Boroondara Sports Complex

What Boroondara Sports Complex does

Boroondara Sports Complex (BSC) is a multi-purpose recreation facility located at 271c Belmore Road, Balwyn North, Victoria, Australia. It is part of the Boroondara Leisure and Aquatic Facilities network and is owned by Boroondara City Council and operated by YMCA Victoria through YMCA Community Programming Pty Ltd (ABN 75 092 818 445). BSC serves individual members, families, community sports clubs, and seniors across the City of Boroondara catchment, offering five membership tiers (Full Access, Aquatic, Active Adults 50+, Youth 12–17, Stadium), learn-to-swim and aquatic group fitness programs, gymnastics from 9 months through competitive levels, group fitness (over 250 classes per week across the network), personal training, stadium court sports (basketball, netball, pickleball, futsal, table tennis, volleyball), child care from 6 weeks, birthday parties, school holiday programs, and facility hire.

The facility runs on conventional, third-party-managed leisure technology rather than proprietary infrastructure. The customer-facing stack centers on the PerfectGym Client Portal (boroondaraleisure.perfectgym.com.au) for membership management, class bookings, and payments, supplemented by My Family Lounge for child care bookings and Sport Fix for junior futsal competition management. On the gym floor, equipment is provided by TechnoGym (with the Techno Gym mobile app) and member assessments use a TANITA Body Composition Scanner as part of the Your Wellness Journey personalized programming. Marketing and analytics run through the website, Facebook and Instagram pages, Google Analytics, and a Facebook Advertising Pixel. Revenue is generated through recurring membership subscriptions (fortnightly or six-monthly direct debit), per-lesson fees for swimming and gymnastics (with annual registration fees of A$65–A$80), usage-based fees for casual pickleball (A$6.90/session) and child care, one-off fees for birthday parties, and transaction-based facility hire to community groups. All pricing and program terms are publicly disclosed on the website, and the go-to-market is direct-to-consumer with community partnership referrals from local basketball, netball, swimming, and seniors organizations.

Name

Boroondara Sports Complex

Legal name

YMCA Community Programming Pty Ltd

Website

https://bsc.boroondaraleisure.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Boroondara Sports Complex is a Council-owned, YMCA Victoria-operated recreation facility in Balwyn North, Victoria, offering memberships, swimming lessons, gymnastics, group fitness, child care, and stadium sports to individuals, families, and community sports clubs in the Boroondara catchment.

Ownership category

akta.pro rank

Product category

Recreation and Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Club Sports Programs (EDALAIAB)

Keywords

• Recreation facilities
• Fitness memberships
• Swimming lessons
• Gymnastics programs
• Group fitness classes

Headquarters

HQ city

Balwyn North

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Recurring fortnightly or six-monthly membership fees for full access, aquatic, Active Adults, youth, and stadium memberships. Memberships provide access to gyms, pools, group fitness classes, and stadiums across Boroondara Leisure facilities.
2. Swimming Lessons: Learn-to-swim programs for children with standard, private 1:1, and private 2:1 lesson options billed per fortnight through direct debit.
3. Gymnastics Programs: Gymnastics classes including preschool, school-age, competitive, dance, and casual gymnastics with annual registration fees and recurring lesson fees.
4. Casual Facility Use: Pay-per-use fees for casual shooting, pickleball sessions, and other drop-in activities.
5. Birthday Parties: Gymnastics birthday party packages including activities, catering, and venue hire with non-refundable deposits and final payment requirements.
6. Child Care: Sessional and occasional child care services for children from 6 weeks old, with minimum 1.5-hour booking requirements.
7. Facility Hire: Hiring of sports courts and facility spaces to community groups, clubs, and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Boroondara Sports Complex is a community recreation facility offering paid memberships, swimming lessons, gymnastics programs, group fitness classes, personal training, childcare, birthday parties, and court sports (pickleball, netball, junior futsal). It is owned by Boroondara City Council and operated by YMCA Victoria, and forms part of a four-facility network whose memberships grant reciprocal access. Pricing is structured around recurring fortnightly membership subscriptions plus program fees for standalone services.

