Nowe Motywacje
Nowe Motywacje is a Kraków-based Polish training and consulting firm delivering corporate development programs, automotive industry training, and EduTech tools to large enterprises, including half of Poland's top 100 companies, as the Polish arm of Grupa Schouten & Nelissen.
- Company typePrivate
- Founded1997
- HeadquartersKraków, Poland
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Nowe Motywacje does
Nowe Motywacje Sp. z o.o. is a Kraków-based training and consulting firm that designs and delivers professional development programs and educational technology tools to Polish enterprises. Its service portfolio spans corporate training (leadership, management, sales, negotiations, soft skills, HR development), a dedicated automotive industry vertical (dealer training, product knowledge, service operations, EV transition support), and an EduTech product suite including an LMS platform, e-learning content, educational films, podcasts, educational games, and branded mobile applications (Follow-Up, Video Coach, educational flashcards). The company operates as the Polish affiliate of the international Grupa Schouten & Nelissen network and claims relationships with 50% of Poland's top 100 enterprises, including VW Group Polska, Porsche, Hyundai, Jeep, Cupra, InPost, Deloitte, Generali, mBank, ERGO HESTIA, Eiffage Polska, Tenneco, and 99RENT.
Production scale is substantial: approximately 3,500 training sessions, 2,000 e-workshops, 200 webinars, 150+ educational films, and 100+ podcasts/quizzes/platforms produced annually, serving roughly 12,000 participants across ~500 projects. The company has launched BLT™ (Business Leadership Transformation), an AI transformation support program, complemented by the BLT DeepDive video series and BLT Talks events. The firm employs 70+ specialists including trainers, consultants, and educational technology experts, and holds the MSUES Quality Certificate.
Revenue is generated through professional services (custom training programs, automotive industry training, custom development projects) and licensing/royalties for EduTech products (films, e-learning, LMS). Pricing is quote-based with multi-year contracts; a free 15-minute consultation serves as the entry point. The model is enterprise-focused, with a sales motion built on direct relationships, named OEM and large-corporate logos, and content-driven thought leadership through BLT Talks and BLT DeepDive.
Nowe Motywacje firmographics
Firmographics- Name
- Nowe Motywacje
- Legal name
- Nowe Motywacje Sp. z o.o.
- Website
- https://nowemotywacje.pl
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nowe Motywacje is a Kraków-based Polish training and consulting firm delivering corporate development programs, automotive industry training, and EduTech tools to large enterprises, including half of Poland's top 100 companies, as the Polish arm of Grupa Schouten & Nelissen.
- Ownership category
- akta.pro rank
Nowe Motywacje industry classification
Industry- Product category
- Corporate Training Services
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Sales, Customer Service & Soft Skills Training (BPACANAD)
- akta.pro secondary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where Nowe Motywacje is headquartered
LocationHeadquarters
- HQ city
- Kraków
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Nowe Motywacje business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Corporate Training Services: Provides training programs for companies including leadership, management, sales, soft skills, and HR training. Revenue generated through training session delivery.
- Automotive Training Programs: Specialized training for automotive industry including sales training, product training, service training, and implementation projects for market leaders.
- EduTech Products: Educational film productions, e-learning content, LMS platforms, educational apps, and digital learning tools sold as products or integrated solutions.
- Custom Development Projects: Tailored training programs and developmental projects designed for specific client organizational needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom corporate training programs |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels6 records
Nowe Motywacje product offering
Product offeringCore offering
Nowe Motywacje delivers corporate training programs covering leadership, management, sales, negotiations, soft skills, and HR development, along with specialized training for the automotive industry (sales, product, service, and implementation projects). It supplements instructor-led training with proprietary EduTech tools including educational film productions, e-learning courses delivered via an LMS platform, educational games, and mobile learning applications (Follow-Up, Video Coach, Educational Flashcards). The firm also offers business solutions for HR such as competency profiling, diagnostic tools, project coordination, and the proprietary BLT™ AI transformation support program.
Product overview
Nowe Motywacje is a training and consulting company offering a comprehensive portfolio of professional development services for businesses. The core offerings consist of company training programs (Szkolenia dla firm) covering leadership, sales, soft skills, and HR development; specialized automotive industry training (Szkolenia dla branży automotive); and an EduTech tools suite (Narzędzia EduTech) that includes educational film productions, e-learning products, LMS platform, educational games, and educational applications (Follow-Up, Video Coach, Educational flashcards). Additional services include business solutions for HR (Rozwiązania dla firm), an AI transformation support program (BLT™), and the Stagility leadership framework. The company also produces webinars and maintains an industry insights blog. The portfolio ranges from traditional instructor-led training to digital learning solutions and AI-focused organizational transformation programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Szkolenia dla firm (Corporate Training Programs) Comprehensive training programs for companies covering leadership and management, sales and negotiations, soft skills, and HR/trainer development, including Manager Academies, Train the Trainer, and change management programs. Designed for Polish enterprises seeking to develop workforce competencies.
- Szkolenia dla branży automotive (Automotive Industry Training) Specialized training programs for the automotive industry including sales training, product training, service training, and implementation projects for dealers, manufacturers, and service centers. Addresses electromobility transition and EV sales competency development for automotive OEMs and dealer networks.
- Edukacyjne produkcje filmowe (Educational Film Productions) Educational video content including video training, instructional films, educational series, educational broadcasts, and educational podcasts produced for organizational learning. The company produces 150+ educational films and 100+ podcasts annually.
- Produkty e-learningowe (E-learning Products) Digital learning products including e-learning courses, an LMS platform for content delivery and management, educational games, and additional e-learning services for team development.
