Be'ad Chaim

What Be'ad Chaim does

Be'ad Chaim (legally registered as 'Be'ad Chaim - Association for the Protection of Women and the Unborn', Israeli Company No. 580104867) is a registered Israeli nonprofit organization founded in 1988 and headquartered at Agripas 42, Jerusalem. The organization's mission is to reduce abortion in Israel through three integrated program pillars: Hope (crisis pregnancy counseling delivered via a national hotline and approximately 10 trained counselors covering 12 geographic areas), Help (Operation Moses, a sponsorship program launched in 2006 that provides mothers who choose life with a full first-year baby kit including bed, stroller, bath, diapers, formula, clothing, and ongoing counseling), and Healing (Gardens of Life, a four-acre memorial forest where 2,000 trees have been planted in memory of babies lost to miscarriage, abortion, or stillbirth). Since 2006, the organization reports that more than 6,000 babies have been saved through Operation Moses, with approximately 600 babies and 130 pregnant mothers currently active in the program.

The organization has no proprietary technology products and does not employ AI/ML systems; its operating technology stack consists of standard nonprofit SaaS tools (Shopify for merchandise, PayPal and myegiving.com for donations, Mailchimp and Sendgrid for email communications, Google Analytics and Facebook Pixel for marketing). Its revenue model is donation- and sponsorship-based, with the primary commercial mechanism being a $1,980 annual mother-baby sponsorship available as a one-time payment or $165 monthly recurring, supplemented by unrestricted donations (via PayPal, credit card, bank transfers in Israel, USA, and UK, and checks), merchandise sales (calendars, posters, books, jewelry, anointing oil), and memorial tree dedications. Go-to-market is community-led, reaching crisis-pregnancy women through Google search, social media advertising on Facebook and YouTube, physical advertising on buses and in restaurants and gyms, and referrals from social workers, hospitals, and prior beneficiaries; donor engagement is supported by a global prayer-letter network distributed weekly to 850+ recipients in 900+ locations worldwide.

Be'ad Chaim is governed by a board chaired by Tony Sparandeo (also pastor of HaMaayan Congregation in Kfar Saba) with Anat Kalisher as Treasurer, and led operationally by National Director Sandy Shoshani (in role since 2005). The organization operates regional offices in Jerusalem, Tiberias, Tel Aviv, and Be'er Sheva (the latter newly opened in October 2025) and runs supporting sub-brands including Operation Moses, Gardens of Life, Zchutam (advocacy initiative), and Lilach Centers (clothing boutiques). It maintains no parent company, subsidiaries, or institutional equity ownership.

Name

Be'ad Chaim

Legal name

Be'ad Chaim - Association for the Protection of Women and the Unborn (Registered Nonprofit Organization)

Website

https://beadchaim.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Be'ad Chaim is an Israeli nonprofit founded in 1988 that delivers crisis pregnancy counseling, year-long baby sponsorship through its Operation Moses program, and memorial healing services via Gardens of Life, serving women, refugees, and teenage mothers throughout Israel via 10 counselors in 12 regions.

Ownership category

akta.pro rank

Product category

Nonprofit Crisis Pregnancy and Maternal Support Services

NAICS

Child and Youth Services (62411), Community Food and Housing, and Emergency and Other Relief Services (6242)

akta.pro primary industry

Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG)

Keywords

• Crisis pregnancy counseling
• Maternal support services
• Pro-life advocacy
• Baby sponsorship programs
• Post-abortion healing

Headquarters

HQ city

Jerusalem

HQ country

Israel

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Sponsorship Programs: Full sponsorship at $1,980 provides a mother with baby bed, stroller, bath, diapers, formula, clothes, and counseling for one year. Monthly sponsorship at $165 x 12 months.
2. Merchandise Sales: Shop sales including calendars, posters, books, jewelry, and anointing oil. 100% of profits go to advancing mission.
3. General Donations: One-time and monthly donations via PayPal, credit card, bank transfers (Israel, USA, UK), and checks. Tax deductible receipts available in Israel.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Be'ad Chaim is an Israeli nonprofit organization that provides crisis pregnancy counseling, practical baby supplies through its Operation Moses sponsorship program, clothing boutiques for new mothers, and post-abortion healing services via the Gardens of Life memorial forest. The organization operates a national network of counselors across 12 geographic areas in Israel, offering emotional support, hotline services, and material assistance to women who choose to continue their pregnancies.