Product overview

Boroondara Sports Complex operates as a multi-faceted recreation facility managed by YMCA Victoria, offering a diverse portfolio of health, fitness, and sports programs across multiple membership tiers and standalone services. The core offering centers on five membership types: Full Access Membership (comprehensive access to all facilities and 250+ group fitness classes), Aquatic Membership, Active Adults Membership (50+), Youth Membership (12-17), and Stadium Membership. Service programs include swimming lessons (seasonal October-March), gymnastics (for children 9 months+ across competitive and recreational tracks), group fitness classes, personal training, and court sports (pickleball, netball, futsal). Family and children's services encompass childcare (from 6 weeks), birthday parties, and school holiday programs. The facility also hosts community sports programs for seniors. All full access and youth members receive the Your Wellness Journey personalized programming as a standard benefit. The facility connects with PerfectGym Client Portal for membership management and My Family Lounge for childcare services.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Access Membership Comprehensive fortnightly/six-monthly membership providing unlimited access to all Boroondara Leisure facilities including gyms, outdoor and indoor pools, group fitness classes, aquatic group fitness, and stadiums. Includes the Your Wellness Journey personalized fitness plan with qualified trainers, body composition scanning, and goal setting. Available as Flexi ($33.15/week, $26.52 concession, $99 joining fee) or 6-Month Commitment ($33.15/week, $26.52 concession, $50 joining fee).
• Aquatic Membership Fortnightly/six-monthly membership providing access to outdoor and indoor pools, spa, sauna, warm water pools, and lockers at Ashburton, Boroondara Sports Complex, and Hawthorn centres. Aquatic Flexi: $19.85/week ($15.90 concession, $50 joining fee); Aquatic 6-Month Commitment: $19.85/week ($15.90 concession, $25 joining fee).
• Active Adults Membership Membership for adults aged 50+ offering access to gyms, group fitness classes, aquatic facilities, and stadiums during designated hours (weekdays 8am-3pm and all day weekends). Flexi and Commitment: $21.55/week ($19.90 concession). Includes 12 weeks free suspension annually. Joining fees: $99 Flexi, $50 Commitment.
• Youth Membership Membership for ages 12-17 providing gym access (excluding high-intensity classes), group fitness, pools, and stadiums. Includes Your Wellness Journey plan with full induction and tailored programming. $19.90/week with no joining fee and unlimited suspensions.
• Stadium Membership Membership providing unlimited court access for casual shooting at Boroondara Sports Complex (5 courts) and Ashburton Pool and Recreation Centre (2 courts), supporting badminton, basketball, netball, pickleball, indoor soccer/futsal, table tennis, and volleyball. $11.05/week or $574.60 for 12 months paid in full. No joining fee. Ages 12+.
• Swimming Lessons Learn-to-swim program for children from age 4 (tadpole level) through advanced levels, billed per fortnight through direct debit. Standard: $24.00/lesson or $48/fortnight. Private 1:1: $67.19/lesson or $134.37/fortnight. Private 2:1: $88.02/lesson or $176.05/fortnight. Includes make-up lesson options.
• Gymnastics Programs Comprehensive gymnastics program for children aged 9 months and above, including preschool, school-age, inclusive, casual, competitive, dance gymnastics, and school/kinder group programs. Annual registration fees: Recreation and Competition Gymnastics $80.00; Pre-School Gymnastics $65.00 (covers YMCA administration, Gymnastics Victoria and Gymnastics Australia registration).
• Group Fitness Classes Group fitness class schedule delivering over 250 classes per week across HIIT, METCON, Strength, Boxing, BodyPump, Circuit, and aquatic group fitness formats. Available to full access and youth members across the Boroondara Leisure network.
• Gym Facilities Fully-equipped gym facilities with TechnoGym equipment, offering personal training, youth induction programs, and Your Wellness Journey personalized workout planning.
• Personal Training One-on-one training sessions with qualified health and fitness professionals teaching correct gym technique and building fitness foundations for young members and adults.
• Child Care Child care program for children from 6 weeks old offering sessional care (parents staying on-site) and occasional care (parents leaving the premises). Minimum 1.5-hour booking, managed via My Family Lounge parent portal.
• Birthday Parties Gymnastics-themed birthday parties for children aged 5-12, led by qualified instructors including games, supervised free play, structured gymnastics, plus 30 minutes in a party room with catering options. Non-refundable deposits and final payment requirements apply.
• School Holiday Programs Interest-based holiday programs for primary school children aged 5-12, run in partnership with Y Victoria during school holidays.
• Pickleball Indoor pickleball sessions for all skill levels, with beginner sessions including game instructions and experienced player sessions limited to 28 participants. $6.90 per person per session.
• Junior Futsal Kids indoor soccer/futsal competition played on small hard court with 5-player teams (including goalkeeper). Currently postponed due to low registrations; email registration for interest accepted. Fixtures and results tracked via Sport Fix portal.
• Mixed Netball Social mixed netball competitions held on Sunday nights, open to teams of all skill levels from beginner to advanced.
• Community Sports Programs Programs including Keenagers table tennis (seniors held Mon/Wed/Fri 9am-12:30pm), Walking Football (55+), and Walking Basketball (50+), providing low-impact physical activity for older adults.
• Facility Hire Range of fully-equipped spaces available for hire, including gym, stadium, and aquatic facilities for private events, activities, and community group bookings.

