Reflx
Reflx ApS is a Copenhagen-based boutique IT consultancy (1–10 employees, founded 2011) that builds web and mobile apps for enterprise clients including Carlsberg, LEGO, P&G, and DR, and also develops and sells its own consumer mobile games and a Danish SaaS accounting product for freelancers.
- Company typePrivate
- Founded2011
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Reflx does
Reflx ApS is a privately held, Copenhagen-based IT development consultancy founded in 2011, operating with a team of 1–10 from its office at Griffenfeldsgade 29. The company operates two interlocking business lines. The first is professional services: Reflx designs and develops web and mobile applications for enterprise clients, with public case work spanning Danish broadcasters (Danmarks Radio/DR.dk, with over 1 million daily visitors), consumer goods (Carlsberg, LEGO, Procter & Gamble), music (EMI Music, Danish Grammy Awards, Jazz Danmark), pharmaceuticals (MSD Merck), and internal systems (GE Intranet), as well as startup engagements (Blue Dot). The second is a proprietary product portfolio: consumer mobile apps distributed through Apple's App Store and Google Play (PolyNoid freemium action-puzzle, Aidee memory game, Ugly Sketches drawing game, Moobaa children's interactive book, Atlas Master geography quiz, Wishes wishlist, Havens Fugle bird-call quiz in partnership with Dans & Lær) and one SaaS product, Simpeltregnskab.dk, an online accounting subscription for Danish sole proprietors and freelancers priced at 69 DKK per month.
The technology stack is conventional web and mobile development across iOS, Android, and online software platforms, with gameplay mechanics designed in-house for the consumer catalog. The business model combines project-based professional services revenue, one-time App Store purchases (12 DKK Atlas Master, 6 DKK Wishes), freemium in-app purchases for PolyNoid, and a low-ARPU recurring subscription for Simpeltregnskab. Distribution is hybrid: a direct enterprise sales motion for consultancy work, and global app marketplace listings plus a direct website storefront for the SaaS and consumer product lines. Reflx is bootstrapped with no disclosed external funding rounds and is structured as a Danish ApS, operating in Europe with primary geographic focus on Denmark.
Reflx firmographics
Firmographics- Name
- Reflx
- Legal name
- Reflx ApS
- Website
- https://reflx.dk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reflx ApS is a Copenhagen-based boutique IT consultancy (1–10 employees, founded 2011) that builds web and mobile apps for enterprise clients including Carlsberg, LEGO, P&G, and DR, and also develops and sells its own consumer mobile games and a Danish SaaS accounting product for freelancers.
- Ownership category
- akta.pro rank
Where Reflx is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Reflx business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Mobile App Sales: Sale of consumer mobile applications for iOS and Android devices, including games like PolyNoid, Aidee, Ugly Sketches, Moobaa, Atlas Master, Wishes, and Havens Fugle.
- Freemium with In-App Purchases: PolyNoid app offered free with purchasable additional levels; provides entry point for monetization.
- Subscription Accounting Software: Simpelt Regnskab online accounting software for self-employed, freelancers, and sole proprietors charged at 69 DKK per month.
- Consultancy and Development Services: Provides technical consultancy, design, and programming services to enterprise clients including Danish Radio, Carlsberg, LEGO, Procter & Gamble, and various startups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Simpelt Regnskab subscription for self-employed and freelancers |
| Freemium | Pay-as-you-go | PolyNoid freemium game with optional paid levels |
| Unit Pricing | One time/ perpetual license | Atlas Master geography quiz app |
| Unit Pricing | One time/ perpetual license | Wishes wishlist management app |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Reflx product offering
Product offeringCore offering
Reflx is a Copenhagen-based Danish IT firm that delivers custom web and mobile application development services and IT consultancy to enterprise clients, while independently developing and publishing its own consumer-facing mobile apps (including games and utilities) and subscription-based online accounting software for self-employed users.
Product overview
Reflx is a Danish web and mobile app development consultancy with over 13 years of experience. The company operates two distinct product lines: (1) Consumer mobile apps and games including PolyNoid (action puzzle game), Aidee (memory game), Ugly Sketches (drawing game), Moobaa (children's app), Atlas Master (geography quiz), Havens Fugle (bird quiz), and Wishes (wish list app); and (2) Online business software including Simpelt Regnskab, a subscription-based online accounting system for self-employed individuals and freelancers. Reflx develops both client projects and its own products, serving customers ranging from individual consumers to large organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- PolyNoid
Companies that use Reflx
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Reflx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reflx partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dans & Lær (Band)minorReflx developed the Havens Fugle (Garden Birds) quiz app in collaboration with Dans & Lær band. The app teaches users to distinguish between selected Danish birds' bird calls.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Reflx competitors and assessment
Company assessmentBroad incumbents
- Trifork: Larger Danish IT consultancy with deep enterprise software and mobile development capabilities, competing for the same enterprise clients as Reflx but at significantly greater scale.
- Netcompany: Major Danish IT services and digital transformation firm listed on Nasdaq Copenhagen, competing for large enterprise app development mandates that Reflx targets.
Direct peers
- Shape (Shape.dk): Copenhagen-based digital product studio specializing in mobile apps and custom software for Danish and Nordic enterprises, overlapping Reflx's core service line.
- Billy Accounting: Danish accounting SaaS targeting freelancers and small businesses with monthly subscription billing, competing in the same micro-accounting segment as Simpelt Regnskab.
- Nodes: Danish digital agency with similar full-stack web and mobile app development services for enterprise clients, directly comparable to Reflx's consultancy offering.
- Penneo: Danish SaaS company offering document signing and compliance workflows to businesses, illustrating a comparable Danish SaaS path from consulting roots to a listed software business.
- Dinero: Danish online accounting SaaS for sole proprietors and small businesses, the most direct head-to-head competitor to Reflx's Simpelt Regnskab product.
Regional players
- Creuna: Nordic digital agency delivering web and mobile app development for enterprise clients, comparable in service offering though operating across broader Nordic geography.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Reflx social profiles
Digital presenceReflx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reflx leadership team
Management profileNumber of profiles
Reflx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reflx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reflx
What does Reflx do?
Reflx is a Copenhagen-based Danish IT firm that delivers custom web and mobile application development services and IT consultancy to enterprise clients, while independently developing and publishing its own consumer-facing mobile apps (including games and utilities) and subscription-based online accounting software for self-employed users.
Is Reflx a public or private company?
Reflx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reflx founded?
Reflx was founded in 2011. It employs 1 to 10 people.
Where is Reflx based?
Reflx is headquartered in Copenhagen, Denmark, in the Europe region.
How does Reflx make money?
Four revenue lines are on record. Mobile App Sales are the primary driver. The others are freemium with In-App Purchases, subscription Accounting Software and consultancy and Development Services.
Who are Reflx's main competitors?
Broad incumbents on record are Trifork and Netcompany. Direct peers are Shape (Shape.dk), Billy Accounting, Nodes, Penneo and Dinero. Creuna is listed as a regional player.
Does Reflx have an API?
No public API is recorded for Reflx.