1zu33
- Company typePrivate
- Founded2013
- HeadquartersMünchen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
1zu33 firmographics
Firmographics- Name
- 1zu33
- Legal name
- 1zu33 GmbH
- Website
- https://1zu33.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
1zu33 industry classification
Industry- Product category
- Architectural Brand Communication / Spatial Design Services
- NAICS
- Interior Design Services (541410), Interior Design Services (54141)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where 1zu33 is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
1zu33 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Design Services: Professional services for architectural brand communication, including spatial design, retail concepts, exhibition design, and brand experience development. Revenue is generated through project-based engagements with premium brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
1zu33 product offering
Product offeringCore offering
1zu33 is an architectural studio that develops and implements retail concepts, scenographic experiences, and exhibition design for premium and luxury brands. The studio creates bespoke environments including flagship stores, brand showrooms, trade fair booths, and pop-up experiences that translate brand values into multi-sensory spatial experiences. The firm also offers interior design services for private residences, offices, and hospitality spaces, and develops cultural storylines that reflect brand heritage through objects and materials.
Product overview
1zu33 is a Munich-based creative studio specializing in architectural brand communication, operating as a single integrated offering rather than a platform-plus-modules structure. The studio's core services include retail concepts and store design, exhibition design for trade fairs and events, interior design for residential and commercial spaces, and spatial brand communication. Their portfolio spans multiple project categories: retail design (stores and showrooms for brands like Gaggenau, Aesop, Occhio, Westwing, NIO, A.P.C.), exhibition design (trade fair booths, pop-up restaurants, brand activations), and various interior projects (offices, private residences, wineries). The studio works mainly with long-term brand partners including Gaggenau, Aesop, Occhio, and Hansgrohe, developing bespoke environments that make brand values visible through spatial design, materiality, and multi-sensory experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Concepts & Store Design Bespoke retail space design and development for luxury and premium brands, including flagship stores, brand showrooms, and retail environments that translate brand values into immersive physical spaces.
- Exhibition Design Scenographic exhibition experiences including trade fair booths, brand activations, pop-up restaurants, and immersive installations for global brands at events such as Fuorisalone Milan, Eurocucina, ISH, Light+Building, and BAU.
- Spatial Brand Communication Strategic brand communication through spatial design, translating brand values into multi-sensory environments with storylines rooted in cultural context and material selection.
- Interior Design Residential and commercial interior design services including private residences, offices, wineries, and hospitality spaces with a focus on materiality and authentic spatial experiences.
- Brand Story Development Development of cultural storylines and brand narratives that translate heritage and values into visual and spatial experiences for long-term client partnerships.
Companies that use 1zu33
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
1zu33 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
1zu33 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- AesopcorePartnership since 2013 with every step of the design process coordinated with minute attention to detail. Projects include signature stores in Munich and Leipzig, counters at prestigious department stores worldwide (Harrods, Selfridges, KaDeWe, NK Stockholm, La Rinascente, Jelmoli), and the Aesop EU head office in London. Stores are individually tailored with local architectural references.
- GaggenaucoreLong-term partnership spanning more than 10 years with close cooperation on design of global showrooms, trade fair exhibitions, and exclusive events. The partnership includes Restaurant 1683 pop-up experiences in NYC and LA, multiple Fuorisalone installations in Milan (2018-2024), and showrooms worldwide in Chicago, Chengdu, Sydney, Shanghai, Miami, Houston, and Beverly Hills. 1zu33 developed the spatial brand presentation that shaped Gaggenau's brand perception.
- OcchiocoreVersatile partnership including flagship stores in Hamburg, Munich, Berlin, and London, exhibition stands at Euroluce 2019, Light+Building 2018, Culture of Light Festival Munich, and Fuorisalone installations in Milan. The collaboration evolved to a more architectural feeling in store and showroom design, reflecting shared appreciation for light in architecture.
- Hansgrohe/AXORmajorPartnership for exhibition design including booth at ISH 2019 trade fair. The booth featured a partially translucent domestic hub displaying Hansgrohe's bathroom scenographies and an elegant black habitat for AXOR's collaboration with Jean-Marie Massaud.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
1zu33 competitors and assessment
Company assessmentBroad incumbents
- Gensler: Global architecture and design firm with one of the largest retail and brand experience practices worldwide. Comparable as a broader incumbent that competes with 1zu33 for flagship and retail rollouts, particularly for multinational mandates that exceed boutique capacity.
