Nowe Motywacje

What Nowe Motywacje does

Nowe Motywacje Sp. z o.o. is a Kraków-based training and consulting firm that designs and delivers professional development programs and educational technology tools to Polish enterprises. Its service portfolio spans corporate training (leadership, management, sales, negotiations, soft skills, HR development), a dedicated automotive industry vertical (dealer training, product knowledge, service operations, EV transition support), and an EduTech product suite including an LMS platform, e-learning content, educational films, podcasts, educational games, and branded mobile applications (Follow-Up, Video Coach, educational flashcards). The company operates as the Polish affiliate of the international Grupa Schouten & Nelissen network and claims relationships with 50% of Poland's top 100 enterprises, including VW Group Polska, Porsche, Hyundai, Jeep, Cupra, InPost, Deloitte, Generali, mBank, ERGO HESTIA, Eiffage Polska, Tenneco, and 99RENT.

Production scale is substantial: approximately 3,500 training sessions, 2,000 e-workshops, 200 webinars, 150+ educational films, and 100+ podcasts/quizzes/platforms produced annually, serving roughly 12,000 participants across ~500 projects. The company has launched BLT™ (Business Leadership Transformation), an AI transformation support program, complemented by the BLT DeepDive video series and BLT Talks events. The firm employs 70+ specialists including trainers, consultants, and educational technology experts, and holds the MSUES Quality Certificate.

Revenue is generated through professional services (custom training programs, automotive industry training, custom development projects) and licensing/royalties for EduTech products (films, e-learning, LMS). Pricing is quote-based with multi-year contracts; a free 15-minute consultation serves as the entry point. The model is enterprise-focused, with a sales motion built on direct relationships, named OEM and large-corporate logos, and content-driven thought leadership through BLT Talks and BLT DeepDive.

Name

Nowe Motywacje

Legal name

Nowe Motywacje Sp. z o.o.

Website

https://nowemotywacje.pl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Nowe Motywacje is a Kraków-based Polish training and consulting firm delivering corporate development programs, automotive industry training, and EduTech tools to large enterprises, including half of Poland's top 100 companies, as the Polish arm of Grupa Schouten & Nelissen.

Ownership category

akta.pro rank

Product category

Corporate Training Services

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Sales, Customer Service & Soft Skills Training (BPACANAD)

akta.pro secondary industry

Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Corporate training services
• Automotive industry training
• Leadership development programs
• E-learning solutions
• Educational technology tools

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Training Services: Provides training programs for companies including leadership, management, sales, soft skills, and HR training. Revenue generated through training session delivery.
2. Automotive Training Programs: Specialized training for automotive industry including sales training, product training, service training, and implementation projects for market leaders.
3. EduTech Products: Educational film productions, e-learning content, LMS platforms, educational apps, and digital learning tools sold as products or integrated solutions.
4. Custom Development Projects: Tailored training programs and developmental projects designed for specific client organizational needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Nowe Motywacje delivers corporate training programs covering leadership, management, sales, negotiations, soft skills, and HR development, along with specialized training for the automotive industry (sales, product, service, and implementation projects). It supplements instructor-led training with proprietary EduTech tools including educational film productions, e-learning courses delivered via an LMS platform, educational games, and mobile learning applications (Follow-Up, Video Coach, Educational Flashcards). The firm also offers business solutions for HR such as competency profiling, diagnostic tools, project coordination, and the proprietary BLT™ AI transformation support program.

