City of Darebin
City of Darebin (Darebin City Council) is a Victorian local government authority operating community recreation facilities, principally the Reservoir Leisure Centre, which delivers aquatics, fitness, gym, reformer pilates, and learn-to-swim services to Darebin municipality residents.
- Company typePrivate
- Founded1994
- HeadquartersPreston, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What City of Darebin does
City of Darebin, legally Darebin City Council (ABN 75 815 980 522), is a local government authority serving the Darebin municipality in Melbourne's inner-north, Victoria, Australia. The council operates a portfolio of community facilities, with the Reservoir Leisure Centre (RLC) at 2A Cuthbert Road, Reservoir, as its principal sport and recreation asset covered in this dataset. The RLC delivers a vertically integrated suite of services: indoor, outdoor, and hydrotherapy pools; a fully equipped gym; group fitness classes; personal training; Reformer Pilates; a Recovery Room with infrared sauna; and a Learn to Swim program delivered under an accredited partnership with Royal Life Saving Victoria (Swim and Survive curriculum). The facility is operated with an explicit access-and-inclusion commitment for people of all abilities and uses Perfect Gym's commercial facility-management software (rlc.perfectgym.com.au) for online membership enrollment and booking.
Underlying technology is conventional for a municipal leisure facility: a third-party membership management and booking SaaS (Perfect Gym) accessed via a web portal, with no proprietary platform, mobile app, or disclosed integrations in the source data. The facility has no mobile app, no public API, and no disclosed SDK or developer ecosystem. Distribution is omnichannel in a narrow sense — a single physical storefront at Reservoir plus an online portal — and the broader council also operates a headquarters at 274 Gower Street, Preston, alongside complementary facilities such as Northcote Aquatic and Recreation Centre and Bundoora Park Farm.
As a government entity, City of Darebin does not operate a commercial revenue model. Funding is derived from municipal rates, government grants, and user fees (memberships, casual entry, personal training packages, swim school fees), with specific price points not publicly disclosed in the input data. The customer base is the general public and community members within the Darebin municipality, segmented horizontally by persona rather than by enterprise account. The facility's primary commercial exposure is therefore to local discretionary recreation spend and council budget cycles rather than to any concentrated B2B contracts.
City of Darebin firmographics
Firmographics- Name
- City of Darebin
- Legal name
- Darebin City Council
- Website
- https://reservoirleisurecentre.com.au
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- City of Darebin (Darebin City Council) is a Victorian local government authority operating community recreation facilities, principally the Reservoir Leisure Centre, which delivers aquatics, fitness, gym, reformer pilates, and learn-to-swim services to Darebin municipality residents.
- Ownership category
- akta.pro rank
City of Darebin industry classification
Industry- Product category
- Public Recreation & Leisure Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Water Safety, Lifeguarding & Training Services (Staffing, Certification) (THAAABAL)
- akta.pro secondary industries
- Aquatic Physical Therapy & Hydrotherapy (HSADAIAL), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)
Keywords
Where City of Darebin is headquartered
LocationHeadquarters
- HQ city
- Preston
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
City of Darebin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Distribution channels2 records
City of Darebin product offering
Product offeringCore offering
The City of Darebin operates the Reservoir Leisure Centre, a council-owned community recreation facility offering a coordinated suite of aquatic, fitness, and wellness services. Core offerings include indoor, outdoor, and hydrotherapy pools; a fully equipped gym with group fitness classes and personal training; reformer pilates studios; a dedicated Recovery Room with infrared sauna; and Learn to Swim programs delivered in partnership with Royal Life Saving Victoria using the accredited Swim and Survive curriculum. Access is structured through multiple membership tiers and casual entry, with the facility serving people of all ages and abilities in the Darebin community.
Product overview
City of Darebin operates the Reservoir Leisure Centre as a single integrated community recreation facility offering a coordinated suite of aquatic, fitness, and wellness services. The core product is the Reservoir Leisure Centre itself, which provides access to swimming facilities (indoor, outdoor, and hydrotherapy pools), a fully equipped gym with group fitness classes and personal training, reformer pilates studios, and a dedicated Recovery Room with infrared sauna. Additional services include Learn to Swim programs delivered in partnership with Royal Life Saving Victoria, accessibility and inclusion programs, and various membership tiers. The facility uses Perfect Gym software for membership management and online booking.
Differentiator
Problem solved
Functional benefit
Products and services
- Reservoir Leisure Centre A municipal leisure facility offering aquatics, fitness, and wellness services to residents of all ages and abilities, including indoor pools, outdoor pools, hydrotherapy pool, gym, group fitness classes, reformer pilates, Recovery Room, and Learn to Swim programs. Located at 2A Cuthbert Road, Reservoir, Victoria, Australia.
- Fitness Services Gym facilities, group fitness classes, and personal training services offered at the leisure centre for community members seeking general fitness and strength/conditioning programming.
- Swim Programs Swimming facilities including indoor pools, outdoor pools, and hydrotherapy pool for recreational and therapeutic swimming, available to community members.