Others
- FRAME Awards / Frame Magazine editorial peers (e.g., Studio Rammed Earth): Frame magazine's editorial network of award-recognized interior and spatial design studios provides a peer cohort for 1zu33 across the same design award circuit (iF, Red Dot, Frame). Comparable as adjacent ecosystem participants and recognized boutique design firms competing for similar premium brand mandates.
Emerging players
- Ninetynine: Amsterdam-based creative agency and design studio with a strong retail and brand experience practice. Comparable emerging peer to 1zu33 in narrative-driven retail, exhibition, and spatial design for premium lifestyle brands.
- Werteloberfell: Berlin-based spatial design studio with practices in retail, exhibition, and product design. Comparable emerging boutique peer to 1zu33 working with premium brands on immersive retail and exhibition environments.
Direct peers
- Ippolito Fleitz Group: Stuttgart-based identity architecture firm designing retail, exhibition, hospitality, and brand environments for premium clients. Directly comparable to 1zu33 as a German boutique studio focused on spatial brand communication with strong awards profile and luxury brand portfolio.
- UXUS: Amsterdam-based retail and hospitality experience design studio serving global luxury, lifestyle, and F&B brands. Comparable to 1zu33 in scenographic retail design, exhibition work, and multi-sensory brand environment creation.
- Plajer & Franz Studio: Berlin-based studio designing exhibition stands, showrooms, and brand spaces for industry-leading trade fair clients. Closely comparable to 1zu33's exhibition design practice, particularly for trade fair booths at events like ISH, Eurocucina, and Light+Building.
- COBE: Copenhagen-based architecture firm with a strong practice in retail, public space, and brand experience design. Comparable to 1zu33 in scenographic approach to architecture and storytelling-driven spatial design for premium clients.
- Schwitzke & Partner: Düsseldorf-based architectural and design firm specializing in retail concepts, flagship stores, and brand experiences for premium and luxury clients. Directly comparable to 1zu33 in retail and exhibition design with similar DACH premium brand focus.
Regional players
- Dittel Architekten: Stuttgart-based architectural studio with a strong retail and brand environment practice. Comparable as a German competitor for premium retail and showroom mandates similar to 1zu33's Gaggenau, Aesop, and Occhio work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
1zu33 social profiles
Digital presence1zu33 financial estimates
Financial estimateRevenue estimate
Valuation estimate
1zu33 leadership team
Management profileNumber of profiles
Profiles4 records
1zu33 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1zu33 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1zu33
What does 1zu33 do?
1zu33 is an architectural studio that develops and implements retail concepts, scenographic experiences, and exhibition design for premium and luxury brands. The studio creates bespoke environments including flagship stores, brand showrooms, trade fair booths, and pop-up experiences that translate brand values into multi-sensory spatial experiences. The firm also offers interior design services for private residences, offices, and hospitality spaces, and develops cultural storylines that reflect brand heritage through objects and materials.
Is 1zu33 a public or private company?
1zu33 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 1zu33 founded?
1zu33 was founded in 2013. It employs 11 to 50 people.
Where is 1zu33 based?
1zu33 is headquartered in München, Germany, in the Europe region.
How does 1zu33 make money?
One revenue line is on record: design Services.
Who are 1zu33's main competitors?
Gensler is listed as a broad incumbent. FRAME Awards / Frame Magazine editorial peers (e.g., Studio Rammed Earth) is listed as an others. Emerging players are Ninetynine and Werteloberfell. Direct peers are Ippolito Fleitz Group, UXUS, Plajer & Franz Studio, COBE and Schwitzke & Partner. Dittel Architekten is listed as a regional player.
Does 1zu33 have an API?
No public API is recorded for 1zu33.
What industry is 1zu33 in?
1zu33's product category is Architectural Brand Communication / Spatial Design Services. Its primary akta.pro industry code is BPAHAKAL, Exhibition, Retail & Experiential Design, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 541410 and its SIC code is 7330.