Product overview

Nowe Motywacje is a training and consulting company offering a comprehensive portfolio of professional development services for businesses. The core offerings consist of company training programs (Szkolenia dla firm) covering leadership, sales, soft skills, and HR development; specialized automotive industry training (Szkolenia dla branży automotive); and an EduTech tools suite (Narzędzia EduTech) that includes educational film productions, e-learning products, LMS platform, educational games, and educational applications (Follow-Up, Video Coach, Educational flashcards). Additional services include business solutions for HR (Rozwiązania dla firm), an AI transformation support program (BLT™), and the Stagility leadership framework. The company also produces webinars and maintains an industry insights blog. The portfolio ranges from traditional instructor-led training to digital learning solutions and AI-focused organizational transformation programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Szkolenia dla firm (Corporate Training Programs) Comprehensive training programs for companies covering leadership and management, sales and negotiations, soft skills, and HR/trainer development, including Manager Academies, Train the Trainer, and change management programs. Designed for Polish enterprises seeking to develop workforce competencies.
• Szkolenia dla branży automotive (Automotive Industry Training) Specialized training programs for the automotive industry including sales training, product training, service training, and implementation projects for dealers, manufacturers, and service centers. Addresses electromobility transition and EV sales competency development for automotive OEMs and dealer networks.
• Edukacyjne produkcje filmowe (Educational Film Productions) Educational video content including video training, instructional films, educational series, educational broadcasts, and educational podcasts produced for organizational learning. The company produces 150+ educational films and 100+ podcasts annually.
• Produkty e-learningowe (E-learning Products) Digital learning products including e-learning courses, an LMS platform for content delivery and management, educational games, and additional e-learning services for team development.
• Aplikacje edukacyjne (Educational Applications) Educational mobile applications including Follow-Up (training reinforcement), Video Coach (video-based coaching), and educational flashcards for supporting organizational learning and knowledge retention.
• Rozwiązania dla firm (Business Solutions for Companies) Business solutions including HR services and tools, development process design, business consulting, competency profiling and diagnosis, diagnostic tools for HR, and project coordination for complex training rollouts.
• BLT™ – Program wsparcia transformacji AI (BLT AI Transformation Support Program) Proprietary AI transformation support program helping organizations implement AI technologies while maintaining a human-centric approach. Includes the BLT DeepDive video series and BLT Talks expert events for organizational AI adoption.
• Webinary (Corporate Webinars) Online webinar training sessions for professional development, with approximately 200 webinars prepared annually covering leadership, communication, AI transformation, and other business topics.

Quantifiable outcome

• ~12,000 participants trained annually
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Grupa Schouten & NelissencoreStrategic or Co-development PartnerInternational knowledge partner providing access to the highest international level of expertise. The partnership brings international know-how to Polish market training programs.
• Master Management PolandminorGTM or Marketing PartnerHR-focused partner company collaborating on marketing and client acquisition.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Skillsoft: U.S.-listed enterprise learning platform offering online courses, virtual labs, and AI-driven skill development for corporate L&D. Comparable in the digital learning / LMS layer of Nowe Motywacje's offering, but competes via self-serve SaaS rather than bespoke delivery.
• Coursera for Business: Online learning platform with a dedicated enterprise arm (Coursera for Business) offering curated content libraries for corporate upskilling. Competes for the same corporate L&D budgets on the digital content delivery side of Nowe Motywacje's portfolio.
• LinkedIn Learning: LinkedIn's enterprise e-learning platform integrated with LinkedIn's professional network, offering courses on business, technology, and creative skills. Comparable as a digital learning content competitor targeting enterprise L&D budgets.

Broad incumbents

• Cegos Group: Global corporate training leader headquartered in France, offering leadership, management, sales, soft skills, and digital learning solutions across 50+ countries. Comparable in scope (full-spectrum corporate L&D) and target market (large enterprises); broader international footprint than Nowe Motywacje.
• Dale Carnegie Training: Global training franchise specializing in leadership, sales, communication, and soft skills training for corporate clients. Highly comparable content overlap (sales, soft skills, leadership development) and similar enterprise go-to-market motion.
• FranklinCovey: U.S.-based professional development company offering leadership, productivity, and organizational transformation training to enterprises globally. Comparable in leadership/management development focus and enterprise sales motion; operates at larger scale.
• Ken Blanchard Companies: Global leadership training and organizational development company known for management and leadership programs. Highly comparable in leadership development content and B2B enterprise training delivery.
• DDI (Development Dimensions International): Global leadership and talent development company focused on leadership training, selection, and succession for large enterprises. Directly comparable in leadership/management training depth and enterprise client profile.
• Schouten & Nelissen: Parent company and Dutch-headquartered corporate learning and development group offering leadership, management, and personal effectiveness training across Europe. Directly comparable in product offering (corporate training, soft skills, leadership) and serves as the international reference point for Nowe Motywacje's methodology.
• GP Strategies: Global performance improvement solutions provider offering custom corporate training, learning design, and organizational development for large enterprises. Comparable in delivering customized enterprise training solutions and serving Fortune-level clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nowemotywacje
• LinkedInlinkedin.com/company/nowe-motywacje-sp--z-o-o-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nowe Motywacje