro Rodeo

Name

Legacy Pro Rodeo

Legal name

Legacy Pro Rodeo, LLC

Website

https://legacyprorodeo.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Rodeo Services

NAICS

Horses and Other Equine Production (11292)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Equestrian & Rodeo Facilities (MPAKAEAM)

Keywords

• Rodeo stock contracting
• Rodeo event production
• PRCA rodeo services
• Rodeo livestock supply
• Rodeo event management

Headquarters

HQ city

Corvallis

HQ country

United States

HQ region

North America

Offices25 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Event Production and Stock Contracting: Contract fees from rodeo committees for livestock (bulls, broncos, calves, steers) and production services
2. Event Ticketing: Revenue from ticket sales through Ticketmaster, Etix, and gate sales at events
3. Sponsorship Revenue: Sponsorship deals with brands like Trails West, Quanta Services, Wrangler, Yeti, Polaris for event support
4. Merchandise Sales: Online merchandise store at legacyprorodeo.shop

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Legacy Pro Rodeo is a professional rodeo stock contractor and event producer that supplies livestock (bucking bulls, bareback and saddle broncs, calves, and steers) and rodeo personnel to PRCA-sanctioned rodeo events across the Western United States. The company also produces its own branded rodeo event series, a training camp, an e-commerce merchandise store, and a digital media portal for stock and asset use.

Product overview

Legacy Pro Rodeo is a professional rodeo stock contractor and event producer offering a unified portfolio of services centered on rodeo production and livestock. The core offering includes providing quality livestock (bulls, broncs, calves, steers) and rodeo personnel for events. The company complements its core business with branded event series such as the Road to the Gold Series (10-circuit rodeo competition with a dedicated digital tracking platform at R2GLive.com), the Caleb Bennett Invitational, and the Stetson Wright Invitational. Additional offerings include youth training camps (Trenten Montero Memorial Camp), an e-commerce merchandise store, and a gated media portal for partner asset downloads. The 2026 tour schedule showcases events across the Western US including PBR Velocity Tour stops, PRCA-sanctioned rodeos, and regional circuit finals.

Differentiator

Problem solved

Functional benefit

Products and services

• PRCA Stock Contracting & Event Production End-to-end rodeo stock contracting and event production service for PRCA rodeo committees and event organizers, including delivery of bucking bulls, bareback and saddle broncs, calves, and steers, plus pickup men, bullfighters, and rodeo personnel across the Western U.S.
• Road to the Gold Series Proprietary branded event series produced by Legacy Pro Rodeo that hosts PRCA-sanctioned rodeo competition tied to the company's stock and athletes.
• Caleb Bennett Invitational Branded invitational rodeo event produced by Legacy Pro Rodeo, named after elite bareback rider Caleb Bennett.
• Stetson Wright Invitational Branded invitational rodeo event produced by Legacy Pro Rodeo, named after elite all-around cowboy Stetson Wright.
• Trenten Montero Memorial Camp Memorial rodeo training camp produced by Legacy Pro Rodeo, providing instruction and development for aspiring rodeo athletes.
• LPR Merchandise Store Direct-to-consumer e-commerce merchandise store selling Legacy Pro Rodeo branded apparel and western lifestyle goods to rodeo fans and consumers.
• LPR Media Portal & Asset Use System Digital media portal operated on R2GLive.com that distributes Legacy Pro Rodeo digital media assets and supports online ticketing for LPR events through Ticketmaster and Etix.

