Sydney Poolscapes
Sydney Poolscapes is a privately held, family-owned Australian fibreglass pool design, supply, and installation company founded circa 2010 by Adrian Garofali, serving residential homeowners across Greater Sydney with 50+ pool models, full-service installation, and maintenance.
- Company typePrivate
- Founded2010
- HeadquartersSydney, Australia
- Headcount—
- GTM typeB2C
- OfferingServices
What Sydney Poolscapes does
Sydney Poolscapes is a privately held, family-owned Australian business founded circa 2010 by Director Adrian Garofali, operating from New South Wales with a 15+ person team serving residential homeowners across Greater Sydney. The company designs, supplies, and installs prefabricated fibreglass swimming pools, offering more than 50 pool models across Small (4.0m+), Medium, Large, Lap, and Pool & Spa Combo categories, complemented by excavation, concreting, landscaping, council approvals, and ongoing maintenance services.
The core product is Australian-manufactured fibreglass pool shells with a proprietary patent-pending Kevlar Coping System incorporating a third layer of high-grade Vinyl Ester resin, claimed to deliver shells up to five times stronger than steel. The company is the only Australian fibreglass pool manufacturer holding the 5-Tick StandardsMark Certification for both design and construction, supports its shells with lifetime structural and interior warranties, and has won multiple 2024 SPASA and Poolz industry awards.
Revenue is generated primarily through one-time pool construction projects on a quote-based, milestone-payment basis, supplemented by recurring maintenance contracts and hardware sales of heating, lighting, water features, and smart pool controls. Go-to-market is direct-to-consumer via a 1300-number, website lead capture with a "Get a Free Quote" CTA, an interactive online Pool Visualiser, and on-site field consultations across all Greater Sydney sub-regions, with financing offered through a partnership with Handy Finance. The customer base is exclusively residential SMB/individual homeowners, with no disclosed enterprise or commercial accounts.
Sydney Poolscapes firmographics
Firmographics- Name
- Sydney Poolscapes
- Legal name
- Sydney Poolscapes
- Website
- https://sydneypoolscapes.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- Sydney Poolscapes is a privately held, family-owned Australian fibreglass pool design, supply, and installation company founded circa 2010 by Adrian Garofali, serving residential homeowners across Greater Sydney with 50+ pool models, full-service installation, and maintenance.
- Ownership category
- akta.pro rank
Sydney Poolscapes industry classification
Industry- Product category
- Residential Fibreglass Pool Construction
- akta.pro primary industry
- Pool Decking & Surrounds (HSAPALAK)
- akta.pro secondary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
Keywords
Where Sydney Poolscapes is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Sydney Poolscapes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Pool Construction: One-time sales revenue from designing and constructing custom fibreglass swimming pools. Includes excavation, installation, concreting, and landscaping services. Payment terms include initial deposit followed by stage-based payments aligned with project milestones.
- Maintenance Services: Ongoing maintenance services to keep pools in top condition year-round, including water chemistry management, equipment maintenance, and cleaning services.
- Pool Heating and Accessories: Revenue from pool heating systems (heat pumps, solar, gas), lighting installations, and water features sold as add-ons to pool construction projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom quotation-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Sydney Poolscapes product offering
Product offeringCore offering
Sydney Poolscapes designs, supplies, and installs prefabricated Australian-made fibreglass swimming pools for residential homeowners across Greater Sydney. The core offering is the fibreglass pool shell (Hayman Series, Hampton, Stradbroke, Hamilton, Heron, President, Ambassador and other models in small, medium, large, lap and spa-combo configurations) bundled with a complete installation service covering approvals, excavation, shell craning, concreting, equipment, fencing, and landscaping. Complementary services include ongoing pool maintenance, landscape design for the pool area, and partner-supplied add-ons such as pool heating, LED lighting, and Buy Now Pay Later finance.
Product overview
Sydney Poolscapes is a fibreglass pool design, construction, and installation company serving the Sydney metropolitan area. The core offering is prefabricated fibreglass pool shells (the Hayman Series, Stradbroke, Hamilton, Hamilton Slimline, Hampton, Hampton Grande, Heron, and other models) available in Small Pools (4.0m–5.5m), Medium Pools (6m–7m), Large Pools (8m+), Lap Pools, and Pool & Spa Combos with clip-on or integrated spas. The company also offers full-service installation including excavation, concreting, landscaping, and project management, plus add-on features such as LED lighting (with smartphone control), water features (waterfalls, water walls, water blades, jets), pool heating (heat pumps, solar, gas), smart pool controls, and pool financing. A proprietary Kevlar Coping System with Vinyl Ester resin reinforcement is a differentiating technology feature. The product portfolio also includes an online Pool Visualiser tool for design exploration.
Differentiator
Problem solved
Functional benefit
Products and services
- Sydney Poolscapes Fibreglass Pool Range Australian-made prefabricated fibreglass swimming pool shells available in small, medium, large, lap and pool-and-spa-combo configurations with multiple colour/finish options, supplied and installed for residential homeowners across Greater Sydney.
- Hayman Series Pools Modern rectangular fibreglass pool series with full-width entry steps and bench seating running the full length of the pool. Available in 6m, 7m, 8m, 9m and 10m lengths (all 4.0m wide), designed to blend concrete-pool aesthetics with fibreglass installation benefits for Sydney backyards.
