WOOX Home
WOOX Home is a Spanish direct-to-consumer e-commerce retailer operated by Take As Global S.L., selling approximately 150 SKUs of consumer electronics and smart home products (cables, audio, appliances, security cameras) to Spanish consumers through its own online store and a Pinto, Madrid showroom.
- Company typePrivate
- Founded2017
- HeadquartersZundert, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What WOOX Home does
WOOX Home is the consumer-facing brand of Take As Global S.L., a privately held Spanish limited company (S.L.) registered in Madrid. The company operates a direct-to-consumer e-commerce platform at selection.wooxhome.com, serving mainland Spain, complemented by a single physical retail showroom in Pinto, Madrid. Its catalog comprises approximately 150 SKUs organized into six categories: mobile phone accessories, computer accessories, audio/video equipment, home appliances, home security products, and tools/power management. Pricing is fixed per unit, ranging from roughly €1 (audio cables) to €599 (smart pet dryer), with free shipping on orders over €100 and a 14-day return policy.
The technology stack centers on consumer electronics with smart-home interoperability. Products integrate with Amazon Alexa, Google Assistant and the Tuya Smart platform, support Wi-Fi 2.4 GHz and Bluetooth connectivity, and pair with mobile apps for remote control. Select SKUs include differentiated features such as solar-powered security cameras with PTZ rotation and 4G connectivity, real-time AI translation TWS earbuds, motion detection with humanoid filtering, and WebRTC-based remote camera viewing compatible with Echo Show and Nest Hub. The firm holds ISO 9001 and ISO 14001 certifications and is registered with Spain's RII-AEE installer registry, and selected products carry CE, FCC, PSE, RoHS and TELEC certifications.
The business model is straightforward B2C retail: one-time unit sales of in-house branded electronics to Spanish consumers, marketed through the owned e-commerce site, email, and organic plus paid social across Facebook, Instagram, TikTok, YouTube and Twitter. There is no disclosed institutional funding, no subscription or recurring revenue component, and no enterprise customer base. International certifications on certain SKUs suggest the firm is positioning for cross-border expansion, although no foreign-market sales channels are currently disclosed.
WOOX Home firmographics
Firmographics- Name
- WOOX Home
- Legal name
- Take As Global S.L.
- Website
- https://wooxhome.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WOOX Home is a Spanish direct-to-consumer e-commerce retailer operated by Take As Global S.L., selling approximately 150 SKUs of consumer electronics and smart home products (cables, audio, appliances, security cameras) to Spanish consumers through its own online store and a Pinto, Madrid showroom.
- Ownership category
- akta.pro rank
WOOX Home industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Electronics and Appliance Retailers (449210), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Smart Home Installation Kits & Bundles Retail (CRACAGAL)
- akta.pro secondary industry
- Smart Security Cameras & Surveillance Systems Retail (CRAIAMAF)
Keywords
Where WOOX Home is headquartered
LocationHeadquarters
- HQ city
- Zundert
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
WOOX Home business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: The company generates revenue through direct online sales of consumer electronics and home appliances. Products are sold as one-time purchases with prices ranging from approximately €1 to €599. The business operates on a B2C model targeting Spanish consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
WOOX Home product offering
Product offeringCore offering
WOOX Home sells consumer electronics and smart home products — including mobile phone accessories, computer peripherals, audio and video devices, kitchen and personal care appliances, home security cameras, sensors, and small tools — directly to Spanish consumers through its own e-commerce storefront at selection.wooxhome.com and a physical retail store in Pinto, Madrid. Products are priced individually from approximately €1.29 to €599 and are marketed as affordable, ecosystem-compatible smart home and household electronics.
Product overview
WOOX Home is an e-commerce retailer operated by TAKE AS GLOBAL S.L. offering a diverse portfolio of consumer electronics and smart home products. The product range includes mobile phone accessories (cables, chargers, power banks, smart watches), computer peripherals (mice, keyboards), audio equipment (Bluetooth speakers, TWS earbuds including AI translation earbuds, wired/wireless headphones, microphones), home appliances (kitchen appliances, cleaning devices, personal care products, fans including smart ceiling fans with lights), home security solutions (PTZ cameras, solar-powered cameras, battery cameras with motion detection and smart home compatibility with Alexa/Google Assistant/Tuya), and tools/power management devices. The company operates an online store at selection.wooxhome.com serving the Spanish market.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Phone Accessories Cables (USB-C, Lightning, Micro USB), audio cables, adapters, wall and car chargers, wireless chargers, power banks, phone holders, travel adapters, and smart watches sold directly to Spanish consumers.
- Computer Accessories Wireless and wired mice, keyboard combos, gaming mice, and wired keyboards with various connectivity options for personal and home office use.