Quantifiable outcome

• Over 60 years of National Finals Rodeo participation
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Quanta ServicescoreGTM or Marketing Partner · 31 March 2025Presenting sponsor for the 2025 Stetson Wright Invitational two-night bull riding event in Utah.
• WranglersupportingGTM or Marketing Partner · 31 March 2025Supporting sponsor for the Stetson Wright Invitational.
• Pendleton WhiskeysupportingGTM or Marketing Partner · 31 March 2025Supporting sponsor for the Stetson Wright Invitational.
• ResistolsupportingGTM or Marketing Partner · 31 March 2025Supporting sponsor for the Stetson Wright Invitational.
• YetisupportingGTM or Marketing Partner · 31 March 2025Supporting sponsor for the Stetson Wright Invitational.
• KubotasupportingGTM or Marketing Partner · 31 March 2025Supporting sponsor for the Stetson Wright Invitational.
• PolarissupportingGTM or Marketing Partner · 31 March 2025Supporting sponsor for the Stetson Wright Invitational.
• Trails WestcoreGTM or Marketing Partner · 11 March 2025Presenting sponsor for the Road to the Gold series. Providing a brand-new 3-horse trailer as the grand prize for the series champion, valued as part of the $45,000+ prize pool. Trails West is a leading manufacturer of high-quality horse trailers known for durability and innovative designs.
• The Cowboy ChannelcoreGTM or Marketing PartnerOfficial broadcast network for Legacy Pro Rodeo events. Televises rodeo events across the network.
• Pluto TVcoreGTM or Marketing PartnerBroadcast partner for PBR Velocity Tour events televised on Pluto TV platform.
• Wilderness Circuit PRCA RodeoscoreStrategic or Co-development PartnerPartnership with 10 premier rodeos within the Wilderness Circuit (Utah, Idaho, Nevada) for the Road to the Gold series: Canyonlands PRCA Rodeo (Moab), Pony Express Days (Eagle Mountain), San Juan Stampede (Monticello), Strawberry Days (Pleasant Grove), That Famous Preston Night Rodeo (Preston), Cache County Fair and Rodeo (Logan), Golden Spike Rodeo (Tremonton), Iron County Fair and Rodeo (Parowan), St. George Lions Dixie Round Up, and Young Living's Last Chance Rodeo (Mona).

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Calgary Stampede: One of the world's largest and most prestigious rodeo events, with year-round Western heritage programming. A much larger incumbent in the rodeo event production and Western lifestyle media space.
• National Western Stock Show: Iconic annual Western heritage and livestock event held in Denver with multi-week rodeo programming. Comparable as a major producer of Western lifestyle content and rodeo competition, though operating at substantially larger scale.
• Professional Bull Riders (PBR): Bull riding-focused professional sports league with corporate backing and national television deals. While a competing event format rather than a stock contractor, PBR is a direct partner venue for Legacy Pro Rodeo (Velocity Tour stops) and a broader incumbent shaping the Western sports landscape.

Direct peers

• Beutler Rodeo: One of the most storied PRCA stock contractor families in professional rodeo, supplying bucking horses and bulls to elite events. Direct comparable in the livestock contracting, event production, and multi-generational rodeo operations model that Legacy Pro Rodeo operates.
• Korkow Rodeos: South Dakota-based multi-generational PRCA stock contractor and rodeo producer with a large bucking horse and bull herd. Direct competitor in providing quality stock and production services to rodeo committees across multiple circuits.
• Harper & Morgan Rodeo Company: PRCA stock contractor producing events with a strong livestock roster and rodeo production credentials. Directly comparable as a stock contracting and rodeo event production company serving multiple PRCA committees.
• Cervi Championship Rodeo: Colorado-based PRCA stock contractor and event producer with deep family heritage and a roster of NFR-caliber bucking stock. Operates the same business model of contracting livestock and personnel to rodeo committees and producing signature events.
• Stace Smith Pro Rodeo: PRCA stock contractor and rodeo producer providing livestock and event production services across circuits. Directly comparable in business model, scale, and customer base to Legacy Pro Rodeo's stock contracting operations.
• Pete Carr Pro Rodeo: Texas-based PRCA stock contractor and event producer supplying livestock and production services to major rodeos. Comparable scale and operating model as a circuit-spanning stock contractor and event operator.

Emerging players

• RFD-TV's The American: High-purse invitational rodeo format with national broadcast exposure that competes for elite athlete attention, sponsor dollars, and Western lifestyle audience. Emerging player with partial overlap in the rodeo event and media space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/legacyprorodeo2025

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legacy Pro Rodeo