Product overview

Be'ad Chaim is an Israeli non-profit organization (registered as 'Be'ad Chaim - Association for the Protection of Women and the Unborn') offering a portfolio of programs focused on ending abortion and preserving life in Israel. The core offerings center on Hope (crisis pregnancy counseling via a national network of counselors and hotline services), Help (Operation Moses sponsorship program providing baby essentials for one year, and Clothing Boutiques for mothers), and Healing (Gardens of Life memorial forest for planting trees in memory of lost babies). The organization also operates an Advocacy Program for public awareness, sells merchandise through its Shopify shop (calendars, posters, jewelry, anointing oil), and accepts donations via PayPal and other methods. The programs work together to empower women to choose life by providing practical support, emotional counseling, and spiritual healing.

Differentiator

Problem solved

Functional benefit

Brands

• Operation Moses: Sponsorship program providing mothers with baby bed, stroller, bath, diapers, formula, clothes and counseling for the first year
• Gardens of Life
• Zchutam
• Clothing Boutiques / Lilach Centers

Quantifiable outcome

• 6,000+ babies saved since 2006 through Operation Moses Project
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Heartbeat International: Heartbeat International is the global umbrella network for pregnancy resource centers and crisis pregnancy hotlines, with over 3,000 affiliated locations worldwide. It is comparable to Be'ad Chaim through its shared mission of crisis pregnancy counseling and Life-affirming alternatives, and through its affiliate model that Be'ad Chaim could potentially join or replicate. As a US-headquartered organization, Heartbeat is a broad incumbent rather than a direct competitor in Israel.

Regional players

• Yad Sarah: Yad Sarah is one of Israel's largest volunteer-based nonprofits, providing practical aid including medical equipment loans and support services to families across Israel. While its mission is broader (general family support rather than crisis pregnancy), it is a comparable Israeli nonprofit model: volunteer-driven, distributed across multiple regional branches, and reliant on donations and government partnerships. It is a useful operational benchmark for the regional branch structure.
• Birthright Israel Foundation: Birthright Israel is a peer in the sense that it is a major Israeli nonprofit engaging diaspora Jewish donors and running a large-scale program serving individuals in Israel. While the mission is entirely different (youth trips vs. crisis pregnancy), Birthright is a useful structural benchmark for how Israeli nonprofits scale through US/UK donor infrastructure, donor engagement tactics, and multi-country fundraising operations.

Emerging players

• Israel Family Planning Association (IPPF affiliate): The Israel Family Planning Association (known as Open Door / HaDetach HaPatuach) is the local affiliate of the International Planned Parenthood Federation. It is included as a peer with the caveat that its mission is ideologically opposite to Be'ad Chaim, but it is the most direct competitor for the same beneficiary population: Israeli women facing pregnancy decisions. It provides a benchmark for what the alternative service layer looks like and for where the political/regulatory wind is likely to blow.

Direct peers

• CompassCare: CompassCare is a US-based network of pregnancy resource centers offering medical and counseling services to women facing unplanned pregnancies. It is directly comparable to Be'ad Chaim's individual counseling and decision-support model, with a similar emphasis on equipping women to choose alternatives to abortion. It operates a smaller network than Care Net but is more focused on operational rigor and outcome measurement.
• Crisis Pregnancy Center (general category): Crisis pregnancy centers as a category are the direct peer set internationally. Organizations like Abortion Changes You (post-abortion healing), Rachel's Vineyard, and Project Rachel offer overlapping services. Be'ad Chaim's Healing pillar is a direct functional analogue to these post-abortion recovery programs, and its Counseling pillar is a direct analogue to the counseling services at pregnancy resource centers globally.
• Care Net: Care Net operates a network of approximately 1,100 pregnancy resource centers in North America, focusing on counseling, ultrasound-based decision support, and material aid. It is directly comparable to Be'ad Chaim's crisis pregnancy counseling and practical supply distribution model, though Care Net is a US network and does not operate in Israel. Its affiliate-supplier structure and Outcome Reporting system are transferable best-practice benchmarks.
• Efrat (Committee for the Rescue of Israel's Babies): Efrat is the most direct comparable: an Israeli pro-life organization that similarly provides practical financial support and baby supplies to mothers who choose life, and that shares Be'ad Chaim's donor-facing sponsorship model. Unlike Be'ad Chaim, Efrat is the larger and more established of the two organizations, with a longer track record of distributing baby equipment and monthly stipends, making it a benchmark for both program design and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/beadchaimisrael
• LinkedInlinkedin.com/company/bead-chaim-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Be'ad Chaim