Chinook Coffee Roasting Systems
Chinook Coffee Roasting Systems is an Australian designer and manufacturer of fluidized bed air roasting equipment founded in 1991. It sells Rotating Fluidized Bed roasters ranging from 500g cafe units to 400kg/hour industrial systems to specialty roasters, cafes, and commercial producers across Australia, the USA, and New Zealand.
- Company typePrivate
- Founded1991
- HeadquartersAlexandria, Australia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Chinook Coffee Roasting Systems does
Chinook Coffee Roasting Systems Pty Ltd is an Australian designer and manufacturer of specialty coffee roasting equipment, founded in 1991 and headquartered at 380 Botany Road, Alexandria (Sydney), NSW. The company builds Rotating Fluidized Bed (RFB) air roasting systems based on the licensed 1974 Sivetz air roasting patent (US3964175A), in which coffee beans are levitated and roasted on heated air with no conduction or radiation heat transfer. The proprietary Reactive Roast Management System monitors bean and roasting-air temperature at 10 Hz and adjusts heat with the same frequency, enabling batch-to-batch reproducibility without operator intervention. The product line spans five configurations: Piccolo Chinook (500g-4kg batches for cafes), Chinook25Kg1C (15-30kg), Chinook30Kg1C (100kg/hour), Chinook50Kg2C (400kg/hour), and a containerized 400kg/hour variant with pneumatic transport, multi-silo handling, automated stone/metal removal, and packaging integration. Hardware and software are designed in Australia using stainless-steel construction and industrial-grade components.
The company sells direct to commercial and specialty coffee roasters, cafes, and industrial coffee producers through demonstration and share-roasting sites in Sydney and Brisbane, Australia, with reference customers in the USA (Airis Coffee Roasters) and New Zealand. Named customers include Zarraffas Coffee (using the 400kg/hour Chinook50Kg2C), Pogo Coffee (Piccolo Chinook, Adelaide), and First Batch Coffee (Chinook30Kg1C). Share roasting at the demonstration sites lets prospects roast their own green coffee in batches from 500 grams to 30 kg as a hands-on evaluation step before purchase, functioning as a services-led entry point. Pricing is quote-based and not publicly disclosed. The managing director is Dan Fitzsimmons; the company is privately held with no disclosed external investors, parent company, or funding events.
The business model is hardware sales of capital equipment, augmented by software (Reactive Roast Management System and Recipe Control System) and a services layer (share roasting at demonstration sites). Marketing is primarily content-driven through the company's website and Air Roasting Blog, with demonstration-site visits and direct field sales as the bottom-of-funnel conversion mechanism. Operating geographies span Australia's East Coast (Adelaide to Sunshine Coast), the United States, and New Zealand.
Chinook Coffee Roasting Systems firmographics
Firmographics- Name
- Chinook Coffee Roasting Systems
- Legal name
- Chinook Coffee Roasting Systems Pty Ltd
- Website
- https://chinook.coffee
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Chinook Coffee Roasting Systems is an Australian designer and manufacturer of fluidized bed air roasting equipment founded in 1991. It sells Rotating Fluidized Bed roasters ranging from 500g cafe units to 400kg/hour industrial systems to specialty roasters, cafes, and commercial producers across Australia, the USA, and New Zealand.
- Ownership category
- akta.pro rank
Chinook Coffee Roasting Systems industry classification
Industry- Product category
- Commercial Coffee Roasting Equipment
- NAICS
- Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)
- SIC
- Industrial Process Furnaces & Ovens (3567)
- akta.pro primary industry
- Coffee Roasting & Grinding (AFAFADAB)
Keywords
Where Chinook Coffee Roasting Systems is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Chinook Coffee Roasting Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Coffee Roasting Equipment Sales: Sale of fluidized bed coffee roasting systems ranging from small batch (500g) to industrial scale (400kg/hour). Revenue generated from the sale of physical roasting equipment including the Piccolo Chinook (500g-4kg), Chinook25Kg1C/Chinook30Kg1C (15-30kg batches, 100kg/hour), and Chinook50Kg2C (50kg batches, 400kg/hour). Containerized versions also available.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Chinook Coffee Roasting Systems product offering
Product offeringCore offering
Chinook Coffee Roasting Systems designs, manufactures, and sells fluidized bed air roasting coffee systems ranging from cafe-scale (500g–4kg Piccolo Chinook) to industrial continuous production (400 kg/hour Chinook50Kg2C). All systems use the proprietary Rotating Fluidized Bed (RFB) method licensed from the Sivetz 1974 patent and are controlled by Chinook's Reactive Roast Management System, enabling automated, recipe-driven batch roasting with real-time temperature control at 10 Hz. Hardware and software are designed in Australia using stainless steel construction and internationally accepted industrial components.