- Aplikacje edukacyjne (Educational Applications) Educational mobile applications including Follow-Up (training reinforcement), Video Coach (video-based coaching), and educational flashcards for supporting organizational learning and knowledge retention.
- Rozwiązania dla firm (Business Solutions for Companies) Business solutions including HR services and tools, development process design, business consulting, competency profiling and diagnosis, diagnostic tools for HR, and project coordination for complex training rollouts.
- BLT™ – Program wsparcia transformacji AI (BLT AI Transformation Support Program) Proprietary AI transformation support program helping organizations implement AI technologies while maintaining a human-centric approach. Includes the BLT DeepDive video series and BLT Talks expert events for organizational AI adoption.
- Webinary (Corporate Webinars) Online webinar training sessions for professional development, with approximately 200 webinars prepared annually covering leadership, communication, AI transformation, and other business topics.
Quantifiable outcome
- ~12,000 participants trained annually
- +2 more outcomes
Companies that use Nowe Motywacje
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Nowe Motywacje technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nowe Motywacje partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Grupa Schouten & NelissencoreInternational knowledge partner providing access to the highest international level of expertise. The partnership brings international know-how to Polish market training programs.
- Master Management PolandminorHR-focused partner company collaborating on marketing and client acquisition.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Nowe Motywacje competitors and assessment
Company assessmentEmerging players
- Skillsoft: U.S.-listed enterprise learning platform offering online courses, virtual labs, and AI-driven skill development for corporate L&D. Comparable in the digital learning / LMS layer of Nowe Motywacje's offering, but competes via self-serve SaaS rather than bespoke delivery.
- Coursera for Business: Online learning platform with a dedicated enterprise arm (Coursera for Business) offering curated content libraries for corporate upskilling. Competes for the same corporate L&D budgets on the digital content delivery side of Nowe Motywacje's portfolio.
- LinkedIn Learning: LinkedIn's enterprise e-learning platform integrated with LinkedIn's professional network, offering courses on business, technology, and creative skills. Comparable as a digital learning content competitor targeting enterprise L&D budgets.
Broad incumbents
- Cegos Group: Global corporate training leader headquartered in France, offering leadership, management, sales, soft skills, and digital learning solutions across 50+ countries. Comparable in scope (full-spectrum corporate L&D) and target market (large enterprises); broader international footprint than Nowe Motywacje.
- Dale Carnegie Training: Global training franchise specializing in leadership, sales, communication, and soft skills training for corporate clients. Highly comparable content overlap (sales, soft skills, leadership development) and similar enterprise go-to-market motion.
- FranklinCovey: U.S.-based professional development company offering leadership, productivity, and organizational transformation training to enterprises globally. Comparable in leadership/management development focus and enterprise sales motion; operates at larger scale.
- Ken Blanchard Companies: Global leadership training and organizational development company known for management and leadership programs. Highly comparable in leadership development content and B2B enterprise training delivery.
- DDI (Development Dimensions International): Global leadership and talent development company focused on leadership training, selection, and succession for large enterprises. Directly comparable in leadership/management training depth and enterprise client profile.
- Schouten & Nelissen: Parent company and Dutch-headquartered corporate learning and development group offering leadership, management, and personal effectiveness training across Europe. Directly comparable in product offering (corporate training, soft skills, leadership) and serves as the international reference point for Nowe Motywacje's methodology.
- GP Strategies: Global performance improvement solutions provider offering custom corporate training, learning design, and organizational development for large enterprises. Comparable in delivering customized enterprise training solutions and serving Fortune-level clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Nowe Motywacje social profiles
Digital presenceNowe Motywacje compliance and trust
Trust signalCompliance1 record
Nowe Motywacje financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nowe Motywacje leadership team
Management profileNumber of profiles
Profiles6 records
Nowe Motywacje funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nowe Motywacje M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nowe Motywacje
What does Nowe Motywacje do?
Nowe Motywacje delivers corporate training programs covering leadership, management, sales, negotiations, soft skills, and HR development, along with specialized training for the automotive industry (sales, product, service, and implementation projects). It supplements instructor-led training with proprietary EduTech tools including educational film productions, e-learning courses delivered via an LMS platform, educational games, and mobile learning applications (Follow-Up, Video Coach, Educational Flashcards). The firm also offers business solutions for HR such as competency profiling, diagnostic tools, project coordination, and the proprietary BLT™ AI transformation support program.
Is Nowe Motywacje a public or private company?
Nowe Motywacje is a private company. It is classified as corporate owned and is currently operating.
When was Nowe Motywacje founded?
Nowe Motywacje was founded in 1997. It employs 51 to 100 people.
Where is Nowe Motywacje based?
Nowe Motywacje is headquartered in Kraków, Poland, in the Europe region.
How does Nowe Motywacje make money?
Four revenue lines are on record. Corporate Training Services are the primary driver. The others are automotive Training Programs, eduTech Products and custom Development Projects.
Who are Nowe Motywacje's main competitors?
Emerging players on record are Skillsoft, Coursera for Business and LinkedIn Learning. Broad incumbents are Cegos Group, Dale Carnegie Training, FranklinCovey, Ken Blanchard Companies, DDI (Development Dimensions International), Schouten & Nelissen and GP Strategies.
Does Nowe Motywacje have an API?
No public API is recorded for Nowe Motywacje.
What industry is Nowe Motywacje in?
Nowe Motywacje's product category is Corporate Training Services. Its primary akta.pro industry code is BPACANAD, Sales, Customer Service & Soft Skills Training, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 611430 and its SIC code is 8200.