- Reformer Pilates Strength and conditioning classes using reformer pilates equipment at the leisure centre, available to community members.
- Recovery Room Personal relaxation and muscle recovery space featuring infrared sauna facilities, available to leisure centre members and visitors.
- Learn to Swim Program Accredited swimming education program for children and adults, delivered in partnership with Royal Life Saving Victoria using the Swim and Survive curriculum, providing water safety instruction and swimming lessons.
Companies that use City of Darebin
Customer profileSegments1 record
Ideal customer profiles1 record
City of Darebin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
City of Darebin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Royal Life Saving VictoriacoreThe Reservoir Leisure Centre has partnered with Royal Life Saving Victoria to offer the Swim and Survive Program for learn-to-swim services. This partnership provides accredited water safety education and swimming instruction to community members.
Recent moves6 records
Expansion highlights3 records
City of Darebin competitors and assessment
Company assessmentDirect peers
- Belgravia Leisure: Third-party manager of council and community leisure facilities across Australia, running pools, gyms, and swim schools. Comparable operating model and service mix to the Reservoir Leisure Centre, often under contract for local government clients.
- Yarra Leisure: Council-operated leisure facilities in inner-Melbourne providing pools, fitness, group classes, and learn-to-swim. Closest geographic peer to City of Darebin with a near-identical municipal leisure centre offering.
- Boroondara Leisure and Aquatic Centre (AquaBox / Aquanative): Inner-Melbourne council-operated aquatic and leisure facility offering pools, gym, group fitness, and learn-to-swim. Directly comparable municipal competitor in the same metro catchment.
- Aqualink (Aquatic and Leisure Victoria): Operates a network of council-owned aquatic and leisure facilities across Victoria with pools, gyms, and learn-to-swim programs. Directly comparable to the Reservoir Leisure Centre in service mix, partnership-led swim education, and council-leisure operating model.
Emerging players
- F45 Training: Boutique group fitness franchise with strong Melbourne presence. Competes for the same group-fitness and personal-training members that the Reservoir Leisure Centre targets.
- JUMP! Swim Schools: Specialist swim school franchise competing directly with the Reservoir Leisure Centre's learn-to-swim stream. Focused overlap on the centre's most differentiated revenue line.
Broad incumbents
- Fitness First Australia: Established private fitness chain with multiple Melbourne locations offering pools, gym, group fitness, and personal training. Overlaps with the Reservoir Leisure Centre's fitness and aquatics services.
- Goodlife Health Clubs: National private gym chain offering group fitness, personal training, and recovery amenities. Competes with the gym and group fitness component of the Reservoir Leisure Centre's offering.
- YMCA Victoria: Major community recreation operator running multiple aquatic, fitness, and swim school facilities across Melbourne under a national brand. Comparable service offering but with broader geographic footprint and brand reach.
Regional players
- Monash Aquatic and Recreation Centre: Council-owned aquatic and recreation centre in Melbourne's south-east offering pools, fitness, and swim programs. Same municipal operator model but in a different Melbourne catchment, making it a regional rather than direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
City of Darebin social profiles
Digital presenceCity of Darebin financial estimates
Financial estimateRevenue estimate
Valuation estimate
City of Darebin leadership team
Management profileNumber of profiles
City of Darebin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
City of Darebin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about City of Darebin
What does City of Darebin do?
The City of Darebin operates the Reservoir Leisure Centre, a council-owned community recreation facility offering a coordinated suite of aquatic, fitness, and wellness services. Core offerings include indoor, outdoor, and hydrotherapy pools; a fully equipped gym with group fitness classes and personal training; reformer pilates studios; a dedicated Recovery Room with infrared sauna; and Learn to Swim programs delivered in partnership with Royal Life Saving Victoria using the accredited Swim and Survive curriculum. Access is structured through multiple membership tiers and casual entry, with the facility serving people of all ages and abilities in the Darebin community.
Is City of Darebin a public or private company?
City of Darebin is a private company. It is classified as state government owned and is currently operating.
When was City of Darebin founded?
City of Darebin was founded in 1994. It employs 51 to 100 people.
Where is City of Darebin based?
City of Darebin is headquartered in Preston, Australia, in the Oceania region.
Who are City of Darebin's main competitors?
Direct peers on record are Belgravia Leisure, Yarra Leisure, Boroondara Leisure and Aquatic Centre (AquaBox / Aquanative) and Aqualink (Aquatic and Leisure Victoria). Emerging players are F45 Training and JUMP! Swim Schools. Broad incumbents are Fitness First Australia, Goodlife Health Clubs and YMCA Victoria. Monash Aquatic and Recreation Centre is listed as a regional player.
Does City of Darebin have an API?
No public API is recorded for City of Darebin.
What industry is City of Darebin in?
City of Darebin's product category is Public Recreation & Leisure Services. Its primary akta.pro industry code is THAAABAL, Water Safety, Lifeguarding & Training Services (Staffing, Certification), with a secondary code of HSADAIAL, Aquatic Physical Therapy & Hydrotherapy. Its NAICS code is 71394 and its SIC code is 7997.