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• YMCA VictoriacoreStrategic or Co-development PartnerYMCA Victoria is the operator and manager of Boroondara Sports Complex on behalf of Boroondara City Council. YMCA provides all programming, staff, membership services, and facility management under the YMCA Community Programming Pty Ltd entity (ABN 75 092 818 445).
• Boroondara City CouncilcoreStrategic or Co-development PartnerThe facility is owned by Boroondara City Council. The Council owns and funds the Boroondara Leisure and Aquatic Facilities network. YMCA operates the facilities on behalf of Council.
• Active Ageing AustraliaminorStrategic or Co-development PartnerPartner for Walking Football program delivery. Active Ageing Australia supports programs for older adults to stay physically active through modified sports.
• Football VictoriaminorStrategic or Co-development PartnerFootball Victoria's Walking Football program is run in partnership at the facility, providing social small-sided football for players aged 55+.
• Y School Holiday ProgramsminorStrategic or Co-development PartnerBoroondara Sports Complex has partnered with Y School Holiday Programs to support local families with quality childcare during school holidays for children aged 5-12 years.
• Hawthorn Basketball AssociationminorChannel Partner/ Reseller/ DistributorCommunity basketball club that uses the facility stadium for competitions and home games.
• Balwyn Blazers Basketball ClubminorChannel Partner/ Reseller/ DistributorLocal basketball club using Boroondara Sports Complex stadium for home games and training.
• Camberwell Dragons Basketball ClubminorChannel Partner/ Reseller/ DistributorCommunity basketball club using the facility for basketball competitions.
• Boroondara Netball AssociationminorChannel Partner/ Reseller/ DistributorNetball association using the facility stadium for netball programs and competitions.
• Surrey Park Seahorses Masters Swimming ClubminorChannel Partner/ Reseller/ DistributorMasters swimming club that uses the aquatic facilities at Boroondara Sports Complex.
• Boroondara Disability Sport and Recreation HubminorStrategic or Co-development PartnerInformation hub for disability sport and recreation programs across Boroondara Leisure and Aquatic Facilities, supporting accessible services and inclusive sports.
• Activating Boroondara InitiativeminorStrategic or Co-development PartnerCommunity programs initiative delivering community programs for Boroondara residents, of which BSC is part of.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Plus Fitness: Australian-headquartered budget fitness franchise offering 24/7 gym access. Comparable on basic gym memberships but lacks aquatic, gymnastics, stadium, child care, and council/community programming.
• Melbourne Sports and Aquatic Centre (MSAC): Large council-backed aquatic and sports centre in Albert Park offering pools, gyms, group fitness, and learn-to-swim at greater scale. Comparable business model and programming mix, but larger and more destination-oriented than BSC.
• Fitness First Australia: Premium commercial fitness chain offering gyms, group fitness, and personal training across major Australian cities. Comparable on adult fitness and personal training revenue streams, but commercial rather than community/mission-driven.
• Goodlife Health Clubs: One of Australia's largest commercial fitness chains with gym and group fitness offerings. Comparable on the fitness and adult membership side, but lacks BSC's aquatic, gymnastics, child care, and community programming.

Direct peers

• Kingswim: YMCA Victoria's dedicated learn-to-swim brand operating multiple swim schools across Victoria. Highly comparable on the swim-instruction side of BSC's business, with similar lesson structures and parent/child customer base.
• Kew Recreation Centre: The fourth facility in the Boroondara Leisure reciprocal-access network, offering gym and aquatic programming under YMCA Victoria management. Same council, same operator, same membership framework as BSC.
• Hawthorn Aquatic and Leisure Centre: Sister facility within the Boroondara Leisure network operated by YMCA Victoria. Offers gyms, aquatic facilities, and group fitness under the same membership model with reciprocal access, making it the most directly comparable peer.
• YMCA Victoria Recreation (broader network): Parent-operator running the Boroondara Leisure network and other recreation facilities across Victoria under the same YMCA programming, branding, and operating model. Provides the strategic and operational benchmark for BSC.
• Ashburton Pool and Recreation Centre: Another Boroondara Leisure facility under YMCA Victoria, offering aquatic, gym, stadium, and gymnastics programming with reciprocal membership access. Operationally and commercially nearly identical to BSC.

Regional players

• Monash Aquatic and Recreation Centre (MARC): Monash Council's flagship aquatic and recreation facility offering pools, gyms, gymnastics, and learn-to-swim in Melbourne's south-east. Comparable council-funded community recreation model, but in a different catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BSCYMCA
• Instagraminstagram.com/boroondarasportscomplex/?hl=en
• LinkedInlinkedin.com/company/boroondara-sports-complex

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boroondara Sports Complex