What Commerce Lab does

Commerce Lab (커머스랩, CommerceLab Inc.) is a private Korean SaaS company founded in September 2006 and headquartered in Gangnam-gu, Seoul. It operates an O4O (Online for Offline) omni-channel commerce platform called SyncCommerce, built on Microsoft Azure cloud infrastructure, that integrates store, sales, payment, inventory, and customer management for online and offline retail across PCs, tablets, mobile, kiosks, and POS devices. The portfolio extends across complementary modules including SyncSign (digital signage/menu boards), SyncQue (queue management), SyncPay (mobile payment), SyncApp (consumer app), SyncShop (online mall builder), and SyncCommerce GMS (golf shop management), collectively enabling bidirectional flows between online shopping malls and offline stores via features such as store pickup, same-day delivery, store-courier, unmanned delivery, and a bidding system that assigns online orders to offline stores.

Commerce Lab serves two primary customer segments: enterprise fashion and franchise brands (notably Shinwon, Sejung, Fashion Group Hyungji, Benetton, and the SPC Group food service brands including Paris Baguette, Baskin Robbins, and Dunkin Donuts), and small-to-medium Korean enterprises seeking affordable O2O enablement. The company monetizes via annual subscription SaaS contracts on a quote-based pricing model, with revenues not publicly disclosed. Distribution combines direct enterprise field sales for large accounts with an exclusive channel partnership with Daou Data (signed May 2016), which acts as the SMB distributor, and a strategic co-selling agreement with Microsoft Korea (announced June 2018) that packages SyncCommerce on Azure for fashion/franchise digital transformation. The company has accumulated more than 6,000 SMB customers and claims 4,000+ online-offline integrated commerce deployments built over 2006–2014, with marquee enterprise deployments scaling to 1,500+ stores across a single customer.

Name

Commerce Lab

Legal name

(주)커머스랩

Website

https://commercelab.co.kr

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Commerce Lab (커머스랩) is a Seoul-based SaaS company that provides SyncCommerce, an O4O (Online for Offline) omni-channel platform on Microsoft Azure, integrating store, sales, payment, inventory, and customer management for Korean fashion brands, franchise companies, and SMEs, sold via direct enterprise sales and an exclusive distribution partnership with Daou Data.

Ownership category

akta.pro rank

Product category

Omnichannel Commerce Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Order Management & Inventory Orchestration (OMS) (CRAFAMAC)

Keywords

• Omnichannel commerce platform
• O2O retail solutions
• Unified commerce software
• POS integration platform
• Retail management SaaS

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Services: The company provides its O4O commerce platform SyncCommerce as a cloud-based service (SaaS), offering subscription-based access to businesses for unified omnichannel commerce management.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Commerce Lab provides SyncCommerce, a cloud-based O4O (Online for Offline) omnichannel commerce platform built on Microsoft Azure that unifies store, sales, payment, inventory, and customer management across all smart devices (PC, tablet, mobile, kiosk, POS). The company sells subscription-based access to this platform to fashion brands, franchise operators, and small and medium enterprises, complemented by add-on modules including SyncSign (digital signage), SyncQue (queue management), SyncPay (mobile payment), SyncApp (consumer app), SyncShop (shopping mall builder), and SyncCommerce GMS (golf shop management).

Product overview

Commerce Lab provides an innovative omni-channel sales management platform as a SaaS solution. The core product is SyncCommerce, an O4O (Online for Offline) platform that integrates all e-commerce functions for online and offline commerce within a single system. The product portfolio includes core platform SyncCommerce, digital signage solution SyncSign, queue management SyncQue, mobile payment SyncPay, customer app SyncApp, shopping mall builder SyncShop, and golf shop management GMS. These products work together to enable unified management of stores, sales, payments, inventory, and customers across all smart devices.