Product overview
Chinook Coffee Roasting Systems is a specialist in fluidized air bed coffee roaster design and manufacturing. The product portfolio includes five distinct roasting systems: the Piccolo Chinook (500g-4Kg batch, cafe-scale), Chinook25Kg1C (15-30Kg batch, share roasting), Chinook30Kg1C (100Kg/hour specialty), and Chinook50Kg2C (400Kg/hour volume production) available in standard and containerized configurations. All systems utilize the proprietary Rotating Fluidized Bed air roasting technology and are controlled through Chinook's Reactive Roast Management System software, which provides automated temperature monitoring and recipe-based roasting control from a Windows PC console.
Differentiator
Problem solved
Functional benefit
Products and services
- Piccolo Chinook Compact cafe-scale coffee roasting engine using the Rotating Fluidized Bed air roasting method, with batch sizes from 500 grams to 4 kg. Designed for cafe operators who want to roast their own coffee on-site; the system uses onboard electronics and the Reactive Roast Management System connected via network to a Windows PC roasting console so a barista can fill the roaster, select a recipe, and continue with beverage preparation while roasting runs automatically.
- Chinook25Kg1C Mid-size batch roaster with 15–30 kg batch capacity using the Rotating Fluidized Bed air roasting method. Used for share roasting operations and customer demonstrations at the NSW and QLD demonstration sites to let prospective customers evaluate the technology hands-on before committing to a full-scale purchase.
- Chinook System 100Kg/hour (Chinook30Kg1C) Specialty coffee roasting engine with 100 kg/hour capacity and 15–30 kg batch size. Features load hopper weighing, pneumatic transport of green and roasted coffee, Rotating Fluidized Bed roasting with simultaneous roasting and secondary cooling, automated stone and metal debris removal down to 1 mm, and computerized batch control via the Reactive Roast Management System. Targeted at mid-volume specialty coffee roasters.
- Chinook System 400Kg/hour (Chinook50Kg2C) High-volume industrial coffee roasting engine with 400 kg/hour capacity, supporting 2.3 tonnes of green coffee supply across 4 single origins with computerized batch weighing and blending. Includes simultaneous roasting and cooling, pneumatic transport to any of 4 roasted coffee silos, automated packaging integration, automated stone and metal debris removal, and Reactive Roast Management System control. Designed for medium-to-large commercial coffee production facilities.
- Chinook System 400Kg/hour Containerized Containerized version of the 400 kg/hour Chinook50Kg2C system with modular design featuring separate roasting and packaging modules. Includes an integrated control room with a computerized console supporting local and remote access, automatic chaff capture, and heat recycling from the exhaust conditioner. Enables plug-and-play deployment of industrial-scale roasting in a containerized footprint.
Quantifiable outcome
- Roast time reduced to 8-12 minutes vs 15-20+ minutes for drum roasters
- +3 more outcomes
Companies that use Chinook Coffee Roasting Systems
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Chinook Coffee Roasting Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Chinook Coffee Roasting Systems partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Chinook Coffee Roasting Systems competitors and assessment
Company assessmentEmerging players
- Ikawa Pro: Ikawa Pro makes small-batch (50g-1kg) digital sample/production coffee roasters with app-based control. Comparable as a software-defined, smaller-batch roaster competing in the cafe and small-batch specialty segment alongside Chinook's Piccolo.
Direct peers
- Has Garanti: Has Garanti is a Turkish manufacturer of coffee roasting machines from 1kg to 240kg capacity with established global distribution. Comparable as a similarly-positioned mid-market OEM targeting specialty and commercial roasters with a comparable product ladder.
