Wobau

Name

Wobau

Legal name

Wohnungsbau GmbH Neumünster

Website

https://wobau-neumuenster.de

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Wobau (Wohnungsbau GmbH Neumünster) is a municipal housing company, owned by the city of Neumünster since 1949, that rents approximately 3,740 residential and commercial units, manages 94 WEG owner communities across Schleswig-Holstein and Hamburg, and runs real estate brokerage, new construction, and social infrastructure projects.

Ownership category

akta.pro rank

Product category

Municipal / Affordable Housing Services

NAICS

Residential Property Managers (531311), Lessors of Residential Buildings and Dwellings (53111)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

HOA / Condominium Association Management (BPAJAFAH)

akta.pro secondary industry

Mixed-Use Property Management (BPAJAGAE)

Keywords

• Affordable housing rental
• Property management services
• WEG administration
• Residential real estate brokerage
• Municipal housing company

Headquarters

HQ city

Neumünster

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential and Commercial Rental: WOBAU rents out its own portfolio of residential apartments and commercial spaces in Neumünster. This is the primary recurring revenue stream, generated through monthly rental payments from tenants.
2. WEG Property Management: WOBAU manages Wohnungseigentümergemeinschaften (property owners' associations) on behalf of third-party property owners in Schleswig-Holstein and Hamburg. Revenue is earned through management fees charged to the associations.
3. Real Estate Brokerage: WOBAU acts as a broker for third-party property sales, providing valuation, marketing, viewings, negotiation, and notarial transaction support. Revenue is earned through commissions on successful sales.
4. Development and Modernization Services: WOBAU undertakes construction of new residential buildings and modernization/renovation of existing buildings, both for its own portfolio and potentially for third parties, contributing to revenue through new rental units and project delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

WOBAU (Wohnungsbau GmbH Neumünster) is a municipal housing company that plans, builds, and rents residential and commercial properties in Neumünster. Its core offering is the rental of approximately 3,740 own residential and commercial units, complemented by WEG (condominium owners' association) and third-party property management services covering 94 owner communities across Schleswig-Holstein and Hamburg, plus real estate brokerage and new construction/modernization project delivery.

Product overview

WOBAU (Wohnungsbau GmbH Neumünster) is a municipal housing company that functions as a multi-service real estate platform. Its core offering is residential and commercial property rental (~3,740 units), complemented by WEG and third-party property management (~5,500 units across 94 owner communities), real estate brokerage, and construction/project management (new builds and modernizations). The portfolio extends into social infrastructure with two childcare facilities (Kita Konfetti opened January 2025 and Kita Bollerwagen opened February 2026), operated by partners but built by WOBAU. Digitally, WOBAU offers a white-label owner portal via Casavi for WEG clients, an AI chatbot (powered by IBM Watsonx and Microsoft Azure LLM via assono GmbH) on its website, and a 24/7 damage reporting system. The company positions itself as operating a unified platform centered on affordable housing, property management, and community development rather than standalone software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Mietangebote (Residential & Commercial Rental) Rental of approximately 3,740 residential and commercial units across Neumünster, providing affordable apartments to tenants regardless of income or life situation. Units are searchable via the online property portal and range across the company's property portfolio.
• Immobilienverwaltung (WEG & Third-Party Property Management)

