Shape

What Shape does

Shape is a Copenhagen-headquartered mobile and digital product studio, founded in 2010, that has been consolidated with Bontouch and Move Agency under the unified Framna brand. Within that structure, Shape contributes mobile, design, and AI-integrated product engineering capability and now sits alongside ten sister studios across the Nordics, Benelux, Poland, Switzerland, and the United States, with a combined headcount of 600+ experts.

The studio's core offering is end-to-end digital product development — strategy, design, engineering, and AI integration — delivered on a project-based, quote-priced professional services model to enterprise clients. Its productized service catalogue spans AI Services, Agentic Workflows, Agentic Commerce, AI Team Acceleration, AI-Enhanced Product Discovery, and a ChatGPT App Starter Framework, supplemented by a proprietary Mobile App Trends Report 2026 built on a survey of 13,750 users. Go-to-market is sales-led and enterprise-focused, with named engagements across aviation (DFW, MCO), banking (Ally, SEB), healthcare (Corti), retail (IKEA, Post-it), restaurant tech (Just Eat), and energy (Norlys).

Revenue mechanics are typical of a mid-sized European digital agency: no public pricing, custom enterprise contracts, and billable hours tied to multidisciplinary consulting teams. The studio is also a member of the broader Framna ecosystem, which operates a content marketing and events engine (Insights Hub, Future Product Days, webinars) and carries 100+ industry awards including Webby, Lovie, Awwwards, FWA, and Apple recognitions, serving as credibility signals in enterprise sales cycles.

Name

Shape

Website

https://shape.dk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Shape is a Copenhagen-based digital product studio, now operating within the Framna network of 600+ experts across eleven studios, providing enterprise clients with mobile, design, and AI-integrated product development services.

Ownership category

akta.pro rank

Product category

Digital Product Development Services

NAICS

Computer Systems Design Services (541512), Graphic Design Services (541430)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Mobile app development
• Digital product studio
• AI integration services
• UX design services
• Agentic workflow consulting

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Product Development Services: Professional services for creating digital products including strategy, design, and development. End-to-end services from early vision to market leadership for digital products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Shape is a mobile and digital product development studio that designs, builds, and scales apps and digital experiences for enterprise clients across aviation, healthcare, banking, retail, restaurant, and energy. Following its merger with Bontouch and Move Agency into Framna, the combined entity delivers end-to-end digital product services — from strategy and product discovery to design, engineering, and AI integration — supported by eleven studios and 600+ experts.

Product overview

Framna is a digital product agency that emerged from the merger of Bontouch, Move Agency, and Shape. The company operates eleven studios across Europe and the United States with 600+ experts. Framna offers a portfolio of AI-focused service offerings including Agentic Workflows, Agentic Commerce, AI Team Acceleration, AI-Enhanced Product Discovery, and a ChatGPT App Starter Framework. These services are complemented by a Mobile App Trends Report research product. The company partners with industry leaders to create digital products that define markets and drive growth, serving clients across airports (DFW, MCO), healthcare (Corti), retail (Post-it, IKEA, Just Eat), banking (Ally, SEB), and utilities (Norlys).

Differentiator

Problem solved

Functional benefit

Products and services

• AI Services Comprehensive AI services helping enterprise clients integrate and leverage artificial intelligence capabilities into their digital products.
• Agentic Workflows AI-powered workflow automation service enabling autonomous agents to handle complex multi-step business processes with minimal human intervention.
• Agentic Commerce AI-driven commerce service leveraging autonomous agents to optimize and automate e-commerce and retail operations for enterprise clients.
• AI Team Acceleration Services that accelerate product development teams by integrating AI tools and workflows to boost productivity and output.
• AI-Enhanced Product Discovery AI-powered research and discovery service that uses machine learning to identify user needs, market opportunities, and product features.
• ChatGPT App Starter Framework Service plus framework for rapidly building and deploying ChatGPT-powered applications, enabling integration of conversational AI into client digital products.
• Mobile App Trends Report 2026 Annual industry research report analyzing mobile app trends, user behavior insights from 13,750 surveyed users, and product investment recommendations.

Quantifiable outcome

• Mobile App Trends Report 2026: survey of 13,750 users reveals insights about product value and app investment priorities

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• Bright InventionsminorStrategic or Co-development PartnerFramna acquired Bright Inventions to expand its European presence, specifically strengthening capabilities in the Polish market through the Gdańsk studio.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IDEO: Pioneering design and innovation consultancy with end-to-end product, strategy, and digital capabilities. Directly comparable to Framna as a design-led digital product studio serving enterprise clients, with similar award pedigree.
• Work & Co: Digital product agency known for end-to-end design and engineering for major brands. Closely matched to Framna's enterprise-focused, award-winning digital product studio model.
• ustwo: Digital product studio with multi-studio presence across London, New York, and Sydney. Comparable as a design-led app and digital product agency serving enterprise clients, with similar awards reputation.
• Huge: Digital experience agency focused on strategy, design, and engineering for global brands. Similar model to Framna's full-service digital product studio with comparable enterprise client mix.

Broad incumbents

• frog (Capgemini Engineering): Global design and innovation consultancy now part of Capgemini. Closely comparable service offering to Framna's design-and-build practice, with stronger global scale through its parent.
• R/GA: Global digital agency offering brand, product, and experience design at scale. Comparable to Framna's enterprise product work but with significantly larger global footprint and broader service mix.
• AKQA: Part of WPP, AKQA is a design and innovation network delivering digital products, services, and brand experiences. Directly comparable enterprise client roster and award pedigree, but at much greater scale.
• Accenture Song: Accenture's creative and digital experience arm competing for end-to-end digital transformation mandates. Represents the global-consultancy threat Framna faces in enterprise pitches, with bundled consulting capabilities.
• Thoughtworks: Global technology consultancy delivering strategy, design, and custom software engineering. Comparable to Framna's engineering-heavy digital product practice but with stronger depth in enterprise modernization and AI/data engineering.

Emerging players

• Netguru: European digital product consultancy and software house with strong presence in Poland (similar to Framna's Gdańsk studio via Bright Inventions). Comparable in app development and AI integration services, competing for similar European enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shapedk
• Facebookfacebook.com/shapedk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shape