- Giesen Coffee Roasters: Giesen is a Dutch manufacturer of drum coffee roasters ranging from 1kg sample to 240kg production capacity with strong specialty coffee presence. Comparable as a premium specialty roaster OEM with global distribution competing for the same enterprise customers in Australia, USA, and NZ.
- Toper: Toper is a Turkish manufacturer of coffee roasting equipment spanning cafe to commercial capacities with strong specialty coffee presence globally. Comparable as a mid-tier OEM directly competing with Chinook for specialty roasters and cafe customers.
- Loring Smart Roast: Loring manufactures fluidized bed/single-drum hybrid coffee roasters with proprietary computer-controlled roast profiling. Directly competes with Chinook in the same technology category and customer segment (specialty and commercial roasters seeking software-driven consistency).
- Diedrich Manufacturing: Diedrich is a US-based coffee roaster manufacturer offering drum roasters across cafe to production capacities. While drum-based rather than fluidized bed, it directly competes for the same specialty and mid-market roaster customers Chinook targets with its Piccolo and 100kg/hr systems.
- Sivetz Coffee Company: Sivetz is the originator of the air-roasting/fluidized bed technology that Chinook licenses and is itself a manufacturer of fluid bed coffee roasters. Highly comparable as both a licensor and a competing OEM in the same air-roasting category.
Broad incumbents
- Petroncini: Petroncini is an Italian manufacturer of industrial coffee roasting plants for large commercial and industrial customers. Comparable as an incumbent industrial-scale roaster OEM that competes with Chinook's 400kg/hr system at the high-capacity end of the market.
- Probat: Probat is the global market leader in industrial coffee roasting equipment, headquartered in Germany with drum and hot-air roaster lines from lab to >5,000 kg/hr capacity. It is comparable as the dominant incumbent whose drum technology Chinook positions against in the specialty coffee segment.
Regional players
- Joper: Joper is a Brazilian coffee roasting equipment manufacturer with broad coverage in Latin America. Comparable as a similarly-sized specialty/commercial roaster OEM with regional market focus, providing a benchmark for Chinook's expansion potential beyond ANZ.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Chinook Coffee Roasting Systems social profiles
Digital presenceChinook Coffee Roasting Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chinook Coffee Roasting Systems leadership team
Management profileNumber of profiles
Profiles1 record
Chinook Coffee Roasting Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chinook Coffee Roasting Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chinook Coffee Roasting Systems
What does Chinook Coffee Roasting Systems do?
Chinook Coffee Roasting Systems designs, manufactures, and sells fluidized bed air roasting coffee systems ranging from cafe-scale (500g–4kg Piccolo Chinook) to industrial continuous production (400 kg/hour Chinook50Kg2C). All systems use the proprietary Rotating Fluidized Bed (RFB) method licensed from the Sivetz 1974 patent and are controlled by Chinook's Reactive Roast Management System, enabling automated, recipe-driven batch roasting with real-time temperature control at 10 Hz. Hardware and software are designed in Australia using stainless steel construction and internationally accepted industrial components.
Is Chinook Coffee Roasting Systems a public or private company?
Chinook Coffee Roasting Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chinook Coffee Roasting Systems founded?
Chinook Coffee Roasting Systems was founded in 1991. It employs 1 to 10 people.
Where is Chinook Coffee Roasting Systems based?
Chinook Coffee Roasting Systems is headquartered in Alexandria, Australia, in the Oceania region.
How does Chinook Coffee Roasting Systems make money?
One revenue line is on record: coffee Roasting Equipment Sales.
Who are Chinook Coffee Roasting Systems's main competitors?
Ikawa Pro is listed as an emerging player. Direct peers are Has Garanti, Giesen Coffee Roasters, Toper, Loring Smart Roast, Diedrich Manufacturing and Sivetz Coffee Company. Broad incumbents are Petroncini and Probat. Joper is listed as a regional player.
Does Chinook Coffee Roasting Systems have an API?
No public API is recorded for Chinook Coffee Roasting Systems.
What industry is Chinook Coffee Roasting Systems in?
Chinook Coffee Roasting Systems's product category is Commercial Coffee Roasting Equipment. Its primary akta.pro industry code is AFAFADAB, Coffee Roasting & Grinding. Its NAICS code is 31192 and its SIC code is 3567.