Quantifiable outcome

• KfW-Effizienzhaus-55 energy standard achieved through modernization (Ehndorfer Straße project)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• ArtenglückminorStrategic or Co-development Partner · 25 September 2025WOBAU partnered with biodiversity start-up Artenglück (founded 2020) to create a 1,200 sqm wildflower meadow at Danziger Straße 50–58. Artenglück provided species-appropriate seed mix (30 flower and herb varieties), set up insect hotels and bird nesting boxes, and will provide ongoing guidance. The project aimed to promote biodiversity and environmental education.
• KompanminorOthers · 9 December 2024WOBAU partnered with playground equipment manufacturer Kompan to equip the new playground in the Böcklersiedlung (Breslauer Straße). Kompan supplied its GreenLine series, made from recycled materials (fish nets, textiles, plastic bags), which received the Good Design Award. WOBAU collaborated with Kompan's specialists to design age-appropriate play equipment.
• Kirchenkreis AltholsteincoreStrategic or Co-development PartnerWOBAU and Kirchenkreis Altholstein (a church district) co-developed Kita Konfetti, WOBAU's first purpose-built childcare facility. WOBAU handled construction; Kirchenkreis Altholstein operates the Kita as the sponsoring institution. The Kita opened January 2025 with space for 60 children, operating an open-concept pedagogical approach.
• AWO (Arbeiterwohlfahrt)coreStrategic or Co-development PartnerWOBAU and AWO (Arbeiterwohlfahrt, a social welfare organization) co-developed Kita Bollerwagen at Georg-Fuhg-Straße 8 in the Böcklersiedlung. WOBAU built the facility; AWO operates it as the sponsoring institution. The Kita opened February 2026 with space for 95 children (3 elementary groups, 1 mixed-age group, 2 infant groups).
• CasavicoreTechnology or IntegrationWOBAU uses Casavi as its digital property administration platform for WEG management. Casavi provides an owner portal for document access (invitations, protocols, settlements), maintenance request submission, and communication between the management team and property owners. The partnership was highlighted at the WEGe zum Erfolg event.
• ProvinzialminorOthersProvinzial (insurance provider) partnered with WOBAU at the WEGe zum Erfolg event to present on mandatory and optional insurance coverage for residential property owners. WOBAU supplemented the presentation with examples from its managed portfolio.
• Mittwald CM Service GmbH & Co. KGminorOthersMittwald CM Service GmbH & Co. KG (Königsberger Straße 4–6, 32339 Espelkamp, Germany) provides external hosting for the WOBAU website. WOBAU has a data processing agreement (AVV) in place with Mittwald in compliance with GDPR requirements.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Vonovia: Germany's largest listed residential landlord with ~540,000 own units. Directly comparable in core residential rental and property management, but operates nationally and at vastly greater scale; a benchmark for WOBAU's business model, though WOBAU is municipal and regional rather than listed and national.
• Deutsche Wohnen: Major Berlin-headquartered residential landlord and property manager with ~150,000+ units. Closest large private-sector analog to WOBAU's residential rental and WEG-style management franchise, though concentrated in Berlin/selected German metros rather than Schleswig-Holstein.

Direct peers

• SAGA Siedlungs-Aktiengesellschaft Hamburg: Hamburg's municipal housing company, structurally the closest peer to WOBAU: städtisch-owned, focuses on affordable rental, also manages owner/Eigentümer portfolios, and serves a comparable role in social-infrastructure delivery (e.g., Kitas). Scale (~140,000 units) is far larger, but business model alignment is near-identical.
• degewo AG: Berlin municipal housing company (~70,000 units) with same Kommunale-Wohnungsbaugesellschaft mandate, including WEG management and new-build. Closely matches WOBAU's combination of affordable rental, Eigentümer service, and project development under city ownership.
• hanova GmbH: Hannover's municipal housing company managing ~10,000+ residential units with a similar mix of rental, WEG-like management, and new construction. Same municipal ownership structure and same Mid-German-city market position as WOBAU.
• GESOBAU AG: Berlin's municipal housing company managing ~45,000 own units plus additional WEG-style third-party management. Same kommunal model, same combination of rental, third-party management and new construction — directly comparable to WOBAU's integrated service stack.
• Nassauische Heimstätte | Wohnstadt: State-owned residential landlord and property manager for Hessen (~60,000 units) combining rental, WEG management, and development. Same mixed-tenant model and cross-subsidized social mission as WOBAU.

Others

• Aareon AG: Leading German vendor of property-management software for the housing industry. WOBAU uses Casavi (a competing platform) for WEG communication, and Aareon's ERP solutions (e.g., Wodis) power most large municipal landlords — comparable as the technology and process backbone for the same property-management workflow WOBAU runs.
• Casavi GmbH: Digital customer-communication platform for property managers and housing companies. WOBAU is itself an active user/partner via the white-label Casavi Eigentümerportal; comparable as the digital layer enabling WOBAU's WEG service delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wobau