- Pool Construction Service End-to-end residential pool installation service covering initial consultation, design and planning, council approvals (CDC, DA, CC), excavation, shell craning and installation, concreting, equipment setup, fencing, landscaping and final handover.
- Pool Maintenance Service Ongoing pool maintenance offering covering water chemistry balancing, equipment maintenance (filter, pump, skimmer) and surface care, intended to keep Sydney customers' pools in top condition year-round.
- Landscaping Service Landscape design and build service that integrates newly installed pools with decking, patios, gardens, outdoor kitchens and broader outdoor entertainment spaces for residential Sydney properties.
Quantifiable outcome
- Pools can be installed within 5 weeks from start to finish
- +3 more outcomes
Companies that use Sydney Poolscapes
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Sydney Poolscapes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sydney Poolscapes partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SunlovercoreSunlover provides pool heating and energy-efficient solutions that help customers extend their swimming season and enjoy their pool year-round. They are a preferred heating partner integrated into Sydney Poolscapes' offerings.
- Spa ElectricscoreSpa Electrics provides innovative, energy-efficient LED lighting that enhances the safety and atmosphere of pools day or night. Their lighting products are offered as part of Sydney Poolscapes' pool installations.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Sydney Poolscapes competitors and assessment
Company assessmentDirect peers
- Aqua Technics: Australia-wide fibreglass pool manufacturer with patented Aqualux finishes and silica-free ceramic composite shells. Direct peer in premium fibreglass pool positioning and SPASA award competition.
- Freedom Pools: Australian fibreglass pool manufacturer and installer with a strong NSW presence, offering similar one-piece pool shells, lifetime warranties, and dealer-based residential installation. Direct peer in price band and geography.
- Riviera Pools Australia: Australian fibreglass pool manufacturer with comparable warranty structures and dealer installation model. Competes in the same mid-market residential fibreglass pool category Sydney Poolscapes serves.
- Narellan Pools: Major Australian fibreglass pool manufacturer and installer with national dealer network. Competes head-to-head with Sydney Poolscapes on fibreglass pool shell range, warranties, and dealer-led residential installation model.
- Compass Pools Australia: One of Australia's largest fibreglass pool manufacturers with proprietary ceramic-core technology. Direct competitor to Sydney Poolscapes across the same premium fibreglass pool design and installation category, targeting Australian residential homeowners.
- Masterbuilt Pools: NSW-based fibreglass pool installer with comparable product range and warranties. Competes for the same Greater Sydney residential pool installation projects.
- Barrier Reef Pools Australia: Long-established Australian fibreglass pool manufacturer offering a comparable range of small/medium/large pool shells with similar lifetime warranty positioning. Direct peer in residential fibreglass pool category.
Regional players
- Summit Pools: Sydney-focused fibreglass pool builder with similar design-and-installation model. Directly competes for the same Sydney homeowner customer base within overlapping suburbs.
Emerging players
- Plungie: Pre-cast concrete plunge pool manufacturer selling direct-to-consumer with smaller, faster-installation pools. Emerging competitor targeting the small-pool / courtyard segment where Sydney Poolscapes is also a SPASA Gold winner.
Others
- SPASA Australia (industry body): Swimming Pool & Spa Association of Australia. Industry body of which Sydney Poolscapes is a member and award recipient. Included as an adjacent ecosystem reference rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sydney Poolscapes social profiles
Digital presenceSydney Poolscapes compliance and trust
Trust signalCompliance4 records
Sydney Poolscapes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sydney Poolscapes leadership team
Management profileNumber of profiles
Profiles3 records
Sydney Poolscapes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sydney Poolscapes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sydney Poolscapes
What does Sydney Poolscapes do?
Sydney Poolscapes designs, supplies, and installs prefabricated Australian-made fibreglass swimming pools for residential homeowners across Greater Sydney. The core offering is the fibreglass pool shell (Hayman Series, Hampton, Stradbroke, Hamilton, Heron, President, Ambassador and other models in small, medium, large, lap and spa-combo configurations) bundled with a complete installation service covering approvals, excavation, shell craning, concreting, equipment, fencing, and landscaping. Complementary services include ongoing pool maintenance, landscape design for the pool area, and partner-supplied add-ons such as pool heating, LED lighting, and Buy Now Pay Later finance.
Is Sydney Poolscapes a public or private company?
Sydney Poolscapes is a private company. It is classified as family owned and is currently operating.
When was Sydney Poolscapes founded?
Sydney Poolscapes was founded in 2010.
Where is Sydney Poolscapes based?
Sydney Poolscapes is headquartered in Sydney, Australia, in the Oceania region.
How does Sydney Poolscapes make money?
Three revenue lines are on record. Pool Construction is the primary driver. The others are maintenance Services and pool Heating and Accessories.
Who are Sydney Poolscapes's main competitors?
Direct peers on record are Aqua Technics, Freedom Pools, Riviera Pools Australia, Narellan Pools, Compass Pools Australia, Masterbuilt Pools and Barrier Reef Pools Australia. Summit Pools is listed as a regional player. Plungie is listed as an emerging player. SPASA Australia (industry body) is listed as an others.
Does Sydney Poolscapes have an API?
No public API is recorded for Sydney Poolscapes.
What industry is Sydney Poolscapes in?
Sydney Poolscapes's product category is Residential Fibreglass Pool Construction. Its primary akta.pro industry code is HSAPALAK, Pool Decking & Surrounds, with a secondary code of HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers).