Name

Giesen Coffee Roasters

Legal name

Giesen Coffee Roasters

Website

https://giesencoffeeroasters.eu

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Giesen Coffee Roasters is a Netherlands-based manufacturer of specialty and industrial coffee roasting machines, serving global specialty roasters, large-scale production facilities, and coffee professionals through direct sales and a worldwide partner network.

Ownership category

akta.pro rank

Headquarters

HQ city

Ulft

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Roasting Equipment Sales: Sale of specialty roasters (Giesen 6, Giesen 15, W-series sample roasters) and industrial-scale roasters (W30A Pro, W45A Pro, W60A Pro, W140A Pro). One-time hardware purchase with pricing based on capacity and specifications. Customization options available (colors, finishes, features).
2. Giesen.Cloud Software Subscription: Cloud-based software platform providing inventory management, roast profiling, planning, and live monitoring. SaaS model with subscription billing for ongoing access to software updates and cloud services.
3. Professional Services: Complete plant solutions including installation, optimization, training, maintenance, and upgrade services. Customization and design services for personalizing roasters.
4. Spare Parts Sales: Online spare parts store (giesen.store) for replacement components and accessories for Giesen roasters.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Giesen Coffee Roasters manufactures and sells precision-engineered coffee roasting equipment, ranging from small-batch specialty roasters (Giesen 6, Giesen 15) and sample roasters (W1, W6, W15, W30 series) to fully automated industrial-scale systems (W30A Pro, W45A Pro, W60A Pro, W140A Pro). The company complements its hardware with the Giesen.Cloud software platform, offering integrated inventory, profiling, planning, and live monitoring tools, along with professional installation, training, and maintenance services through a global partner network.

Product overview

Giesen Coffee Roasters offers a comprehensive portfolio of coffee roasting solutions spanning from handcrafted specialty roasters to fully automated industrial-scale systems. The product lineup includes: (1) Specialty Roasters (Giesen 6, Giesen 15) for shops and small roasteries; (2) Sample Roasters (W1, W6, W15, W30 series) for quality control and coffee profiling; (3) Industrial Roasters (W30A Pro, W45A Pro, W60A Pro, W140A Pro) for large-scale commercial roasting; (4) Giesen.Cloud Software Platform with integrated modules (Profiler, Roast Planning) for managing inventory, profiles, roasts, and live monitoring; and (5) Roasting Equipment Solutions for efficiency, emissions, storage, and transportation. The company operates worldwide through a global network of trusted partners, roasting approximately 30 million cups of coffee per day across their installed base.

Differentiator

Problem solved

Functional benefit

Brands

• Giesen.Cloud: Online dashboard platform for managing Giesen roasting software products including Inventory, Profiles, Roasts, Planning, and Live monitoring.
• Profiler
• Roast Planning

Products and services

• Giesen 6 A specialty coffee roaster designed for small-batch roasting with precision engineering and craftsmanship, targeted at cafes, independent roasteries, and specialty coffee shops.
• Giesen 15 A specialty coffee roaster with larger batch capacity than the Giesen 6, designed for growing roasteries requiring precision and consistency.
• W1 Series Entry-level sample roaster for roasting small samples of green coffee for quality control and profiling, targeted at coffee traders and Q-graders.
• W6 Series Mid-range sample roaster offering enhanced capacity and precision for coffee professionals requiring consistent sample volumes.
• W15 Series Higher-capacity sample roaster designed for roasteries requiring larger sample volumes for quality control and profiling.
• W30 Series High-capacity sample roaster for professional roasteries with substantial sample roasting needs.
• W30A Pro Industrial-grade coffee roaster designed for commercial roasting operations requiring scalability and advanced temperature control.
• W45A Pro Industrial coffee roaster with increased capacity for medium-to-large scale roasting facilities requiring full automation.
• W60A Pro High-capacity industrial roaster for large-scale coffee production operations with advanced monitoring capabilities.
• W140A Pro Maximum-capacity industrial roaster designed for large industrial coffee roasting facilities requiring full automation and scalability.
• Giesen.Cloud Cloud-based online dashboard platform that integrates all Giesen software products including Inventory, Profiles, Roasts, Planning, Live monitoring, and roaster overview, accessible from any device.
• Roasting Equipment Solutions Supplementary equipment solutions including efficiency optimization, emissions management, storage, and transportation systems for coffee roasting operations.

Quantifiable outcome

• 30 million cups of coffee roasted per day with Giesen Roasting Solutions

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Global Partner NetworkcoreChannel Partner/ Reseller/ DistributorGlobal network of trusted partners ensures local support, fast service, and expert guidance. Partners provide local sales, service, and support across different regions worldwide, complementing Giesen's direct sales operations.

Scale indicators4 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Probat: Probat is the global market leader in industrial coffee roasting equipment, headquartered in Germany. It directly competes with Giesen's W-series industrial roasters and serves the same specialty and industrial coffee roasting customer base worldwide.
• Loring Smart Roast: Loring Smart Roast is a US-based manufacturer of energy-efficient, low-emission coffee roasters known for their patented air-roasting technology. It directly competes with Giesen's specialty and industrial roasters, particularly in the North American specialty coffee market.
• Diedrich Manufacturing: Diedrich Manufacturing is a US-based producer of specialty and commercial coffee roasters. It competes head-to-head with Giesen across sample, small-batch, and mid-capacity roasters, serving a similar craft roaster and growing commercial customer base.
• Petroncini: Petroncini is an Italian manufacturer of industrial coffee roasting systems with a long heritage. It directly competes with Giesen's industrial W-series offerings, targeting large-scale commercial and industrial coffee roasting facilities globally.
• Toper: Toper is a Turkish manufacturer of coffee roasting equipment with a broad range from sample to industrial scale. It directly competes with Giesen, particularly in emerging markets and price-sensitive segments where Toper has a strong distribution footprint.
• Mill City Roasters: Mill City Roasters is a US-based manufacturer of commercial coffee roasters focused on the small-to-mid-capacity segment. It directly competes with Giesen's specialty and entry-level industrial offerings in the North American market.
• Jabez Burns: Jabez Burns is a long-established US manufacturer of coffee roasting equipment with a global installed base. It directly competes with Giesen in industrial-scale roasting, particularly for large commercial coffee producers seeking turnkey roasting plants.

Broad incumbents

• Bühler Group: Bühler is a Swiss global incumbent in food processing equipment, including coffee processing and roasting solutions for large industrial customers. It competes with Giesen at the high end of industrial-scale roasting while serving a much broader food processing portfolio.

Regional players

• Has Garanti: Has Garanti is a Turkish manufacturer of coffee roasting machinery serving primarily regional and emerging markets. It competes with Giesen in the small-to-mid-capacity industrial segment with a strong regional presence but limited global brand recognition.

Emerging players

• Coffee Crafters: Coffee Crafters is a smaller US-based manufacturer specializing in fluid-bed sample and small-batch roasters. It overlaps with Giesen's sample roaster line (W1/W6 series) and serves a similar craft and quality-control niche but at a smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/giesenroasters

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giesen Coffee Roasters