Urban Reform Realty
Urban Reform Realty Inc. is a Canadian boutique commercial real estate brokerage founded in 2018, providing tenant representation, landlord advisory, and asset management services to national and regional retailers, shopping centre owners, and first-to-market international brands across six Canadian provinces through a team of approximately 20 brokers.
- Company typePrivate
- Founded2018
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Urban Reform Realty does
Urban Reform Realty Inc. (URR) is a Canadian boutique commercial real estate brokerage founded in 2018 and headquartered at 121 King Street West in Toronto. The firm specializes in retail real estate, providing tenant representation, landlord advisory and representation, and asset management services to national and regional retailers, shopping centre owners, REITs, and first-to-market international brands expanding into Canada. Its client roster includes recognized enterprise names such as Tim Hortons, Chipotle Mexican Grill, COBS Bread, and Dolce Vita. URR also operates Urban Reform Immobilier, a Quebec-focused bilingual sub-brand serving the provincial market.
The firm generates revenue through transaction-based brokerage commissions on lease negotiations, site selection, portfolio management, and landlord advisory engagements, with fees negotiated per deal and not publicly disclosed. Go-to-market is relationship-driven enterprise field sales, with managing partners and senior brokers personally overseeing key accounts; no technology platform, marketplace, or SaaS layer is offered, and distribution is exclusively direct. The technology profile is that of a traditional brokerage, with no proprietary software, AI/ML capability, app, or API disclosed.
URR operates through six Canadian offices spanning Ontario (Toronto), Quebec (Pointe-Claire), Alberta (Calgary), British Columbia (Vancouver), Nova Scotia (Fall River), and Saskatchewan (Saskatoon), and employs approximately 20 named team members, the majority of whom are former senior leasing and management executives from Canada's leading institutional landlords (Cadillac Fairview, Oxford Properties, O&Y, Cambridge Shopping Centres) and global brokerages (CBRE). The firm is privately held, founder/partner-owned (with the Eggert family holding key leadership roles), and has not raised institutional capital.
Urban Reform Realty firmographics
Firmographics- Name
- Urban Reform Realty
- Legal name
- Urban Reform Realty, Inc.
- Website
- https://urbanreformrealty.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Urban Reform Realty Inc. is a Canadian boutique commercial real estate brokerage founded in 2018, providing tenant representation, landlord advisory, and asset management services to national and regional retailers, shopping centre owners, and first-to-market international brands across six Canadian provinces through a team of approximately 20 brokers.
- Ownership category
- akta.pro rank
Urban Reform Realty industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Tenant Representation & Corporate Services Brokerage (BPAJABAJ)
- akta.pro secondary industries
- Real Estate Tenant Representation (FSAEAJAF), Retail Brokerage (BPAJABAB), Retail Real Estate Asset Management (BPAJAMAF)
Keywords
Where Urban Reform Realty is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
Urban Reform Realty business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Real Estate Brokerage Services: Commission-based brokerage fees for tenant representation and landlord advisory services. The firm earns transaction fees for lease negotiations, site selection, and real estate advisory services provided to retail tenants and landlords across Canadian markets.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Urban Reform Realty product offering
Product offeringCore offering
Urban Reform Realty Inc. is a boutique commercial real estate brokerage specializing in retail tenant representation and landlord advisory across Canada. The firm helps national and regional retailers identify and secure optimal retail locations, negotiate lease terms, and execute multi-location expansion strategies, while also advising shopping centre owners and landlords on leasing, tenant mix, and asset optimization.
Product overview
Urban Reform Realty Inc. is a boutique real estate brokerage offering a unified suite of retail real estate services. The core offering consists of three integrated service lines: Tenant Representation (site selection, lease negotiations, and expansion strategy for national and regional brands), Landlord Advisory & Representation (leasing management, asset optimization, and tenant mix strategy for retail properties), and Asset Management (portfolio optimization and operational oversight). The firm also operates Urban Reform Immobilier, a Quebec-focused bilingual sub-brand serving the provincial market. All services are delivered through a team of brokers and sales representatives across Canadian offices, with no separate modular or platform-based product architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Tenant Representation
Companies that use Urban Reform Realty
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Urban Reform Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Urban Reform Realty partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Urban Reform Realty competitors and assessment
Company assessmentOthers
- Ivanhoé Cambridge: Major Canadian real estate investment manager with a large retail property portfolio. A potential landlord advisory client and competing landlord for high-quality tenants that URR represents.