- Audio and Video Products Bluetooth speakers, over-ear headphones, TWS wireless earbuds (including AI-powered real-time translation earbuds MX0288), wired earphones, and microphones for personal and home use.
- Home Appliances Kitchen appliances (electric kettles, blenders, fruit dryers, egg cookers, food processors, irons), cleaning appliances (vacuum cleaners), personal care devices (shavers, hair dryers, leg massagers), and fans (pedestal, ceiling, circulator).
- Home Security Cameras Indoor and outdoor PTZ cameras, solar-powered cameras, 4G cameras, and battery-powered wireless cameras with motion detection, night vision, two-way audio, and smart home compatibility (Amazon Alexa, Google Assistant, Tuya). Priced approximately €99.99–€119.99 per unit.
- Security Sensors and Gateways Security sensors and gateway devices for home automation and monitoring systems.
- Pet Appliances Smart pet dryers with Wi-Fi 2.4GHz and Bluetooth app control and adjustable temperature settings (MX0187 model), priced at approximately €599 per unit.
- Tools Power strips, 5G routers, emergency car lights, cable organizers, and data cable kits for general consumer use.
- Energy Saving and Automation Smart power management and home automation devices for household energy efficiency.
Companies that use WOOX Home
Customer profileSegments1 record
Ideal customer profiles1 record
WOOX Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature4 records
WOOX Home partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Amazon AlexacoreWOOX Home products are compatible with Amazon Alexa voice assistant for smart home control and automation. Integration allows users to control compatible devices through voice commands.
- Google AssistantcoreWOOX Home products support Google Assistant for voice control and smart home integration. Users can control compatible devices through Google Home ecosystem.
- Tuya SmartcoreWOOX Home security cameras and smart home devices are compatible with Tuya Smart platform, enabling app control and automation through Tuya ecosystem.
- Meta (Facebook)minorWebsite uses Meta pixel (_fbp cookie) for advertising and conversion tracking on Facebook and Instagram platforms.
- TikTokminorWebsite uses TikTok pixel (_ttp cookie) for advertising and conversion tracking on TikTok platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
WOOX Home competitors and assessment
Company assessmentPeers
Direct peers
- Energy Sistem: Spanish consumer electronics brand specializing in audio, headphones, and connected home accessories. Comparable to WOOX Home on Spanish origin, audio/TWS product overlap, and D2C retail orientation.
- Cecotec: Spanish home appliance and small domestic appliance brand selling kitchen, cleaning, and connected home products direct to Spanish consumers. Directly comparable to WOOX Home on geography, customer base, and overlapping product lines (kitchen, cleaning, fans, personal care).
- PCComponentes: Spain-focused e-commerce retailer specializing in computing, consumer electronics, and smart home devices. Closely comparable to WOOX Home on D2C electronics retail model and Spanish geographic focus.
- Worten Spain: Spanish consumer electronics and home appliance retailer operating online and physical stores. Comparable to WOOX Home on multi-category electronics retail and Spanish market focus, though at significantly larger scale.
- Xiaomi Spain: Global consumer electronics and smart home brand with strong presence in Spain selling smartphones, audio, wearables, and Mi Home-compatible devices. Directly overlaps with WOOX on smart home, audio, and mobile accessory categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
WOOX Home social profiles
Digital presenceWOOX Home compliance and trust
Trust signalCompliance8 records
WOOX Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
WOOX Home leadership team
Management profileNumber of profiles
WOOX Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WOOX Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WOOX Home
What does WOOX Home do?
WOOX Home sells consumer electronics and smart home products — including mobile phone accessories, computer peripherals, audio and video devices, kitchen and personal care appliances, home security cameras, sensors, and small tools — directly to Spanish consumers through its own e-commerce storefront at selection.wooxhome.com and a physical retail store in Pinto, Madrid. Products are priced individually from approximately €1.29 to €599 and are marketed as affordable, ecosystem-compatible smart home and household electronics.
Is WOOX Home a public or private company?
WOOX Home is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WOOX Home founded?
WOOX Home was founded in 2017. It employs 51 to 100 people.
Where is WOOX Home based?
WOOX Home is headquartered in Zundert, Netherlands, in the Europe region.
How does WOOX Home make money?
One revenue line is on record: direct Product Sales.
Who are WOOX Home's main competitors?
Lidl Spain (Silvercrest / Smart Home) is listed as a peer. Direct peers are Energy Sistem, Cecotec, PCComponentes, Worten Spain and Xiaomi Spain.
Does WOOX Home have an API?
No public API is recorded for WOOX Home.
What industry is WOOX Home in?
WOOX Home's product category is Consumer Electronics. Its primary akta.pro industry code is CRACAGAL, Smart Home Installation Kits & Bundles Retail, with a secondary code of CRAIAMAF, Smart Security Cameras & Surveillance Systems Retail. Its NAICS code is 449210 and its SIC code is 5700.