Differentiator

Problem solved

Functional benefit

Brands

• 싱크커머스 (SyncCommerce): Omni-channel representative platform providing integrated management for online and offline commerce activities.
• 싱크사인 (SyncSign)
• 싱크큐 (SyncQue)
• 싱크페이 (SyncPay)
• 싱크앱 (SyncApp)
• 싱크샵 (SyncShop)

Products and services

• SyncCommerce (싱크커머스) O4O (Online for Offline) omnichannel commerce management platform enabling unified management of store, sales, payment, inventory, and customer operations across all smart devices (PC, tablet, mobile, kiosk, POS) for fashion brands, franchise operators, and SMB retailers.
• SyncSign (싱크사인) Digital signage service with interactive screen configuration enabling effective branding; allows stores to display menus, events, videos, marketing content, weather, and social media on monitors, manageable from headquarters and individual stores.
• SyncQue (싱크큐) Smart queue management service that notifies customers of entry order, eliminating unnecessary waiting lines at stores.
• SyncPay (싱크페이) Mobile on-site payment service enabling convenient payment processing anytime, anywhere using only a smartphone.
• SyncApp (싱크앱) Consumer-facing mobile application for stores using SyncCommerce, providing integrated management of customer information, stamps, points, and pre-order with pickup functionality.
• SyncShop (싱크샵) Customized shopping mall creation service optimized for SyncCommerce, enabling easy and fast construction of online and mobile shopping malls with flexible functionality and design based on customer environment.
• SyncCommerce GMS (Golf-shop Management Service) Golf shop management O2O service for managing professional lessons, customer reservations, payments, and photo confirmations with dedicated customer app; targets golf shops and professionals.

Quantifiable outcome

• Sejung's online orders via O2O channels reached approximately 40% of total online orders within 4 months of launching 'the hook' platform.
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Microsoft Korea (한국마이크로소프트)coreTechnology or Integration · 27 June 2018Strategic partnership to provide 'SyncCommerce' with Microsoft Azure cloud platform as a packaged solution for fashion franchise companies. Jointly organized digital transformation seminars to promote O4O commerce solutions. The partnership enables businesses to flexibly apply services with reliable cloud infrastructure, and plans to provide AI-based solutions using Azure's facial recognition technology.
• Daou Data (다우데이타)coreChannel Partner/ Reseller/ Distributor · 9 May 2016Daou Data serves as the exclusive distributor for Commerce Lab's O2O platform, handling sales consultation and business activities to promote Korean-style self-sufficient O2O standard platform model. Established new O2O platform business division and committed to supporting customers with consulting based on 24+ years of IT solution expertise.
• SPC GroupminorStrategic or Co-development PartnerJoint business agreement for digital signage services, providing SyncSign digital menu board solutions to SPC Group's food service operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• MakeShop: Korean shopping mall and e-commerce platform provider serving SMB and mid-market retailers with store-building, payment, and marketing tools. Comparable as a domestic Korea-based commerce SaaS competing for similar fashion and SMB customers.
• Cafe24: Korea's leading e-commerce SaaS platform providing online store building, hosting, payment, and marketing tools to SMBs and enterprise merchants. Directly comparable as a Korean commerce platform serving overlapping retail customers with a similar SaaS distribution model.
• VTEX: Enterprise composable commerce and OMS platform serving retail and brand clients across LATAM, Europe, and Asia. Comparable as a direct peer offering unified online-offline commerce orchestration for multi-brand retail groups.
• Kibo Commerce: Cloud-native OMS, e-commerce, and order management platform serving mid-market and enterprise retailers. Comparable as a direct peer offering unified commerce and OMS capabilities to multi-brand retail groups.

Broad incumbents

• Shopify: Global leader in commerce SaaS serving merchants of all sizes with online store, POS, payments, and omnichannel capabilities. Comparable as the broadest incumbent defining the category Commerce Lab operates in, increasingly penetrating the Korean market.
• Salesforce Commerce Cloud: Enterprise-grade commerce platform (formerly Demandware) powering global brands with unified digital and in-store commerce. Comparable as a broad incumbent targeting large enterprise retailers with deeper feature and AI capabilities.
• Adobe Commerce (Magento): Open-source and cloud commerce platform (formerly Magento) used by global enterprise retailers for unified digital and physical commerce. Comparable as a broad incumbent with deep omnichannel and OMS functionality competing for enterprise fashion and franchise deals.
• Manhattan Active Omni: Enterprise omnichannel order management, inventory, and store operations platform from Manhattan Associates. Comparable as a broad incumbent serving large retailers with deep OMS and store integration capabilities overlapping SyncCommerce's core function.
• BigCommerce: Open SaaS commerce platform serving mid-market and enterprise merchants with omnichannel, headless, and B2B capabilities. Comparable as a broader SaaS incumbent targeting similar enterprise retail customer profiles.
• Cegid: European retail and ERP software provider offering unified commerce, POS, and store operations to mid-market and enterprise retailers. Comparable as a broader incumbent with overlapping omnichannel store-and-online commerce capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Commerce Lab