- RioCan REIT: Canada's largest retail-focused REIT, owner of major shopping centres and mixed-use developments. URR competes for tenant representation mandates on RioCan properties and pitches RioCan as a landlord advisory client.
- Choice Properties REIT: Canadian REIT focused on retail real estate, owner of shopping centres across Canada. URR's Nicole Moniz previously managed retail leasing there; URR competes for retail leasing assignments and also serves Choice as a tenant rep partner in some mandates.
- Cadillac Fairview: One of Canada's largest owners, operators, and developers of retail and mixed-use properties. URR's Samuel Ham spent 18 years there; CF is both a potential landlord client and a competitor for the same retail tenant relationships.
Broad incumbents
- Colliers International: Major global CRE services firm with an established Canadian retail brokerage practice. Competes directly with URR for retail tenant representation and landlord advisory work and offers broader service lines including capital markets and project management.
- JLL (Jones Lang LaSalle): Global commercial real estate services firm with retail brokerage and asset management capabilities in Canada. Competes for the same enterprise retail tenant representation and landlord advisory mandates as URR, with deeper capital markets and technology resources.
- Cushman & Wakefield: Global CRE services firm with a strong retail and tenant representation practice in Canada. Competes with URR for national retailer mandates and landlord leasing assignments across major Canadian shopping centres.
- CBRE Group: Largest global commercial real estate services firm with a significant Canadian retail brokerage practice. Comparable because URR's team includes former CBRE retail brokers (e.g., Chris Wanzel ran CBRE's urban retail team) and competes for the same enterprise tenant mandates.
- Avison Young: Canadian-headquartered global CRE services firm with a retail practice. Comparable as a competitor for retail tenant representation mandates in Canada, though it offers a much broader service portfolio than URR's boutique retail focus.
Direct peers
- Northwest Atlantic: Canadian boutique commercial real estate brokerage specializing in retail tenant representation and landlord advisory. Directly comparable niche, geography, and service mix; URR's Michael Calderone spent most of his career there before joining URR.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Urban Reform Realty social profiles
Digital presenceUrban Reform Realty compliance and trust
Trust signalCompliance2 records
Urban Reform Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Reform Realty leadership team
Management profileNumber of profiles
Profiles20 records
Urban Reform Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Reform Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Reform Realty
What does Urban Reform Realty do?
Urban Reform Realty Inc. is a boutique commercial real estate brokerage specializing in retail tenant representation and landlord advisory across Canada. The firm helps national and regional retailers identify and secure optimal retail locations, negotiate lease terms, and execute multi-location expansion strategies, while also advising shopping centre owners and landlords on leasing, tenant mix, and asset optimization.
Is Urban Reform Realty a public or private company?
Urban Reform Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urban Reform Realty founded?
Urban Reform Realty was founded in 2018. It employs 11 to 50 people.
Where is Urban Reform Realty based?
Urban Reform Realty is headquartered in Toronto, Canada, in the North America region.
How does Urban Reform Realty make money?
One revenue line is on record: real Estate Brokerage Services.
Who are Urban Reform Realty's main competitors?
Others on record are Ivanhoé Cambridge, RioCan REIT, Choice Properties REIT and Cadillac Fairview. Broad incumbents are Colliers International, JLL (Jones Lang LaSalle), Cushman & Wakefield, CBRE Group and Avison Young. Northwest Atlantic is listed as a direct peer.
Does Urban Reform Realty have an API?
No public API is recorded for Urban Reform Realty.
What industry is Urban Reform Realty in?
Urban Reform Realty's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is BPAJABAJ, Tenant Representation & Corporate Services Brokerage, with a secondary code of FSAEAJAF, Real Estate Tenant Representation. Its NAICS code is 53121 and its SIC code is 6531.